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    Fig. 3.1 Elements of Marketing Strategy

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    Nikesh Shah
    The document discusses the elements of a marketing strategy including potential targets, product segmentation, and the marketing mix which involves blending relevant factors like the market requirement mix, product mix, price mix, distribution mix, and promotion mix to best satisfy customers and achieve desired sales and profit.

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    © All Rights Reserved
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    Fig. 3.1 Elements of Marketing Strategy

    Uploaded by

    Nikesh Shah
    37 views1 page
    The document discusses the elements of a marketing strategy including potential targets, product segmentation, and the marketing mix which involves blending relevant factors like the market requirement mix, product mix, price mix, distribution mix, and promotion mix to best satisfy customers and achieve desired sales and profit.

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    11_chapter 3_206

    Original Title

    11_chapter 3_06

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    The document discusses the elements of a marketing strategy including potential targets, product segmentation, and the marketing mix which involves blending relevant factors like the market requirement mix, product mix, price mix, distribution mix, and promotion mix to best satisfy customers and achieve desired sales and profit.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    37 views1 page

    Fig. 3.1 Elements of Marketing Strategy

    Uploaded by

    Nikesh Shah
    The document discusses the elements of a marketing strategy including potential targets, product segmentation, and the marketing mix which involves blending relevant factors like the market requirement mix, product mix, price mix, distribution mix, and promotion mix to best satisfy customers and achieve desired sales and profit.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    (EFFORTS) (RESULT)

    Potential Targets! Desired sale


    (Major Croups of ! Paper i Paper of paper and
    Custoiers) ! Products profit

    Market ! Acceptable to
    Segaentation . ! Custoiers

    (Variations in I
    !paper to suit !
    !the needs of !
    [PAPERS!-.-!—? ! target markets I

    ! PRODUCT !
    ! SEGMENTATION !

    SELL IRC TOOLS

    * The Market Requireient


    Mix.

    * The Product Mix

    * The Price Mix


    —>

    !* The Distribution Mix !


    i 1

    !* The Proiotion Mix !


    I 1
    l______________ l

    » l
    ! MARKETING MIX !
    I I
    i__ ____________________ ____________ i

    Fig. 3.1 Elements of Marketing Strategy

    Marketing-Mix is the term used to describe all the

    marketing elements and resources which help the company achieve


    sales with the desired profit. It involves a blending or
    compounding of all the relevant marketing factors so that the
    different buying influences at play, in each market are best

    42

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