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    MBA Question Paper Marketing Analytics

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    Shahbaz Khan
    This document is a class test for an MBA marketing analytics course. It contains instructions for a 2 hour test with 30 total marks. The test has 3 sections. Section A contains 6 short answer questions, each worth 1 mark, about secondary data, price skimming, analytics, advantages of marketing analytics, price bundling, and big data. Section B contains 5 longer answer questions, worth 4.5 marks each, about the scope of marketing analytics, how market data helps decision making, why marketing analytics is gaining importance, top-down vs bottom-up approaches, and using STP in customer analytics. Students must answer any 2 questions. Section C contains 5 even longer answer questions, worth 7.5 marks each,

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    MBA Question Paper Marketing Analytics

    Uploaded by

    Shahbaz Khan
    3K views1 page
    This document is a class test for an MBA marketing analytics course. It contains instructions for a 2 hour test with 30 total marks. The test has 3 sections. Section A contains 6 short answer questions, each worth 1 mark, about secondary data, price skimming, analytics, advantages of marketing analytics, price bundling, and big data. Section B contains 5 longer answer questions, worth 4.5 marks each, about the scope of marketing analytics, how market data helps decision making, why marketing analytics is gaining importance, top-down vs bottom-up approaches, and using STP in customer analytics. Students must answer any 2 questions. Section C contains 5 even longer answer questions, worth 7.5 marks each,

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    MBA question paper marketing analytics

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    This document is a class test for an MBA marketing analytics course. It contains instructions for a 2 hour test with 30 total marks. The test has 3 sections. Section A contains 6 short answer questions, each worth 1 mark, about secondary data, price skimming, analytics, advantages of marketing analytics, price bundling, and big data. Section B contains 5 longer answer questions, worth 4.5 marks each, about the scope of marketing analytics, how market data helps decision making, why marketing analytics is gaining importance, top-down vs bottom-up approaches, and using STP in customer analytics. Students must answer any 2 questions. Section C contains 5 even longer answer questions, worth 7.5 marks each,

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    3K views1 page

    MBA Question Paper Marketing Analytics

    Uploaded by

    Shahbaz Khan
    This document is a class test for an MBA marketing analytics course. It contains instructions for a 2 hour test with 30 total marks. The test has 3 sections. Section A contains 6 short answer questions, each worth 1 mark, about secondary data, price skimming, analytics, advantages of marketing analytics, price bundling, and big data. Section B contains 5 longer answer questions, worth 4.5 marks each, about the scope of marketing analytics, how market data helps decision making, why marketing analytics is gaining importance, top-down vs bottom-up approaches, and using STP in customer analytics. Students must answer any 2 questions. Section C contains 5 even longer answer questions, worth 7.5 marks each,

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    Rakshpal Bahadur Management Institute

    Class Test 1st , June 2021


    MBA 4th Semester
    Marketing Analytics KMBMK05
    Time 2Hrs Total marks = 30
    E mail pdf of answersheet to pankajagarwal@rbmi.in

    Section A

    1. Attempt all the questions (1*6= 6)


    I. Define secondary data.
    II. What do you mean by price skimming?
    III. Define analytics.
    IV. Advantages of marketing analytics.
    V. Write meaning of price bundling.
    VI. What is big data?

    Section B

    Attempt any two questions (4.5*2 = 9 Marks)


    2. Mention the scope of marketing analytics.
    3. How market data is helpful in decision making.
    4. Why marketing analytics is gaining importance?
    5. Discuss the Top-down vs. Bottom up approach
    6. Explain use of STP in customer analytics

    Section C

    Attempt any two questions (7.5* 2 = 12 Marks)


    7. Explain the components of marketing analytics.
    8. Differentiate market research and marketing analytics.
    9. Why you need analytics for your pricing.
    10. Explain types of marketing analytics.

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