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    Group 4

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    Naitik Jain
    Group 4 consists of Mayank Goyal, Tanmay Hurkat, Prakram Chawra, Rushika Shah, Navani Kothari, Vaishnavi Rathi, and Palak Roongta. Kepler Healthcare is a pharmaceutical marketing and distribution company established in 2013 that symbolizes quality. It was the first Indian pharma company to obtain ISO 9001-2008 certification and has partnerships with major manufacturers. According to the value chain analysis, Kepler Healthcare has a strong inbound and outbound logistics base and could improve operations such as packaging costs. The five forces analysis found the industry attractive so the company should continue operations.

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    Group 4

    Uploaded by

    Naitik Jain
    23 views8 pages
    Group 4 consists of Mayank Goyal, Tanmay Hurkat, Prakram Chawra, Rushika Shah, Navani Kothari, Vaishnavi Rathi, and Palak Roongta. Kepler Healthcare is a pharmaceutical marketing and distribution company established in 2013 that symbolizes quality. It was the first Indian pharma company to obtain ISO 9001-2008 certification and has partnerships with major manufacturers. According to the value chain analysis, Kepler Healthcare has a strong inbound and outbound logistics base and could improve operations such as packaging costs. The five forces analysis found the industry attractive so the company should continue operations.

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    Group 4 consists of Mayank Goyal, Tanmay Hurkat, Prakram Chawra, Rushika Shah, Navani Kothari, Vaishnavi Rathi, and Palak Roongta. Kepler Healthcare is a pharmaceutical marketing and distribution company established in 2013 that symbolizes quality. It was the first Indian pharma company to obtain ISO 9001-2008 certification and has partnerships with major manufacturers. According to the value chain analysis, Kepler Healthcare has a strong inbound and outbound logistics base and could improve operations such as packaging costs. The five forces analysis found the industry attractive so the company should continue operations.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views8 pages

    Group 4

    Uploaded by

    Naitik Jain
    Group 4 consists of Mayank Goyal, Tanmay Hurkat, Prakram Chawra, Rushika Shah, Navani Kothari, Vaishnavi Rathi, and Palak Roongta. Kepler Healthcare is a pharmaceutical marketing and distribution company established in 2013 that symbolizes quality. It was the first Indian pharma company to obtain ISO 9001-2008 certification and has partnerships with major manufacturers. According to the value chain analysis, Kepler Healthcare has a strong inbound and outbound logistics base and could improve operations such as packaging costs. The five forces analysis found the industry attractive so the company should continue operations.

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    GROUP 4

    MAYANK GOYAL (A010)


    TANMAY HURKAT (A015)
    PRAKRAM CHAWRA (A016)
    RUSHIKA SHAH (A028)
    NAVANI KOTHARI (A031)
    VAISHNAVI RATHI (B026)
    PALAK ROONGTA (B030)

    ABOUT KEPLER HEALTHCARE

    • Pharmaceutical marketing and distribution company

    • Established in 2013

    • KEPLER symbolises Quality

    • Association of leading pharmaceutical logistic solution provider

    • First Indian Pharma Company to obtain & work under ISO 9001-2008 Certification from
    the day 1 of its operation

    • Having partnerships with India’s largest manufacturers and having USFDA, UKMHRA,
    WHO, GMP, FSSAI certified plants, they propel World-class Quality with continuous
    improvement, innovation and development of their products.

    VALUE CHAIN ANALYSIS


    MAD
    INBOUND OUTBOUND MARKETING
    COMPANY OPERATIONS SERVICES TOTAL
    MODEL : Value Chain Analysis LOGISTICS LOGISTICS & SALES

    APPLICABILITY : Value chain KEPLER


    HEALTHCARE 9 7 10 9 8 43
    analysis is used to analyse
    internal firm exercises and
    KOYE
    aims to recognise the HEALTHCARE 9 7 8 7 8 39

    activities that are most


    valuable and which ones SAFFRON
    HEALTHCARE 7 8 9 9 7 40
    could be improved to provide
    a competitive advantage.

    DECISION :
    As per our analysis, the company has a strong inbound and outbound logistical base and should
    maintain it. The company may improve on operations. (Packaging costs)
    


    PORTER’S FIVE FORCES

    MAD

    MODEL : Study the industry


    attractiveness of Kepler Heath Care

    APPLICABILITY : Five Forces analysis is


    frequently used to identify an industry's
    structure to determine corporate
    strategy. Analyse the attractiveness for
    its existing and new players and
    potential new entrants.

    DECISION :
    As the industry seems attractive, the
    company must continue it’s business
    operations.

    

    


    BCG MATRIX - RMS

    PRODUCT LEADER /
    RMS GROWTH DECISION
    LINE FOLLOWER

    NUTRITIONAL L 1.73X 6.4% HARVEST

    WOMEN
    F 0.57X 8.6% INVEST
    HEALTHCARE

    ANTIBIOTIC &
    F 1.1X 3.5% MILK
    ANTI-COLD

    SKIN & HAIR


    F 0.22X -3% DIVEST
    CARE
    BCG MATRIX

    MAD
    15%

    RELATIVE MARKET GROWTH


    MODEL : Product Allocation in Kepler
    Healthcare

    HIGH
    WOMEN
    NUTRITIONAL
    APPLICABILITY : In long term strategic HEALTHCARE
    planning of business having vast
    potential. 5%

    ANTIBIOTICS &
    DECISION : ANTI-COLD

    LOW
    CATEGORY DECISION SKIN &
    HAIR CARE
    STAR Nutritional HARVEST
    CASH COW Antibiotics & Anti-cold MILK -5%
    QUESTION MARK Women Healthcare INVEST 3X 1X 0.1X
    DOGS Skin and Hair care DIVEST HIGH LOW
    RELATIVE MARKET SHARE

    

    SUSTAINABLE COMPETITIVE ADVANTAGE

    COSTLY TO
    COMPANY VALUABLE RARE UNSUBSTITUTABLE IMPACT OUTCOME
    IMMITATE

    TEMPORARY
    KEPLER AVERAGE TO ABOVE
    HEALTHCARE ✓ ✗ ✓ ✗ COMPETITIVE
    AVERAGE RETURNS
    ADVANTAGE

    COMPETITIVE BELOW AVERAGE


    KOYE HEALTHCARE ✓ ✗ ✗ ✗ DISADVANTAGE RETURNS

    SAFFRON COMPETITIVE BELOW AVERAGE


    HEALTHCARE ✓ ✗ ✗ ✗ DISADVANTAGE RETURNS

    DECISION :
    This company has a TEMPORARY COMPETITIVE ADVANTAGE have average to above average returns in long run.
    

    

    THANK YOU

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