Carlo Emmanuel Balane Course Project BAHRM6120

UnitedLemon
Business Plan
April 2021
Carlo Emmanuel, Owner

United Lemon Stand
419 Masilang Street, Pineda
Pasig City, Metro Manila 1600
Number: 09994604696
Email: carlo.balane.s@gmail.com
Table of Contents
I. Executive Summary -------------------------------------------------- 1

United Lemon ------------------------------------------------------------ 1
Market Opportunity ----------------------------------------------------- 1
Capital Requirements, Breakdown of Use Funds, Repayment

of Loan or Benefits to Investors ------------------------------------- 1
Mission Statement ------------------------------------------------------ 2
Competitors --------------------------------------------------------------- 2
Company’s Competitive Advantages ------------------------------- 2
Financial Projections --------------------------------------------------- 3
Part I. The Organizational Plan
II. Summary Description of the Business ------------------------- 3

Mission ----------------------------------------------------------------- 3
Business Model ------------------------------------------------------ 3
Strategy ---------------------------------------------------------------- 4
Swot Analysis -------------------------------------------------------- 4
Products or Services
Part II. The Marketing Plan
Market Analysis ------------------------------------------------------ 5

Marketing Strategy -------------------------------------------------- 5
Implementation of Marketing Strategy -------------------------- 5
Part III. Financial Documents
Summary of Financial Needs ------------------------------------- 5

Loan Fund Dispersal Statement --------------------------------- 6
Budget ------------------------------------------------------------------ 6
Break-Even Analysis ------------------------------------------------ 6
Financial Statement Analysis ------------------------------------- 7
Part IV. Supporting Documents
Personal Resumes -------------------------------------------------- 7

Executive Summary
UnitedLemon
We sell lemons around the neighborhood. The company has strategic partners
who promote the business on social media platforms such as Facebook and Instagram.
Local Shops are the best strategy for the business as they are the heart of the
neighborhood and where we can find local members. By social media advertisements,
UnitedLemon spreads the power of love and care within the neighborhood through our
sour taste of lemonade that puts up sweet smiles in each neighbors’ faces.
Market Opportunity
The neighborhood market takes selling lemonade to the heart of your local
community. It brings neighbors together and builds a sense of community. Its low
operating costs make it easy to get into, but its low-profit margins mean you won’t make
very much money.
Capital Requirements, Breakdown of Use Funds, Repayment of Loan

or Benefits to Investors
Fig. 1 These are the list of items and prices needed for the lemonade.
Fig. 2 These are the loan information including repayment of loan monthly and interest for
investors.
Mission Statement
To unify everyone around our neighborhood and to spread the power of love and
care within our neighborhood by selling lemonade.
Competitors
High-End Market Lemonade Stands. The high-end market reaches the most
profitable customers. This competitor won’t settle for regular lemonade.
Company’s Competitive Advantage

The neighborhood market takes selling lemonade to the heart of your local
community. It brings neighbors together and builds a sense of community. Its low
operating costs make it easy to get into.
Financial Projections
Fig. 3 According to our strategy, UnitedLemon aims to build unify neighborhoods and in order to achieve
that, it needs to maximize sales. Although the main goal is to reach as much as high demand, we still
need to profit so the price per cup I put is $0.75. I can expect to sell 29,000 cups of lemonade per year
with that price. That strategy puts my beak-even point at 10,827 units. My fixed costs of $4,872 are
comprised the lemonade stand rental, expected interest expense, and my labor costs. This creates an
expected profit of $0.25 cents per cup, which will produce enough profit to repay the loan.
Part I: The Organizational Plan
Summary Description of the Business
Mission Statement
To unify everyone around our neighborhood and to spread the power of love and
care within our neighborhood by selling lemonade.
Business Model
What are your product or service lines? What do you do, or provide? Who will
you provide these products or services to? UnitedLemon spreads the power of love and
care within the neighborhood through our sour taste of lemonade that puts up sweet
smiles in each neighbors’ faces.
Strategy
Our neighborhood market is appropriate for our strategy. People in the
neighborhood will buy nearer locations through local shops. In our strategy, we will have
partners who will promote business on social media platforms such as Facebook and
Instagram.
Swot Analysis
Fig. 4 I have identified that my top three risks are insufficient supply of lemons, lemon price, and lemon
deterioration. My first risk is a deal killer risk because if I do not have enough supply of lemons, my sales
will be low and I will not be able to earn profit and repay the loan. As a solution, we will preserve enough
lemons during its harvest season and be prepared when supply is scarce. Second is the lemon prices.
This is a risk because if the prices are set according to the demand and supply my lemonade stand will
not be consistent earning profits. That’s why we need to set how many orders we would make to control
and obtain in a specific period of time. Lastly is lemon deterioration. Bad lemons will be a big problem for
our customers that affect their trust to our lemonade drinks. To solve this risk, we will apply quality
control, maintaining ingredients and materials in good condition.
Products or Services
Part II: The Marketing Plan
Marketing Analysis
Fig.5 It shows how neighborhood marketing can also earn profits gradually.
Marketing Strategy
Our neighborhood market is appropriate for our strategy. People in the
neighborhood will buy nearer locations through local shops. In our strategy, we will have
partners who will promote business on social media platforms such as Facebook and
Instagram.
Implementing of Marketing Strategy

Local Shops are the best strategy for the business as they are the heart of the
neighborhood and where we can find local members. By social media advertisements,
UnitedLemon spreads the power of love and care within the neighborhood through our
sour taste of lemonade that puts up sweet smiles in each neighbors’ faces.
Part III: The Financial Documents
Summary of Financial Needs

Our lemonade needs resources such as sugar, cups, lemons, ice and water.
These ingredients need a place to be stored, such as refrigerator. We also need a rental
stand where we can operate the said business.
Loan Fund Dispersal Statement
By of this means I am requesting to loan $4,872 dollars for my lemonade stand
business that I UnitedLemon. The purpose of the one-year loan for $4,872 is to build a
Stronger and Healthier neighborhood.
Budget
Fig.6 shows the variable costs and operating expenses to show how much budget we need.
Break-Even Analysis
Fig.7 shows me either I am making a profit or not with the lemon business. Our strategy
is based on how will we able to connect to everyone in social media. To gain profit, I
inserted 0.75$ to make the gain with the business.
Financial Statement Analysis
Fig.8 shows what I expect my monthly income statement to look like for the first year.
You can see I expect a total profit of $1,766.53 after repaying the loan and interest
expenses. You can also see that I anticipate operating at a loss in January, February,
March, and December. Even though these will be unprofitable months they still
contribute to available revenue and meet my mission to create opportunities to build a
stronger and healthier community.
Part IV: Supporting Documents
Personal Resume

Carlo Emmanuel Balane Course Project BAHRM6120

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UnitedLemon

Carlo Emmanuel, Owner

I. Executive Summary -------------------------------------------------- 1

Capital Requirements, Breakdown of Use Funds, Repayment

Part I. The Organizational Plan

II. Summary Description of the Business ------------------------- 3

Market Analysis ------------------------------------------------------ 5

Part III. Financial Documents

Summary of Financial Needs ------------------------------------- 5

Part IV. Supporting Documents

Personal Resumes -------------------------------------------------- 7

Capital Requirements, Breakdown of Use Funds, Repayment of Loan

Company’s Competitive Advantage

Part I: The Organizational Plan

Summary Description of the Business

Implementing of Marketing Strategy

Part III: The Financial Documents

Summary of Financial Needs

Financial Statement Analysis

Part IV: Supporting Documents

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