Sem 3 21-22 - Practical Assgn

Faculty of Business Administration (GLSBBA)
Practical Assignment 2021-22
SYBBA
Semester: III
Subject Code: 200101301
Name of the Subject: Introduction to Service Marketing
No. Title of the Practical Assignment
1. 7P’s
2. Service Flower
3. Service Quality Dimensions
4. Service Blueprint
5. Service Characteristics
Details of the Assignment:
1. 7 Ps
Visit the facilities of 2 competing service firms in the same industry, such as two
retailers, restaurants or hotels, Banks and discuss their 7P’s.
2. Service Flower
Discuss the service flower for any service organization
3. Details for Service Quality Dimensions
Review the five dimensions of service quality. What do they mean in the context
of (a) an industrial repair shop, (b) a retail bank, (c) Hospital, and Hotels and d)
Airports?
4. Service Blueprint
Discuss the service blue print of any service organization
5. Service Characteristics
Discuss the service characteristics and the challenges due to its uniqueness and
the solutions which you would provide as service manager for University, Banks,
Airlines, Hospitals.
SYBBA
Semester: III
Name of the Subject: Business Statistics
Overall Topic: Normal Distribution
1 Study of Normal Distribution of Income of 100 Individuals
2 Study of Normal Distribution of Height of 100 Individuals
3 Study of Normal Distribution of Weight of 100 Individuals
Study of Normal Distribution of Marks in any particular Subject of

4
Sem 2 of 100 Individuals
5 Study of Normal Distribution of Age of 100 Individuals

SYBBA
Semester: III
Name of the Subject: Managing People
1 Article Analysis
2 Job Roles Research
3 Company’s recruitment process
I: Article Analysis
- Collect the articles from Newspapers / Magazines

- The articles should be from the area of HRM
- Cut and then Paste the article in a file
- Analyse the article with the HRM context
- At the end do write GLOSSARY of all the article
- Each group should have 10 articles
II: Job Roles Research
- Identify a particular job in an entity. Preferably you must be able to have

access to the individual doing this job. Now research the job incumbent’s
roles and responsibilities. Submit an assignment covering:
o What methods could be adopted to best understand this job?
o Write the job description for the role.
o Discuss and research the web/literature to draw up a set of atleast 8
competencies required to do this job?
o In your opinion what can be the jobs that this incumbent can aspire
to climb up.
III: Company’s Recruitment Process
- Select a large scale company

- Explain its recruitment process using primary research or secondary
research or combination of both
- You may also interview an HR manager of the company and understand
their recruitment design
- Report must be concluded with practical learning as well as conceptual
learning.
- Students may mention if they find any variation in theory and practice
Submission of Report:
- Cover page: University name, Subject name, Academic Year, Title of the Assignment
, Group Number (For. Eg. Group 1 to 10)
- 2nd Page: Submitted by names of Group members and roll numbers, submitted to
faculty names
- 3rd page: Index, table of contents
- Guide lines for the report:
o Headings : Any font text; Font size 14 to 16
o Content: Font text - Calibri, Times New Roman, Arial ; Font Size: 12
o Alignment : Justified
Submission must consist of both report and presentation in hard copy format.
SYBBA
Semester: III
Name of the Subject: Production Management & Industrial Exposure
Topic: To be announced
SYBBA
Semester: III
Name of the Subject: Managerial Economics
1 What is demand forecasting? How it works positively for companies?
2 Make budget line for any good product/company and explain it.
3 How do you think managerial economics helps managers to take

decisions?
4 When is price discrimination possible and profitable?
5 What are cartels? Explain its types with examples and give any one
detailed information of cartel in India.

Explain the topics only by case study or by examples.
SYBBA
Semester: III
Name of the Subject: Accounting for Managers

Look around you and select any three businesses. These businesses
may be big or small. Find out how they raised initial capital. What
1
form of finance do they continue to use in the business? And why they
choose that particular mode of finance.
2 Statutory Requirements and External Reporting of Annual Reports.
Comparison of Significant Accounting Policies of Any Two
3
Companies of a particular Industry.
4 Explain any case study on forensic accounting.
Ratio Analysis of Any Two Listed Indian Companies of a particular
5
Industry for 5 years.
Trend Analysis of Financial Data of a Listed Indian Company for 5
6
years.
Environmental Accounting adopted by 3 Indian Companies of same
7
Industry
SYBBA
Semester: III
Name of the Subject: Consumer and Culture Theory
Overall Topic: CASE PRESENTATION

1 Honda’s Asimo (pre-read unit 1 - market segmentation)
2 A lush treat for the senses (pre-read unit 2 – perception)
3 Red bull: giving wings to a way of life (pre-read unit 2 – personality)
4 Case of motorcycle perception (pre-read unit 2 – perception)
Has the death of the watch been greatly exaggerated? Apple gets into the
5 game (pre-read unit 2 – motivation)
6 A storm in a teacup (pre-read unit 2 – motivation)
7 Shampoo buying: a “bad hair” day? (pre-read unit 3 – attitude)
Building a successful online business: overcoming attitudinal barriers (pre-
8 read unit 3 – attitude)
9 Do avatars dream about virtual sheep? (pre-read unit 3 – learning)
The case of Andhra cotton farmers (pre-read unit 4 – socio-cultural
10 settings)
Tractor consumption in a village community (pre-read unit 4 – socio-
11 cultural settings)
12 Purchase process in a joint family (pre-read unit 4 – socio-cultural settings)
13 Gaming in the Indian context (pre-read unit 4 – Indian culture)
One for one: the art of giving at toms (pre-read unit 5 - is marketing ethics
14 a need of an hour)
Recycling plastics bottles, saving the planet (pre-read unit 5 - is marketing
15 ethics a need of an hour)
Tesla motors: driving forward with a new consumer decision journey (pre-
16 read unit 5 - consumer decision making and diffusion of innovations)

• The cases will be shared to the groups.
• Please refer the following books for the cases:
o “Consumer Behaviour” by Rajneesh Krishna
o Solomon, Michael R - Consumer Behavior_ Buying, Having, and
Being
• Alternatively, the cases have been kept in the library for your ease of
reference.
• To solve the case and apply theoretical concepts, study the recommended
pre-reads as well. Pre-reads are available in the course material and in
library
A case study analysis must not merely summarize the case. It should identify key
issues and problems, outline and assess alternative courses of action, and draw
appropriate conclusions. The case study analysis can be broken down into the
following steps:
1. Identify the most important facts surrounding the case.
2. Identify the key issue or issues.
3. Specify alternative courses of action.
4. Evaluate each course of action.
5. Recommend the best course of action.
In case of questions given in the case, those need to be answered as well.
The assignment should be according to the following format:

• Word document file, Cover page including title, second page with group
details, followed by the table of contents, then main project content, later
conclusion, suggestion and bibliography
• Include the case copy in the report as Annexure
• Format: Times new roman, justified alignment, Headings font size 14-18,
main text font size 12 only.
• Submission should consist of both Report and Presentation in hard copy
format.
SYBBA
Semester: III
Name of the Subject: International Marketing Management
Overall Topic (if any): One report to be prepared by following the given
information-
Group of students need to visit or can take appointment on call
(zoom/WhatsApp/meet/teams) of the store / super market / retail outlet where
these brands are available. At store they need to check the shelf and need to
identify following things of brand:
1. Name of brand
2. Product packaging in terms of weigh (kg or gram)
3. Packaging material used for product
4. Price of product all variety / type
5. Name of manufacturer
6. Name of Importer
7. Product shelf life
8. Certificate of product quality printed on label.

1 Read the Instruction and make a report on Allen Solly
2 Read the Instruction and make a report on Pop-Tarts
3 Read the Instruction and make a report on Lindt Chocolate
4 Read the Instruction and make a report on MAC
5 Read the Instruction and make a report on Bobbi Brown
6 Read the Instruction and make a report on Twining Green Tea
7 Read the Instruction and make a report on Cheerios Oats
8 Read the Instruction and make a report on Flying Machine
9 Read the Instruction and make a report on Weetabix biscuits
10 Read the Instruction and make a report on La opala
11 Read the Instruction and make a report on Monte Carlo

Submission of Report:
- Cover page: University name, Subject name, Academic Year, Title of the
Assignment, Group Number (For. E.g. Group 1 to 10)
- 2nd Page: Submitted by names of Group members and roll numbers, submitted to
faculty names
- 3rd page: Index, table of contents
- Guide lines for the report:
o Headings: Any font text; Font size 14 to 16
o Content: Font text - Calibri, Times New Roman, Arial; Font Size: 12
o Alignment: Justified
Note- More information regarding the report will be flourished in the class

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Faculty of Business Administration (GLSBBA)

Practical Assignment 2021-22

No. Title of the Practical Assignment

3. Service Quality Dimensions

Details of the Assignment:

Practical Assignment 2021-22

Overall Topic: Normal Distribution

No. Title of the Practical Assignment

1 Study of Normal Distribution of Income of 100 Individuals

2 Study of Normal Distribution of Height of 100 Individuals

3 Study of Normal Distribution of Weight of 100 Individuals

Study of Normal Distribution of Marks in any particular Subject of

5 Study of Normal Distribution of Age of 100 Individuals

Practical Assignment 2021-22

No. Title of the Practical Assignment

2 Job Roles Research

3 Company’s recruitment process

Details of the Assignment:

- Collect the articles from Newspapers / Magazines

II: Job Roles Research

- Identify a particular job in an entity. Preferably you must be able to have

III: Company’s Recruitment Process

- Select a large scale company

Practical Assignment 2021-22

Practical Assignment 2021-22

No. Title of the Practical Assignment

1 What is demand forecasting? How it works positively for companies?

3 How do you think managerial economics helps managers to take

4 When is price discrimination possible and profitable?

Details of the Assignment:

Practical Assignment 2021-22

No. Title of the Practical Assignment

Practical Assignment 2021-22

Overall Topic: CASE PRESENTATION

No. Title of the Practical Assignment

Details of the Assignment:

The assignment should be according to the following format:

Practical Assignment 2021-22

No. Title of the Practical Assignment

Details of the Assignment:

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