Scribd Logo
Upload

Welcome to Scribd!

  • 189 views

    Tata Sky Swot Analysis: Strengths

    Uploaded by

    Gaurav Mittal
    The document discusses a SWOT analysis of Tata Sky, a DTH service provider in India. Some of Tata Sky's strengths include its brand recognition as a Tata company, superior picture and sound quality, innovative product offerings, and strong customer service. Weaknesses include an inability to capture market share from free DTH providers and high costs of equipment. Opportunities lie in increased data charges pushing people to DTH, rising purchasing power, and untapped rural markets. Threats include regulations increasing content costs, price sensitivity for lower income groups, rising popularity of OTT platforms, and increased competition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Tata Sky Swot Analysis: Strengths

    Uploaded by

    Gaurav Mittal
    189 views4 pages
    The document discusses a SWOT analysis of Tata Sky, a DTH service provider in India. Some of Tata Sky's strengths include its brand recognition as a Tata company, superior picture and sound quality, innovative product offerings, and strong customer service. Weaknesses include an inability to capture market share from free DTH providers and high costs of equipment. Opportunities lie in increased data charges pushing people to DTH, rising purchasing power, and untapped rural markets. Threats include regulations increasing content costs, price sensitivity for lower income groups, rising popularity of OTT platforms, and increased competition.

    Original Title

    TATA SKY (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses a SWOT analysis of Tata Sky, a DTH service provider in India. Some of Tata Sky's strengths include its brand recognition as a Tata company, superior picture and sound quality, innovative product offerings, and strong customer service. Weaknesses include an inability to capture market share from free DTH providers and high costs of equipment. Opportunities lie in increased data charges pushing people to DTH, rising purchasing power, and untapped rural markets. Threats include regulations increasing content costs, price sensitivity for lower income groups, rising popularity of OTT platforms, and increased competition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    189 views4 pages

    Tata Sky Swot Analysis: Strengths

    Uploaded by

    Gaurav Mittal
    The document discusses a SWOT analysis of Tata Sky, a DTH service provider in India. Some of Tata Sky's strengths include its brand recognition as a Tata company, superior picture and sound quality, innovative product offerings, and strong customer service. Weaknesses include an inability to capture market share from free DTH providers and high costs of equipment. Opportunities lie in increased data charges pushing people to DTH, rising purchasing power, and untapped rural markets. Threats include regulations increasing content costs, price sensitivity for lower income groups, rising popularity of OTT platforms, and increased competition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 4

    Group No.

    : 1

    Group Members: Aakash Khare, Ashutosh Gupta, Gaurav Mittal, Manvi Mehndiratta,

    Rupkatha Chatterjee, Shreeyash Siddharth, Vaibhav Singh

    Professor Name: Davinder Singh

    Subject Name: Joy of Management

    TATA SKY

    SWOT ANALYSIS
    Strengths:
     Leveraging on brand Tata and high brand recall.
     Superior picture quality and sound quality
     Leads in introducing new packages & services.
     24*7 customer service support in multiple languages.
     Rural penetration in line with business model of ITC E- Choupal and
    Godrej Aadhar.
     Interactive channels and program guides.
     Innovative Product offering Tata sky plus.
     Leader in introducing new packages and services.
     High level of customer service and regular innovative offers.
     TATA sky provides maximum HD channels.
     Tata Sky is the first DTH to get accredited by ISO-27001:2005
     Provision for 625 hours of recording with 500 GB hard disk in Tata
    Sky HD set-top box
     Multi-TV Connection – Different channels can be watched on
    different TVs at the same time using the same connection (up to 4
    multiple connections, 3 allowed per set-top box).
     Ranked 1st among its competitors.
     Adopted 360-degree marketing campaign that encapsulates
    television, print, radio and outdoor platforms.
    Weakness:

     They are not able to capture the market share from free DTH
    provider
     High initial cost of DTH equipment’s
     Signal issues during heavy rainfall which does not happens with
    D2H
    Opportunities:
     As per latest TRAI guidelines data charges have been
    increased so it may push people to rethink DTH.
     In the pandemic times cable and broadcasting services
    were considered under essentials.
     Purchasing power of individual has rose over the year
    which can be beneficial for TATA Sky.
     Increase in demand for TV due to work from home will
    bring an increase in sales.
     Increase in the geographical boundaries with Rural Market
    untapped.
     With the lifestyle getting faster and more stressful,
    increasing WFH and online mode of education individual
    are ready to pay a little bit extra for hassle free service.
     Integration of streaming and DTH services.
     Customization of their viewing services.
     Leadership on subscribers and profitability.
     First to introduce 4k streaming capable Set-up Box
     Part of the TATA group which leads to greater brand
    value.
     Partnership with global players like The Walt Disney
    company and Temasek holdings.
    Threats:
     The I&B ministry rules mandate DTH operators to pay 10% of
    their gross revenue as their annual fee
     TRAI regulations have increased the cost of content
    consumption
     Price sensitivity:
    a. Current Market instability has resulted in going down of
    sales of premium goods
    b. Not a preferable choice for low income groups
     Broadcaster dependency for content creation and availability
     Increasing popularity of OTT platforms like Netflix and Amazon
     Lower data rate increasing the internet penetration further
    contributing to increase in viewership via OTT
     Cable Set Top Boxes/FTA provide easy switching due to
    negligible switching costs
     High dependence for transponders on ISRO
     Increasing Competition in form of Jio DTH

    You might also like