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    Quiz 2 Strategic Marketing

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    MALIK ASIF
    The document contains a 10 question quiz on strategic marketing concepts for a student named Asif Ali with student ID S21BMGMT3E03061. The quiz covers topics like types of consumer buying behavior, bases for product segmentation, approaches for identifying customer groups, philosophies related to targeting markets, and strategies for appealing to diverse customer preferences.

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    Quiz 2 Strategic Marketing

    Uploaded by

    MALIK ASIF
    246 views2 pages
    The document contains a 10 question quiz on strategic marketing concepts for a student named Asif Ali with student ID S21BMGMT3E03061. The quiz covers topics like types of consumer buying behavior, bases for product segmentation, approaches for identifying customer groups, philosophies related to targeting markets, and strategies for appealing to diverse customer preferences.

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    The document contains a 10 question quiz on strategic marketing concepts for a student named Asif Ali with student ID S21BMGMT3E03061. The quiz covers topics like types of consumer buying behavior, bases for product segmentation, approaches for identifying customer groups, philosophies related to targeting markets, and strategies for appealing to diverse customer preferences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    246 views2 pages

    Quiz 2 Strategic Marketing

    Uploaded by

    MALIK ASIF
    The document contains a 10 question quiz on strategic marketing concepts for a student named Asif Ali with student ID S21BMGMT3E03061. The quiz covers topics like types of consumer buying behavior, bases for product segmentation, approaches for identifying customer groups, philosophies related to targeting markets, and strategies for appealing to diverse customer preferences.

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    © All Rights Reserved
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    Student Name : Asif Ali Roll No : S21BMGMT3E03061

    Strategic Marketing Quiz 2


    1. Highly involved consumer buying behavior while perceiving significant differences
    between brands is called
    (a) complex buying behavior
    (b) dissonance reducing buying behavior
    (c) habitual buying behavior
    (d) variety seeking buying behavior

    2. The more ______ in the marketplace, the more ______ is required


    (a) similarity; segmentation
    (b) diversity; mass marketing
    (c) diversity; segmentation
    (d) none of the above

    3. Which one is not a base for product use situation segmentation?


    (a) occasion
    (b) lifestyle
    (c) user status
    (d) prior experience with product

    4. To identify customer groups using descriptive characteristics and compare response rates
    (a) cross classification analyses
    (b) purchase behavior segmentation
    (c) database segmentation
    (d) none of the above

    5. Forming segments involve


    (a) requirements for segmentation
    (b) approaches to segment identification
    (c) customer groups identification
    (d) all of above

    6. The philosophy of ______ is to identify market segments, select one or more, and develop
    products and marketing mixes tailored to each selected segment.
    (a) mass marketing
    (b) product-variety marketing
    (c) target marketing
    (d) micro-marketing

    7. ______ is to evaluate each segment's attractiveness and select one or more of the market
    segments.
    (a) market segmentation
    (b) market targeting
    (c) market positioning
    (d) market evaluation

    8. A firm using a ________ strategy targets several market segments and designs separate
    offers for each segment.
    (a) differentiated marketing
    (b) concentrated marketing
    (c) undifferentiated marketing
    (d) none of the above

    Page 1 of 2
    9. Logic for finer segmentation
    (a) customized Offerings
    (b) diverse customer base
    (c) close customer relationship
    (d) all of above
    (e) none of the above

    10. When segments are difficult to identify even though diversity in preferences may exist,
    companies may appeal to buyers through
    (a) product specialization
    (b) product variety
    (c) a & b
    (d) none of the above

    Page 2 of 2

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