Sales Pitch Ver 1.0 29122020

For over 20 years, Sales Cloud has helped
market leaders transform their business.

Join more than 150,000 enterprise sales
teams who trust us over any other CRM
to drive revenue growth fast.
For over 20 years, Sales Cloud has helped
market leaders transform their business.
Join more than 150,000 enterprise sales
teams who trust us over any other CRM to
drive revenue growth fast.
BUSINESS For over 20 years, Sales
Cloud has helped market
DEVELOPMENT leaders transform their
business. Join more than
ASSOCIATE 150,000 enterprise sales
teams who trust us over
any other CRM to drive
revenue growth fast.
The top rated and best CRM software
is Salesforce.
The top rated and best CRM software
is Salesforce.
Hiflow Industries
CHALLENGES FACED
B2B Business
✓ Unable to conduct deep engagements
✓ Unable to map relationships in terms of consultants,
architect and influencers.
✓ Unable to monitor rate contracts with their cost.
B2B2C Business
✓ B2B2C
Unable toBusiness
know status of order placed.
✓ •Unable
Unabletotocapture
know status of order placed.
or document complaints about quality
• Unable to capture or document complaints about quality
of their products.
of their products.
✓ •Unable
Unabletotorun rebatesand
run rebates and discount.
discount.
✓ •Executives
Executives don’t follow
don’t follow discipline.
discipline.
• ●
SOLUTION for B2B
Sales Cloud:
Track Employee Mapping Monitor Rate Deep

Activity Relationships/ Contracts Engagements
Team
SOLUTION for Distributors
Status Tracking
Customer Compliant
Management
Personalized Discounts
Mobile App For Sales Reps
Take Salesforce Everywhere
Manager your business from
anywhere, thanks to the
Salesforce Mobile App! Log calls,
respond to hot leads, work deals,
and monitor the health of your
business no matter where you
are. Connect with your team, stay
productive, and focus on your
customers from anywhere, at
anytime.
Revving up channel performance with a
customized dealer portal
CEAT deployed Salesforce Community Cloud to build a “We just won the prestigious CII award for the most
portal for its vast dealer network. By digitising all innovative business practice in customer experience
dealer-related processes on a single portal, they created for this innovation,” says an enthusiastic Arora.
a self-service platform that delivers a frictionless
experience to channel partners. With the ability to “Community Cloud has become the lifeline of our
manage their orders more efficiently through the dealer business,” reveals Arora. “Our dealers tell us
portal, CEAT has seen a 1.2% improvement in sales. that everything they want is now available at their
fingertips. They have clear visibility into stock,
Rich features, such as e-claims, e-catalogues, and performance, and transparency into financials.”
warranty registration, help them deliver a transparent
and consistent consumer experience. “Using eclaims, a CEAT has also integrated Fielo, a Salesforce App
dealer can instantly settle a customer’s claim through Exchange partner to manage dealer loyalty.
the app,” details Ritesh Arora, Chief Digital Officer. This “Community Cloud has become the lifeline of
has reduced the claim settlement time from two
our dealer business.”
working days to instant settlement in 50% of cases
across the channel. RITESH ARORA | CHIEF DIGITAL OFFICER
Ensuring a grip on customer focus with
Customer 360
With complete dealer information now available our sales people no longer have to carry their
on Salesforce, CEAT is using all that rich data to laptops around, and look through multiple,
create a Customer 360 dashboard for their sales lengthy reports to get - a clear picture of dealer
teams. The dashboard offers them the performance.” This is helping the sales team sell
convenience of staying updated on everything smarter and faster.
from dealer performance to financials,
With dealers self-serving their needs, the sales
achievements, targets and upcoming visit dates.
teams are focusing on business development and
“Our sales teams have access to all dealer-related quality of service and infrastructure at the
information in a single snapshot,” explains Arora. dealerships. “We have noticed that around 50% of
They have access to Tableau as well, which, our sales representative’s time is freed up, and
integrated with Sales Cloud, allows them to get a this vastly improves daily execution efficiency,”
variety of performance reports and dashboards for adds Arora.
their territory. “With information available on their
mobiles,
Steering the company towards improved
service and faster growth
CEAT also uses Service Cloud for case “Lead management has increased conversion
management. Automating and streamlining rates from approximately 5% to 16% for all leads,
complaint and resolution processes on the and a whopping 25% for leads from the CEAT
platform has reduced complaint settlement time website alone,” reveals Arora. The results have
from four to two days on an average. encouraged the CEAT team to ramp up leads
inorganically as well.
After streamlining operations, the management
team turned their attention to lead management. Sales Cloud also offers the sales team a
“When we revamped our website, the number of consolidated view of channel operations,
in-bound leads suddenly shot up from 500 to 5000 enabling them to monitor and manage these on a
a month,” says Arora. It was becoming challenging daily basis.
to manage this increased volume, so CEAT
deployed Sales Cloud for lead management
automation.
Treading confidently into the future
At a strategic level, the Salesforce Arora says that CEAT’s technology

platform offers the CEAT management roadmap calls for the implementation of
team visibility into all business many new developments on Salesforce,
operations. Armed with data and with several proof of concepts in the
insights on dealer and sales rep pipeline from the Einstein portfolio, and
performance, case resolution, and several App Exchange solutions.
customer satisfaction, the management
team now makes data-driven decisions “This is truly going to be the year of the
to strategically grow the business. customer at CEAT,” concludes Bannerjee.
And Salesforce is helping build that.
THINK
BIGGER
Q&A
THANK
YOU
Q&A

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For over 20 years, Sales Cloud has helped

market leaders transform their business.

Track Employee Mapping Monitor Rate Deep

At a strategic level, the Salesforce Arora says that CEAT’s technology

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