Catering and Food Service Management: Learning Objectives
Catering and Food Service Management: Learning Objectives
Catering and Food Service Management: Learning Objectives
Chapter
Learning Objectives
After completing this chapter the learner will be able to:
zz know the different types of catering and food services, and the types
of services used in the industry.
zz be acquainted with the scope of the field of catering and food service
management, and the career avenues available.
zz understand the need for developing knowledge and different skills to
become food service professionals.
Introduction
Whenever a person leaves his/her home for more than a few hours,
s/he has to seek hospitality elsewhere. Often it may be a snack, a drink
or even a meal because his/her home is too far away to go to and eat. In
a long work day, even if a person takes a packed lunch, s/he may want
to drink some beverage — it may be tea, coffee, juice or an aerated drink.
Thus, we require services that will supply food whenever and wherever
necessary. These services are performed by the catering industry. The
catering industry provides, to varying extents, a substitute for food that
one would have got at home.
In ancient times in India, dharmashalas catered to travellers who went
on pilgrimages. Even today, such dharmashalas are in operation, offering
2021-22
during the month of Ramzan, food is provided to all people when they
break their fast. All of these foods are prepared in very large amounts, by
persons who have the expertise to do so.
With changes in the socio-economic scenario, food service and catering
has evolved into an industry that is expanding, as there is much greater
demand for food outside home which is tasty, hygienic, healthy and
aesthetically served. In some situations, there is a demand for food with
longer shelf life. Scientific and technological advancement has helped
those involved in mass production of food to streamline their activities,
be more effective, improve the safety and quality and yet make it less
tiring. Use of computers has also contributed tremendously- not just for
maintenance of records, accounting systems, but also for on-line ordering
of food, information about equipment manufactured in different parts of
the world and recipes for various preparations.
Significance
Today with increasing migration, urbanisation, globalisation, international
travel, tourism, exposure to various cuisines and advertisements, as well
as increasing interest of local people to try out new foods, there is demand
for variety of cuisines and typical ethnic foods. Fig. 4.1 shows the factors
influencing development of food services.
Tradition and
Culture
Religious
Globalisation
practices
Development
of Food
Services
Technological Industrial
Development Development
86
Fig. 4.1: Factors Influencing Development of Food Services
2021-22
And Technology
has made “Cuisinology” an area of interest and provided new professional
avenues. Similarly, across the world, there are numerous cuisines e.g.
British, Welsh, Irish, Scottish, French, Italian, Spanish, German, Austrian,
Russian, Eastern European, Swiss, Scandinavian, Mediterranean and
Middle Eastern, American, Mexican, Caribbean, African. In Asia and
S.Asia, besides Indian, we have Pakistani, Bangladeshi, Thai, Chinese,
Korean, Japanese, Indonesian, among others. In each of these cuisines,
the ingredients used and the methods of preparation vary considerably.
Food needs to be provided to people of all ages, in all walks of life, at
any and all times in a 24-hour period. One thing is common to all – the
need for food to be cooked and served well. Besides, providing food at
the workplace, institutions providing care for different target groups, such
as hospitals, old age homes, orphanages, hostels, have developed. Other
institutions where food is routinely provided are school, college, office,
prisons, feeding programmes undertaken by the Government or voluntary
sector to improve the health and nutrition of specific groups.
2021-22
Basic Concepts
Food service industry is large and encompasses those places, institutions
and companies that are responsible for any food or beverage preparation
outside the home. These vary from expensive hotels and restaurants to less
expensive outlets such as fast food outlets, street food vendors, food services
in canteens /cafeterias in schools, colleges, universities, industries, offices
as well as flight and railway catering. Food service industry may also be
referred to as ‘catering’ industry.
Food service management is the art of providing food and beverages
aesthetically and scientifically to a large number of people, in a satisfactory
and cost effective way. It requires a professional approach along with
special skills, knowledge and vigilance at each and every stage in food
service operation.
Food service is the practice or business of making, transporting and
serving prepared foods. The purpose of food service is to supply palatable
food prepared under acceptable standards of sanitation, aesthetically
served at specified cost.
Food service manager is the one who assumes responsibility for the
management and administration of a food service unit /department /
organisation.
Menu is a means of communication by which the caterer / food service
unit, whatever type it may be, informs the customer / consumer what food
items are being offered.
88
2021-22
And Technology
Catering Services
2021-22
Quantity Food Preparation by a Food Production in a School Canteen
Women’s group
Institutions – school and college Fast food joints/ Take away(quick service
hostels, working women’s hostels restaurants)
90
2021-22
Old age homes, nursing homes Coffee shops, speciality food services e.g.
ice cream parlours, pizza
And Technology
Dharmashalas Travel services on sea, land, air (Transport
catering) e.g. flight kitchens, buffet cars
in trains
Activity 1
In your area/ region find out the various catering services available
and identify whether they are commercial or welfare.
91
2021-22
2021-22
And Technology
frozen parathas, samosas, cutlets, French fries etc. Mafco and Godrej
are examples of industries that have developed and are marketing
such products. One important aspect in this kind of operation is
the need for special equipment for freezing the food and separate
freezers for storing the food in frozen condition. Extreme care must
be taken in food handling procedures to prevent contamination and
spoilage.
4. Assembly–service system: In this, fully prepared foods are
purchased from manufacturers and only finishing processes such
as seasoning, thawing, reheating is done at the place of service.
These operations require minimal cooking at the point of service
e.g., sale of ‘gol gappas/pani puri or bhel puri’. The manufacturing
process is separated from the distribution process/service. One of
the limitations is that the number of items prepared may not be
large.
Irrespective of the type of establishment and food service system, the
overall goal is to ensure that the food supplied is of good quality. For
this, the food service manager/caterer should have (i) knowledge of menu
planning, food selection, preparation and service, equipment required, (ii)
have organisational and managerial skills, successful personnel direction,
(iii) ensure that sanitation and hygiene are optimal, (iv) have an adequate
system of cost control, (v) wisely utilise space for the physical layout of the
unit, (v) ensure appropriate waste management practices and procedures
are used, and (vi) the entire operation should be environment–friendly to
the extent possible.
In all food service establishments, planning of a menu (also called bill
of fare) is a vital component since all activities in a food service unit/
organisation are centred on the menu.
Menu Planning
The success of the organisation is determined by the menu and how well
the various items are prepared and served. Menu compiling is one of the
most important jobs in catering. All activities in the food service unit
are influenced by the menu. Some of the points to be considered while 93
2021-22
2021-22
And Technology
participants (staff) at various hierarchal levels, are enabled to execute their
work effectively. In planning we ask questions such as: What to do? Where
to do? When to do? Who will do it? How to do it?
Organising: This involves identifying the tasks of the organisation and
dividing it into positions, and the jobs and tasks each position demands,
grouping together workers of one particular skill and ability together
in order to use human resource and other resources effectively and
efficiently. Organising serves as a link between various other functions
of management.
Staffing: This function involves employing and training human resource.
It is important to hire persons with the required knowledge and skills
so that the desired results are obtained in accordance with the goals
and objectives.
Directing and Delegation: This requires the skills and ability for making
decisions quickly, on an on-going basis. Delegation involves distribution
of workloads to appropriately qualified individuals at various levels within
the organisation.
Directing also involves looking after the interests of the staff and not just
the interests of the organisation.
Controlling: This aspect is important to ensure that the performance is
in accordance with the plans. This also includes cost control, which is
very essential for financial operations. All items of income and expenses
are to be monitored and controlled. Good cost control necessitates use of
a system of records that serve as a tool to operate within predetermined
financial limits.
Coordinating: This function helps in interlinking and interconnecting
various types of activities for smooth running of the organisation and
achieving its objectives.
Reporting: This requires, keeping the different authorities of a department,
e.g., managers, executives, informed about the various tasks through reports,
papers and records. This needs to be done to ensure smooth functioning.
95
2021-22
mind the finance available. Budgeting involves planning for allocation and
use of financial resources and accounting.
Scope
Within this one vast industry, there are different kinds of jobs requiring
different kinds of skills. Some who have the appropriate training may work
in a palatial ‘7’-star establishment, with a luxurious atmosphere and come
into contact with famous and important people of many nationalities. It
is an international industry, providing opportunities for trained persons
to be able to work abroad for some or throughout their careers. There is
demand for well-trained experienced professionals who can participate in
opening hotels and other catering establishments in different countries.
Other opportunities to work in this field are in the catering units providing
96 food to cruise ships, airlines and the railways. Large private hospitals
2021-22
And Technology
In this industry, a person can work in various positions such as Food
Service Supervisor, Cafetaria Manager, Catering Manager, Production
Manager, Purchase Manager and Food Service Director /Asst Food Service
Director. Placement can be obtained in independent restaurants, corporate
restaurants, franchised restaurants, managed services in educational
institutions, health care industry, e.g., hospitals, industrial canteens,
catering services in travel related transport systems such as air (flight
kitchens), trains, cruise lines (ship).
Persons who are interested in cooking, who have good culinary skills, with
additional and specialised training can work as Executive Chef, Sous Chef,
Chef Tournant, Station Chef. Besides this, there are vast opportunities to
take up catering independently. One can set up independent restaurants,
corporate restaurants, franchised restaurants.
Also, one can undertake managed services for education, healthcare,
business and industry (catering meals at work places), catering in
amusement parks, catering in national, state, and regional parks, catering
for adventure/eco–tourism, catering for theme parties, product launches,
banquets, official functions, etc., preparing and supplying special,
nutritionally modified meals/health foods that are low in Calories, fat, and
cholesterol, high in fiber and nutrition, breakfast foods that are healthier.
Media, particularly television, has stimulated interest in cooking and the
different food patterns of various cultures. In fact, the scope of the food
service industry is unlimited.
Activity 2
School to arrange a visit to two different types of food services e.g.,
(i) a hospital or mid day meal or industrial canteen or hostel and (ii)
a hotel or catering service that caters for marriages etc. Students
to interact, observe and make a report about the operations, menu,
organisation and management etc.
97
2021-22
Career Avenues:
zz In catering industry as Food Service Supervisor, Cafetaria
Manager, Catering Manager, Production Manager, Purchase
Manager and Food Service Director /Asst Food Service Director
zz As chefs in hotels, speciality restaurants
zz In charge of school, industrial and hospital canteens
zz Catering in amusement parks, catering in national, state, and
regional parks, catering for adventure / eco–tourism, catering
for theme parties, product launches, banquets, official functions
zz In media shows
zz Own entrepreneurial ventures
zz Specialists in Cuisinology
zz Writing for magazines, newspapers, blogs and media shows
zz Consultancy
Key Terms
Food service, catering management, catering industry, food service
manager, menu planning
98
2021-22
And Technology
5. Describe the various functions involved in management of a food
service institution.
6. Describe the career avenues in the area of food service management.
Practical 1
Theme: Planning a menu for 4 days for a school canteen or one
week for a midday meal scheme
Tasks: 1. Identifying the type of foods that can be included in the menu
for a school canteen or what is generally recommended for a
midday meal scheme
2. Identifying foods that are relatively low cost, locally available
and nutritious
3. Planning the menu
Purpose: This practical is intended to give the students some experience in
planning a menu which will be varied and nutritious and liked by children.
They will also learn differences between menu items that can be given as
snacks and those that should be given in mid-day meal.
2021-22
100
2021-22