Honda Motor Company

Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's
largest manufacturer of internal combustion engines measured by volume, producing more than
14 million internal combustion engines each year Honda surpassed Nissan in 2001 to become the
second-largest Japanese automobile manufacturer As of August 2008, Honda surpassed Chrysler
as the fourth largest automobile manufacturer in the United States.Honda is the sixth largest
automobile manufacturer in the world.

Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand,
Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also
manufactures garden equipment, marine engines, personal watercraft and power generators,
amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics
research and released their ASIMO robot in 2000. They have also ventured into aerospace with
the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet,
scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D

History
From a young age, Honda's founder, Soichiro Honda (had a great interest in automobiles. He
worked as a mechanic at a Japanese tuning shop, Art Shokai, where he tuned cars and entered
them in races. A self-taught engineer, he later worked on a piston design which he hoped to sell
to Toyota. The first drafts of his design were rejected, and Soichiro worked painstakingly to
perfect the design, even going back to school and pawning his wife's jewelry for collateral.
Eventually, he won a contract with Toyota and built a factory to construct pistons for them,
which was destroyed in an earthquake. Due to a gasoline shortage during World War II, Honda
was unable to use his car, and his novel idea of attaching a small engine to his bicycle attracted
much curiosity. He then established the Honda Technical Research Institute in Hamamatsu,
Japan, to develop and produce small 2-cycle motorbike engines. Calling upon 18,000 bicycle
shop owners across Japan to take part in revitalizing a nation torn apart by war, Soichiro received
enough capital to engineer his first motorcycle, the Honda Cub. This marked the beginning of
Honda Motor Company, which would grow a short time later to be the world's largest
manufacturer of motorcycles by 1964.

The first production automobile from Honda was the T360 mini pick-up truck, which went on
sale in August 1963 Powered by a small 356 cc straight-4 gasoline engine, it was classified under
the cheaper Kei car tax bracket the first production car from Honda was the S500 sports car,
which followed the T360 into production in October 1963. Its chain driven rear wheels point to
Honda's motorcycle origins
CORPORATE PROFILE

Honda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual"
and "The Three Joys" — commonly expressed as The Joy of Buying, The Joy of Selling and
The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique
character and ability of each individual person, trusting each other as equal partners in
order to do our best in every situation. Based on this, "The Three Joys" expresses our belief
and desire that each person working in, or coming into contact with our company, directly
or through or products, should share a sense of joy through that experience. In line with
these basic principles, since its establishment in 1948, Honda has remained on the leading
edge by creating new value and providing products of the highest quality at a reasonable
price, for worldwide customer satisfaction. In addition, the Company has conducted its
activities with a commitment to protecting the environment and enhancing safety in a
mobile society.

The Company has grown to become the world's largest motorcycle manufacturer and one of
the leading automakers. With a global network of 492* subsidiaries and affiliates accounted
for under the equity method, Honda develops, manufactures and markets a wide variety of
products, ranging from small general-purpose engines and scooters to specialty sports cars,
to earn the Company an outstanding reputation from customers worldwide.

METHODOLOGY
To achieve the objective of studying the stock market data has been collected.
Research methodology carried for this study can be two types
1. Primary
2. Secondary

PRIMARY:
The data, which has being collected for the first time and it is the original data.
In this project the primary data has been taken from HSE staff and guide of the project.

SECONDARY:
The secondary information is mostly taken from websites, books, journals, etc.

Limitations

• The time constraint was one of the major problems.

• The study is limited to the different schemes available under the mutual funds selected.
• The study is limited to selected mutual fund schemes.
• The lack of information sources for the analysis part.

Manufacturing and distribution:

Strengthening our manufacturing system from the perspective of our

customers and the environment
Customer needs vary depending on the region. To deliver products that satisfy customers in
all regions, Honda established a manufacturing system that rapidly and flexibly responds to
customer requests at all production bases around the world. With this manufacturing
system, we are striving to further improve the quality of our products and minimize our
environmental footprint during manufacturing.

Thin-membrane solar cell panels at Dongfeng Honda (Wuhan, China)

Strengthening manufacturing capabilities and environmental measures on a global

basis

Based on its commitment to build products close to the customer, Honda has pursued local
production from its early days. We first began overseas motorcycle production in Belgium in
1963 and became the first Japanese automaker to produce automobiles in the U.S. in 1982.
By focusing on localization early on, even in the areas of development and sales, we have
been able to respond to changes in product demand and supply more promptly and increase
our quality and cost competitiveness in each market. Moreover, we have been working on
establishing a mutually complementary parts and vehicle manufacturing network among
countries within a region so that we can respond to changing demand in each region more
effectively and flexibly. We have also centered on activities that improve quality at
production bases around the world and that reduce environmental impacts during
manufacturing and distribution. In 2009, we began operations at the Ogawa plant in Japan
with extremely high resource and energy efficiency. Meanwhile, we are promoting the
installation of solar panels at our offices and plants. Through improved production systems
that take into consideration regional characteristics and enhanced environmental measures,
we will flexibly and effectively provide high-quality products in an environmentally
responsible way.

Motorcycle plant (Thailand)

 Power products assembly (France)

Enhancing customer satisfaction with warmth and sincerity

By creating products and services that highlight the core values that make Honda unique,
Honda would like to provide its customers with joy and excitement beyond their
expectations. Accordingly, the Honda brand stays a step ahead of the diverse needs of
Honda customers, always offering new possibilities for richer, more rewarding lifestyles. In
this way, Honda products enhance customers’ enjoyment of life.

Providing inspiration and joy to our customers around the world

“My next car will be another Honda.” To receive such a comment from customers, Honda
and its dealers around the world put their best efforts into all stages of customer
satisfaction activities from sales to after-sales service. In addition to supplying products in
response to regional needs throughout the world, Honda enhances its product lineup by
providing models with improved environmental performance and attractive values to
cultivate new markets. Moreover, Honda established an environment that ensures prompt
and efficient after-sales service by providing global training programs to further enhance
service and also by introducing more IT-based tools and equipment. With the proactive use
of IT and other technologies, Honda will strengthen its sales and service systems and
capabilities. At the same time, Honda will further strengthen its efforts to address
environmental issues and provide products that accommodate the diverse needs of
customers in each region.

After-sales service (U.K.)

 Serving dealership customers (Japan)

Marketing
Honda's official slogan is "The Power of Dreams". They have never used this slogan to sell their
products. Mr. Honda's belief is that well built products will sell themselves.

In 2003, Honda released its Cog advertisement in the UK and on the Internet. To make the ad,
the engineers at Honda constructed a Rube Goldberg Machine made entirely out of car parts
from a Europe Domestic Market Honda Accord (upon which the USDM Acura TSX is based).
To the chagrin of the engineers at Honda, all the parts were taken from two of only six hand-
assembled pre-production models of the Accord. The advertisement depicted a single cog which
sets off a chain of events that ends with the Honda Accord moving and Garrison Keillor speaking
the tagline, "Isn't it nice when things just... work?" It took 606 takes to get it perfect.[69]

In 2004, they produced the advert, usually immediately followed by a shortened version of the
2005 Impossible Dream advert.

A post 2005 style Honda dealership in Moncton, Canada

In December 2005, Honda released The Impossible Dream a two-minute panoramic advertisement filmed
in New Zealand, Japan and Argentina which illustrates the founder's dream to build performance vehicles.
While singing the song "Impossible Dream", a man reaches for his racing helmet, leaves his trailer on a
mini bike, then rides a succession of vintage Honda vehicles: a motorcycle, then a car, then a powerboat,
then goes over a waterfall only to reappear piloting a hot air balloon, with Garrison Keillor saying "I
couldn't have put it better myself" as the song ends.

In late 2006, Honda released an ad with ASIMO exploring a museum, looking at the exhibits with almost
child-like wonderment (spreading out its arms in the aerospace exhibit, waving hello to an astronaut suit
that resembles him, etc.), while Garrison Keillor ruminates on progress. It concludes with the tagline:
"More forwards please".

Honda also sponsored ITV's coverage of Formula One in the UK for 2010. However they had announced
that they would not continue in 2008 due to the sponsorship price requested by ITV being too high.

In May 2007, focuses on their strengths in racing and the use of the Red H badge — a symbol of what is
termed as "Hondamentalism". The campaign highlights the lengths that Honda engineers go to in order to
get the most out of an engine, whether it is for bikes, cars, powerboats — even lawnmowers. Honda
released its Hondamentalism campaign.At the beginning of 2008, Honda released - the
ProblemPlayground.TheadvertoutlinesHonda'senvironmentalresponsibility,demonstrating a hybrid
engine, more efficient solar panels and the FCX Clarity, a hydrogen powered car. The 90 second advert
features large scale puzzles, involving Rubik's cubes, large shapes and a 3-dimensional puzzle.

ADVANTAGES OF MUTUAL FUNDS IN HONDA

There are numerous benefits of investing in mutual funds and one of the key
reasons for its phenomenal success in the developed markets like US and UK
is the range of benefits they offer, which are unmatched by most other
investment avenues. We have explained the key benefits in this section. The
benefits have been broadly split into universal benefits, applicable to all
schemes, and benefits applicable specifically to open-ended schemes.
Universal Benefits

Affordability: A mutual fund invests in a portfolio of assets, i.e. bonds,

shares, etc. depending upon the investment objective of the scheme. An
investor can buy in to a portfolio of equities, which would otherwise be
extremely expensive. Diversification The nuclear weapon in your arsenal for
your fight against Risk schemes, both debt and equity. For example, an
investor can invest his money in a Growth Fund (equity scheme) and Income
Fund (debt scheme) depending on his risk appetite and thus create a
balanced portfolio easily or simply just buy a Balanced Scheme.
Professional Management: Qualified investment professionals who seek to
maximize returns and minimize risk monitor investor's money. When you
buy in to a mutual fund, you are handing your money to an investment
professional who has experience in making investment decisions. It is the
Fund Manager's job to (a) find the best securities for the fund, given the
fund's stated investment objectives; and (b) keep track of investments and
changes in market conditions and adjust the mix of the portfolio, as and
when required.

Current market position

With high fuel prices and a weak U.S. economy in June 2008, Honda reported a 1% sales
increase while its rivals, including the Detroit Big Three and Toyota, have reported double-digit
losses. Honda's sales were up almost 20 percent from the same month last year. The Civic and
the Accord were in the top five list of sales.[14][15] Analysts have attributed this to two main
factors. First, Honda's product lineup consists of mostly small to mid-size, highly fuel-efficient
vehicles. Secondly, over the last ten years, Honda has designed its factories to be flexible, in that
they can be easily retooled to produce any Honda model that may be in-demand at the moment.

Nonetheless, Honda, Nissan, and Toyota, were still not immune to the global financial crisis of
2008, as these companies reduced their profitability forecasts. The economic crisis has been
spreading to other important players in the vehicle related industries as well.[16][17] In November
2009 the Nihon Keizai Shinbun reported that Honda Motor exports have fallen 64.1%.[18]

At the 2008 Beijing Auto Show, Honda presented the Li Nian ("concept" or "idea") 5-door
hatchback and announced that they were looking to develop an entry-level brand exclusively for
the Chinese market similar to Toyota's Scion brand in the USA.[19] The brand would be
developed by a 50-50 joint-venture established in 2007 with Guangzhou Automobile Industry
Group

Types of products:-

1. Automobiles
2. Motorcycles
3. Power Products
4. Technology

1. Automobiles

Honda BRIO Makes World Premiere in Thailand

Bangkok, Thailand, March 17, 2011 - Honda Automobile (Thailand) Co., Ltd.
(HATC), Honda's automobile production and sales subsidiary in Thailand, unveiled
its highly-anticipated Honda BRIO which makes its world premiere debut. The
latest innovation from Honda is expected to raise the bar and set a new standard
for eco-cars in terms of design, packaging, cabin comfort and fuel-efficiency in
Thailand. The starting price will be 399,900 baht, with an annual sales plan of
40,000 units. (1 baht = approximately 2.7 yen)
Honda BRIO is being developed with Honda’s advanced technologies, while
further advancing Honda’s “man maximum, machine minimum” concept*1. Being
developed as a commuter car which is easy-to-use even in urban areas, the
Honda BRIO adopts an easy-to-handle compact body while ensuring sufficient
cabin space achieved through highly efficient packaging. With this vehicle, Honda
thoroughly pursued the creation of an advanced exterior form, which is compact
while asserting a strong presence.

The BRIO is equipped with Honda’s 1.2-liter 4-cylinder i-VTEC engine delivering 90
horsepower. This i-VTEC engine combines stress-free driving throughout the rpm
range with outstanding fuel economy of 5 liters/100km*2. Its fuel economy-
enhancing technologies and nimble performance makes the compact car
enjoyable and fun to drive. Emissions from the Brio meets the stringent Euro 4
emission standards.

Honda Geneva 2011

March 1, 2011
A Revised Jazz with a New CVT Gearbox
The Geneva Motor Show is the European motor show debut of the revised
Honda Jazz and marks the return of a CVT automatic transmission to the
endlessly flexible B-segment hatchback.

New CVT Automatic Transmission

When Honda’s engineers set about revising the popular Jazz model, one of the priorities was
to give Jazz customers an automatic transmission that would not impact on fuel economy or
CO2 emissions. The solution they came up with was to combine a Continuously Variable
Transmission, similar to that seen in the first Jazz, with a torque converter unit. The torque
converter replaced the start clutch arrangement of the previous CVT unit, giving improved
parking speed drivability and better highway fuel economy. It meant customers could
benefit from the smooth, low stress driving experience of an automatic, without
compromising its environmental performance.

ll-New 2012 Honda Civic Emphasizes Style, Fuel Economy and

Performance
Two models offer 40+ mpg

TORRANCE, Calif., U.S.A., February 17, 2011 - Featuring the widest array of
engine choices available in its class, the 2012 Civic is designed to even better
meet the diverse needs of the compact-vehicle buyer when it launches this
spring. The entire redesigned ninth-generation Civic lineup will become more
fuel efficient with two models – the all-new Civic HF and the Civic Hybrid –
each delivering fuel economy estimates of more than 40 mpg on the highway.

2012 Hc

Built on the tradition of Honda fuel efficiency, the economical Civic HF model will be the
most fuel-efficient gasoline-only powered Civic in the lineup when it launches this spring.
Equipped with a 1.8-liter i-VTEC engine, the Civic HF is targeted to earn EPA-estimated
fuel economy1 of 41 mpg on the highway. The 2012 Civic Hybrid, which will be outfitted
for the first time with a lithium-ion battery and a larger 1.5-liter i-VTEC engine, is
expected to achieve an EPA-estimated city/highway combined fuel economy1 of 45 mpg,
an improvement of 4 mpg compared to the current Civic Hybrid. Both the Civic HF and
Civic Hybrid models will be equipped with aerodynamic components for improved
efficiency and Honda ECO Assist™ technology, an innovation that can enhance efficient
vehicle operation while providing feedback to promote more efficient individual driving
styles.

"The Civic is the only model in the industry that can deliver on all fronts – fuel economy,
sporty performance, smart packaging, alternative fuel and long-term value," said John
Mendel, executive vice president of sales for American Honda Motor Co.,Inc. "For the
ninth-generation Civic, we are emphasizing improved fuel economy across the board,
from the hybrid sedan to the sporty Si model."

In addition to the Civic HF and Civic Hybrid models, the Civic Sedan, Civic Coupe and
Civic GX Natural Gas models are also estimated to achieve improved fuel economy
compared to the current models. The Civic Sedan and Civic Coupe achieve an EPA-
estimated fuel economy2 of 39 mpg on the highway, an improvement of 3 mpg when
compared to the current model. The Civic Natural Gas vehicle is anticipated to earn a 7
percent improvement in fuel economy compared to the current model. The Civic Sedan,
Civic Coupe and Civic Natural Gas models will all be equipped with the Honda ECO
Assist technology.

Along with improved fuel economy, the new Civic lineup also delivers more
performance, particularly with the Civic Si. The Civic Si sedan and coupe models will be
equipped with a larger, more powerful 2.4-liter engine as well as a new 6-speed manual
transmission. The new engine is anticipated to deliver 200 horsepower with 170 ft-lb of
torque. Even with the larger engine and a 22 percent increase in torque, Civic Si is
targeted to achieve an EPA-estimated highway fuel economy1 of 31 mpg; an increase of 2
mpg when compared to the current model.

The 2012 Civic lineup includes a sedan and a coupe with conventional gasoline models, a
new "HF" high fuel economy version, two sporty "Si" performance versions, along with
one hybrid and a natural gas alternative-fuel variant.

Civic HF, Sedan, Coupe and Natural Gas Specifications

· 140 horsepower, 1.8-liter i-VTEC™ 4-cylinder engine

· 5-speed automatic transmission

· ECO Assist technology

· EPA-estimated Civic HF highway fuel economy: 41 mpg

EPA-estimated Civic Sedan and Civic Coupe highway fuel economy: 39

·
mpg

2.motorcycles:
 Safety:-

Enhancing safety on the roads is one of Honda's top priorities. We firmly believe that the realization of a
comfortable and an enjoyable mobile society depends on the mutual trust that automobile manufacturers like
us, share with the consumers and society. At Honda, we use a three prong approach, based on preventing
accidents from happening in the first place, minimizing injury in the unlikely event of an accident and our
Driving Safety Promotion operations.
Honda's safety philosophy emphasizes the development of appropriate technologies for its products, so as to
ultimately achieve maximum riding comfort for its customers. Honda was the first manufacturer in Japan to
develop and apply the anti-lock brake system. Educating the world, Honda is actively involved with driving
education across the world for promoting traffic safety.

» The Honda Riding Trainer

The Honda Riding Trainer is a state-of-the-art, compact, computer driven machine that puts
riders in real life road traffic situations through a wide variety of options. The Riding Trainer can
reproduce various traffic situations that occur on roads, offering the user a safe way to experience
hazardous situations. Further, users can repeatedly play back and view from various angles the
dangers concealed in road traffic and the processes leading to accidents and hazardous situations,
confirming them with their own eyes. The Trainer therefore allows users to deepen their
understanding of safety and functions as an effective training tool for hazard prediction for all
riders from beginners to advanced riders. It also gives beginners a chance to practice clutching
and other motorcycle operations before riding an actual motorcycle. Till date we have 125 Riding
Trainer across India

TYPES OF BIKES Ex SHOWROOM PRICE [IN RUPEES]

1. DIO 47,206/-
 2. DAZZALLER 76,436/-

3. AVIATOR 53,032/-

4. SHINE 53,276/-

5. STUNNER 62,550/-

6. UNICORN 72,598/-

7. TWISTER 52,058/-

STAFF IN BELLARY CITY:-