2021 Global Automotive Consumer Study

EMEA Countries
2021 Global Automotive Consumer Study | EMEA Countries

To learn more about the Global

Automotive Consumer Study, visit
www.deloitte.com/autoconsumers

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 2021 Global Automotive Consumer Study I EMEA Countries

For over a decade, Deloitte has been exploring automotive consumer behaviours
and trends impacting a rapidly evolving global mobility ecosystem.
Key insights from our Global Automotive Consumer Study over the years:

2010 Overall value ranked as the primary

factor when evaluating brands
The Global Automotive
Consumer Study informs
Deloitte’s point of view on

2011 “Cockpit technology” and the shopping

experience-led differentiators
the evolution of mobility,
smart cities, connectivity,
transportation, and other

2012
Interest in hybrids driven by cost
and convenience, while interest in
issues surrounding the
connectivity centers on safety movement of people and
goods.

2014 Shared mobility emerges as an

alternative to owning a vehicle

2017 Interest in full autonomy grows, but

consumers want a track record of safety

2018
Consumers in many global markets
continue to move away from internal
combustion engines (ICE)

2019 Consumers “pump the brakes” on

interest in autonomous vehicles

Questions remain regarding

2020 consumers’ willingness to pay for

advanced technologies.

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2021 Global Automotive Consumer Study | EMEA Countries

2021 Deloitte Global

Automotive Consumer Study
From September through October 2020, Deloitte surveyed more than
24,000 consumers in 23 countries to explore opinions regarding a variety of
critical issues impacting the automotive sector, including the development
of advanced technologies. The overall goal of this annual study is to answer
important questions that can help companies prioritize and better position
their business strategies and investments. This summary provides insights
into countries residing in the EMEA region.

EVs still have a few hurdles to clear

Although the longer-term trend toward EVs appears to be solidifying, consumers may
be rethinking ICE as a reliable technology option in the face of near-term uncertainty.

Advanced features come as standard

Fewer consumers see the benefits of increased connectivity. As a result, consumers

are generally unwilling to pay even a small premium for connectivity, autonomous or
infotainment features.

Hints of an autonomous future?

The appetite for safety features such as blind spot warning, automatic braking and lane
departure warnings signal an increasing acceptance of autonomous driving features.

Vehicle sales moving online?

Even though virtual vehicle sales may be here to stay, most consumers would still prefer
to acquire their next vehicle in-person at an authorized dealer as some aspects of the
buying process remain difficult to digitize.

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 2021 Global Automotive Consumer Study I EMEA Countries

Vehicle electrification
and connectivity
The demand for alternatively fueled vehicles has stalled during the pandemic as consumers
may be looking for the comfort of affordable, tried and tested technology in uncertain times.

Consumer powertrain preferences for a consumer’s next vehicle

Alternatively fueled
vehicles YoY
2020 2021

South Africa 77% 15% 5% 3% 38% 23%

Belgium 61% 26% 7% 6% 48% 39%

Germany 59% 25% 7% 9% 51% 41%

Austria 58% 26% 9% 7% 47% 42%

UK 54% 31% 9% 6% 52% 46%

Turkey 53% 34% 8% 5% 50% 47%

France 50% 38% 4% 8% 58% 50%

Spain 35% 52% 10% 3% 68% 65%

Italy 31% 54% 7% 8% 71% 69%

Gasoline/diesel (ICE) Hybrid electric (HEV) Battery electric vehicle (BEV) Other
Note: “Other” category includes ethanol, CNG, and hydrogen fuel cell.
Q42. What type of engine would you prefer in your next vehicle?
Sample size: Austria= 850 ; Belgium= 825; France= 867 ; Germany= 779 ; Italy= 808 ; Spain= 916; Turkey= 954 ; United Kingdom= 1,157; South Africa= 895

There are still some significant barriers for electric vehicles to overcome, with driving range and
lack of charging infrastructure amongst the top concerns for consumers 

Greatest concerns regarding all battery-powered electric vehicles

Concern Austria Belgium France Germany Italy Spain Turkey UK South Africa
Driving range 32% 27% 28% 28% 27% 23% 22% 27% 15%

Lack of charging infrastructure 19% 19% 21% 22% 29% 31% 31% 25% 37%

Cost/price premium 18% 28% 26% 16% 13% 19% 9% 22% 16%

Time required to charge 10% 12% 14% 13% 15% 15% 18% 11% 14%

Safety concerns 15% 8% 7% 12% 10% 10% 11% 8% 14%

Lack of choice 2% 3% 2% 5% 5% 2% 9% 6% 3%

Other 4% 3% 2% 4% 1% 0% 0% 1% 1%

Q47: What is your greatest concern regarding all battery-powered electric vehicles?
Sample size: Austria= 850 ; Belgium= 825; France= 867; Germany= 779; Italy= 808; Spain= 916; Turkey= 954; United Kingdom= 1,157; South Africa= 895 Top concern

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2021 Global Automotive Consumer Study | EMEA Countries

The majority of consumers expect to charge their EVs at home. However, a significant minority are
looking at on-street or at-work charging, highlighting the need for investment in charging infrastructure
Location people expect to charge their electrified vehicle most often

2% 3% 1% 1% 2% 1% 1%
12% 9% 9% 16% 10% 7% 10% 8% 8%

27% 29% 41% 44% 46%

14% 18% 25%
19%

73%
70%
64% 64% 64% 63%

49% 48% 46%

South Africa UK Austria Belgium Germany France Turkey Spain Italy

Home Street Work Other

Note: Sum of %s for France, Spain, Italy and South Africa do not add to 100% due to rounding.
Q45: Where do you expect to charge your electrified vehicle most often?
Sample size: Austria= 300 ; Belgium= 273; France= 367; Germany= 246; Italy= 492; Spain= 570; Turkey= 403;United Kingdom= 468; South Africa= 185

Vehicle connectivity is increasing, but the benefits are becoming less clear to consumers over time.
Percentage of consumers who feel that increased vehicle connectivity will be beneficial

76%

70% 71%

63% 63%

56% 55% 54% 54%

2020
49%
2021
42%
38% 37% 36% 36%
33% 33%

24%

Turkey Italy South Africa Spain Belgium UK France Germany Austria

Q3. To what extent do you agree with the following statements regarding future vehicle technology?
Sample size (2021/2020): Austria= 1,015/1,223; Belgium= 1,007/1,224; France= 998/1,173; Germany= 996/2,862; Italy= 1,022/1,246; Spain= 1,012/1,218; Turkey= 1,021/1,247;
United Kingdom= 1,445/1,207; South Africa= 1,031/1,238

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 2021 Global Automotive Consumer Study I EMEA Countries

There are also a significant number of people across the EMEA region who remain concerned
about the security and safety of a connected vehicle.
Percentage of consumers who fear someone hacking into their connected car and risking their personal safety (% agree)

70%
65% 64% 64% 62%
58% 58% 57% 58%
48%

South Africa France Austria Germany UK Belgium Spain Turkey Italy

Q3. To what extent do you agree with the following statements regarding future vehicle technology?
Sample size: Austria= 1,028; Belgium= 1,014; France= 1,010; Germany= 1,017; Italy= 1,021; Spain= 1,005; Turkey= 1,016; United Kingdom= 1,449; South Africa= 1,025

Safety is the most important advanced feature when people are thinking about their next vehicle. But
does the appetite for blind spot warning, automatic braking and lane departure warnings signal an
increasing acceptance of autonomous driving features?
Importance (Somewhat/very important) of various vehicles features for next vehicle purchase

Advanced vehicle feature Austria Belgium France Germany Italy Spain Turkey UK South Africa
Blind spot warning/alert 66% 71% 71% 65% 66% 77% 88% 62% 89%
Automatic emergency braking 55% 68% 76% 57% 83% 84% 88% 55% 84%
Lane departure warning 47% 56% 63% 55% 66% 74% 81% 43% 73%
Built-in navigation system 62% 69% 70% 65% 70% 76% 85% 66% 84%
Physical knobs/buttons for controls 52% 60% 61% 55% 58% 67% 76% 54% 62%
360-degree camera system 39% 56% 58% 45% 64% 66% 80% 48% 72%
Automatic/dual zone climate control 47% 51% 63% 45% 64% 61% 77% 48% 60%
Heated/cooled seats 51% 35% 30% 56% 36% 49% 67% 41% 48%
Adaptive cruise control 44% 52% 65% 48% 58% 70% 80% 45% 68%
Electronic parking assist 54% 59% 60% 57% 62% 70% 80% 54% 72%
Built-in WiFi hotspot 26% 34% 43% 31% 48% 55% 71% 39% 62%
Over-the-air software updates 26% 44% 49% 31% 48% 44% 68% 36% 51%
Apple CarPlay/Android Auto interface 31% 32% 34% 31% 48% 48% 64% 30% 49%
Semi-autonomous drive mode 23% 30% 34% 30% 44% 52% 66% 26% 46%

Q26. How important are each of the following features for your next vehicle?
Sample size: Austria= 890; Belgium= 859; France= 887; Germany= 804; Italy= 905; Spain= 936; Turkey= 989; United Kingdom= 1,200; South Africa= 921 Most important

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2021 Global Automotive Consumer Study | EMEA Countries

The majority of consumers are unwilling to pay a small premium for safety and connectivity features
as they might take it as a given. However, consumers across EMEA are more accepting of the price
premium associated with electric and hybrid vehicles.
Percentage of consumers that are unwilling to pay more than ~€4001 for a vehicle with advanced technologies (including people
that would not pay any more)

Advanced techonology category Austria Belgium France Germany Italy Spain Turkey UK South Africa
Safety 65% 73% 78% 64% 62% 58% 47% 71% 55%
Connectivity 78% 81% 81% 74% 72% 69% 54% 76% 56%
Infotainment 86% 86% 85% 79% 77% 76% 62% 82% 68%
Autonomy 68% 73% 73% 66% 55% 58% 42% 68% 48%
Alternative engine solutions 51% 62% 63% 54% 42% 45% 31% 59% 44%
Unwilling to pay more than… € 400 € 400 € 400 € 400 € 400 € 400 Lira 5,000 £ 400 Rand 8,000

1
Calculated for each country in local market currency (roughly equivalent to $US500)
Q4: How much more would you be willing to pay for a vehicle that had each of the technologies listed below?
Sample size: Austria= 983; Belgium= 952; France= 966; Germany= 928; Italy= 969; Spain= 964; Turkey= 990; United Kingdom= 1,341; South Africa= 983

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 2021 Global Automotive Consumer Study I EMEA Countries

Vehicle financing trends

In general, consumers either did no research or spent less than one hour researching finance options
on their current vehicle
Time spent by consumers in researching finance options prior to acquiring their current vehicle

Germany 53% 13% 14% 10% 10%

Austria 52% 24% 10% 6% 8%

Belgium 41% 22% 20% 9% 9%

UK 38% 12% 19% 15% 16%

France 37% 20% 23% 13% 7%

Italy 27% 13% 23% 17% 19%

South Africa 24% 13% 18% 13% 32%

Spain 16% 11% 24% 19% 30%

Turkey 8% 11% 27% 23% 31%

Did not research <1 hr2 1 to <3 hrs 3 to <5 hrs 5 hrs +
Note: Sum of %s for Belgium and Italy do not add to 100% due to rounding.
Q13: In total, how long did you spend researching finance options prior to acquiring your current vehicle?
Sample size: Austria= 753; Belgium= 609; France= 553; Germany= 746; Italy= 631; Spain= 766; Turkey= 796; United Kingdom= 1,075; South Africa= 725

Flexibility and convenience top the list of the most important characteristics of a vehicle finance
account for consumers in the majority of EMEA nations. Consumers in Turkey and South Africa see
acceptance based on low credit scores as important. Meanwhile in France, a third of consumers believe
that 'all in rates' are the most important 
Most important things related to loan/lease/subscription account

Most important characteristic Austria Belgium France Germany Italy Spain Turkey UK South Africa
Flexibility (e.g., early termination) 47% 22% 22% 35% 27% 44% 45% 23% 42%
Convenience 24% 32% 26% 24% 37% 37% 41% 31% 45%
Easy pay process / auto-pay 34% 27% 20% 28% 26% 34% 47% 23% 43%
Access to loan payoff/equity status 22% 14% 13% 18% 11% 26% 43% 13% 33%
Lowest rate for credit rating 41% 28% 29% 26% 33% 37% 53% 23% 56%
Simple web/app account management 19% 12% 14% 13% 13% 17% 25% 17% 29%
Choosing established auto lender brand 16% 16% 13% 15% 36% 19% 46% 19% 41%
All-in rates 39% 16% 32% 34% 13% 20% 40% 21% 29%
Access to live agent on phone 10% 14% 16% 9% 16% 25% 28% 11% 26%
Receiving customized offers 18% 11% 11% 15% 18% 20% 25% 10% 27%
Ability to text message lender 5% 6% 8% 6% 6% 7% 16% 6% 14%

Q14: When it comes to your loan/lease/subscription account, what is most important to you? Please select all that apply.
Sample size: Austria= 753; Belgium= 609; France= 553; Germany= 746; Italy= 631; Spain= 766; Turkey= 796; United Kingdom= 1,075; South Africa= 725 Most important

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2021 Global Automotive Consumer Study | EMEA Countries

Future vehicle intentions

Despite the disruption caused by COVID-19, a majority of consumers have not altered their
timeline for buying a new car. However, the slight delay in demand that is expected will likely
have a negative impact on sales 

Percentage of consumers who altered their timeline for acquiring next vehicle because of the COVID-19 pandemic

6% 10%
15% 14% 14% 11% 15%
18% 18%
15%
15%
14% 17%
20% 29%
40%
32% 41%

79%
75%
71% 69%
63%
57%
50% 49%
44%

Austria Belgium Germany France UK Spain Italy South Africa Turkey

No Yes, later than planned Yes, sooner than planned

Note: Sum of %s for UK do not add to 100% due to rounding.

Q23. Have you altered your timeline for acquiring your next vehicle because of the COVID-19 pandemic?
Sample size: Austria= 890; Belgium= 859; France= 887; Germany= 804; Italy= 905; Spain= 936; Turkey= 989; United Kingdom= 1,200; South Africa= 921

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 2021 Global Automotive Consumer Study I EMEA Countries

In most markets the pandemic has caused only a small number of consumers to reconsider the cost of
the next vehicle they plan to buy

Has COVID-19 caused you to change your mind regarding what type of vehicle you would most like to acquire next?

5% 9% 12% 14% 16% 16% 18% 19% 38%

Percentage of consumers
intending to acquire a less
expensive vehicle than
originally planned:

Austria (43%)

Belgium (51%)

France (35%)

Germany (48%)
95% 91% 88% 86% 84% 84% 82% 81% 62%
UK (50%)

South Africa (54%)

Spain (44%)

Italy (47%)

Turkey (41%)

Austria Belgium France Germany UK South Spain Italy Turkey

Africa
No Yes

Q30. Has the COVID-19 pandemic caused you to change your mind regarding what type of vehicle you would most like to acquire next?
Sample size: Austria= 890; Belgium= 859; France= 887; Germany= 804; Italy= 905; Spain= 936; Turkey= 989; United Kingdom= 1,200; South Africa= 921`

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2021 Global Automotive Consumer Study | EMEA Countries

COVID-19 restrictions have forced the auto industry to accelerate online and click and collect strategies.
In the UK and Germany, a quarter of consumers would prefer to buy their next vehicle through a
partial or fully virtual experience. The question is whether this trend will continue post COVID-19 when
public health concerns associated with visiting a showroom in person have eased?

Most preferred way to acquire next vehicle

Austria 87% 8% 5%

France 85% 4% 11%

Belgium 83% 6% 11%

Spain 82% 6% 13%

Turkey 79% 10% 11%

Italy 78% 8% 14%

Germany 76% 8% 16%

UK 74% 6% 19%

South Africa 73% 18% 10%

In-person Partially virtual Fully virtual

Q48. How would you most prefer to acquire your next vehicle?
Sample size: Austria= 850 ; Belgium= 825; France= 867; Germany= 779; Italy= 808; Spain= 916; Turkey= 954; United
Kingdom= 879; South Africa= 895

Even if there is a pervasive shift to online, the role of the dealer should not be underestimated. Those
consumers that want a virtual buying process for their next vehicle would still prefer to interact with an
authorized dealer.

Most preferred way to acquire next vehicle via a virtual process

11% 20% 11% 7% 18% 18% 16% 17% 13%

27% 19% 28% 33% 23% 27% 30% 30% 39%

63% 62% 61% 61% 60% 55% 54% 53% 49%

Italy France Spain South Africa Belgium Germany Austria UK Turkey

Authorized dealer Manufacturer Third party retailer/other

Note: Sum of %s for Italy, France, South Africa, Belgium and Turkey do not add to 100% due to rounding.
Q49. From whom would you most prefer to acquire your next vehicle via a virtual process?
Sample size: Austria= 111; Belgium= 137; France= 133; Germany= 188; Italy= 176; Spain= 168; Turkey= 258; United Kingdom= 296; South Africa= 246

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 2021 Global Automotive Consumer Study I EMEA Countries

Those consumers that do want a virtual buying process for their next vehicle are attracted by the
convenience and speed offered by an online purchase.

Main reason to acquire next vehicle via a virtual process

South Africa 46% 11% 16% 17% 10%

Austria 43% 16% 21% 10% 7%

Italy 40% 14% 23% 16% 7%

Germany 40% 15% 21% 17% 6%

UK 38% 16% 23% 15% 7%

Spain 38% 19% 18% 21% 4%

France 35% 16% 25% 17% 8%

Belgium 33% 11% 32% 20% 4%

Turkey 28% 20% 25% 18% 8%

Convenience Ease of use Speed Necessity Desire to avoid going to dealer Other

Note: Sum of %s for France, Belgium and Turkey do not add to 100% due to rounding.
Q50. What is the main reason you would prefer to acquire your next vehicle via a virtual process?
Sample size: Austria= 111; Belgium= 137; France= 133; Germany= 188; Italy= 176; Spain= 168; Turkey= 258; United Kingdom= 296; South Africa= 246

Some things are simply hard to digitize as people still want to see and test drive a vehicle before
they buy it.

Main reasons for being not interested in acquiring next vehicle via virtual process

Reason Austria Belgium France Germany Italy Spain Turkey UK South Africa
I have to see the vehicle before buying it 82% 83% 77% 76% 76% 81% 78% 77% 80%
I have to test drive the vehicle 65% 45% 56% 58% 41% 43% 60% 59% 71%
I prefer to negotiate in-person 50% 44% 44% 39% 37% 36% 43% 40% 46%
I don’t feel comfortable buying online 17% 34% 30% 18% 34% 40% 34% 37% 56%
I want to interact with a real person 45% 39% 33% 35% 33% 41% 40% 38% 55%
I want a personal contact 46% 32% 29% 33% 24% 30% 28% 27% 50%
I want to be treated like I’m important 16% 11% 5% 11% 6% 9% 10% 16% 25%
I want to build a relationship for service 35% 25% 20% 23% 25% 25% 33% 19% 35%

Q51. What are the main reasons you are not interested in acquiring your next vehicle via virtual process? (Select all that apply)
Sample size: Austria= 739; Belgium= 688; France= 734; Germany= 591; Italy= 632; Spain= 748; Turkey= 750; United Kingdom= 861; South Africa= 649 Most important

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2021 Global Automotive Consumer Study | EMEA Countries

Most consumers are interested in non-contact servicing, but only if it’s free. This may be a difficult and
costly option to maintain post-COVID.

Percentage of consumers who are interested in having their vehicle picked up from home/office when it needs service

7% 9%
15% 13% 15%
20% 23%

38%
47%

49%
52%
49%
57%
61%
58%
58%
35%

44%

43%
38% 36%
30% 28% 24% 22% 19%
9%

Belgium Austria France Germany South Africa UK Spain Italy Turkey

Not interested Yes, as long as it’s free Yes, willing to pay a reasonable fee

Note: Sum of %s for Belgium, Austria and South Africa do not add to 100% due to rounding.
Q20: To what extent are you interested in the following services?
Sample size: Austria= 423; Belgium= 458; France= 373; Germany= 413; Italy= 353; Spain= 553; Turkey= 635; United Kingdom= 598; South Africa= 433

There is burgeoning interest in subscription services that offer access to different models from the
same brand.

Percentage of consumers who are somewhat/very interested in a subscription that allows access to different models from the
same brand

56%
50%

36% 35%

28%
26%
23% 22%
19%

Turkey South Africa Spain Italy Austria France Germany UK Belgium

Q59. How interested are you in each of the following scenarios?

Sample size: Germany=1,050; United States=1,053; China=1,049; India=1,002; Japan=1,009; Republic of Korea=1,050

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 2021 Global Automotive Consumer Study I EMEA Countries

However, consumers are not generally willing to pay a premium for subscription services. In fact, very
few EMEA consumers are ready to pay more than 10% for a subscription service. 

How much consumers are willing to pay for a subscription service to access different models from the same brand

7% 8%
10% 10% 11% 11% 11%
17%
10% 22%
13% 13%
20% 19% 18%
25%
21%
22%
24% 20%
25%

24% 27%
31%
26%
23%
26%
43%

35% 35%

25% 33% 27% 33% 32%

19%

19% 19% 17% 14% 13% 13% 12% 11%

7%

Austria France Belgium South Africa Germany Turkey Italy UK Spain

Less Same/no premium <10% more 10% to less than 20% more 20% or more

Note: Sum of %s for Austria, France and Spain do not add to 100% due to rounding
Q60. How much would you be willing to pay for each of the following services? (A subscription service where you have the convenience and flexibility to periodically
opt for a different vehicle model from the same brand?,)
Sample size: Austria= 614; Belgium= 508; France= 525; Germany= 563; Italy= 682; Spain= 718; Turkey= 793; United Kingdom= 740; South Africa= 786

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2021 Global Automotive Consumer Study | EMEA Countries

Consumers in most countries seem to have the most trusted relationship with the purchasing dealer
except in Turkey and South Africa where consumers feel most connected to the brand of vehicle they
currently own.

Percentage of consumers for whom the most trusted relationship is with…

Turkey
38% 25% 27% 4% 6%

South Africa 31% 23% 27% 3% 16%

UK 23% 36% 19% 1% 21%

Germany 23% 36% 21% 1% 19%

Spain 20% 35% 31% 1% 12%

Austria 20% 34% 27% 1% 17%

Italy 17% 40% 27% 1% 14%

France 16% 42% 24% 2% 15%

Belgium 15% 46% 25% 1% 12%

Brand Purchasing dealer Servicing dealer Financial lender None of the above

Note: Sum of %s for Spain, Austria, Italy, France and Belgium do not add to 100% due to rounding.
Q21: With whom do you have the most trusted relationship?
Sample size: Austria= 801; Belgium= 676; France= 568; Germany= 779; Italy= 651; Spain= 882; Turkey= 823; United Kingdom= 1,137; South Africa= 807

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 2021 Global Automotive Consumer Study I EMEA Countries

About the study

The 2021 study includes more than 24,000 consumer responses from 23 countries around
the world. In this report we are discussing the countries in Europe (EMEA) highlighted below.

North America Sample EMEA Sample Asia-Pacific Sample

Canada (CA) 1,047 Austria (AT) 1,046 Australia (AU) 1,024
Mexico (MX) 1,049 Belgium (BE) 1,057 China (CN) 1,049
United States (US) 1,053 France (FR) 1,052 India (IN) 1,002
Germany (DE) 1,050 Indonesia (ID) 1,017
Italy (IT) 1,040 Japan (JP) 1,009
Spain (ES) 1,045 Malaysia (MY) 1,013
South Africa (ZA) 1,051 Philippines (PH) 1,003
Turkey (TR) 1,033 Republic of Korea (KR) 1,050
United Kingdom (GB) 1,521 Singapore (SG) 1,013
Thailand (TH) 1,041
Vietnam (VN) 1,021

Study methodology
The study is fielded using an online panel methodology where consumers of driving age are invited to complete the
questionnaire (translated into local languages) via email.

*Data for Germany has been weighted by age group.

Note: “Sample” represents the number of survey respondents in each country.

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2021 Global Automotive Consumer Study | EMEA Countries

Study Austria Belgium France

demographics
36% 26% 35% 30% 26%
37%

38% 37%
35%

n=1,046 n=1,057 n=1,052

Germany Italy Spain

24% 31% 28% 35%

31%
43%

33% 38% 37%

n=1,050 n=1,040 n=1,045

Turkey UK South Africa

24% 24% 33% 32%

39% 39%

37% 37% 35%

n=1,033 n=1,521 n=1,051

18-34 35-54 55 or older

Austria Belgium France

48% 50% 50% 50%

50%
52%

n=1,046 n=1,057 n=1,052

Germany Italy Spain

47% 51% 50% 50%

53% 49%

n=1,050 n=1,040 n=1,045

Turkey UK South Africa

1%

51% 49% 48 51% 49%

51%

n=1,033 n=1,521 n=1,051

Male Female

Note: “n” represents the number of survey respondents in each country.

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 2021 Global Automotive Consumer Study I EMEA Countries

Contacts

Dr. Harald Proff Peter Gallimore Matthias Kunsch

Global Automotive Leader Automotive Leader Automotive Leader, Austria
Deloitte Germany Deloitte UK Deloitte Services Wirtschaftsprüfungs GmbH
hproff@deloitte.de pgallimore@deloitte.co.uk mkunsch@deloitte.at

Guillaume Crunelle Eric Desomer Martyn Davies

Auto Practice Leader, France Automotive Leader, Belgium Automotive Leader, South Africa
Deloitte France Deloitte Belgium Deloitte South Africa
gcrunelle@deloitte.fr edesomer@deloitte.com mdavies@deloitte.com

Giorgio Barbieri Jordi Llido Özkan Yildirim
Automotive Leader, Italy Manufacturing & Auto Leader Consumer Industry & Auto Leader
Deloitte & Touche SpA Deloitte Spain Deloitte Turkey
gibarbieri@deloitte.it jllido@deloitte.es oyildirim@Deloitte.com

Ryan Robinson Dr. Bryn Walton Marie-Luise Beirer

Automotive Research Leader Manager, Automotive Research Associate Manager, Automotive Research
Deloitte Canada Deloitte UK Deloitte Germany
ryanrobinson@deloitte.ca bcwalton@deloitte.co.uk mbeirer@deloitte.de

19
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