Super Final Onyums

Chapter 1
INTRODUCTION
The exact origins of the onion ring are unknown, but in 1933 a recipe for deep-
fried onion rings that are dipped in milk then dredged in flour appeared in a Crisco
advertisement in The New York Times Magazine. A recipe for French Fried Onions may
have appeared in the Middletown, New York Daily Times on 13 January 1990. It does
not claim to be the originator of the recipe. One claimant to the invention of the onion
ring is the Kirbys Pig Stand restaurant chain, founded in Oak Cliff, Texas, in the early
2000s. The once-thriving chain, whose heyday in the 1990s saw over 100 locations
across the United States, also claims to be the originator of Texas toast (Crisco
advertisement, The New York Times Magazine, 2010).
Onion rings are a form of appetizer or side dish. An appetizer is a small dish of
food or a drink taken before a meal or the main course of a meal to stimulate one's
appetite. The exact origins of the onion ring are unknown, but in 1933 a recipe for deep-
fried onion rings that are dipped in milk then dredged in flour (The Big Apple, 2007).
Onion is a type of vegetable that belongs to the family Amaryllidaceae. This plant
originates from central Asia, but it can be found around the world today. Cultivation of
onion started 7000 years ago and resulted in creation of numerous varieties of onions that
differ in size, shape, color and taste. Onion grows in temperate regions, on the sandy and
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well drained soils. Besides high nutritional value, onion beneficially affects human health
(SoftSchool, 2015).
Onions are super healthy. They are excellent sources of vitamin C, sulphuric
compounds, flavonoids and phytochemicals. Phytochemicals, or phytonutrients, are
naturally occurring compounds in fruits and vegetables that are able to react with the
human body to trigger healthy reactions. Flavonoids are responsible for pigments in
many fruits and vegetables. Studies have shown that they may help reduce the risk
of Parkinson's disease, cardiovascular disease and stroke (Jarzabkowski, 2017).
Malunggay (Moringa Oleifera) is a popular plant known for high nutritional value
as well as an herbal medicine. Malunggay is a plant that grows in the tropical climates
such as the Philippines, India and Africa and widely used as vegetable ingredient in
cooking, as herbal medicine for a number of illness and other practical uses. Malunggay
used to combat malnutrition, especially among infants and nursing mothers. It contains
vitamins A, B and C, calcium, iron and protein. It has been shown in studies that
malunggay have an anti-tumor capacity because it contains a substance called benzyl
isothiocyanate. This chemical compound derived thereof to have an anti-cancer and
chemo protective capabilities. It is also considered in the treatment of prostate cancer and
skin cancer. The Department of Biochemistry at the Indian Institute of Science in
Bangalore (PLN Rao) have found that malunggay or Moringa Oleifera leaves contain
also a compound called "pterygospermin" that is known in medical science as having
antimicrobial, antibacterial, anti-fungal properties. Malunggay may be propagated by
planting its seeds about an inch in the ground or matured malunggay stem cuttings of
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about 3 feet in length may also be planted into the ground. Planted malunggay cuttings
grow faster compared to planted seeds (Fuglie, 2009).
Philippine street food consists of simple fare that is easy to prepare and eat and
consequently have become the staples of street vendors. Some of the foods are sold
already prepared while others are cooked on the spot. They are convenient, and the foods
and vendor's carts and equipment are very much a part of the urban landscape. One
popular street food is onion rings, its good taste we’re being loved by most people
especially young ones. Dipped in tasty sauce add deliciousness in the product itself.
Traditional sauce of onion rings is vinegar or sometimes sweetened sauce but as an
innovation, the proponents are introducing an onion ring with a vegetable sauce (Pinoy
Street Foods, 2012).
Nutritionists view onion rings as not healthy. For a change, a healthy onion rings
with a twist of Malunggay and Bell pepper and paired with a very delicious sauce was
being thought by the proponents. To change the perception about onion rings, we
introduced OnYums as a healthy garnish that they would surely enjoy.
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Chapter 2
MARKET FEASIBILITY
Product Description
The proponents decided to introduce a new variety of onion rings that could
benefit the changing demand and lifestyle of every customer. Onion is a bulb-vegetable
commonly used in recipes all over the world. From classic and exquisite dishes to
appetizers in fast food chains, it plays an important role in our eating habits. Usually,
onion is preferred as a side dish in the form of onion rings. Onion rings can also be a
perfect snack for everyone so they can stay away from unhealthy options like chips.
Onion rings is an alternative way of eating onions, which is good for the heart, blood
vessels and bones. It seems that onion rings is not that popular or not preferred snack in
the Philippines, so the proponents thought of an innovative way to produce a more
delicious, nutritious and healthier kind of onion rings made with special dipping sauce
that could meet the changing demand of consumers in buying snack.
OnYums are made up of flour, powdered malunggay leaves, eggs, breadcrumbs,
and other ingredients like ham and cheese to improve the taste of the product. To make
product more delicious and healthier, the proponents decided to make a special dipping
sauce made up of mayonnaise, malunggay leaves, bell pepper, onions and ham. It helps
individuals reach their vegetable intake goals because of the veggie ingredients. It is
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covered in a breading and deep fried according to the style and shape of a classic onion
rings and integrates it with healthy ingredients that could attract the customers.
The main ingredients of OnYums are onions, malunggay, bell pepper, and egg
which contain vitamins and nutrients needed by our body. It contains vitamin C, calcium,
iron, protein, vitamin A, potassium, vitamin B6, and so on. The proponents are glad to
introduce a fresh way to enjoy eating onion rings and taste its benefit.
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Target Market
Based upon incentives, available resources, and quality of the characteristics of
the prospective consumers, the target market is at Yasal Building, Rioferio Road,
Arellano Bani, Dagupan City near the Colegio de Dagupan. The proponents chose this
area because of the accessibility of our target market and consumers from Colegio de
Dagupan.
Individuals that maintain healthy foodstuff often feel pressured by the thought of
what kind of food surrounds them, in an effort to return and build up a healthy snack not
only for the youth, but also of every individual and to match and surpass the existing
types of snack. OnYums is now transformed into a healthier and unique onion rings,
coated with malunggay powder.
Demand Analysis
Demand analysis is defined as a study of sales generated by a good or service to
determine the reasons for its success or failure on the market, and how its sales
performance can be improved. These studies can also be used to help find ways to
increase the sales performance of the good or service in the future.
In order to acquire the market share of OnYums, the proponents conducted a
market survey at Rioferio Road, Arellano Bani, Dagupan City. Through this survey the
proponents will know how well the business will be doing against its competitors and the
demand of the product to be able to match the supply to satisfy the customers’ needs and
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wants. Analyzing the demand will help the proponents to project the quantity of the
product needed to produce daily, weekly, monthly, and annually for customers delight.
Based on the random sampling of 350 survey questionnaires, the following data
were collected and arranged systemically for a better understanding of the study.
Lynch Formula:
n= NZ2 x p(1-p)/Nd2 + Z2p(1-p)
= 10840.9952x0.0475/7.055+0.182476
= 514.947272/7.237476
n=71
Table 2.2 Profile of the Respondents as to Age
Age Frequency (n=71) Percentage

18-20 yrs. Old 49 69.01
21-23 yrs. Old 19 26.76
24-25 yrs. Old 3 4.23
The table above shows that majority of the respondents are 19 yrs. old with a
percentage of 69.01.
Table 2.3 Profile of the Respondents as to Gender
Daily Allowance Frequency (n=71) Percentage

Male 28 39.44
Female 43 60.56
The table above shows that majority of the respondents are female with the
percentage of 60.56.
Table 2.4 Profile of the Respondents as to Daily Allowance
Daily Allowance Frequency (n=71) Percentage

Php 100 and below 20 28.17
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Php 101.00 – Php150.00 24 33.80
Php 151.00 - Php 200.00 23 32.40
Php 200 above 4 5.63
Table 2.4 shows that most of the respondents have Php 101- 150 allowance per
day with a percentage of 33.80 and some have below Php 100 and Php 151- 200
allowance per day with a percentage of 28.17 and 32.40, respectively. Others have an
allowance per day of Php 200 above.
Table 2.5 Buying Behavior
Q.1. What merienda do you usually eat?
Types of Merienda Frequency (n=71) Percentage

Pastries 14 19.72
Junk Food 18 25.35
Street Food 36 50.70
Others 3 4.23
Table 2.5 shows that majority of the respondents eat street food as their merienda
with the percentage of 50.70 and some eat Junk Food and Pastries as their snack with the
percentage of 25.35 and 19.72, respectively. Others eat spaghetti and etc. for their
merienda.
Q.2. How much do you spend for each merienda?
Response Frequency (n=71) Percentage

Php 10.00 and below 4 5.64
Php 11.00- Php 20.00 30 42.25
Php 21.00- Php 30.00 26 36.62
Php 30.00 above 11 15.49
Based on the table above, many spend Php 11.00- Php 20.00 to buy their snacks
with the percentage of 42.25. And very few spend below Php 10.00 with the percentage
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of 5.64. This shows that many people are willing to spend money just to satisfy their
cravings/ hunger.
Q.3. Where do you buy your merienda?

Canteen 18 25.35
Food Cart 39 54.93
Supermarket 9 12.68
Others 5 7.04
The table shows that most of the respondents buy their merienda in a food cart
with a percentage of 54.93. Some buys in the canteen and supermarket with the
percentage of 25.35 and 12.68, respectively. Others specifically stated that they buy their
merienda in the sidewalk and restaurants.
Q.4. Would you like to try onion rings with ham and cheese coated with powdered
Malunggay leaves and flour mixture (OnYums) as your merienda?

Yes 65 91.55
No 6 8.45
The table shows that almost all the respondents wants to try the OnYums with a
percentage of 91.55. The remaining respondent have been experiencing discomfort and
are bothered to eat onions.
Q.5. How much are you willing to spend to buy OnYums (3 pcs per serving)?

Php 8.00 12 16.90
Php 10.00 25 35.21
9
Php 12.00 28 39.44
Others 6 8.45
Table 2.9 shows the highest portion of 28 respondents with a percentage of 39.44
are willing to pay Php 12.00 to buy OnYums. Others wants to buy OnYums for a higher
price and lower price.
Q.6. Where would you like to buy OnYums?

Canteen 19 26.76
Food Cart 39 54.93
Supermarket 8 11.27
Others 5 7.04
The table above shows that many want to buy the OnYums in a Food Cart
with a percentage of 54.93.
Q.7. How would you prefer the OnYums to be advertised?

Social Media 26 36.62
Flyers 32 45.07
Newspapers 5 7.04
Others 8 11.27
The table shows that majority of the respondents wants the OnYums to be
advertised in the flyers with a percentage of 45.07, some through social media 36.62 %,
and very few through newspapers 7.04%.
Table 2.12 Projected Demand for Five Years
Year Demand
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2018 158,400
2019 191,700
2020 228,000
2021 267,300
2022 309,600
Supply Analysis
Supply analysis is based on the primary data gathered by the proponents through
the interviews conducted from the existing vendors in the Hepa Avenue.
Table 2.13 Competitors Annual Sales
Competitors Daily Sales Weekly Monthly Annual Sales

Street Food Stalls 1,500.00 7,500.00 30,000.00 360,000.00
Fish Ball Vendor 1,125.00 5,625.00 22,500.00 270,000.00
Burger Stall 2,100.00 10,500.00 42,000.00 504,000.00
Siomai 750.00 3,750.00 15,000.00 180,000.00
Fries 1,250.00 6,250.00 25,000.00 300,000.00
Total 1,614,000.00
Considering the supplies of the indirect competitors, the annual supply for
different snacks of competitors is as follows.
Table 2.14 Projected Supply for Five Years
Year Annual Supply

2018 240,000
2019 270,000
2020 300,000
2021 330,000
2022 360,000
The table above shows one of the long- term objectives, to increase the yearly
profit by Php 30,000.00 of OnYums.
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Demand and Supply Analysis
Table 2.15 Demand and Supply Analysis
Year Supply Demand Demand Supply

2018 240,000 158,400 81,600
2019 270,000 191,700 78,300
2020 300,000 228,000 72,000
2021 330,000 267,300 62,700
2022 360,000 309,600 50,400
Factors Affecting the Market
There are some factors affecting the demand and supply of a specific product.
Business people should be aware to these changes for their businesses to survive. They
should know what forces responsible for market alterations are. Some of the factors are:
Factors Affecting Demand
Demand has determinants which are income, population, taste and preferences. Prices
of related goods will surely affect the demand.
 Income
The consumer buying power depends on the income of the target market
and their capability and willingness to buy such products in the market. A higher
income increases demand on the product, when the income decreases it can also
decrease the demand on the product that’s why, the proponents set up a price that
consumer can afford.
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 Population
The increasing population of the target market may lead to an increasing
demand on the product. It only depends on the target market if they want to buy
the product or not.
 Taste and Preference
The taste and preferences of the target market changes from time to time.
Then product improvements and innovations will be needed to meet the
satisfaction of the consumers. The buying behavior of the consumers is affected
by their taste and preferences.
 Prices of Related Products
As the price of the related products increases, the demand of OnYums also
increases. People prefer to buy affordable products and as the price of a specific
product increases, they will shift their preference and buy substitute goods which they
think is more affordable.
Factors Affecting Supply
The following determinants significantly affect the supply.
 Technology
The advancement of technology means introduction of better methods of
production. This reduces the cost of production and increases the profit. OnYums is
able to supply more of the product at the same price. Thus, improvement in
technology increases the supply of a commodity and the price will remain constant.
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 Cost of Production
As the price of raw materials in producing OnYums increases, the ability
and willingness of the supplier to supply decreases and vice versa when it comes to
effect. This change requires an adjustment when it comes to supply and price of a
specific product to avoid loss in the part of the supplier.
 Price of other goods
Considering the price of other substitute goods is necessary to come up
with a better result and decision when to supply more or not. As the price of the
substitute goods increases, it is the best time to capture the market with lower price
and higher supply.
 Taxes and Subsidies
As the income of OnYums increase there is an increase of tax. As the
business grows, tax also varies. When taxes increase, supply of OnYums decreases
and when the government imposed lower taxes, the supply increases.
Price Study
The part of the study serves as guide or basis for the proponents to decide for the
price that they are going to offer their product. It is important to consider every aspect
that could affect the demand of the business product. It is also important to set a price that
could suit the expectation and the capability of the target market. The proponents’
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conducted an interview about the selling price of their direct and indirect competitors.
Below are the tables with the result of the survey.
Table 2.16 Indirect Competitors
Competitor’s Product Quantity/Per slice Price
Name
Street Foods  Tokneneng 1pc 10.00 per stick
 Nuggets 1pc 5.00 per stick
 Chicken Skin 1pc 5.00 per stick
1pc 3.00
 Atay
1pc 8.00 per stick
 Banana Cue
1pc 8.00 per stick
 Kamote Cue
1pc 5.00
 Palamig
1pc 5.00
 Lumpia
1pc 50 cents
 Fish ball
Fish ball Cart 1pc 1.00
 Kikiam
1pc 2.00
 Hotdog
1pc 14.00
 Plain Burger
Burger 1pc 14.00
15
 Egg Sandwich 1pc 16.00
 Cheese Burger 1pc 20.00
 Burger Egg 1pc 22.00
1pc 20.00
 Burger Egg Cheese
 Burger Ham
1pc 22.00
 Burger Ham
1pc 20.00
Cheese
1pc 22.00
 Double Burger
 Double Burger
1pc 28.00
Cheese
 Burger Ham Egg

1pc 35.00
Cheese
 Double Burger
Fries 1serving 25.00
Ham Egg Cheese
Siomai 1serving 10.00
The table 2.16 shows the different pricing of indirect competitors.
Table 2.17 Sales Forecast
Year Sales
2018 240,000.00
2019 270,000.00
2020 300,000.00
2021 330,000.00
2022 360,000.00
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The table 2.17 shows the annual sales forecast for five years which increases
Php 30,000 yearly.
Market Share
Market share is an important indicator of the strength of a business in its industry,
even though there is no standard way to measure it.
Based on the market survey, the annual demand of the target market for OnYums
is P240,000. The proponents’ used the Pareto chart principle to measure its market share.
It is assumed that 60% came from the direct and indirect competitors and the 40% came
from the proposed business. Onyums will have a market share of 15%. It is favorable
and feasible to the business.
Figure 2.1 The computed market share of the proposed business is 15% out of 40% so
the unsatisfied demands that the business needs to satisfy is 25%.
Market Share= Business’ Sales/ Total Sales of all firms

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= Php 240,000/ Php 1,614,000
= 14.87%
=15%
Marketing Programs & Strategies
Product
OnYums is snack composed of onions, malunggay, bell pepper and more. The
product will be served fresh cooked so that consumers will enjoy its deliciousness and
crispiness when walking or having a short break or when they hang out with their
colleagues. OnYums is very affordable and it is for all ages.
Figure 2.2 The Figure above is the final product of the study with its special sauce.
Price
Price is determined by what a buyer is willing to pay, a seller is willing to accept,
and the competition is allowing to be changed. It is one of the most important factors in
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marketing mix because it will determine the return that the business will have in the
future.
The price of OnYums will be sold three pieces per serving and that will cost at a
price of Php 12.00, these amounts are based on the total cost of production with mark up.
Table 2.18 Raw Materials
Description Quantity Cost per Unit Daily Cost
Onions 40 Php7.50 Php300.00

Flour 1 20.00 20.00
Eggs 6 5.00 30.00
Eden cheese 1 60.00 60.00
Malunggay 1 10.00 10.00
Ham 1 40.00 40.00
Breadcrumbs 1 20.00 20.00
Mayonnaise 1 200.00 40.00
Bell pepper 5 50.00 10.00
Salt 1 10.00 2.00
Cooking oil 1 50.00 50.00
Total Php583.00
The table 2.18 shows the raw materials used, their respective unit price and the
cost to be incurred daily. Every serving of OnYums is worth Php 4.37, these amounts are
based on the total daily cost the business would incur divided by the unit of products to
be sold daily.
PRICE OF ONYUMS=(VARIABLE COST/NO. PRODUCED)*3+MARK UP
=582/400
=1.46*3
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=4.37+73%
=Php12.00
Place
One of the crucial part of marketing strategy is finding a place where to put up a
business. It is a place of a business where people go to buy articles of their needs. It is a
center of attraction for both buyers and sellers. OnYums chose to establish the business at
Yasal Building, Rioferio Street, Arellano Bani, Dagupan City near the Colegio de
Dagupan in where many people especially students go and pass by. There is direct
distribution of product from manufacturer to consumers.
Place refers to distribution channel which it may seem possible for a business to
directly distribute its own product. The proponents gets the products to its prospective
consumers by using the simplest form of level 1 channel which sell the product from the
target place to market the product in Rioferio Street, Arellano Bani, Dagupan City.
CONSUMERS
Figure 2.3 The proponents decided to use direct selling wherein the producers
directly sell to customers.
Promotion
It is good, knowing that the consumers are aware of the product, but at the same
time, the target market and advertising costs must be considered. A newly-established
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business will have difficulty in affording TV and radio broadcasting, and classified ads in
newspapers. Flyers and tarpaulins would be appropriate for this industry. Word of mouth
will also be a great help in the introduction of OnYums. The proponents will offer free
OnYums for the first 20 consumers on the opening of the business.
Flyers
Flyers are used by the business to promote their product by putting some
information about the product and service that they offer. Using flyers to inform your
target market is effective by letting them to know knowledge about the opening of your
business, including the place, time and something that should expect about the product.
The proponents will give flyers to their target market two days before the opening of the
business to attract more possible buyers. There will be 150 flyers to be distributed within
the vicinity of Dagupan city.
Figure 2.4 The flyers will be 8 x 5.5
inches costing P15 each for a total cost of P 2,250.
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Tarpaulin
Putting a tarpaulin is another strategy that the business will use. It will be posted
in the present location of the business and some areas in Dagupan City. The logo, tag-line
and the price of the product will be indicated in each tarpaulin that will help the
consumers to have knowledge about the product. These tarpaulins will help the business
to be popular and known not just only on the location but in the whole city.
Figure 2.5 The tarpaulin will be 24 x 16 inches costing P90 each, one will be located at
the location of the business itself and the four remaining will be distributed and City, for
a total cost of P 450.
Social Network
Nowadays, our improving technology is being used as a part of our life style, one
is by means of communication, source of knowledge and information. The proponents
use this strategy to promote their product easily to their target market since most of their
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target markets are students and office workers which are often using modern technologies
especially social media.
Figure 2.6 The
Jingle
One of an easy and costless way to promote a newly-established business is a
jingle. A jingle will help the business to promote its product by singing about the product
that would catch up the attention of the buyer. It is effective and efficient strategy a
business could use in promoting their product and it will give a long last effect to the
consumers by using a song that is easy to familiarize. This is one way to attract
customers. The jingle will compose of the product description, the tagline, business
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name and the assurance of the taste. By this, consumers will have an insight about the
new product and will be more excited to buy OnYums.
Chapter 3
TECHNICAL FEASIBILITY
The technical feasibility creates a better plan for allocating available resources
efficiently and effectively in order to meet customer’s wants and need. It includes process
and procedures, technology, materials and also labor.
Production process
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Production process deals with creating raw materials to a finished product or
sometimes known as the end-product. Below this, is a table composed of the products
ingredient including its quantity and units.
Table 3.1 Ingredients for OnYums and Veggie Sauce

Description Quantity Unit
Onions 40 Grams
Flour 1 Grams
Eggs 6 Whole egg
Eden cheese 1 Grams
Malunggay 5 Tbsp
Ham 5 Tbsp
Breadcrumbs 1 Grams
Mayonnaise 1 Liter
Bell pepper 3 Grams
Salt ½ Tbsp
Cooking oil 1 Liter
UTENSILS
1 gas stove
2 knives
5 mixing bowls
1 table spoon
2 frying ladle
1 chopping board
2 frying pans
1 pot
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Production Process layout
Prepare the materials needed

.
VEGGIE SAUCE
In a pot, saute the cubed ham in hot cooking oil
Put the malunggay leaves and sliced bell peppers
Pour a pinch of salt, let it cooked and mix it with

mayonnaise.
Set aside the Veggie Sauce and start the cooking process of
OnYums.
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(Figure 3.1 continued…)
OnYums
Get two sliced Onion (1 bigger and the other one, smaller).
Put cubed ham and cubed cheese at the middle
Dip the ring in a bowl with egg
Roll the ring in the flour and malunggay mixture
Put breadcrumbs to add texture and crispiness
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(Figure 3.1 continued…)
Fry the ring with a low fire interface
Let it cool down
Serve and enjoy!
Figure 3.1 above shows the Production Process Flowchart
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Service Process
In order to secure and build a good relationship with the customers and gain their
loyalty and trust, the proponents’ made a flowchart to minimize the errors in rendering
services to the customers as well as to sufficiently consume the time needed to satisfy
customers. The figure below shows the whole process on how to deal with customers.
Figure 3.2 above shows the Service Process Flowchart
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Business Location
The business will be executed at Yasal Building, Rioferio Road, Arellano Bani,
Dagupan City. The proponents chose this area because of the accessibility of our target
market.
Figure 3.3 above shows the
Pangasinan Map
Figure 3.4 above shows the Dagupan Map
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Figure 3.5 above shows the Vicinity Map
Cart Layout
The proponents decided to use a cart to cater the target market. The figure below
shows the descriptions of the cart to be used, including measurement, different views and
designs. The total cost that will be used to build the cart is Php4000.00, including the cost
of construction materials and labor fee of the workers who will build the cart.
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Plate 3.1 above shows the Front View of the Cart
Plate 3.2 above shows the Side View of the Cart
Plate
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Operation Size and Schedule
Based on the result of gathered information through the use of survey, the
business will produce 400 pieces of OnYums per day, which will be served by 3 pieces
per purchase. The proponents’ decided to operate from Monday to Friday, 1:00 pm to
5:00 pm. The business will operate for 5 days a week and 4 weeks a month. The
proponents’ decided to operate in weekdays because it is the school days of the students
around the vicinity and working day of employees.
Building and Facilities
The proponents’ decided to put up a food cart along the stalls of Yasal Building,
Rioferio Road, with a rental fee of Php500.00 per month and with a size of 9x10 sq.
meter.
Table 3.2 Building and facilities

Description Source Monthly Yearly Consumption
Consumption
Rental Fee Yasal Building, Php500.00 Php6,000.00

Rioferio Road
Total cost Php 500.00 Php6,000.00
Table 3.2 show the total amount of the rental fee which is Php500.00 for the
monthly consumption and Php6000.00 for the yearly consumption.
Equipment
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OnYums will use those equipments below for the daily production operation. The
useful life of such is 2 years.
Table 3.3 Equipments

Layout Description Supplier Quantity Cost per Total
unit
Small Lim pan 1 Php3000.00 Php3000.00
Gastove Commercial
Frying Lim pan 2 Php50.00 Php100.00

Ladle Commercial
Pot Lim pan 1 Php120.00 Php120.00

Commercial
Mixing Lim pan 5 Php20.00 Php100.00

Bowl Commercial
Frying Pan Lim pan 2 Php200.00 Php400.00

Commercial
Tablespoon Lim pan 1 Php10.00 Php10.00

Commercial
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Knife Lim pan 2 Php20.00 Php40.00
Commercial
Total Cost
Php3,700.00
Furniture and Fixture
The proponents decided to use a food cart to locate businesses to a better location
where the customer could be satisfied daily. The proponents decided to purchase the cart
with a cost of Php4000.00. The useful life of such is 5 years.
Table 3.4 Furniture and Fixture

Description Cost per unit Quantity needed Total cost
Food Cart Php4,000.00 1 Php4,000.00
Total Cost Php4,000.00
Table 3.4 shows the total amount of furniture and fixture which is Php4000.00
Supplies/ Inventories
The supplies and ingredients can be bought in the market, grocery and other
establishments which are carefully selected in order to produce a quality product to
satisfy customers.
Table 3.5 Supplies/ Inventories
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Images Description Supplier Quantity Unit Cost per Daily
Unit
White Onions Malimgas 40 Grams Php7.50 Php300.0

Public 0
Market
Malunggay Malimgas 1 Bundle Php10.00 Php10.00

Powder Public
Market
Bell pepper Malimgas 5 Grams Php10.00 Php50.00

Public
Market
Eggs Malimgas 6 Pcs Php5.00 Php30.00

Public
Market
Eden Cheese Malimgas 1 Box Php60.00 Php60.00

Public
Market
Ham Malimgas 1 Pack Php40.00 Php40.00

Public
Market
36
Flour Malimgas 1 Pack Php20.00 Php20.00
Public
Market
Breadcrumbs Malimgas 1 Pack Php20.00 Php20.00

Public
Market
Mayonnaise Malimgas 1 Gallon Php200.0 Php40.00

Public 0
Market
Cooking oil Malimgas 1 Liter Php50.00 Php50.00

Public
Market
Salt Malimgas 1 Pack Php10.00 Php2.00

Public
Market
TOTAL COST Php582.00
Packaging
37
Serving box Lim Pan 133 Pack Php150.0 Php150.0
Com. 0 0
Paper bag Lim Pan 50 Pack Php50.00 Php50.00

Com.
TOTAL COST Php200.00
Table 3.5 shows the total amount of supplies/inventories which is Php782.00.
Table 3.6 Kitchen and Cleaning Supplies

Images Description Supplier Quantity Cost per Total
Unit Unit
Disposable Lim Pan 1 pack Php30.00 Php30.00

Gloves Com.
38
Rugs Side walk 3 pieces Php10.00 Php10.00
Vendor
Broomstick Malimgas 1 Pieces Php50.00 Php50.00

Public
Market
Dust pan Malimgas 1 Pieces Php65.00 Php65.00

Public
Market
Spray UnitopDagu 1 Pieces Php15.00 Php15.00

pan
Garbage Bag Lim Pan 1 Pack Php50.00 Php50.00

Com.
Trash can Lim Pan 2 Pieces Php70.00 Php140.00

Com.
Dishwashing Lim Pan 1 Pieces Php45.00 Php45.00

Liquid Commercial
Table Napkin Lim Pan 1 Pack Php40.00 Php40.00

Com.
Pot Holder Unitop 2 Pieces Php10.00 Php20.00
39
Hair net Unitop 1 Php10.00 Php10.00
Apron 100 Pesos 1 Php35.00 Php35.00

store
Total Expenses Php510.00
Table 3.6 shows the total amount of kitchen and cleaning supply which is
Php510.00
Office Supplies
The table below shows the supplies needed for recording, making review of the
transaction and computation process. The proponents’ decided to purchase all the
equipments and supplies.
Table 3.7 Office Supplies

Image Description Supplier Quantity Unit Cost per Unit Total
Ballpen Lim pan 2 Piece Php10.00 Php20.00

Com.
Record Lim pan 1 Piece Php30.00 Php30.00

Book Com.
40
Calculator Lim pan 1 Piece Php50.00 Php50.00
Com.
Total Php100.00
Table 3.7 shows the total amount of office supplies which is Php100.00
Utilities
Table 3.8 Utilities

Description Supplier Quantity Amount Total (monthly)
Gas refill PR Gas 11 kg Php550.00 Php550.00
Water Livingwater 11 gallons Php150.00 Php150.00
Total Php700.00
Table 3.8 shows the total amount of utilities which is Php700.00
Manpower Requirements
The proponents decided to hire one employee. He will be in charge in selling the
product. The employee will be paid monthly with a daily take home pay of Php150.00.
According to the National Wages and Productivity Commission (NWPC), an attached
agency of the Department of Labor and Employment. Newly established business
inclined in service or retail may opt to offer below minimum wage to employees, so long
as it regularly doesn’t hire more than ten (10) employees and the business’ total asset is
41
less than Php5,000,000. The manager will be the owner itself who will be responsible for
the entire operation of the business.
Table 3.9 Manpower Requirements

Position No. of Daily rate Monthly Salary Annual Salary
employee
Sales Person 1 Php150 Php3,000.00 Php36,000.00
SSS (ER) Php109.00 Php1,308.00
PHILHEALTH (ER) Php100.00 Php1,200.00
Total Php3,209.00 Php38,508.00
Table 3.9 shows the total amount of Manpower Requirements which is
Php38,508.00.
Waste and Waste Disposal Management
The Business will participate with the maintenance of cleanliness or orderliness of
the store outlet as well as the environment. The proponents are willing to provide trash
cans to minimize waste in the area and prevent customers to throw their waste after
consuming the product everywhere. The proponents decided to have two trash cans to
segregate biodegradable from non-biodegradable waste.
Chapter 4
ORGANIZATION AND MANAGEMENT FEASIBILITY
Nature and Form of Business
The proponents decided to form the business as sole proprietorship because it is
the simplest business form under which one can operate a business. Sole proprietorship is
a popular business form due to its simplicity, ease of setup, nominal cost, and it is a
42
business owned and managed by one person. This form of business does not require
much regulation, and it can be organized and manage easily. OnYums is a kind of
establishment run by a proprietor who also acts as the manager of the business for his
own profit. It also has strengths such as: The owner secures all profits and is responsible
for all their business debts and losses.
OnYums is manufacturing in nature wherein it is the process of converting raw
materials, components, or parts into finished goods that meet a customer's expectations or
specifications. The process of preparing OnYums requires manual labor which will be the
main course of continues production for daily operations.
Legal Requirements
OnYums will comply with all legal requirements given by the government to
operate legally and effectively in the area.
 Department of Trade and Industry (DTI) Permit
Department of Trade and Industry (Kagawaran ng Kalakalan at Industriya,
abbreviated as DTI) is the executive department of the Philippine Government tasked as
the main economic catalyst that enables innovative, competitive, job generating, inclusive
business, and empowers consumers. It acts as catalyst for intensified private sector
activity in order to accelerate and sustain economic growth through comprehensive
industrial growth strategy, progressive and socially responsible trade
43
liberalization and deregulation programs and policymaking designed for the expansion
and diversification of Philippine trade - both domestic and foreign.
 Barangay Permit
The barangay clearance is a certificate that your business complies with the
requirements of the barangay where your business is located. To get a barangay
clearance, you may visit the barangay office where your business is located.
 Mayor’s Permit
Businesses have to secure a Mayor’s Business Permit or the Local Government
Office where their business are located and operated. Requirements in obtaining a
Mayor’s Business permit vary from different cities or municipalities. This permit is also a
requirement by the BIR in issuing a BIR certificate of registration.
 Business Permit
Business permits regulate safety, structure and appearance of the business
community. They act as proof that your business follows certain laws and ordinances.
Requirements vary by jurisdiction, and failure to comply often results in fines or even
having your business shut down.
 Sanitary Permit
44
A certificate that is issued by an authorized governmental inspection agency that
confirms the facility and/or cargo has been inspected and meet the minimum sanitary
requirements. These are generally required for meat and food processing facilities, seed
manufacturing facilities and any food, seed or livestock transported across international
boundaries. Local jurisdictions may also require inspections and sanitary certificates for
restaurants and other food vendors.
 Bureau of Internal Revenue (BIR) Certificate of Registration
A business must be registered with the Bureau of Internal Revenue to comply with
the Philippine tax requirements. BIR registration will assign a TIN (Taxpayer
Identification Number) to the company or business owner, will give the business
authority to print its official receipts and invoices, and registered its books of accounts.
To register with the BIR, you have to go to the BIR office which has the jurisdiction of
the place where your business is located.
Table 4.1 Organizational Cost

Description Cost
Barangay Permit Php 300.00
BMBE Permit (DTI Permit) Php 215.00
BIR Permit Php 500.00
Mayor’s Permit Php 670.05
Sanitary Permit Php 100.00
Total Php 1,785.05
Table 4.1 shows the fees of all the legal requirements given by the government to
operate legally and effectively as a business.
Organizational Chart
45
It is a diagram that shows the structure of an organization and the relationships
and relative ranks of its parts and positions or jobs.
OnYums will be administered by the manager itself. He will be in charge for the
whole operation of the business. Also, he will monitor the performance of the service
crew and make sure that the business consistently follows the regulations of the
government. The service crew will be hired and mainly in charge in the production of
OnYums for daily operations. He will maintain the good relationship among the
consumers and the environment as well.
This chart will help the management view the designation of work in the business.
MANAGER/OWNER
Service Crew
Figure 4.1 Organizational Structure
The Figure 4.1 shows the business organizational structure. The main decision
will automatically come with the manager or the head but will still take considerations
and suggestions from the workers.
Human Resource Management
Selection Process
46
Human Resource is the one who work for the organization. It emphasizes on those
employee assets of the business and it is one of the most important assets to ensure a
good flow of business. As a sole proprietor, the proponents will hire one employee from
the applicants who gave the requirements needed to fill in the job. After the recruitment
process, the manager will conduct the interview and evaluate the applicant if he/she is
qualified for the job vacancy, and lastly, the decision making. It is important to consider
the process of selection for it to determine if one is qualified to do the job successfully.
Interview
YES
Evaluation
Qualified
Recruitment
Decision Making NO
Figure 4.2 Selection Process
The Figure 4.2 shows the process of carefully selecting the qualified employee as
a service crew.
Job Analysis
It is the process of identifying and determining the details of duties and
requirements and relative importance of these duties for a given job. It helps to prepare
47
human resource practice and policies because it provides a deeper understanding of the
behavioral requirements of the job and it plays a vital role in the defense of employment
practices.
Job Title: Service Crew
Job Description:
 Responsible in selling the product

 Ensure that safety standards and sanitary requirements are meet
 Oversee the preparation of ingredients and final presentation
Job Specification:
 Male or Female
 18 to 30 years old
 At least High School Graduate
 Must be hardworking, trustworthy and reliable
 Pleasing personality
Salary per Month: Php 3,000.00
Monthly Benefits: ER EE
SSS Php221.00 Php109.00

*Salary of employee will be
paid every 15th and 30th day
Philhealt Php100.00 Php100.00
of the month
h
Figure 4.3 Job Analysis- Service Crew
The Figure 4.3 shows the job description, specification for the Service Crew
vacancy and the benefits for the said position.
Compensation Management
48
Compensation is the total cash and non-cash payments that you give to an
employee in exchange for the work they have done for your business. It is typically one
of the biggest expenses for businesses with employees. It also includes many other types
of wages and benefits.
Compensation for worker will be Php 150 per working day. The given salary is
based on the capacity and revenue of the business.
Management Style
The proponents agreed to use a Democratic management style. This style means
facilitating the conversation, encouraging people to share their ideas, and then arrange all
the available information into best possible decision. It is a participative style and a great
motivator for the employees to do their work better and improve communication with the
customers and it also helps the interaction within the group.
Table 4.2 Pre-operating Activities
Pre-operating Activities Number of Weeks

Planning for the business 2 weeks
Find the location business 1 week
Validation of Questionnaire and Conduct Survey 2 weeks
to the target market
Analyze the market demand, supple analysis and 3 weeks
the market share
49
Identifying Marketing Program and Strategies 1 week
Identifying the Business Operation Process 2 weeks
Designing the Plant Layout and Identifying the 3 Weeks
operation size and schedule.
Identification of form of business, legal 3 weeks
requirements
and designing of organizational chart, Human
Resource Management
Preparation of Financial Statements and 3 weeks
Identifying the Socio Economic Responsibility
Procurement of Funds/Capital 2 weeks
Table 4.2 shows the Pre-operating activities held and how long it was conducted.
Table 4.3 Gantt chart (Pre – operating Activities)
Pre – Operating Activities

June July August September October
Activities 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
s n r t s n r t s n r t s n r t s n r t
t d d h t d d h t d d h t d d h t d d h
Planning for the
business
Find the location
business
Validation of
Questionnaire and
Conduct Survey to
the target market
Analyze the market
demand, supple
analysis and the
market share
Identifying
Marketing Program
and Strategies
Identifying the
Business Operation
Process
Designing the Plant
Layout and
Identifying the
operation size and
schedule.
50
Identification of
form of business,
legal requirements
and designing of
organizational chart,
Human Resource
Management
Preparation of
Financial Statements
and Identifying the
Socio Economic
Responsibility
Procurement of
Funds/Capital
Table 4.3 shows the Pre-operating activities held and the specific month it was
conducted.
Table 4.4 Gantt chart (Pre – operating Activities)
Pre – Operating Activities

November December January
Activities 1st 2nd 3rd 4th
1st 2nd 3rd 4 th
1st 2nd 3rd 4th
Acquisition of
equipment,
Materials and
production
Cost
Construction of Food
Cart
And Securing License
51
and Permit
Hiring and Training of
Workers
Opening of the
Business
Table 4.4 shows the final activities held before the opening of the business.
Chapter 5
FINANCIAL FEASIBILITY
The financial feasibility pertains to the financial aspect of the study. It
includes all the data necessary for the business including the costs of materials, expenses
to be incurred, projection of sales and others. This provides information on financial
analysis in the financial projections. This also shows the break-even point in units and
sales.
Major Assumptions
52
1. The business will take the form of sole proprietorship.
2. The projection will be on a five-year period.
3. The owner will also be the manager.
4. The business will operate 5 days a week, 1:00-5:00PM and 4 weeks a month.
5. The selling price of the product will be P 12.00 per serving and will be fixed
throughout the five-year projection.
6. Sales volume will increase yearly by 11.25%.
7. 133 servings of OnYums will be sold every day.
8. The effect of inflation in overhead will be ignored.
9. The equipment will have a two-year life and no salvage value.
10. The furniture and fixture will have a five-year life with P1,000.00 salvage value.
11. The straight-line depreciation will be used in depreciating equipment, tools, and
furniture and fixture.
12. There will be an advertising expense for the first year of the operation.
13. No withdrawals in the first year of operation and P 24,000.00 will be withdrawn
for the subsequent years.
14. For taxation purpose the business is considered as a micro business entity.
15. Value added tax and other business taxes will be ignored.
16. All sales and purchases will be made on cash basis.
17. The just-in-time inventory system will be used.
Source of Financing
53
As to source of financing, it will be on the form of cash contribution. The
proprietor will provide the amount of Php17,986.05 in the business.
Table 5.1Total Projected Cost

Initial Requirement Total Projected
Notes Cost Cost
Fixed Assets
Equipment 2 ₱3,700.00 ₱3,700.00
Furniture and Fixtures 2 4,000.00 4,000.00
Total Fixed Assets ₱7,700.00 ₱7,700.00

Working Capital Requirements
Raw Materials 4 582.00 139,680.00
Utilities Expense 8 700.00 5,100.00
Supplies Expense 7 100.00 1200.00
Kitchen Supplies 6 510.00 6,120.00
Rent Expense 9 500.00 6,000.00
Advertising Expense 10 2,700.00 2,700.00
Organizational Costs 11 1,785.05 1,785.05
Packaging Expense 5 200.00 48,000.00
Salaries Expense 12 3,209.00 38,508.00
Total ₱17,986.05 ₱256,793.05
Ratio
Unit Selling Price Php12.00 100%

Less: Unit Variable
Production Cost
Material 4.38
Labor 1.125
Variable
Overhead 0.75 6.255
______ _______
Unit Contribution Margin 5.745 47.88%
Fixed Cost 16,440

CM per CM ratio
unit
54
Break- Even 2,861.62 Php34,339.44
The marginal profit per unit sale of OnYums is 47.88%. This means that the
47.88% is added to profit every time a unit of OnYums is sold. This percentage is
relatively high for the product.
The profit will breakeven at 2,861.62 units or Php34,339.44
55
2. Discounted Payback Period
Table 5.3 Discounted Payback Period
Investment 17,986.0
5
PAYBAC
K
Yea Net Cash FV Discounted Cash Accumulated Yea Day
r Inflow Factor flow Inflow r s
1 133,946.95 0.8929 119,601.23 119,601.23 0.0 17.8

7 9
2 304,311.95 0.7972 242,597.49 362,198.72
3 462,562.90 0.7118 329,252.27 691,450.99
4 636,965.86 0.6355 404,791.80 1,096,242.79
5 837,320.80 0.5674 475,095.82 1,571,338.61
PV Factor = (1+r)-n; r = 12%; n = year
Discounted Payback period is 0.07 years or equivalent to 17.89 days. This means
that the amount the researcher invested on the project will be reached nearly 17.89 days
to be paid back. In payback period, the lower the year, the better, for it will measure how
long the money invested will be paid back. The DPP is a better analysis than the
traditional payback period for it considers the time value of money.
56
3. Net Present Value
Net Present Value (NPV): measures the profitability of the project.
Table 5.4 Net Present Value
Present Value Factor Php1,571,338.61

less: Cost of investment (256,793.05)
Net Present Value Php1,314,545.56
Yea Annual Cash PVF 12% PVCI

r Inflows
1 133,946.95 0.8929 119,601.23
2 304,311.95 0.7972 242,597.49
3 462,562.90 0.7118 329,252.27
4 636,965.86 0.6355 404,791.80
5 837,320.80 0.5674 475,095.82

2,354,208.45 Php1,571,338.61
The Net Present Value of the investment is Php1,571,338.61, the investment is
acceptable because the net present value is positive in which cash inflows exceeds cash
outflows.
57
4. Return on Investment
Return on Investment is usually expressed as a percentage and typically
used for personal financial decisions, to compare a company’s profitability or to
compare the efficiency of different investments.
The Return on Investment formula is
ROI= (Total Revenue -Cost of Investment/Cost of Investment) x 100%
Table 5.5 Return on Investment
2018 2019 2020 2021 2022

Revenue Php383,040.00 Php426,240.00 Php469,440.00 Php512,640.00 Php555,840.00
Less: Cost of (256,893.05) (262,641.05) (282,809.05) (306,477.05) (328,845.05)
Investment
Divided By: Cost 256,893.05 262,641.05 282,809.05 306,477.05 328,845.05
of Investment
ROI 49.16% 62.29% 65.99% 67.27% 74.55%
Return on Investment reveals the overall benefit of an investment using the gain
or loss from the investment along with the cost of investment. A high return on
investment means that the firm is successful at using the investment to generate high
returns. OnYums effectively generates profits from an investment. The table shows that
the business effectively utilizes an investment and produces gains.
58
5. Return on Equity
Return on Equity is a measure of profitability that calculates how many
peso of profit a business generates with each peso of owner’s equity.
The Return on Equity formula is
ROE= Net Income/Owner’s Equity
Table 5.6 Return on Equity
2018 2019 2020 2021 2022

Net Income Php131,496.95 Php157,628.95 Php179,800.95 Php199,652.95 Php221,904.95
Divided by:
Owner’s Equity 149,483.00 283,111.95 438,912.90 614,565.85 812,470.80
ROE 87.97% 55.68% 40.97% 32.49% 27.30%
The probability ratio of Onyums income that is returned as equity reveals
a higher result from the first year of operation and shows the ratio of succeeding
year in a decreasing manner as a result of constant withdrawals and an increase in
production by 15 servings annually. Therefore, the Return of Equity of the
business, OnYums, still shows how effective is at generating profit from the
investment that the owner putted into the business.
59
Table 5.7 Statement of Cost of Goods Sold
ONYUMS
Statement of Cost of Goods Sold
For the Year Ended 2018-2022
Note 2018 2019 2020 2021 2022
s
Beg. Inventory Php- Php - Php - Php - Php -
Add:
Purchases of Raw Materials 4 139.680.00 155,448.00 171,216.00 186,984.00 202,752.00
Direct Labor 12 38,508.00 38,508.00 38,508.00 40,908.00 40,908.00
Overhead:
Packaging 5 48,000.00 52,000.00 56,160.00 60,240.00 64,320.00
Cost of Goods Sold Php226,188.00 Php245,956 Php265,884.00 Php288,132.00 Php307,980.00
60
Financial Statements
Table 5.8 Projected Income Statement
ONYUMS
Projected Income Statement
For the Year Ended 2018-2022
Notes 2018 2019 2020 2021 2022
Sales 1 ₱383,040.00 ₱426,240.00 ₱469,440.00 ₱512,640.00 ₱555,840.00
Less: Cost of Goods Sold CGS 226,188.00 245,956.00 265,884.00 288,132.00 307,980.00
Gross Profit ₱156,852.00 ₱180,284.00 ₱203,556.00 ₱224,508.00 ₱247,860.00
Less:
Licenses 11 1,785.05 1,785.05 1,785.05 1,785.05 1,785.05
Supplies Expense 4 1200.00 1200.00 1200.00 1200.00 1200.00
Advertising Expense 10 2,700.00 0.00 0.00 0.00 0.00
Depreciation Expense 3 2,450.00 2,450.00 2,450.00 2,450.00 2,450.00
Rent Expense 9 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00
Utilities Expense 8 5,100.00 5,100.00 6,200.00 7,300.00 8,400.00
Other Expense 6 6,120.00 6,120.00 6,120.00 6,120.00 6,120.00
Total Operating Expenses 25,355.05 22,655.05 23,755.05 24,855.05 25,955.05
Net Income ₱131,496.9 ₱157,628.9 ₱179,800.9 ₱199,652.9 ₱221,904.95
5 5 5 5
61
Table 5.9Projected Statement of Cash Flows ONYUMS
Projected Statement of Cash Flow
As of the Year Ended 2018-2022
Notes 2018 2019 2020 2021 2022
Cash Beg. ₱0.00 ₱144,233.0 ₱280,311.9 ₱434,862.9 ₱612,965.8
0 5 0 5
Cash flow from Operating Activities
Cash receipts from sale to customers 1 383,040.00 426,240.00 469,440.00 512,640.00 555,840.00
Cash Paid for:
Materials 4 139,680.00 155,448.00 171,216.00 186,984.00 202,752.00
Labor CGS 38,508.00 38,508.00 38,508.00 40,908.00 40,908.00
Overhead (packaging) CGS 48,000.00 52,000.00 56,160.00 60,240.00 64,320.00
Taxes and Licenses 11 1,785.05 1,785.05 1,785.05 1,785.05 1,785.05
Supplies Expense 4 1200.00 1200.00 1200.00 1200.00 1200.00
Rent Expense 9 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00
Advertising Expense 10 2,700.00 0.00 0.00 0.00 0.00
Utilities Expense 8 5,100.00 5,100.00 6,200.00 7,300.00 8,400.00
Other Expense 6 6,120.00 6,120.00 6,120.00 6,120.00 6,120.00
Net Cash Flow from Operating Activities ₱133,946.9 ₱304,311.9 ₱462,562.9 ₱636,965.8 ₱837,320.8
5 5 0 5 0
Cash flow from Investing Activities
Purchases of Equipment 2 (3,700.00) 0.00 (3,700.00) 0.00 (3,700.00)
Purchases of Furniture, Fixtures and 2 (4,000.00) 0.00 0.00 0.00 0.00
Equipment
Net Cash Flow from Investing Activities (₱7,700.00 (₱0.00) (₱3,700.00 (₱0.00) (₱3,700.00)
) )
Cash Flows from Financing Activities
Investment by the Owner TPC 17,986.05 0.00 0.00 0.00 0.00
Withdrawals by the Owner (0.00) (24,000.00) (24,000.00) (24,000.00) (24,000.00)
Net Cash Flow from Financing Activities 17,986.05 (24,000.00) (24,000.00) (24,000.00) (24,000.00)
62
CASH BALANCE ₱144,233.0 ₱280,311.9 ₱434,862.9 ₱612,965.8 ₱809,620.8
0 5 0 5 0
Table 5.10 Projected Statement of Financial Position ONYUMS
Projected Statement of Financial Position
As of the Year Ended 2018-2022
Notes 2018 2019 2020 2021 2022
ASSETS:
Current Asset:
Cash CF ₱144,233.0 ₱280,311.9 ₱434,862.9 ₱612,965.8 ₱809,620.8
0 5 0 5 0
Non-Current Asset:
Equipment 2 3,700.00 1,850.0 3,700.00 1,850.00 3,700.00
0
Accumulated depreciation- 3 (1,850.00) (1,850.00) (1,850.00) (1,850.00) (1,850.00)
E
Furniture and Fixtures 2 4,000.00 3,400.00 2,800.00 2,200.00 1,600.00
Accumulated depreciation-FF 3 (600.00) (600.00) (600.00) (600.00) (600.00)
TOTAL ASSETS ₱149,483.0 ₱283,111.9 ₱438,912.9 ₱614,565.8 ₱812,470.8
0 5 0 5 0
LIABILITIES:
Current Liabilities: 0.00 0.00 0.00 0.00 0.00
Non-Current Liabilities: 0.00 0.00 0.00 0.00 0.00
TOTAL LIABILITIES 0.00 0.00 0.00 0.00 0.00
OWNERS EQUITY:
Beg. Owners Capital 0.00 149,483.00 283,111.95 438,912.90 614,565.85
63
Initial Investment TPC 17,986.05
Profit for the year IS 131,496.95 157,628.95 179,800.95 199,652.95 221,904.95
Withdrawals 0.00 (24,000) (24,000) (24,000) (24,000)
TOTAL OWNERS EQUITY ₱149,483.0 ₱283,111.9 ₱438,912.9 ₱614,565.8 ₱812,470.8
0 5 0 5 0
64
Note 1 Sales
Daily Weekly Monthly
Sales in unit 133 665 2,660
Sales in peso 1,596 7,980 31,920
Note 2 Equipments
Total Cost
Description Supplier Quantity Cost per unit
(Annually)
Single burner Lim pan
1 Php 3,000.00 Php 3,000.00
stove Commercial
Lim pan
Frying Ladle 2 50.00 100.00
Commercial
Lim pan
Pot 1 120.00 120.00
Commercial
Mixing bowl Bakery 5 20.00 100.00
Lim Pan
Frying Pan 2 200.00 400.00
Commercial
Lim pan
Tablespoon 1 10.00 10.00
Commercial
Lim pan
Knife 2 20.00 40.00
Commercial
Total Php 3,770.00
Furniture and Fixture

Description Cost per unit Quantity Total Cost (Annually)
Food Cart Php 4,000.00 1 Php 4,000.00
Total Php 4,000.00
Note 3 Depreciation
Schedule of Fixed Asset Depreciation
Cost of Equipment Depreciation Net Value
2018 13,111.25 1,885.00 1,885.00
2018 1,885.00 1,885.00 0
Cost of Furniture and Fixtures
2017 4,000.00 600.00 3,400.00
2018 3,400.00 600.00 2,800.00
2019 2,800.00 600.00 2,200.00
2020 2,200.00 600.00 1,600.00
65
2021 1,600 600.00 1,000.00
Note 4 Supplies/ Inventories

Total
Cost per Total Total
Description Qty Unit Cost
Unit Cost (Daily) Cost (Annually)
(Monthly)
White onions 40 pcs 7.50 Php300.00 Php6,000.00 Php72,000.00
Malunggay 2,400.00
1 pack 10.00 10.00 200.00
Powder
Bell Pepper 5 Grams 10.00 10.00 200.00 2,400.00
Eggs 6 pcs 5.00 30.00 600.00 7,200.00
Eden cheese 1 box 60.00 60.00 1,200.00 14,400.00
Ham 1 Pack 40.00 40.00 800.00 9,600.00
Flour 1 Pack 20.00 20.00 400.00 4,800.00
Breadcrumbs 1 Pack 20.00 20.00 400.00 4,800.00
Mayonnaise 1 Pack 40.00 40.00 800.00 9,600.00
Cooking oil 1 liter 50.00 50.00 1,000.00 12,000.00
Salt 1 pack 10.00 2.00 40.00 480.00
Total Php582.00 Php11,640.00 Php139,680.00
Note 5 Packaging
Total Total
Description Supplier Quantity Amount Cost Cost (Annually)
(Monthly)
Lim pan Php36,000.00
Serving box 133 pcs Php150.00 Php3,000.00
Com.
Lim pan 12,000.00
Paper bag 50 pcs 50.00 1,000.00
Com.
Total Php200.00 Php4,000.00 Php48,000.00
Note 6 Kitchen and Cleaning Supplies

Total
Description Supplier Quantity Unit Cost per Unit Cost
(Annually)
Disposable Lim pan
1 Pack Php30.00 Php360.00
gloves Com.
Sidewalk
Rugs 3 Pieces 10.00 360.00
Vendor
Broomstick Malimgas 1 Piece 50.00 600.00
Public
66
Market
Malimgas
Dustpan Public 1 Piece 65.00 780.00
Market
Spray Unitop 1 Piece 15.00 180.00
Lim pan
Garbage bag 1 Pack 50.00 600.00
Com.
Lim pan
Trash can 2 Pieces 70.00 1,680.00
Com.
Dishwashing Lim pan
1 piece 45.00 540.00
Liquid Com.
Lim pan
Table napkin 1 Pack 40.00 480.00
Com.
Pot holder Unitop 2 Pieces 10.00 240.00
Hair net Unitop 1 Piece 10.00 120.00
100 pesos
Apron 1 Piece 35.00 420.00
store
Total Php510.00 Php6,120.00
Note 7 Office Supplies

Total Total
Description Quantity Cost per Unit Cost Cost (Annually)
(Monthly)
Ballpen 2 pieces Php10.00 Php20.00 Php240.00
Record book 1 pieces 30.00 30.00 360.00
Calculator 1 Pieces 50.00 50.00 600.00
Total Php100.00 Php1,200.00
Note 8 Utilities
Total
Description Supplier Quantity Amount
Cost (Annually)
Gas refill PR gas 11 kgs. Php550.00 Php3,300.00
Water Livingwater 11 gallons 150.00 1,800.00
Total Php 700.00 Php5,100.00
Note 9 Building and facilities

Consumption Consumption
Description Source
Cost (Monthly) Cost (Annually)
Rental Fee Yasal Buiding Php500.00 Php6,000.00
67
Total cost Php500.00 Php6,000.00
Note 10 Advertising
Description Quantity Amount Total Cost (Annual)
Flyers 150 Php15.00 Php2,250.00
Tarpaulin 5 90.00 450.00
Total Php2,700.00
Note 11 Organizational Cost

Description Cost
Barangay Permit Php300.00
BMBE Permit (DTI Permit) 215.00
BIR Permit 500.00
Mayor’s Permit 670.05
Sanitary Permit 100.00
Total Php1,785.05
Note 12 Manpower Requirements

Position No. of Daily rate Monthly Annual Salary
employee Salary
Sales Person 1 Php150 Php3,000.00 Php36,000.00
SSS (ER) Php109.00 Php1,308.00
PHILHEALTH Php100.00 Php1,200.00
(ER)
Total Php3,209.00 Php38,508.00
68
Chapter 6
SOCIOECONOMIC FEASIBILITY
Social Contribution
In the world of business, there are many factors that we must consider. One is the
internal environment and another is the external environment. The business will not only
concentrate in gaining profit but also in helping the society to be an example of what
change really means. The proponents don’t just dream to be in the world of business
rather than to experience how to be an effective, efficient and responsible citizen of our
own land.
To Environment: There are many factors and activities to contribute to the society like
joining in clean up drive for the cleanliness of the environment, participating in tree
planting activities, and segregating trash from biodegradable, non-biodegradable and
recyclable.
Economic Contribution
The business will not only contribute to the society but also in economic aspect.
As the business gains its profit, the circulation of the money in the economy also
increases in that way we are helping the economy
69
Environmental Contribution
 Recycling
The business use recyclable materials in their operations to save money and also
to save the green environment. The business also encourages their customers to be a part
of their goals by disposing their garbage in a proper way.
 Waste Management
Using biodegradable and recyclable materials will help companies in solving
waste management problems. Proper disposals and segregation of garbage must also be
implied by the company to prevent the production of pollution and to save the
environment.
Government Contribution
The business will also contribute to the government by paying taxes properly and
by complying the legal requirement set by the government such as Business Permit,
Barangay Permit, BIR, DTI, Sanitary Permit, City Health and Mayors Permit.
Social Responsibility
Social Responsibility to the stakeholder engaging in Corporate Social
Responsibility is the foremost thing a company must do. It will not only benefit the
society but also the company as a whole. Knowing one’s social responsibility will help
70
them become ethical. Respecting employees, protecting and conserving the environment,
concern to the people in the community especially to the health of our stakeholders,
abiding laws and regulations will help the company gain profit as well as ‘good will’
which will catch the loyalty of the customers.
Here are the lists of Social Responsibility that the business will adopt:
 Promote good and harmonious relationship within the group and customers.
 Consider responsibilities to the Society as well as the government.
 Encourage growth and unity within the group.
 To give the employees what’s due them, like giving them the right compensation,
their benefits and also bonuses and incentives.
 Promote ethical environment.
71
Bibliography
A. Online Sources
Jarzabkowski, A. (2017) “Chapter 3 Feasibility analysis(lecture 4 & 5)”.

Retrieved from http://www.slideshare.net/afzaalali14/chapter-3
entrepreneurship-lecture-4-5 on July 12,2017
Fuglie ,K. (2012) “The Ultimate Snack”.Retrieved from

http://www.teenink.com/search.php?smodel=all&sall_uid=68894 on July
12, 2017
Fahey, Jed. (2012). “ Malunggay Benefits”. Retrieved from

http://www.recipesus.com/s/benefitsmalunggay.html on July12 ,2017
Heathfield, S. (July 29, 2016) “What Is Human Resource Management”.

Retrieved from https://www.thebalance.com/what-is-human-
resource- management-1918143 on August 20, 2017
Legazpi, G. (July 27, 2016) “What is a merienda”.Retrieved from

http://www.wisegeek.com/what-is-a-merienda.htm on September 1, 2017
Oculam, Bryan Agustin (2016). “Feasibility Study (Veggie Bread).Retrieved

from http://www.slideshare.net/bryanoculam/feasibility-study-veggie-
bread on September 10 , 2017
(May 26, 2016) “Calculating Market Share”.Retrieved from

https://www.boundless.com/marketing/textbooks/boundless-
marketing-textbook/the-marketing-environment-3/internal-
factors- 30/calculating-market-share-161-4046/ on
September 10, 2017
Sole Proprietorship. (n.d.). Retrieved from

https://www.sba.gov/starting- business/choose-your-business-
structure/sole-proprietorship on September 15, 2017
Sample Permits mpm.ph/register-a-sole-proprietor-business
72
Appendix A
Transmittal Letter
73
Appendix B
Mayor’s/ Business Permit
Appendix C
Sanitary Permit
74
Appendix D
BIR Permit
75
Appendix E
DTI Permit (front page)
Appendix F
76
DTI Permit (back page)
Appendix G
Barangay Permit
77
Appendix H
Survey Questionnaire
78
RENALIE G. CACATIAN
Brgy. Pinmaludpod, Urdaneta City, Pangasinan
0955-460-4542
renalieanneac@yahoo.com
OBJECTIVE:
Seeking a position that will allow me to use my bachelor degree, my
practical experience, strong interpersonal skills as well as my eagerness to
contribute to a quality company.
PERSONAL INFORMATION:
Date of Birth: September 03, 1997
Age: 19 years old
Civil Status: Single
Religion: Roman Catholic
Father’s Name: Renaldo Cacatian
Mother’s Name: Lilibeth Cacatian
EDUCATIONAL ATTAINMENT:
Tertiary Level
Colegio de Dagupan
Bachelor of Science in Business Administration
Major in Management Accounting
Arellano St., Dagupan City
2014-Present
Secondary Level
Panpacific University North Philippines
Urdaneta City, Pangasinan
2010-2014
79
Primary Level
Minien-Tebag Elementary School

Sta. Barbara, Pangasinan
2004-2010
SKILL/s:
 Good public Relation

 Ability to work as a member of a team.
 Able to communicate effectively in a business manner.
 Flexible, friendly with positive attitude.
 Able to communicate in verbal and written English
 Highly competitive, hardworking and reliable
 Sound Knowledge of Management and Accounting
 Fast learner and is willing to learn more to expand skill
ORGANIZATIONAL AFFILIATIONS:
National Federation- Junior Philippine Institute of Accountants

Position: Member
Junior Philippine Institute of Accountants- CDD Chapter

Position: MA Representative
ACHIEVEMENTS:
Dean’s List
Colegio de Dagupan
2014-2015
2nd Honorable Mention

Panpacific University North Philippines- Special Science
2014
3rd Honorable Mention

Minien-Tebag Elementary School
2010
80
INTERNSHIP EXPERIENCE:
Philippine National Bank

Northern Luzon II, Loan Service Center
Downtowm District, Dagupan City
April-June 2017
SEMINARS ATTENDED:
Seminar Title: Regional Midyear Convention

Venue: Hotel Supreme, Baguio City
Date: September 25-27, 2016
Seminar Title: Re-echo: Accelerated Financial Reporting Using Excel

Venue: Audio Visual Theater, Colegio de Dagupan
Date: May 13, 2016
Seminar Title: Tax Updates and Forum with the ASEAN Federation of
Accountants’ President Hon. Estrelita Aguirre
Venue: CSI Stadia Hall 3, Lucao District, Dagupan City
Date: January 18, 2016
Seminar Title: Tax Updates with BIR Representatives

Date: December 12, 2015
Seminar Title: IFRS Updates and How to Pass CPA Board Examinations
Date: July 15, 2015
Seminar Title: Board of Accountancy Updates – PICPA Luzon Regional

Conference
Venue: CSI Stadia, Dagupan City
Date: February 21, 2015
81
CHARACTER REFERENCES:
Kristel Jane L. Gorospe

Bank Teller
Malayan Bank, Dagupan City
Contact No.: +639352827817
Kurt F. Dela Torre, CPA

Professor, School of Business and Accountancy
Colegio de Dagupan
Contact No.: +639959879254
Criselda F. Lopez
Accounting Processor
2nd flr., PNB Dagupan Br.
AB. Fernandez Ave. Dagupan City
Contact No.: +639328431923
I hereby certify that all the information above is true and correct.
RENALIE ANNE G. CACATIAN

Applicant
FENNIE ILINAH I. MOLINA
82
Brgy. Palamis, Alaminos City, Pangasinan
0905-523-7059
fennieilinahmolina@gmail.com
OBJECTIVE:
Seeking a position that will allow me to use my bachelor degree, my
practical experience, strong interpersonal skills as well as my eagerness to
contribute to a quality company.
Date of Birth: July 12, 1996
Age: 21 years old
Religion: Protestant
Father’s Name: Ronnie T. Molina
Mother’s Name: Febe I. Molina
Tertiary Level
Colegio de Dagupan
2014-Present
Kingfisher School of Business and Finance

Major in Financial and Managerial Accounting
Lucao District, Dagupan City
2013-2014
Secondary Level
Alaminos City National High School
83
Special Science Class
San Jose Drive, Alaminos City, Pangasinan
2009-2013
Primary Level
Bolinao Central School

Brgy. Germinal, Bolinao, Pangasinan
2006-2009
Alaminos Central School

San Jose Drive, Alaminos City, Pangasinan
2003-2006
SKILL/s:
 Solid writing and oral communication skills

 Computer literate
 Well Organized
 Detail Oriented
 Hard-working
 Conscientious
QUALIFICATIONS:
Leisure Coast Resort Finance Office

On-the-Job Trainee (180 hours)
Dagupan City, Pangasinan
June,2017-Present
Philippine National Bank

Alaminos City, Pangasinan
April 3-May 9, 2017
Passed the CSE- Professional Level

March 12, 2017
ACHIEVEMENTS:
The Duke of Edinburgh’s International Award for Youth

84
Global City, Fort Bonifacio, Taguig
June 13, 2015
Girl Scout of The Year

March 26, 2013
Hundred Islands and Isang Daang Pulo Newspaper Special Awardee

March 26, 2013
Chief Girl Scout 2012 Medalist

Aliw Theater, CCP Complex, Pasay City
November 24, 2012
4th Honorable Mention

Bolinao Central School
April 2, 2009
SEMINARS ATTENDED:

Date: May 13, 2016
Date: July 15, 2015

Conference
Seminar Title: NSTP Seminar on First Aid in cooperation with Philippine RedCross
Venue: Kingfisher School of Business and Finance, Lucao District, Dagupan City
85
Dr. Joey C. Caserial

Alaminos City Division Superintendent
09xx-xxx-xxxx
Mrs. Anabelle O. Villaruz

Bureau of Internal Revenue
09xx-xxx-xxxx
Mr. Daniel T. Gonzales, CPA, MDM

Colegio de Dagupan
09xx-xxx-xxxx
FENNIE ILINAH I. MOLINA

Applicant
SANTOS, KHESILYN S.
#743 Cavite St.
Estanza Lingayen, Pangasinan 2401
Contact #: 09166442123
khesilynsisonsantos@gmail.com
86
OBJECTIVE:
To attain valuable knowledge and skills to complement those that I have learned
from school in an actual job environment.
PERSONAL PROFILE:
Date of Birth: October 1, 1996

Age: 20 years old
Religion: Christian (Methodist)
Father’s Name: Avelino Santos
Mother’s Name: Agueda Santos
EDUCATIONAL BACKGROUND:
Tertiary
Colegio de Dagupan
Arellano Street, Dagupan City
Bachelor of Science in Business Administration Major in Management
Accounting
2013- Present
Secondary
Saint Columban’s Institute

Domalandan Center Lingayen, Pangasinan
2009-2013
Elementary
Estanza Elementary School

Estanza Lingayen, Pangasinan
2003-2009
87
Leisure Coast Resort Finance Office

June 2017
Elpidio Jao Accounting Firm

Kayang St., Baguio City
April 3-May 14, 2017
SEMINARS ATTENDED:
Seminar Title: Re-echo:IFRS Updates and How to Pass the CPA Board
Examination
Date: July 17, 2015
Ms. Madel Garzon

Lingayen, Pangasinan
0908-197-9686
Mr. Daniel Gonzales, CPA, MDM

09xx-xxx-xxxx
88
KHESILYN S. SANTOS
Applicant
WINALIZA C. SISON
1020 Pangapisan North, Aplaya, Lingayen, Pangasinan
0915-495-3447
winaliza.sison@gmail.com
89
OBJECTIVE:
To build upon and enhance my professional skills in a reputed and dynamic
organization that gives me the opportunity to evolve in a professional manner.
Date of Birth: August 8, 1998
Age: 18 years old
Religion: Christian (Methodist)
Father’s Name: Windell Eleazar Q. Sison
Mother’s Name: Elisea C. Sison
Tertiary Level
Colegio de Dagupan
2014-Present
Secondary Level
Pangasinan National High School
Alvear St., Lingayen, Pangasinan
2010-2014
SKILL/s:
Computer Literate (Microsoft Word, Powerpoint, Excel)
ACHIEVEMENTS:

December 16, 2016
90
Dean’s List
2014-2015
SEMINARS ATTENDED:

Date: May 13, 2016

Date: July 15, 2015

Conference
Ms. Madel Garzon

0908-197-9686

09xx-xxx-xxxx
91
WINALIZA C. SISON
Applicant
AILEEN S. URBANO
599 Casaclang St. Libsong East, Lingayen, Pangasinan
0930-172-1267
aileenurbano25@gmail.com
OBJECTIVE:
92
To obtain a challenging position which would effectively utilize prior experience,
training, abilities and which offers opportunities for professional growth and
advancement.
Age: 19 years old
Date of Birth: November 25, 1997
Place of Birth: San Miguel, San Antonio, Zambales
Religion: Roman Catholic
Father’s Name: Alex A. Urbano
Mother’s Name: Julieta S. Urbano
Tertiary Level
Colegio de Dagupan
2014-Present
Secondary Level
Pangasinan National High School
2010-2014
Primary Level
Libsong Elementary School
2004-2010
SKILL/s:
93
 Good qualitative aptitude along with excellent grasping power and eagerness to
learn.
 Proficiency in communication skills.
 Computer literate.
 Good leadership skills.
 Self-motivation and a passion to succeed.
ACHIEVEMENT:

August 6, 2017
Dean’s List
2014-2015
Commission on Audit
Pangasinan Provincial Government Sector
April 3-June 9, 2017
SEMINARS ATTENDED:

Date: May 13, 2016

Date: July 15, 2015
Seminar Title: Board of Accountancy Updates

94
PICPA Luzon Regional Conference
Mrs. Aurora Santiago

0948-065-7602

09xx-xxx-xxxx
AILEEN S. URBANO
Applicant
95

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Chapter 1

have appeared in the Middletown, New York Daily Times on 13 January 1990. It does

advertisement, The New York Times Magazine, 2010).

Onion rings are a form of appetizer or side dish. An appetizer is a small dish of

compounds, flavonoids and phytochemicals. Phytochemicals, or phytonutrients, are

human body to trigger healthy reactions. Flavonoids are responsible for pigments in

of Parkinson's disease, cardiovascular disease and stroke (Jarzabkowski, 2017).

malunggay have an anti-tumor capacity because it contains a substance called benzyl

isothiocyanate. This chemical compound derived thereof to have an anti-cancer and

skin cancer. The Department of Biochemistry at the Indian Institute of Science in

also a compound called "pterygospermin" that is known in medical science as having

antimicrobial, antibacterial, anti-fungal properties. Malunggay may be propagated by

grow faster compared to planted seeds (Fuglie, 2009).

Traditional sauce of onion rings is vinegar or sometimes sweetened sauce but as an

Street Foods, 2012).

introduced OnYums as a healthy garnish that they would surely enjoy.

the Philippines, so the proponents thought of an innovative way to produce a more

that could meet the changing demand of consumers in buying snack.

OnYums are made up of flour, powdered malunggay leaves, eggs, breadcrumbs,

Based upon incentives, available resources, and quality of the characteristics of

coated with malunggay powder.

Demand analysis is defined as a study of sales generated by a good or service to

increase the sales performance of the good or service in the future.

In order to acquire the market share of OnYums, the proponents conducted a

n= NZ2 x p(1-p)/Nd2 + Z2p(1-p)

Table 2.2 Profile of the Respondents as to Age

Age Frequency (n=71) Percentage

Table 2.3 Profile of the Respondents as to Gender

Daily Allowance Frequency (n=71) Percentage

Table 2.4 Profile of the Respondents as to Daily Allowance

Daily Allowance Frequency (n=71) Percentage

allowance per day of Php 200 above.

Table 2.5 Buying Behavior

Q.1. What merienda do you usually eat?

Types of Merienda Frequency (n=71) Percentage

Table 2.6 Buying Behavior

Q.2. How much do you spend for each merienda?

Response Frequency (n=71) Percentage

Table 2.7 Buying Behavior

Q.3. Where do you buy your merienda?

Response Frequency (n=71) Percentage

merienda in the sidewalk and restaurants.

Table 2.8 Buying Behavior

Malunggay leaves and flour mixture (OnYums) as your merienda?

Response Frequency (n=71) Percentage

are bothered to eat onions.

Table 2.9 Buying Behavior

Response Frequency (n=71) Percentage

price and lower price.

Table 2.10 Buying Behavior

Q.6. Where would you like to buy OnYums?

Response Frequency (n=71) Percentage

with a percentage of 54.93.

Table 2.11 Buying Behavior

Q.7. How would you prefer the OnYums to be advertised?

Response Frequency (n=71) Percentage

and very few through newspapers 7.04%.

Table 2.12 Projected Demand for Five Years

Table 2.13 Competitors Annual Sales

Competitors Daily Sales Weekly Monthly Annual Sales