Introduction

Cross-cultural communication is a field of study that shows how people from different cultural
backgrounds communicate with each other in the same way and in different ways and how they
try to communicate across cultures. A related field of intercultural communication study.

With the development of global business, technology and the Internet, connectivity-cultural
communication has become strategically important to companies. Understanding intercultural
communication is important for any organization that has a diverse workforce or plan for running
a global business. This type of communication involves understanding how people from different
cultures speak, communicate and perceive the world around them. When two people from
different cultures face each other, not only do they have different cultural backgrounds, but they
also have different ways of talking. Cross-cultural communication will be more effective and
easier if both speakers have knowledge of using turn-taking methods in conversation (For
example: one person should not monopolize the conversation or speak only one person at a
time).
Typically people in companies spend more than 75% of their interpersonal time Status; So it is
not surprising to discover that a number of organizational problems are at the root Poor
communication. Effective communication is an essential element of organizational success
Whether it is at the interpersonal, intergroup, intergroup, organizational or external level.

Importance of Cross-Cultural Communication

Successful intercultural communication is the foundation of fruitful international business

communication that leads to successful cooperation between the parties involved and the
achievement of business outcomes, ensuring the satisfaction of all parties involved. In order to
ensure positive outcomes in the learning process and in the professional life of students,
intercultural communication skills are crucial, as today's business environment is multinational,
involving communication with foreign business partners in foreign languages, being aware and
being able to accept cultural differences of different nations.

As the labor market, the world economic situation and professional development and career
prerequisites in any professional field require experts who are able to communicate well in
general to ensure proper personal professional development, verbal and written business
correspondence to partners and succeed in any business relationship. Corporate collaboration is
one of the most effective intercultural skills among students if they improve during foreign
language study courses.

Professional skills alone cannot ensure job promotion. Future experts need to be prepared to
understand their peers and respond accordingly in compliance with the prepared conditions.
While responding to the demands of globalization, self-determination, increased standards, and
rapid technological change, organizations should be able to build external relationships that help
strengthen and expand their traditional endowment skills.

Cross-cultural communication barriers in work place

Misunderstanding : Misunderstandings are a major barrier to communication in a multicultural
environment. It is common among people from different cultural backgrounds, whose values and
beliefs differ. Changes in different cultures lead to higher levels of anxiety and uncertainty and
end misunderstandings. The misunderstandings that have arisen due to anxiety and uncertainty
have continued throughout their tenure.

Norms and Roles : Standards are culturally defined rules for determining acceptable and
appropriate behavior. Individuals make rules for themselves and others expect them too. Each
culture has its own rules and their own acceptable and appropriate behavior. People who work in
multicultural environments often fail to understand the values of other cultures and act
accordingly. Introduction Rules apply to specific groups. In special cultures, men and women,
children and parents / guardians, husbands and wives are given different roles. These roles vary
from culture to culture, and in a multicultural group, one can find several violations of the roles.
This leads to more anxiety and the communication process is interrupted.

Beliefs and values : Beliefs and values are different. The beliefs and values of every person in a
globalized functioning community depend on his or her culture. One should know the cross-
cultural beliefs and conventional values in order to communicate effectively.

Stereotyping : Value judgment about people. Unexpected information about people leads to
unforgettable choices in intercultural communication. Cultural stereotypes exaggerate or
exaggerate what we understand about people and raise concerns. Each individual person or group
of individuals executes a stereotype. Usually stereotypes are born out of fear of the group,
leading us to lack of ideas or knowledge about the group.

Ethnocentrism : Thinking about our own culture, treating our group as standard against other
groups. Someone's own cultural experience unknowingly makes us think that our culture is
unique. This ethnographic concern raises the level of anxiety. In the workplace, ethnocentrism is
directly proportional to the level of anxiety. Members of multicultural groups face a lot of
problems because of their ethnicity.

Over coming the cross-cultural communication barriers

Overcoming barriers to intercultural communication skills enables an organization to achieve

goals, but is respected for being influenced in its activities by values, norms, and public beliefs.
To overcome the above-mentioned barriers to cross-cultural communication, a business
organization needs to develop intercultural skills in an organizational structure.

Cross-cultural communication Skills

Listening Skills : Their emphasis usually depends on being a competent speaker, a key skill that
many business people do not practice enough. For intercultural communication, in order to
understand the meaning of listening attentively, unable to read in line and express sympathy with
the speaker.
Speaking Skills : Listening and speaking should work with effective cross-cultural
communication. Good speaking is not about the use of pronunciation, grammar, and vocabulary
or the gift of gab. Rather, intercultural communication such as encouragement, confirmation,
recognition, and requests for phrases is enhanced by expressing one's views explicitly or
sensitively.

Observation : Huge amounts of cross-cultural information can be read in human clothing, body
language, interactions and behavior. Be aware of the differences with your own culture and try to
understand the basics of behavior. Asking questions expands your cross-cultural knowledge.

Patience : People need to recognize and understand that sometimes cross-cultural differences are
annoying and frustrating. Patience in this situation is certainly a virtue. Respect is gained through
patience and intercultural understanding grows.

Flexibility : Flexibility, adaptability, and openness are the key to successful cross-cultural
communication. Understanding, embracing, and addressing intercultural differences breaks down
cultural barriers that create better lines of communication, mutual trust, and creative thinking.
Following these five cross-cultural communication requirements to improve our communication
lines and allow for better cross-cultural awareness and successful intercultural relationships.

Develop cross cultural communication skills

One of the most important things to consider when doing business worldwide is rescuing the
industry of cross-cultural communication. It is important for you to have a thorough knowledge
of the business, cultural and social customs of the people you are meeting.

Diplomatic circles have a sound protocol associated with cross-cultural communication. But the
protocol, as it relates to business, helps you to make your culture effective across all cultures,
ensuring that you treat your colleagues and potential clients with respect and dignity.

Tips to Develop Cross Cultural Communication skills:

Slow Down : Even when English is the common language in cross-cultural situations, that
doesn’t mean you should speak at your normal pace. Speak softly, clearly and make sure your
pronunciation is understandable.

Separate Questions :  For example, try not to ask the double question, "Do you want to continue
or will we stop here?" In cross-cultural situations only the first or second question can be
appreciated. Give your audience a chance to answer one question at a time.

Avoid Negative Questions :  Many intercultural communications have been misunderstood

using negative questions and answers. In English, we answer "yes" if the answer is positive and
"no" if it is negative. In different cultures, a ‘yes’ or ‘no’ can only show the questioner whether it
is right or wrong.
Take Turns : Cross-cultural communication is upgraded by talking through conversations,
creating a topic and then listening to feedback. Write it down: If you are unsure if something is
understood, write it down. This can be effective when using big data.

Be Supportive : Effective cross-cultural communication skills are basically about being

comfortable. Encourage those who are not good at English, give them confidence, support and
trust in you.

Check Meanings : When communicating across cultures never expect the other side to
understand. Be an attentive listener. Summarize what has been said to ensure this. It is a
successful method for safe intercultural communication.

Avoid Slang : Even the most educated foreigners will not have a complete knowledge of
slander, idols and things. The danger is that the words can be understood but the meaning is lost.
In many cultures the business view is very focused. Professionalism and protocol are constantly
observed. Numerous cultures will not appreciate the use of humor and wit in the context of
business. When using the joke, think about whether it will be perceived in other cultures.

Maintain Etiquette : Numerous cultures have specific etiquettes when communicating. It’s a
smart idea to reliably try to train some diverse cultural awareness or do some research on target
culture.

Conclusion

Each person can practice the culture at different levels. There is a culture in the community in
which he grows up, a work culture in his workplace and other cultures where one becomes an
active participant or gradually moves away from there. A person regularly faces conflicts
between his core culture and the majority culture that he expresses every day. Cross-cultural
communication has been influenced by various academic disciplines as a result of the belief that
their culture is better than others. This is necessary to avoid misunderstandings that may cause
conflict between individuals or groups. Intercultural communication creates a sense of trust and
enables collaboration. The focus is on delivering the right response rather than delivering the
right message.

References
1. Wertheim E.G. The Importance of Effective Communication. [online] [12.02.2011.].
2. Mackenzie, L. and Wallace, M. (2011). The communication of respect as a significant
dimension of cross-cultural communication competence. Cross-cultural Communication,
7(3), 10- 18. doi: 10.3968/j.ccc.1923670020110703.175.
3. https://yourstory.com/mystory/improve-cross-cultural-communication-skills-cbitss-
xk7utfvh4n (online).
4.  "Japan Intercultural Consulting". Archived from the original on 8 August 2019.
Retrieved 10 March 2014 (Wikipedia).
 5. "Cross-Cultural Communication: Definition, Strategies & Examples." Study.com, 7 June
2013, study.com/academy/lesson/cross-cultural-communication-definition-strategies-
examples.html
6. Dr. P.Srinivas Rao, Dr. Padma Charan Sahu, Dr. Sathyapriya J and Vandhana.R, “A
Study onTrust and Conflict Resolution in Cross-Culture”, International Journal of
Advanced Researchin Management (IJARM, Online: 0976 – 6332.
7. Deblina Saha Vashishta and Dr. B.Balaji, “Cross Cultural Study of Customer Satisfaction
withSelf Service Technology in Retail Settings of India and Indonesia”, International
Journal ofManagement (IJM), Online: 0976-6510.

Summary :

Cross-cultural communication of an organization works on understanding the customs, beliefs

and communication strategies of different businesses. Language differences, high-relevant vs.
low-relevant culture, incredible differences and power gaps are the main factors that can affect
cross-cultural communication. In general, people in companies typically spend more than 75% of
their interpersonal time Status; So, it is not surprising to discover that a number of organizational
problems are at the root Poor communication. Effective communication is an essential element
of organizational success. Whether it is at the interpersonal, intergroup, intergroup,
organizational or external level. Professional skills alone cannot ensure job promotion. Future
experts need to be prepared to understand their peers and respond accordingly in compliance
with the prepared conditions. While responding to the demands of globalization, self-
determination, increased standards, and rapid technological change, organizations should be able
to build external relationships that help strengthen and expand their traditional endowment skills.

One of the most important things to consider when doing business worldwide is to rescue the
industry of cross-cultural communication. It is important for you to have a thorough knowledge
of the business, cultural and social customs of the people you are meeting. Diplomatic circles
have a sound protocol associated with cross-cultural communication. But the protocol, as it
relates to business, helps you to make your culture effective across all cultures, ensuring that you
treat your colleagues and potential clients with respect and dignity.

Wertheim E.G. The Importance of Effective Communication. [online] [12.02.2011.].

Mackenzie, L. and Wallace, M. (2011). The communication of respect as a significant
dimension of cross-cultural communication competence. Cross-cultural Communication, 7(3),
10- 18. doi: 10.3968/j.ccc.1923670020110703.175. https://yourstory.com/mystory/improve-
cross-cultural-communication-skills-cbitss-xk7utfvh4n (online).
"Japan Intercultural Consulting". Archived from the original on 8 August 2019. Retrieved 10
March 2014 (Wikipedia).
"Cross-Cultural Communication: Definition, Strategies & Examples." Study.com, 7 June 2013,
study.com/academy/lesson/cross-cultural-communication-definition-strategies-examples.html
Dr. P.Srinivas Rao, Dr. Padma Charan Sahu, Dr. Sathyapriya J and Vandhana.R, “A Study
onTrust and Conflict Resolution in Cross-Culture”, International Journal of Advanced
Researchin Management (IJARM, Online: 0976 – 6332.
Deblina Saha Vashishta and Dr. B.Balaji, “Cross Cultural Study of Customer Satisfaction
withSelf Service Technology in Retail Settings of India and Indonesia”, International Journal
ofManagement (IJM), Online: 0976-6510.

CROSS CULTURAL
COMMUNICATION
BARRIERS IN WORK PLACE
Misunderstanding
Misunderstanding is the
foremost barrier to
communication in a
multicultural environment
.This is common among people
of different cultural
backgrounds whose values and
beliefs vary. The
variation in the different
cultures results in high level of
anxiety and uncertainty and end
up into the
misunderstanding. The
misunderstanding which has
been raised due to anxiety
and uncertainty
continues in their entire tenure.
Norms and Roles
Norms are the culturally
defined rules for determining
the acceptable and appropriate
behavior. Individuals they
themselves frame rules for
themselves and also expect
others to do so.
Each and every culture has
it’s owns norms and they
have their own acceptable
and appropriate
behavior. People working in
multicultural environment
often fail to understand the
norms of the
other culture and act
accordingly. Roles are a setoff
norms applicable to specific
groups .In particular
culture different roles are
assigned to men and women,
children and parents/guardians,
husbands and
wives. These roles vary from
and culture to culture and in a
multicultural team one can find
several
violations of the roles. This
further leads to anxiety and the
communication process is
interrupted.
Beliefs and values
 Beliefs and values are
different from person to person.
In a globalized working
community
each and every person’s
beliefs and values depend on
his culture .The cross cultural
belief and
value prevailing should be
known to the person in order to
communicate efficiently.
CROSS CULTURAL
COMMUNICATION
BARRIERS IN WORK PLACE
Misunderstanding
 Misunderstanding is the
foremost barrier to
communication in a
multicultural environment
.This is common among people
of different cultural
backgrounds whose values and
beliefs vary. The
variation in the different
cultures results in high level of
anxiety and uncertainty and end
up into the
misunderstanding. The
misunderstanding which has
been raised due to anxiety
and uncertainty
continues in their entire tenure.
Norms and Roles
Norms are the culturally
defined rules for determining
the acceptable and appropriate
behavior. Individuals they
themselves frame rules for
themselves and also expect
others to do so.
Each and every culture has
it’s owns norms and they
have their own acceptable
and appropriate
behavior. People working in
multicultural environment
often fail to understand the
norms of the
other culture and act
accordingly. Roles are a setoff
norms applicable to specific
groups .In particular
culture different roles are
assigned to men and women,
children and parents/guardians,
husbands and
wives. These roles vary from
and culture to culture and in a
multicultural team one can find
several
violations of the roles. This
further leads to anxiety and the
communication process is
interrupted.
Beliefs and values
Beliefs and values are
different from person to person.
In a globalized working
community
each and every person’s
beliefs and values depend on
his culture .The cross cultural
belief and
value prevailing should be
known to the person in order to
communicate efficiently.
CROSS CULTURAL
COMMUNICATION
BARRIERS IN WORK PLACE
Misunderstanding
Misunderstanding is the
foremost barrier to
communication in a
multicultural environment
.This is common among people
of different cultural
backgrounds whose values and
beliefs vary. The
variation in the different
cultures results in high level of
anxiety and uncertainty and end
up into the
misunderstanding. The
misunderstanding which has
been raised due to anxiety
and uncertainty
continues in their entire tenure.
Norms and Roles
Norms are the culturally
defined rules for determining
the acceptable and appropriate
behavior. Individuals they
themselves frame rules for
themselves and also expect
others to do so.
Each and every culture has
it’s owns norms and they
have their own acceptable
and appropriate
behavior. People working in
multicultural environment
often fail to understand the
norms of the
other culture and act
accordingly. Roles are a setoff
norms applicable to specific
groups .In particular
culture different roles are
assigned to men and women,
children and parents/guardians,
husbands and
wives. These roles vary from
and culture to culture and in a
multicultural team one can find
several
violations of the roles. This
further leads to anxiety and the
communication process is
interrupted.
Beliefs and values
Beliefs and values are
different from person to person.
In a globalized working
community
each and every person’s
beliefs and values depend on
his culture .The cross cultural
belief and
value prevailing should be
known to the person in order to
communicate efficiently.
t accordingly. Roles are a setoff
norms applicable to specific
groups .In particular
culture different roles are
assigned to me