INTERNSHIP REPORT

ON

SALE & MARKETING STRATEGIES

OF BRAND FACTORY

GOSSNER COLLEGE RANCHI

BUSINESS ADMINISTRATION

(MARKETING)

(2018 – 2021)

Submitted To Submitted By

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 Acknowledgement

In the present world of competition there is a race of existence in which those

are having will to come forward succeed. Project is like a bridge between

theoretical and practical working with this willing I joined this particular

project. First of all, I would like to that the supreme power the Almighty God

who is obviously the one has always guided me to work on the one has always

guided me to work on the right path of life. Without his grace this project could

not become a reality. Next to him are my parents, whom I am greatly indebted

for me brought up with love and encouragement to this stage. I am feeling

oblige in taking the opportunity to sincerely thanks to SM Atul Kumar Singh

(Brand Factory, Ranchi) and Special thanks to my worthy people those who

help me to make this project Moreover, I am highly obliged in taking the

opportunity to sincerely thanks to all the staff members of Brand Factory,

Ranchi for their generous attitude and friendly behaviour. At last but not the

least I am thankful to all my teachers and friends who have been always helping

and encouraging me though out the year. I have no valuable words to express

my thanks, but my heart is still full of the favours received from every person.

Chandan Kumar Saw

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 INDEX

1. Executive Summary 4

2. Objective and Scope of Project 5

3. Vision, Mission and values of Future Group 6-7

4. Company Profile 8 - 13

5. Theoretical Backgrounds Of The Study 13 - 18

6. Marketing Tools and Strategies 19 - 22

7. Milestones 23 - 33

8. Recommendation 33 - 35

9. Conclusion 35 - 37

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 Executive Summary

The objective behind making this project is to know how the Retail Store

operations are carried out in the retail industry.

It takes care of daily store operations like Visual

Merchandising, Display (Mannequin, Dummy, etc.) Color blocking, Stacking,

Signage’s, Shelf talker, Grooming of sales person, Brand name and

advertisement, Cleaning, Price and Security Tag, Racking capacity, Brand

feedback, Requirements, Replenishment, Option plan(weekly bases), which

are done to allure the customers to come to the store and increase the bill size

of the organization. There are various strategies, discount offers and other

activities, which are used as a part of the store operations aspect of retail.

Internship is such a program which makes a student experiences the corporate

life for the first time. I was assigned as intern under market operation Division.

I did my report on “Sales & Marketing Strategies of Brand Factory”.

This report is Prepared on the basis of my one-month practical

experience at Brand Factory. This internship program helped me to learn

about the practical scenario of a Business consultation firm.

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Objective and Scope of Project

1. To find out the details of the operations carried out in the store.

2. To know what are the strategies used by the company to make the

store attractive

1. To the customers.

2. To know the incentive schemes given to the employees.

3. To know how the sales reports are prepared and what strategies are

used to increase it.

4. To know how the efficiency reports are prepared.

5. To know how the targets are set.

6. To know how the weekly rankings are set.

7. To know how the MIS reports are prepared.

8. To know how the roasters are prepared.

9. To know what is the discount structure.

10. To know the inventory management of the store.

11. To know the how the displays are created to attract customer.

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Vision, Mission and values of
Future Group
 VISION

Future Group shall deliver Everything, Everywhere, Every time for Every

Indian consumer in the most profitable manner.

 MISSION

We share the vision that our customers and stakeholders are best served by

creating and executing future scenarios in the consumption space leading to

economic development.

We will be the trendsetters in evolving consumer brands and delivery formats

and by making consumption affordable for all customer segments. We shall

infuse Indian brands with confidence and renewed ambition. We shall be

efficient, cost- conscious and committed to quality in whatever we do.

We shall ensure that our positive attitude, sincerity, humility and united

determination shall be the driving force to make us successful.

 VALUES

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 i. RESPECT AND HUMILITY in dealing with everyone within and outside

the organization.

ii. FLOW by constantly learning and being inspired from the universal laws

of nature.

iii. INDIANNESS by believing in oneself and doing things the Indian way.

iv. INTROSPECTION for continuous learning, self-development and personal

excellence.

v. OPENNESS AND ADAPTABILITY by accepting new ideas and

knowledge, and being proactive in meeting challenges emerging from

changing business scenarios.

vi. VALUING AND NURTURING RELATIONSHIPS with customers,

business associates, stakeholders, communities and the society.

vii. LEADERSHIP in thought and in business.

viii. SIMPLICITY AND POSITIVITY to foster innovation, speed and

imagination.

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 Company Profile

Future Group is an Indian conglomerate company, founded by Kishore

Biyani, headquartered in Mumbai, Maharashtra, India. The company is

known for having a significant prominence in Indian retail and fashion sectors,

with popular supermarket chains like Big Bazaar and Food Bazaar, lifestyle

stores like Brand Factory, Central, etc. The group also has a notable presence

in integrated foods and FMCG manufacturing sectors. Future Retail

Limited and Future Lifestyle Fashions Limited, two operating companies of

Future Group, are among the top retail companies listed in BSE and NSE with

respect to assets, and to market capitalization.

Future Group is a corporate group and nearly all of its businesses are

managed through its various operating companies based on the target

sectors. For example, retail supermarket/hypermarket chains Big Bazaar,

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FBB, Food Bazaar, Food Hall, Hometown, etc. are operated by its retail

division, Future Retail Limited, while its fashion and clothing outlets Brand

Factory, Central, and Planet Sports are operated via another of its subsidiaries,

Future Lifestyle Fashions Limited. Furniture is retailed through Home Town

stores in major cities and online. With these many fashion outlets and

supermarkets, the group also promotes its fashion and sports brands like

Indigo Nation, Spalding, Lombard, Bare, etc., and FMCGs like Tasty Treat,

Fresh & Pure, Clean Mate, Ektaa, Premium Harvest, Sach, etc. It also has

operating companies to cater specifically to internal financial matters and

consulting within its group of companies.

The Retail service sorted by working businesses

 Future Retail Ltd.

 Food Bazaar

 Home Town

 E-zones

 FBB

 Food Hal

 Future Bazaar

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  Easy Days

 Future Lifestyle Fashion Ltd

 Centrals

 Brands factory

 Planet sport

ABOUT BRAND FACTORY

Brand Factory is a chain of retail stores worked by Future Group. Launched in

September 2006, it now has 50 starts across 22 metropolises in India as of

2017. It is India's largest discount retail chain and offers a wide range of attire

brands in different categories for men, women, infants, fixtures, cosmetics,

footwear, sportswear and luggage Indian customers the potential of reforming

reduction spending by contribution the best Indian and Global products. The

retail chain has plans to expand its number of outlet to 100 by 2018.

The Company is a progression of retail exchange stores controlled through

Future Group. The exertion at the back-Brand Factory is to raise a few

encounters while it comes to “Brand in addition to bargain acquiring”. The

significance in Brand Factory is to recommend shoppers the wide gathering of

brands and its classification potential at to a great degree monstrous costs in a

feel that advantages to the brand.

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The store outlets are between 70000 to 150000 square feet size, Brand factory

Mysuru hosts several Indian and global fashion brands like Pepe pants, Levis,

Arrow, Wrangler, Nike, Reebok, Adidas, Allen Solly, Gini and Jony, Reid and

Taylor among others. The Brand Factory has stores in Mysuru, Mangalore,

Hyderabad, Asansol, Coimbatore, Thiruvananthapuram, Ahmedabad,

Mumbai, Thane, Nagpur, Pune, Raipur, Kanpur, and Kolkata. Brand Factory

provides Indian buyers the guarantee of offering so as to offend excellence

shopping the best Indian and Global Brands at elegant prices.

Product and Service of Brand Factory

The company offers an entire scope of administration identifying with our

operation to give you an idea administration. The company oversees ventures

everything from major re-profiling activities to transient battles. Company

work in collaboration with accomplices to permit you to achieve the whole

world. Through us with your battles. We outline first and offer you to adjust

your rules, some assistance with installing, fit and keep up profile items and

stock things which you have requested.

1. Footwear

2. Apparels for new born baby and Gents and ladies

3. Beauty care products

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4. Fashion Accessories

5. Sportswear

6. Baggage

7. Home cloth and substantially

Area of Operation

The Brand Factory operate in most of the areas in India such as Mysuru, Hubli,

Mangalore, Hyderabad, Asansol, Coimbatore, Thiruvananthapuram,

Ahmadabad, Mumbai, Thane, Nagpur, Pune, Bahilai, Raipur, Bhubaneswar,

Kanpur, Kolkata, Ranchi and etc.

Infrastructural Facilities in Brand Factory

1. Customer service risk to handle customer quires

2. Trail Rooms

3. Wash Rooms

4. Fun zone and lunch Room

5. Parking facility

6. Sophisticated chambers and seating system

7. User-friendly shopping arrangement.

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Competitors to Brand Factory

1. Big Bazaar (FBB)

2. Central

3. Shopper Stop

4. Pantaloons

5. Reliance Trends

THEORETICAL BACKGROUNDS OF
THE STUDY
What is visual Merchandising?

Visual merchandising is the practice of designing and displaying merchandise

in a retail setting with the goal of engaging shoppers and boosting sales. This

is done by creating displays that accentuate a product’s appearance, features,

benefits, and uses in a visually compelling way.

The key point is that visual merchandising isn’t just about making products

look good. It’s about presenting them in a way that drives tangible increases

in revenue.

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We tend to think about visual merchandising in terms of how products are

displayed in a store via window displays, mannequins, signage, interactive

experiences, etc.

 Interior display

In-store graphic selling can be recycled to detention the care of customers

though they are in the stock, which vital in the buying executive course. The

seizure the courtesy of customer, the shop must replicate the customer's needs

through this procedure.

 Store layout/Docket

Those want of a store will be a paramount figure for those stay with of a

blasting business, which camwood assistance propel bargains Furthermore

prosperity. Some animated store design cheers customers with shop the whole.

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  Mannequins

A used toward clothes retailers will hint at their items in-store What's more in

the window presentation. They are a gadget used to demonstrate customers

what their items look like once an animal. The mannequins will typically make

styled on match drifts and also blacks show those advanced results accessible.

 Signage

Signage is the design or use of signs and symbols to communicate a message.

A signage also means signs collectively or being considered as a group. Signs

are any kind of visual graphics created to display information to a particular

audience. This is typically manifested in the form of wayfinding information in

places such as streets or on the inside and outside buildings. The main purpose

of signs is to communicate, to convey information designed to assist the

receiver with decision-making based on the information provided.

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  Color-Blocking

The use of usually bold and bright blocks of color in clothing design Color

blocking is making bold style statements through the combination of relatively

large areas of two to three solid colors.

 Hard Tag

An electronic identification or security device that is adhered to merchandise

and shipping cartons. Hard tags contain metal strips or electronic circuits

encased in a plastic housing.

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  Point of purchase display

Stock must be evident, simple on access, also there must make an extent from

claiming stock should look over. Hosting unmistakable stock will be

paramount for retailers concerning illustration customers will not main "buy

the thing that they view. However, are additionally ready on discernibly

possess with those physical items. This makes a decisive linking, which

camwood drive the client on buy those result.

 Atmospherics

Those atmospherics likewise bring an incredible impact on the store

surroundings. Atmospherics ought to every last bit a with one another with

make A trustworthy setting Furthermore positively affect the consumer's

shopping learning and purchasing choice making span.

 Light

Light could make second-hand from multiple points of view on retail stores,

from criticalness an item or region of a store should main light up the whole

store. Brilliant light camwood produces a feeling for honesty, positivity, also

camwood support drive obtaining. Lighting could additionally make used to

peak those store design also drive benefactors with stream through those store,

uncovering them with all the more stock.

 Music

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Music frolicked inside a store camwood embrace a brand's image, and

camwood also help customers in making buy conclusions. Music that garbs the

style of the store and the bull crowd is a critical characteristic with think about.

Exterior exhibitions

Outside window shows could a chance to be used to distribute item

Furthermore entice clients under the store. A noticeable, imaginative window

show could assistance the mark duplicate. It might make used to promote.

Windows camwood provide for customers Also by-passers thoughtful Similarly

as with the thing that merchandise are sold in saves. They need aid moreover

an agent method for fortifying style leanings What's more giving work to

helpful proof of the mark gathering of people.

 Example for Exterior Displays

a) Windows Display

b) Graphics, photography, and signage

c) Lightings

d) Seasonal Display

e) Fashion Trends

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 Marketing Tools and
Strategies

 Catchment Analysis

Catchment analysis provides key information about who lives within the local

catchment, how far they are prepared to travel and in what range, pricing and

promotions will help to drive footfall and increase sales. There are certain

analysis performed within catchment analysis like socio-

demographics analyzing consumer by age, life stage, education and income to

help identify what customers look like, what they might be interested in, their

disposable income and buying power and other is competitor analysis – looks

at the local businesses within your local area, the quantity, products and

services offered and price point. These factors identify the potential level of

demand for your products or services and can highlight or inform your own

pricing or category ranging strategy.

 Tie-Up with Barter System

The age old concept of barter is defined as trade by exchange of commodities

rather than by the use of money. The business concept applies well to the

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media companies which have been leveraging the system to their maximum

advantage by using each other’s brand values at various occasions and saving

cash.

i. Brands can cross leverage each other's brand values.

ii. Barters can help expand the brand's circle of influence by creating

additional touch points of engagement, thus improving the effectiveness

of the brand message.

iii. Barter works well if each party has a need for the other's media brand;

and also when the 'conversion rate' (the tariff at which the barter takes

place) is considered fair by both.

iv. Barter reduces marketing cash outs, maximizes returns and creates

expense efficiencies.

 Dangler

Danglers are hanging signage that is "dangled" from the ceiling of a retail

store. At its simplest, a Dangler can just be rectangular piece of thick paper

with SALE written on it. On the other end, Danglers are a promotional and

marketing item used for advertising sales, discounts, and offers regarding

products.

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Danglers are a striking and cost-effective way of promoting one’s company,

products and special offers. It’s is an effective tool to market your company.

Promotional danglers are the point of sales materials and signs hanging from

the ceilings and shelves of stores. It can be seen nowadays almost everywhere

in shops, malls, coffee outlets, airport, lounges etc. Danglers come in different

shapes and sizes. You can put your creativity to display by making them eye

catching.

Danglers are used a lot in the retail industry but they can be effective in other

places as well. You can also use danglers at a boutique or a pet shop. Medium

and large places that customers visit to buy items will get the most benefit

from danglers. Even so, danglers can be used as a guide in large corporate

offices, such as telling them where the restrooms or conference room is. You

have probably seen promotional danglers at the mall being used in this way.

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  Silent Seller

Consider indoor signs as silent salesmen beckoning consumers to enter your

place of business, giving you the opportunity to make a sale. Indoor signs that

promote discounts, special events and new products can effectively increase

customer traffic and sales opportunities. Indoor signs make more sales pitches

for business owners by highlighting additional products and special offers that

don’t appear on indoor signs.

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 Milestones
 1987

 The company is incorporated under the name of Mans Wear Private Ltd.

 Pantaloons, one of India's first formal trouser brands, is launched.

 1991

 Company's name changed to Pantaloon Fashions (India) Limited

 BARE, an Indian denim brand is launched.

 1992

 Initial Public Offer (IPO) of shares by the Company

 1994

 The Pantaloon Shoppe, our exclusive menswear store in a franchisee

format is launched across the nation. The company starts distribution of

branded garments through multi-brand retail outlets across the nation.

 1997

 Pantaloon Retail enters modern retail with the launch of the first 8000-

sq. ft. store Pantaloons in Kolkata.

 2001

 Pantaloon Retail launches three Big Bazaar stores within a span of 22

days in Kolkata, Bangalore and Hyderabad.

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 2002

 Food Bazaar, the supermarket chain is launched.

 2003

 Big Bazaar entered Tier II cities with the launch of its store in Nagpur.

 2004

 Pantaloon Retail launches India's first seamless mall, Central, in

Bangalore.

 2005

 Big Bazaar launched a unique shopping program: the Big Bazaar

Exchange Offer, inviting customers to exchange household junk.

 2006

 Big Bazaar launched India's most popular shopping festival: Sabse Sasta

Din on 26th January.

 Big Bazaar launched Shakti, India's first credit card program tailored for

housewives.

 Navaras – the jewellery store launched within Big Bazaar stores.

 Home Town, the home building and improvement products retail chain,

is launched along with consumer durables format Ezone and furniture

chain Furniture Bazaar.

 2007

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 Big Bazaar launched its 50th store in Kanpur

 Big Bazaar partnered with Futurebazaar.com to launch India's most

popular shopping portal

 Big Bazaar initiated the Power of One campaign to help raise funds for

the Save The Children India Fund

 Pantaloon Retail wins the International Retailer of the Year award at US-

based National Retail Federation convention in New York, and

Emerging Retailer of the Year award at the World Retail Congress held

in Barcelona.

 2008

 Big Bazaar dons a new look with a fresh new section, Fashion@Big

Bazaar

 Big Bazaar crosses the 100-store mark, marking one of the fastest

expansions of the hypermarket format anywhere in the world.

 2009

 Big Bazaar initiated Maha Annasantarpane program at its stores in South

India – a unique initiative to offer meals to visitors and support local

social organizations

 Big Bazaar captured almost one-third share in food and grocery products

sold through modern retail in India

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 Pantaloon Retail celebrates its first Shopping Festival across all retail

formats in key Indian cities.

 2010

 Future Value Retail Limited is formed as a specialized subsidiary to

spearhead the group's value retail business through Big Bazaar, Food

Bazaar and other formats

 Pantaloons opened its 50th flagship store in New Delhi on 27th

November 2010

 Pantaloons embarked on its "next gen" journey with the launch of its

new 'avatar' stores

 Big Bazaar introduced Family Centre in Kolkata on 27th March 2010

 Big Bazaar opened its first store in Jalandar and Amravati

 Pantaloons forayed in Allahabad,Bhopal and Aurangabad

 Future Group launched 'The Great Indian Shopping Festival'

 Future Group announced the launch of mobile telephony services under

the brand name T24 on the GSM platform.

 2011

 Future Group entered elite gourmet retailing with the launch of its first

gourmet food chain Foodhall in Mumbai on 26th May 2011

 Future Innoversity introduced MBA in Supply chain Management

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 Pantaloons launched its revamped Green Card Loyalty Programme

 Pantaloons forayed in Coimbatore, Durgapur and Vizag

 Big Bazaar completed 10 glorious years and came up with a new brand

identity and tagline Naye India ka bazaar

 Big Bazaar celebrated its 10 years of existence

 Big Bazaar opened its first store in Himachal Pradesh on 21st May 2011

 2012

 On 1st May 2012, the company introduced a new retail initiative – Public

Holiday Sale

 Foodhall the premium lifestyle food destination launched its second

store in Bengaluru on 4th May 2012

 Big Bazaar redefined the concept of customer service with the launch of

the Rajajinagar Family Centre in Bengaluru with its unique Seva

initiative on 24th February 2012

 Future Sharp Skills Ltd. launched its first skill centre in Kolkata with a

vision to train and provide sustainable livelihood to five lakh youth of

West Bengal by 2022

 Pantaloons became the first retailer to introduce a reality hunt as it set

out on a countrywide search for their next Fresh Face

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 Pantaloons launched its first store in Ludhiana, Visakhapatnam,

Bilaspur

 Future Group started Aadhaar Franchise

 Future Supply Chains Express Logistics business became the fastest

profitable Express Business in India

 Keeping pace with the ongoing trends Fashion@ Big Bazaar decided to

reposition itself as fbb

 Pantaloons joined hands with PAYBACK . Being India's largest and one

of the strongest loyalty programs in Europe, PAYBACK offers were made

available to all Pantaloons customers

 Big Bazaar launched its home delivery services in Mumbai

 2013

 Foodhall, the premium lifestyle food destination launched in Pune.

 First batch of Future India Fellowship program started with 5 selected

fellows across the country. The fellowship aims to create thought leaders

of tomorrow.

 Future Group successfully introduced 'Big Bazaar Direct' an assisted

shopping concept where franchises will sell Big Bazaar products through

a catalogue on a 'tablet'.

 Big Bazaar introduced an exciting occasion for shopping 'April Utsav'.

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 Future Group officially launched India's largest State of the Art

Logistical Distribution Hub at Nagpur.

 Big Bazaar introduced a unique customer membership program 'Big

Bazaar Profit Club.'

 Foodhall, the premium lifestyle food destination launched in New Delhi.

 Future Sharp, the Future Group arm that trains and develops the skills

of youth opened its new skill centre in Nashik.

 2014

 Future Group partnered with the Fortune 500 company and one of the

largest online shopping destination, Amazon

 Future Group partnered with world's leading customer science

company, dunnhumby for data analytics services

 Future Group announced its strategic tie-up with SAP company hybris,

that delivers OmniCommerce™: state-of-the-art master data

management for commerce and unified commerce processes to its

clients.

 India's First Mega Food Park was inaugurated by India's Honourable PM

Shri Narendra Modi at Tumkur Karnataka

 HomeTown underwent a complete makeover with a new tagline, 'The

Art of Better Living', logo and in-store branding.

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 Future Group's premium food destination Foodhall launched in Saket,

New Delhi.

 Big Bazaar and Ezone were voted as one of the Top 50 Most Trusted

Brands in the country in the Brand Equity Survey 2013 conducted by

Nielson. The survey also revealed that Big Bazaar is the 4th Most

Trusted Service Brand of the country

 fbb ties up with India's largest Beauty Pageant Femina Miss India 2014

 A New Generation Big Bazaar, Big Bazaar Family Centre was launched

at Alcove in Kolkata on January 6, 2014.

 2015

 fbb became style partner of Asia's largest music festival, Sunburn

 Big Bazaar & Ezone made to the Brand Equity's Top Retailer's List

 Future Group partnered with India's fastest growing ayurvedic

company, Patanjali Ayurved.

 The Miss Universe from Columbia, Paulina Vega launched Jealous 21's

limited edition Miss Universe Collection at Taj Land's End in Mumbai

 First Big Bazaar GEN NXT store designed for smart and easy shopping

experience opened in Infinity Mall, Malad, Mumbai

 Big Bazaar announced an exclusive tie-up with a leading mobile wallet

company, MobiKwik

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 The UK based Plymouth City College awarded Future Sharp with a title

of 'The Best International Business Partner'

 T24, Future Group's unique telecom service and loyalty program and of

India's first unpaid GSM mobile service completed 5 eventful years

 The most affordable fashion destination, fbb signed youth style icons

Katrina Kaif and Varun Dhawan as its brand ambassadors

 Bharti Retail joins hands with Future Retail

 Future Group forays into M-Commerce with the T24 Mobile App

 Big Bazaar redefines weekends with the launch of a never-seen-before

campaign, 'Crazy Weekend'.

 Future Group launched the new age convenience store format, KB's

Conveniently Yours.

 2016

 Big Bazaar Direct tied-up with Oxigen Services to sell the wide

assortment of the franchisees.

 Little Foodhall launched in Gurgaon

 Future Group associated with Bajaj Finserv to launch India's first retail

EMI card

 fbb created Guinness World record for the world's largest photobook of

18 feet height and 27 feet width

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 Future Retail Limited approved a proposed consolidation of the retail

and allied businesses of Heritage Foods Limited. The retail business of

Heritage Foods includes the popular Heritage store chain of 124 stores

in the three key southern cities of Hyderabad, Bangalore and Chennai.

 2017

 Central and SBI Card launched a unique co-branded credit card

designed for the aspirational urban shopper

 Future Group launched New Retail 3.0, a digital strategy aimed at

making the group Asia's largest leading integrated consumer company

with a trillion dollars in revenue by 2047.

 2018

 Future Group opens largest and most iconic Foodhall store with first of

its kind cookery studio, in-house bakery, cafes, restaurants, hydroponics

wall, farmer's market, tea salon and much more.

 Future Group acquires Foodworld Business of FSPL, a supermarket

chain with presence in Bangalore and Hyderabad

 Future Retail Ltd. acquired Travel News Services India which holds the

license of global retail brand "WH Smith" in India

 Big Bazaar organised one of the world's first 24hrs of Facebook Live

Shopping Carnival to celebrate the 12th anniversary of Sabse Sasta Din

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 Big Bazaar for the first time ever created a mobile game 'Deal Skyfall –

Sabse Saste 5 Din' that has transformed the shopping experience in India

 fbb launched ' Watch Now Buy Now', India's first ever LIVE online

fashion event

 Big Bazaar dropped prices of 1,500 Everyday Items with the 'Har Din

Lowest Price' Promise.

 2019

 Amazon acquires 49% stake in Future Coupons

 7-Eleven signs a master franchise agreement with Future Group

 Fbb’s fashion brand Buffalo achieves the 40 year milestone.

Recommendations

 At the Brand Factory there is need to use the best store operations to

attract more customers towards Brand factory.

 Customer’s response to the store operations like customer service is not

so good so it is necessary to provide best customer service.

 Motivate properly to the employee to provide good customer service to

the customers especially sales persons.

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 The main problem faced by the customer at Brand Factory are parking

place and good drinking water so it is necessary to solve this problem

first.

 Proper display of each and every brand in every section is very

important for customer’s attraction.

 To arrange customer flow in systematic way by which the all floors and

sections are covered.

 Display of the discounts offer on every brand is shown systematically to

attract customer.

 More cash counters and alteration desk are need to add to the Brand

Factory for better customer service.

 Motivate to the employee to restrict them from internal theft which is

major problem in each store.

 More new ideas should applied for display of the merchandise to attract

the customer.

 Recruit well trained candidates as sales person for better customer

service.

 Keep the environment suitable to the store by good AC facility’s, light,

music and enough space for customer circulation in the store.

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  Cleanliness in the store is very important to attract to the customers

towards the store.

Conclusion

From start to end store operations play a significant role in any mall. Store

operation is important for efficient and effective sales of any retail store. Store

operations teach us how to keep merchandise (Display, color blocking,

Stacking, Hanging, etc.) Most of the activities carried out on the store are very

important to attract customers, make pleasant environment and make the

shopping experience satisfactory, Increase the footfall.

At Brand Factory I came to know that how much the store operations

are important in retail industry and by which way the Indian consumers have

accepted the Retail Culture. Retail store operations are very important part of

retail industry. The main store operation which carried out in Brand Factory

are merchandising and display, regularly cleaning of the floor, adding new

stock regularly to attract the more customers. Regular inventory and display

of the latest fashionable merchandise is also very important part store

operation which are carried out in Brand Factory. Indian consumer being price

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sensitive and reluctant to accept changes can be attracted towards malls only

if they are served well. Hence, managers must concentrate that when the

consumers enters the mall he should feel familiar to the atmosphere. At Brand

Factory they stress on this Issue and keep the environment acceptable,

pleasant, and familiar by using best store operations like proper customer care

by providing them various services like Alteration facility, Exchange Counter

and suitable parking place for their vehicles. They keep 120 best brands and

give heavy discounts throughout the year so that customers feel eager to enter

the mall.

In Brand Factory I could learn how to carry out various retail store

operations in the store like inventory and display, arranging the lunch and tea

breaks of the employee, distribution of daily targets and the achievements to

the sales to the sales persons to increase the sale of the store. Store operation

also includes preparation of the stock efficiency and otter reports, how to select

brands, how to select light, music, how to manage crowd flow, importance of

cleanliness, service provided by CSA. I learnt a lot more from this actual

research for the product of your company. I had carried out the research to

know how the store operations are carried out. I could learn all the related

operations with the help of the managers and the staff of the store. The work

given to me was carried out sincerely and at the best efforts by me. I came to

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know all the activities in detail as mentioned in the objectives. All over it was

a great experience.

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