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MBA Question Paper Marketing Analytics

This document is a class test for an MBA marketing analytics course. It contains instructions for a 2 hour test with 30 total marks. The test has 3 sections. Section A contains 6 short answer questions, each worth 1 mark, about secondary data, price skimming, analytics, advantages of marketing analytics, price bundling, and big data. Section B contains 5 longer answer questions, worth 4.5 marks each, about the scope of marketing analytics, how market data helps decision making, why marketing analytics is gaining importance, top-down vs bottom-up approaches, and using STP in customer analytics. Students must answer any 2 questions. Section C contains 5 even longer answer questions, worth 7.5 marks each,

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Shahbaz Khan
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3K views

MBA Question Paper Marketing Analytics

This document is a class test for an MBA marketing analytics course. It contains instructions for a 2 hour test with 30 total marks. The test has 3 sections. Section A contains 6 short answer questions, each worth 1 mark, about secondary data, price skimming, analytics, advantages of marketing analytics, price bundling, and big data. Section B contains 5 longer answer questions, worth 4.5 marks each, about the scope of marketing analytics, how market data helps decision making, why marketing analytics is gaining importance, top-down vs bottom-up approaches, and using STP in customer analytics. Students must answer any 2 questions. Section C contains 5 even longer answer questions, worth 7.5 marks each,

Uploaded by

Shahbaz Khan
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Rakshpal Bahadur Management Institute

Class Test 1st , June 2021


MBA 4th Semester
Marketing Analytics KMBMK05
Time 2Hrs Total marks = 30
E mail pdf of answersheet to pankajagarwal@rbmi.in

Section A

1. Attempt all the questions (1*6= 6)


I. Define secondary data.
II. What do you mean by price skimming?
III. Define analytics.
IV. Advantages of marketing analytics.
V. Write meaning of price bundling.
VI. What is big data?

Section B

Attempt any two questions (4.5*2 = 9 Marks)


2. Mention the scope of marketing analytics.
3. How market data is helpful in decision making.
4. Why marketing analytics is gaining importance?
5. Discuss the Top-down vs. Bottom up approach
6. Explain use of STP in customer analytics

Section C

Attempt any two questions (7.5* 2 = 12 Marks)


7. Explain the components of marketing analytics.
8. Differentiate market research and marketing analytics.
9. Why you need analytics for your pricing.
10. Explain types of marketing analytics.

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