PURPOSIVE

COMMUNICATION
Mr. Ronel D. Gruella, LPT.
Instructor
Subject: Purposive Communication
Credits: 3 units
Number of Hours: 3 hrs. every week for 18 weeks
54 hrs. in a semester
Course Overview: This module is about writing, speaking, and
presenting to different audiences and for various
purposes. This course develops students’
communicative competencies and enhances their
cultural and intercultural awareness through
multimodal tasks that provide them opportunities
for communicating effectively and appropriately
to a multicultural audience in a local or global
context.
Course Overview: It equips students with tools for critical evaluation
of a variety of texts and focuses on the power
of language and the impact of images to
emphasize the importance of conveying messages
responsibly. The knowledge, skil s, and insights that
students gain from this course may be used in their
other academic endeavours, their chosen
disciplines, and their future careers as they
compose and produce relevant, oral, written,
audio-visual and/ or web-based output for various
purposes.
Learning Objectives:
At the end of this learning module, the students wil be able to:
Knowledge:
Describe the nature, elements, and functions of verbal and
nonverbal communication in various and multicultural contexts.
Explain how cultural and global issues affect communication.
Determine culturally appropriate terms, expressions, and images.
Evaluate multimodal texts critically to enhance receptive (listening,
reading, viewing) skil s;
Summarize the principles of academic text structure.
Skil s:
Convey ideas through oral, audio-visual, and/or web-based
presentations for different target audiences in local and global
settings using appropriate registers.
Create clear, coherent, and effective communication materials.
Present ideas persuasively using appropriate tone, style,
conventions, and reference styles.
Values:
Adopt cultural and intercultural awareness and sensitivity in
communication of ideas.
Appreciate the differences of the varieties of spoken and written
language.
Adopt awareness of audience and context in presenting ideas.
Appreciate the impact of communication on society and the
world.
Learning Content:
WEEK LESSON OUTLINE

Introduction to Communication
 Definition of Communication
1-2
 Types of Communication According to Mode
 Types of Communication According to Context
The Processes and Elements of Communication
3-5  Principles of Communication
 Ethics of Communication
6 Preliminary Examination Week
Learning Content:
WEEK LESSON OUTLINE

Intercultural Communication
 Communication and Globalization
 Local and Global Communication in Multicultural Settings
7-8
 Varieties and Registers of Spoken and Written Language
 Evaluating Messages and/or Images of Different Types of Texts Reflecting
Different Cultures
9 Midterm Examination Week
 Communication for Various Purposes
1O - 12  Preparing an Effective Presentation
Learning Content:
WEEK LESSON OUTLINE

 Obtain, Provide, and Disseminate Information


 How vital is communication to our life? What happens when we
cannot communicate our ideas to other people?
Communication is essential to our life. It is significant in building,
maintaining, and strengthening our relationship with other people.
Communication may improve or ruin relationships. Our inability to
communicate effectively our thoughts could create problems in
our personal, as well as professional relationships.
 Whether we like it or not, we need to communicate. We cannot
really avoid it. If we try to, for example, by refusing to respond to
a message, the act of avoidance actually conveys a certain
message. Most communication is spoken. We spend more time
speaking and listening, than reading and writing. This being the
case, it is significant that we exert effort in improving our oral
communication skil s.
 Communication is also an ongoing process-past, present and
future. Our communication today affects the communication of
the future.
Communication serves not only as a bridge in time but a bridge
across distances that can penetrate barriers of human individuality.
It is the spark that can ignite understanding and relations among
human beings even across culture.
 Communication can be defined as the process of transmitting
information and common understanding from one person to
another [ Keyton, 2O11 ]. It is a two-way process by which
information is exchanged between or among individuals through a
common systems of symbols, signs, and behaviour [ Martinez ].
The word “communication” originated from the Latin word
“communicare” which means “to impart,” “to share,” or “to make
common.”
 In our everyday living, for a communication to be effectively
transmitted, elements of communication must be present and these
include;
 speaker  channel
 message  feedback
 receiver  communicative situation
 Language is a wonderfully rich vehicle for communication. It is a
system of conventional, spoken, manual, or written symbols by
means of which human beings, as members of a social group and
participants in this culture, express themselves.
We can use it to convey wishes and commands, to tell truths
and to tell lies, to influence our hearers and to vent our emotions,
and to formulate ideas which could probably never arise if we had
no language in which to embody them. [Moulton, W].
 It has an organization of rules (grammar), a sound system
(phonology), and a vocabulary (lexicon). These are the
requirements for identifying a means of communication as a
language.
When a group of people use similar language, they can
understand each other because they belong to the same speech
community. They share the same rules in the language system. The
process of language acquisition is when people acquire a language
while growing up used by those in community.
 While the languages acquired while growing up is called mother
tongue, which may also be referred to as first language. However,
as people discover another language, they learn these languages
which may be referred to as the second language. People learn
these languages by studying formally in school or informally on
their own. This is a process of language learning.
 Communication is generally defined as the exchange of
thoughts, ideas, concepts and view between or among two or
more people. However, communication as a term takes on
different contexts resulting in people having different views in
communication types.
Context is the circumstances or environment in which
communication takes place. Such circumstances may include the
physical or actual setting, the value positions of a speaker/listener,
and the relevance or appropriateness of a message conveyed.
 It focuses on certain communication process and even
groupings of people that constitute a communication situation.
Different contexts can impact one‘s communication. Each
communication type is governed by a particular circumstance.
Hence, it is essential to pay attention and interplay of factors
surrounding the context of communication which may be physical,
cultural, social, and psychological in nature.
 A message may be impart through these types;
verbal-non-verbal and visual. While communication is
often thought of as verbal, the non-verbal mode is
equally essential as it enhances one‘s message.
 Verbal and Nonverbal Communication
Verbal communication is the transmission of ideas, opinions,
feelings, emotions or attitudes through the use of words
(comments, questions, reactions). Non-verbal communication, on
the other hand, refers to the sending of messages to another
person utilizing methods or means other than words (facial
expression, gesture, eye contact).
 Blending of Verbal and Nonverbal Communication
For example, door-to-door sales persons who demonstrate
product knowledge can only be effective if they know how to
properly punctuate what they say with proper gestures and facial
expressions. Their communication with the customer begins upon
greeting him/her with a welcoming smile then assessing customer
needs and answering customer queries enhanced by gestures and
a friendly, happy and pleasant disposition.
 It is through this mode that sales pole with excellent
communication skil s are able to provide the best information
needed, by that means convincing the client to patronize their
products.
 Visual Communication
It is the type of communication that uses visuals to convey
information and/or messages. Some examples are signs, symbol,
imagery, maps, graphs, charts, diagrams, pictograms, photos,
drawings or il ustrations, and even various forms of electronic
communication.
 Written Communication
It involves any type of interaction that makes use of the
written word. Communication is a key to any endeavor involving
more than one person. Communicating through writing is essential
in the modern world and is becoming ever more so as we
participate in what is now commonly called the information age. In
fact, written communication is the most common form of business
communication.
 It is essential for small business owners and managers to develop
effective written communication skil s and to encourage the same
in all employees. The information age has altered the ways in which
we communicate and placed an increasing emphasis on written
versus oral communications.
It includes electronic mails and letters, e-magazines, e-books,
Facebook, Twitter, Viber, WhatsApp, etc.
 In this sub-section, context in communication is referred to as
composite of people interacting with each other. Communication
may also be classified according to context:
 intrapersonal
 interpersonal
 The Latin prefixes intra-means within or inside. Intrapersonal
communication then means talking to oneself. Some label it as self
or inner talk, inner dialogue. Intrapersonal communication can be
defined also as communication with one‘s self, and that may
include self-talk, acts of imagination and visualization, and even
recall and memory (McLean, 2OO5).
 You read on your phone that your friends are going to have
dinner at your favourite restaurant.
 What comes to mind?
 Sights, sounds, and scents?
 Something special that happened the last time you were
there?
 Do you contemplate joining them?
 Do you start to work out a plan of getting from your
present location to the restaurant?
 Communications expert Leonard Shedletsky examined
intrapersonal communication through the eight basic components
of the communication process (i.e., source, receiver, message,
channel, feedback, environment, context, and interference) as
transactional, but all the interaction occurs within the individual
(Shedletsky, 1989)
 Interpersonal communication can be defined as communication
between two people, but the definition fails to capture the
essence of a relationship. This broad definition is useful when we
compare it to intrapersonal communication, or communication with
ourselves, as opposed to mass communication, or communication
with a large audience, but it requires clarification.
The developmental view of interpersonal communication places
emphasis on the relationship rather than the size of the audience,
and draws a distinction between impersonal and personal
interactions.
 Family for many is the first experience in interpersonal
relationships, but as we develop professionally, our relationships at
work may take on many of the attributes we associate with
family communication. We look to each other with similar sibling
rivalries, competition for attention and resources, and support.
The workplace and our peers can become as close, or closer,
than our birth families, with similar challenges and rewards. To
summarize, interpersonal relationships are an important part of the
work environment.
 1
Directions: In 3-5 sentences, answer the following in a scholarly manner.
[15pts.]
Why do you think communication skil s are considered to be
essential in being good citizens? Explain.
Based on your own experience, give at least one scenario where
good communication process occurs?
Explain the quote, “The art of communication is the language of
leadership.” (James Humes)