E types-strategy implementation

1. 1. WHAT SHOULD E-TYPES DO TO IMPLEMENT STRATEGY? Capstone Project: Strategy

Implementation Plan for e-Types Subject: Strategy Implementation Plan for e-Types. Course
Created by: Copenhagen Business School. Bernard Bibas 05/12/2017
2. 2. The way to go E-Type should present the to Team Denmark E-type is a design company
that was built with the desire to be different from their competitors by doing things differently
with their designs My recommendation is made based on Henry Mintzberg’s definition of: The
reasons
3. 3. Strategy Implementation Plan Development Process Strategy implementation is the
translation of chosen strategy into organizational action so as to achieve strategic goals and
objectives. Strategy implementation is also defined as the manner in which an organization
should develop, utilize, and amalgamate organizational structure, control systems, and culture
to follow strategies that lead to competitive advantage and a better performance. The goal is
e-Types Strategy plan development. For e-Types Strategy Implementation plan development
following activities should be performed: 1. Recall Strategy Goals and objectives from e-
TypesStrategy; 2. Evaluate strategy in the Balanced Scorecard System(BSC); 3. Evaluate
strategy in the Objectives and Key Results System(OKR); 4. Build Strategy implementation
plan in the 6 dimensions: Goals and Metrics (1), Organizational structure (2), Communication
(3), Resistance and Risks (4), Organizational culture (5), and Power and Informal
networks(6); 5. Combine previous results and Build General Strategy implementation Plan. 6.
As visualized in the diagram Corrective actions can be performed during thisprocess.
Evaluate current: Mission, Goals, Strategies Evaluate strategy in the Balance Scorecard
System (BSC) Evaluate strategy in the Objectives and Key Results System(OKR) Implement
Goal and Metrics Impl. Plan Organization Structure Impl. Plan Comunication Impl. Plan
Resistance and Risks Impl. Plan Organization Culture Impl. Plan Power and informal
networks General Strategy Implementation Plan Any correctio ns? Any correctio ns?
4. 4. E-Types Vision Statement and Objectives Corporate Objectives (BCG) 1. Benefit from
Internet / Dotcom boom – Make permanent clients and industry trends Research; 2. Work
with Conservative and Modern Companies; 3. Consider Entering in the new market
segments: Web Site, Printing materials; 4. Investigate Global Market Opportunities. Business
Objectives (5 forces) 1. Work closely to Clients, promote edgy designs and encourage new
thinking; 2. Promote radical, innovative designs for Customers and Potential Customers; 3.
Organize e-Types partners forum (Or some kind of Survey and Feedback Solution) where
customers can send a positive / negative message about e--Types work and work force,
Customers ideals about different aspects of Company and Design; 4. Raise Awareness as a
Creative, Open and Client friendly and Stable Company; 5. Organize e-Types partners forum
(Or some kind of Survey and Feedback Solution) where customers can send a positive /
negative message about e--Types work and work force, Customers ideals about different
aspects of Company and Design. Functional Objectives 1. Develop corporate culture for value
proposition to customer (Value – Cost paid and Benefits received - from Client side of view; 2.
Adapt e-Type staff activities in a constant “learning” process using various tools (Lessons
learnt, Brainstorming for new ideas, Innovations etc.); 3. Motivate e-Type Staff Team Working
Synergy; 4. Hire / Work with Talented Designers (Take attention in Students).
5. 5. Learning & Growth Perspective - (To achieve our vision, how will we sustain our ability to
change and improve?)  Hire key Technical Talent;  Implement Cross-Training;  Align
Personal Goals;  Increase Employee productivity; Financial Perspective - (To achieve our
goals, how should we appear to our shareholders?)  Broaden revenue Mix;  Enhance
Revenue Opportunities  Improve Operational Efficiency;  Improve e-Types Financial
Health. Customer Perspective - (To achieve our vision, how should we appear to our
customers?)  Service Excellence;  Trusted Business Partner;  Value Proposition; 
Enhance Customer Visibility (Internal and External). Internal Business Process Perspective -
(To satisfy our customers and stakeholders, at what business processes must we excel?) 
Develop new products;  Understanding Customer Segments;  Provide Valuable
Response;  Cross-Sell the Product Line;  Shift to Appropriate Chanel.  Innovative
product development cycle. . MISSION : We do Identity. Vision : We will be the most valued
business partner of our customers. Strategy:  Capture Opportunities and make things
happen;  Do things better than anyone else in the identity industry;  Foster openness,
 respect and create excitement;  Synergy, Teamwork, Innovations and Creativity. E-Types –
Balanced Scorecard
6. 6. Customer Perspective How should we appear to customers? Organizational Perspective
How will we sustain our ability to improve? Customer Growth Value Proposition Trusted
Business Partner Service Excellence Enhance Customer BRAND Develop new products
Provide Valuable Response Cross-Sell the Product Line Understanding Customer Segments
Process than enhance and Deliver Edgy products Process That Enhance Customer value
Innovative product development cycle Shift to Appropriate Chanel e-Types Informational
Capital e-Types Organizational Capital e-Types Human Capital e-Types Customer Capital
Improve e-Types Financial Health Enhance Revenue Opportunities Broaden revenue Mix
Improve Operational Efficiency Process Perspective At what do we need to excel to fulfill
customer expectations? Financial Perspective What are our most important financial
outcomes? E-Types – Strategy Map
7. 7. E-Types strategy implementation area: Goals and Metrics Strategic Goal Objectives - high-
level organizational Goal Measures Targets | Expected State Substantiate the expected State
Initiatives Financial Perspective Enhance Shareholders Value Improve Cost Structure
Enhance Revenue Opportunities 5 % - Raised Revenue from Existing Customers 10 % -
Growth in Cost /Expenses Balance 5 % - Raised Revenue from New Customers 5% - Raised
Revenue From New Products Added Revenue From New Products; healthy Cost Structure is
prerequisite for e-Types Growth. Managing Shareholders Expectation will minimize strategy
implementation risks Implement Shareholders Coordination process and Tools Customer
Perspective Enhance Customer Value Enhance Service Excellence Enhance Customer
Brand Enhance Customer Preferences in the Edgy/ Modern Direction 5 New Edgy Projects
from Existing Traditional Customers 10 Positive Feedback, per Project from Customers and
Non Customers; 3 Projects - Changed Customer preference from traditional to Edgy New
projects from customers means customers wants to work with our company Implement e-
Types Portfolio Open Survey System. Assign Responsibility for survey operations to e-Types
concrete unit. Assign Responsibility for survey operations to e-Types concrete unit. Internal
Business Process Perspective Understanding Customer Segments Cross-Sell the Products
e-Types Recognition as Trusted Business Partner Edgy Projects for Existing Customers Edgy
Projects for New Customers Edgy Projects in the New Market Customers Feedback 2 New
Projects from New Customers 5 New Edgy Projects from New Customers 3 New Edgy
Projects from New Product 3 Positive Feedback From each Customers e-Types Structure
should correspond to the Company Strategy, Cleary defined responsibilities and Authority will
minimize strategy implementation risks Implement Peer Project Feedback System (Positive /
Negative) Create Customer/Market Research and Monitoring Unit. Learning & Growth
Perspective Ensure e-Types Capital Learning and Growth Stable e-Types Human Capital e-
Types Informational Capital Accumulation e-Types Organizational Capital Growth. 4 -
Awarded employees Countrywide; 4 - Awarded Projects in the e-Types Portfolio in the
country Lessons Learnt / Experience Accumulation Process developed. Sharing Lessons
Learnt Experience will minimize repeated mistakes in the future projects and raise e- Types
professional Growth. Implement Lessons Learnt / Experience Accumulation Tools Implement
Knowledge and Best Practices Sharing and Feedback tools.
8. 8. E-Types strategy implementation area: Organizational Structure Objectives - high-level
organizational Goal Measures Targets | Expected State Substantiate the expected State
Initiatives Financial Perspective Improve Operational Efficiency Investigate Revenue
Opportunities Develop Organization Structure to support e-Types Strategy and Utilizes
Company Resources; Local and Global Market Opportunities Organization Structure to
support e- Types Strategy Utilizes Company Resources Developed Local and Global Market
Opportunities Research Process Developed. New projects from customers means customers
wants to work with our company Added Revenue From New Products; Organization Structure
to support e-Types Strategy and Utilizes Company Resources Implemented; Local and Global
Market Opportunities Research Process Customer Perspective Customer Service Excellence
Customer value Proposition Process Formalize Customer Service Excellence Process
Formalize Customer value Proposition Process Customer Service Excellence Process
Developed Customer value Proposition Process Developed e-Types Structure should
correspond to the Company Strategy, clearly defined responsibilities and authority will
minimize strategy implementation risks Customers Managements Unit (After Contract)
Created; New Customers Managements Unit (Pre Sale) Developed; Internal Business
Process Perspective Ensure Edgy products Development Ensure Strategy Update Ensure
 New Customer and Products Segments Research Horizontal Communications Formalize
Edgy products Development Process Formalize Strategy Review Process Formalize
Customer and Products Segments Research Process Formalize Edgy products Development
Process Documented Cross Functional Teams - Per Initiative Project Formalize Strategy
Review Process Documented e-Types Structure should correspond to the Company Strategy,
clearly defined responsibilities and authority will minimize strategy implementation risks Edgy
products Development Process Implemented Cross Functional Teams - Per Initiative Project
Strategy Review Process Implemented Learning & Growth Perspectivee-Types Capital
Accumulation Formalize Human Capital Growth Process Formalize Informational Capital
Accumulation Formalize Organizational Capital Human Capital Growth Process Documented
Informational Capital Accumulation Process Documented Organizational Capital Process
Process Documented e-Types Structure should correspond to the Company Strategy, clearly
defined responsibilities and authority will minimize strategy implementation risks Implement
Human Capital Growth Process. Implement Informational Capital Accumulation Process.
9. 9. E-Types strategy implementation area: Communication Objectives - high-level
organizational Goal Measures Targets | Expected State Substantiate the expected State
Initiatives Financial Perspective Communicate Strategy Financial Benefits Create Materials
for Strategy Financial Benefits Create Distribution List for Strategy Financial Benefits Develop
Channels for Financial Materials for Strategy Financial Benefits Prepared Create Distribution
List for Strategy Financial Benefits Prepared Channels for Strategy Financial Benefits
Managing Shareholders and employees Expectation will minimize strategy implementation
risks Communicate Materials for Strategy Financial Benefits to the Distribution List. Customer
Perspective Communicate Strategy Benefits for Customers Create Materials for Customers
Communication Create Distribution list for Customers Communication Materials explaining
benefits for Customers from new Strategy Prepared Distribution List of Customers Prepared
Channels for Strategy Distribution Understanding Strategy by Customers will raise e-Types
value for Customers and for their Partners. Communicate Materials for Strategy Benefits for
customers to the Distribution List. Internal Business Process Perspective Communicate
Strategy Expectations in the Internal Business Process in the Internal Business Process
Perspective Create Materials for Strategy Expectations in the Internal Business Process
Develop Channels for Strategy Materials explaining benefits for internal business processes
from new Strategy Prepared Distribution List of Prepared Understanding Strategy by
employees will support strategy implementation. Communicate Materials for Strategy Benefits
for internal business processes to the Distribution List. Learning & Growth Perspective
Communicate Strategy in the Learning & Growth Perspective Communicate Achievements
and Failures Analysis for all Failed/ Successful Projects recorded; Case Study Stories
Documented Communicate of Achievements and Failures will raise company image as a
Open and Innovative. Develop Case Study Template Implement Develop Lessons Learnt
Process