Sec Mba Syllabus 2020

Sri
SAI RAM
ENGINEERING COLLEGE
An Autonomous Institution
West Tambaram, Chennai - 44
www.sairam.edu.in
Approved by AICTE, New Delhi NATIONAL ASSESSMENT AND

ACCREDITATION COUNCIL
ISO 9001 : 2015
Affiliated to Anna University

NATIONAL
INSTITUTIONAL
RANKING
FRAMEWORK
ACCREDITED
DEPARTMENT OF
MANAGEMENT STUDIES
AUTONOMOUS
REGULATIONS
2020 PG CURRICULUM AND
Academic Year 2020-21 onwards

SYLLABUS
I - IV
SEMESTERS
SRI SAIRAM ENGINEERING COLLEGE
VISION
To emerge as a ”Centre of excellence “ offering Technical Education and Research
opportunities of very high standards to students, develop the total personality of the
individual and instil high levels of discipline and strive to set global standards, making our
students technologically superior and ethically stronger, who in turn shall contribute to the
advancement of society and humankind.
MISSION
We dedicate and commit ourselves to achieve, sustain and foster unmatched excellence in
Technical Education. To this end, we will pursue continuous development of infra-structure
and enhance state-of-the-art equipment to provide our students a technologically up-to
date and intellectually inspiring environment of learning, research, creativity, innovation
and professional activity and inculcate in them ethical and moral values.
QUALITY POLICY
We at Sri Sai Ram Engineering College are committed to build a better Nation through
Quality Education with team spirit. Our students are enabled to excel in all values of Life
and become Good Citizens. We continually improve the System, Infrastructure and Service
to satisfy the Students, Parents, Industry and Society.
DEPARTMENT OF MANAGEMENT STUDIES
VISION
To be a World Class Management Institution by providing an inspiring
environment of learning, research, creativity, innovation and professional
activity.
MISSION
l To build best professional managers for the society and industry
l To enhance managerial skills to excel in their professional life.
l To provide industry specific knowledge to the students to face the
competition and adapting to the changing environment.
AUTONOMOUS CURRICULA AND SYLLABI
SEMESTER I Regulations 2020
S. COURSE WEEK HOURS
COURSE TITLE CREDITS
NO CODE L T P
THEORY
1 20MBT101 Accounting for Decision Making BC 4 0 0 4
2 20MBT102 Economic Analysis for Managers BC 4 0 0 4
3 20MBT103 Organizational Behaviour BC 3 0 0 3
4 20MBT104 Business Statistics & Analytics
For Decision Making BC 3 0 0 3
5 20MBT105 Legal & Business Environment BC 3 0 0 3
6 20MBT106 Principles Of Management BC 3 0 0 3
7 20MBT107 Entrepreneurship Management BC 3 0 0 3
PRACTICAL
8 20MBP108 Case Lab – I SDC 0 0 2 2
9 20MBP109 Life & Managerial Skills SDC 0 0 2 2
10 20MBP110 Immersion Project SDC 0 0 2 2
TOTAL 29
SEMESTER II
NO CODE L T P
THEORY
1 20MBT201 Financial Management Decision
and Application PC 3 0 0 3
2 20MBT202 Human Resource Management PC 3 0 0 3
3 20MBT203 Marketing Management PC 4 0 0 4
4 20MBT204 Managing Operations PC 3 0 0 3
5 20MBT205 Business Optimization Techniques PC 3 0 0 3
6 20MBT206 Business Research Methods PC 3 0 0 3
7 20MBT207 Information Systems & Business Analytics PC 3 0 0 3
PRACTICAL
8 20MBP208 Data Analysis Lab BC 0 0 4 3
9 20MBP209 Summer Internship (4 weeks) SI 0 0 2 2
10 20MBP210 Professional Skill Development SDC 0 0 2 2
11 20MBP211 Case Lab – II SDC 0 0 2 2
GENERAL INTEREST COURSE
12 20MBG212 Specific Interest Course (Mandatory) SDC Completed/
l Certification Courses (MOOC) Not Completed
l Indian or Foreign Language courses
TOTAL 31
SEMESTER III
NO CODE L T P
THEORY
1 20MBT301 International Business Management PC 3 0 0 3
2 20MBT302 Strategic Management PC 3 0 0 3
3 E1 Elective 1 PE 3 0 0 3
PRACTICAL
9 20MBP301 Case Lab – III SDC 0 0 2 2
10 20MBP301 Career Enrichment Techniques VAC 0 0 2 2
12 20MBP303 Developing Consulting/ Developing SDC Completed /
Business Model Not Completed
TOTAL 28
SEMESTER IV

NO CODE L T P
THEORY
1 20MBP401 Major Project FP 0 0 24 12
CAREER ENRICHMENT COURSE
2 20MBG401 Elective based certification course SDC Completed / Not Completed
3 20MBG402 Career Enrichment Program SDC Satisfactory / Unsatisfactory
TOTAL 12
ELECTIVES
1. FINANCE STREAM
COURSE TITLE CREDIT
NO CODE L T P
1 20MBF301 Capital Market and Financial Services 3 0 0 3

2 20MBF302 Private Equity and Venture Capital 3 0 0 3
3 20MBF303 Investment Analysis and Portfolio Management 3 0 0 3
4 20MBF304 Behavioural Finance 3 0 0 3
5 20MBF305 Merchant and Investment Banking 3 0 0 3
6 20MBF306 Enterprise Risk Management and Insurance 3 0 0 3
7 20MBF307 Merger & Acquisitions 3 0 0 3
8 20MBF308 Indian Banking and Financial System 3 0 0 3
9 20MBF309 Finance Analytics 3 0 0 3
10 20MBF310 Global Finance and Forex Management 3 0 0 3
11 20MBF311 Financial Derivates 3 0 0 3
2. MARKETING STREAM
COURSE TITLE CREDIT
NO CODE L T P
1 20MBM301 Services Marketing 3 0 0 3

2 20MBM302 Digital Marketing 3 0 0 3
3 20MBM303 Advertisements and Sale s Promotion 3 0 0 3
4 20MBM304 Retail Management 3 0 0 3
5 20MBM305 Marketing Analytics 3 0 0 3
6 20MBM306 Customer Relation Management
and Marketing Metrics 3 0 0 3
7 20MBM307 New Product Strategies & Brand Management 3 0 0 3
8 20MBM308 Consumer Behaviour 3 0 0 3
9 20MBM309 Sales and Negotiation Management 3 0 0 3
10 20MBM310 Social Marketing 3 0 0 3
11 20MBM311 Managing Distribution Channel 3 0 0 3
3. HUMAN RESOURCE STREAM
COURSE TITLE CREDIT
NO CODE L T P
1 20MBHR301 Strategic Human Resource Management 3 0 0 3

2 20MBHR302 Conflict Management 3 0 0 3
3 20MBHR303 Industrial Relations and Negotiation 3 0 0 3
4 20MBHR304 Labour Legislation 3 0 0 3
5 20MBHR305 Human Resource Development 3 0 0 3
6 20MBHR306 Cross Cultural Management 3 0 0 3
7 20MBHR307 Social Psychology 3 0 0 3
8 20MBHR308 Talent Acquisition and Retention 3 0 0 3
9 20MBHR309 Competency Management 3 0 0 3
10 20MBHR310 Performance and Compensation Management 3 0 0 3
11 20MBHR311 People Analytics 3 0 0 3
4. OPERATIONS, LOGISTICS STREAM

COURSE TITLE CREDIT
NO CODE L T P
1 20MBO301 Supply Chain and Logistics Management 3 0 0 3

2 20MBO302 Project Management 3 0 0 3
3 20MBO303 Lean Six Sigma 3 0 0 3
4 20MBO304 Total Quality Management 3 0 0 3
5 20MBO305 Product Design 3 0 0 3
6 20MBO306 Intellectual Property Rights (IPR) 3 0 0 3
7 20MBO307 Strategic Operations and Innovation 3 0 0 3
8 20MBO308 Purchasing and Materials Management 3 0 0 3
9 20MBO309 Operations Analytics 3 0 0 3
10 20MBO310 Production Planning and Controlling 3 0 0 3
11 20MBO311 Statistical Quality Control 3 0 0 3
5. IT & ANALYTICS STREAM
COURSE TITLE CREDIT
NO CODE L T P
1 20MBS301 Enterprise Resource Planning 3 0 0 3

2 20MBS302 e-Commerce 3 0 0 3
3 20MBS303 Introduction to Artificial Intelligence
for Technology Managers 3 0 0 3
4 20MBS304 Web Analytics 3 0 0 3
5 20MBS305 Knowledge Management 3 0 0 3
6 20MBS306 Software Project Management 3 0 0 3
7 20MBS307 Data Mining 3 0 0 3
8 20MBS308 Emerging IT Concepts 3 0 0 3
9 20MBS309 Information Systems Audit and Control 3 0 0 3
10 20MBS310 SQL & DBMS 3 0 0 3
PROGRAM EDUCATIONAL OBJECTIVES (PEOs)
PEO1 Professional Competency: To attain excellence through the

development of Managerial competency.
PEO2 World-class Leaders : To enhance and equip domain business
knowledge.
PEO3 Ethically Conscious : To inculcate ethically conscious leadership
practices.
PEO4 Socially Conscious : To impart leaders to be socially conscious.
PROGRAMME OUTCOMES(POs)
PO1 Business Knowledge : Learn business knowledge for understanding

business problems and to sort out feasible solution
PO2 Strategic Thinking and Problem Solving Skills : Implication of theories
into practicality that help in strategic planning, analysis and feasible
execution.
PO3 Communication Skill development : Develop different forms of
communication that matches modern business scenario.
PO4 Leadership and Team building : Unleashes the hidden leadership
potentials among students and develop their qualities to be a new age leader
and an effective team player.
PO5 Entrepreneurial Skill development : Enhances newer ways of data
sourcing, risk analysis and management required for entrepreneur.
PO6 Global Perspective: Provides the students with the global business and
cultural exposure to adopt for international business environment.
PO7 Ethical Orientation : Practice professional ethical principles in all spheres of
business.
PO8 Sustainable Development : Gain functional insights that lead to
sustainable development in business
PO9 Lifelong Learning : Nurturing individual values for self development and
practices lifelong learning through competency development.
SEMESTER - I
20MBT101 ACCOUNTING FOR L T P C
SDG NO. 4 DECISION MAKING 4 0 0 4
OBJECTIVES:
l Students acquire knowledge and enable to practice in internal accounting
system, cost classification, cost behavior, cost volume profit analysis, budget
and variance analysis in decision making..
UNIT I MECHANICS OF FINANCIAL ACCOUNTING 12

Accounting – Meaning – Objectives - Scope of Accounting - GAAP - Introduction
to Financial, Cost and Management Accounting – Preparation of Trading, Profit
and Loss account and Balance sheet - Uses - Inflation Accounting - Human
Resources Accounting.
UNIT II CORPORATE ACCOUNTING 12

Company Accounts – Meaning – Issue of Shares – Forfeiture – Reissue - Final
Accounts of Company-Profit prior to incorporation – Employee stock option-
Buy-back of securities.
UNIT III FINANCIAL STATEMENT ANALYSIS 15

Analysis of financial statements – Significance – Classifications – Comparative
statement – Common size balance sheet - Ratio analysis – Uses and Abuses -
Fund flow and Cash flow (as per Accounting Standard 3) statement. - Analysis
of Annual Reports - Manufacturing - Trading and Service Sector – Case Study.
UNIT IV PRODUCT COST DECISION 11

Cost and costing – Elements of cost – Unit costing, Job costing – Batch costing -
Process costing- Activity Based Costing - Target costing- Marginal costing –
Statement - CVP- BEP – Application of decision making – Make or buy – Key
factor analysis – Merger plant capacity etc., Case study .
UNIT V BUDGETARY AND VARIANCE ANALYSIS 10

Budget and Budgetary control - Features and Classification – Industry
significance. Standard costing - Budgetary Control & Variance Analysis – Types
of variance – Material, Labour, Overhead and Sales variances- Standard cost
system - Case study.
TOTAL : 60 PERIODS
TEXT BOOKS:
1. M.Y.Khan & P.K.Jain, “Management Accounting”, Tata McGraw Hill, 5th
edition, 2009.
2. R.Narayanaswamy, “Financial Accounting – A managerial perspective”, PHI
Learning, New Delhi, 4th edition, 2011.
3. Dr. S. N. Maheshwari, CA Sharad Maheshwari & Dr. Suneel K. Maheshwari,
“A Text Book of Accounting for Management”, Vikas Publishing, New Delhi,
4th Edition, 2018.
REFERENCE BOOKS:
1. Jan Williams, “Financial and Managerial Accounting – The basis for
business Decisions”, Tata McGraw Hill Publishers, 15th edition, 2011.
2. Horngren, Surdem, Stratton, Burgstahler, Schatzberg, “Introduction to
Management Accounting”, PHI Learning, 16th edition, 2013.
3. Stice & Stice, “Financial Accounting Reporting and Analysis”, Cengage
Learning, 11th edition2010.
4. Singhvi Bodhanwala, “Management Accounting - Text and cases”, PHI
Learning, 2008.
5. Ashish K. Battacharya, “Introduction to Financial Statement Analysis”,
Elsevier, 2007.
6. Dr. K. Maran, T.A.Tamilselvi, R.Thiyagu, “Management Accounting”,
Himalaya Publishing House,First Edition 2017.
7. Dr. R. Ramachandran & Dr.R.Srinivasan, “Management Accounting, Theory,
Problems and Solutions”, Sriram Publications, 17th Revised and Enlarged
Edition, 2018.
WEB REFERENCES:
1. https://www.icai.org/new_post.html?post_id=2805
2. https://www.saralaccounts.com/blogs/indian-accounting-standards/
3. https://www.taxmann.com/blogpost/2000000574/accounting-
standards.aspx
4. https://www.accountingverse.com/financial-accounting/introduction/
accounting-standards.html
MOOC REFERENCES:
1. https://swayam.gov.in/nd2_cec20_mg23/preview
2. https://swayam.gov.in/nd2_imb20_mg31/preview
3. https://www.edx.org/course/management-accounting
4. https://www.coursera.org/learn/uva-darden-financial-accounting
OUTCOMES:
1. Ability to learn the basic concepts of financial, cost and management
accounting.
2. Understand the interpretation of various financial, cost and management
accounting results.
3. Enable to enhancing Student skills in accounting decision making in
management professions.
4. Students will able to apply various accounting decision skills for
performance of the organisation.
5. Student gains the practical knowledge as accounting profession by using
ideas and judgements.
6. Enable to design new accounting and financial strategy solutions for
sustaining the business.
CO – PO, PSO MAPPING:

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9
CO1 2 2 2 - 3 3 - 2 3
CO2 2 1 1 - 3 - 3 3 3
CO3 1 2 - - 3 3 - 3 3
CO4 2 2 1 - 3 - 3 3 3
CO5 1 2 2 - 3 2 3 3 3
CO6 1 2 2 - 3 2 3 3 3
SEMESTER - I
20MBT102 L T P C
ECONOMIC ANALYSIS FOR MANAGERS
SDG NO. 4 4 0 0 4
OBJECTIVES:
l To gain insights one economic concepts and its implications
l To obtain knowledge on market structures and its significance.
l To understand the Macroeconomic variables and its real time impact on
economy
UNIT I INTRODUCTION 8
Introduction to economics – scarcity and efficiency – three fundamental
economic problems –society’s capability – Production possibility
frontiers(PPF)– Productive efficiency Vs Economic efficiency–economic
growth and stability–Microand Macroeconomies – The role of markets and
government– PositiveVsnegativeexternalities
UNIT II MICRO ECONOMICS 13

Demand, Law of Demand, Determinants of demand, Elasticity of demand, Law
of diminishing marginal utility-Exceptions of Demand-Supply, Law of Supply,
Elasticity of Supply. Consumer equilibrium – Approaches to consumer
behavior - Production functions – Short andlong run laws of production, law of
returns to scale. Cost - types of cost, Short and long run cost output
relationship, Economies and diseconomies of Scale- Case Study.
UNIT III PRODUCT AND FACTOR MARKET 13

Product market–perfect and imperfect market–different market
structures–Firm's equilibrium and supply – Market efficiency – Economic
costs of imperfect competition–factor market–Land, Labour and
capital–Demand and supply–determination of factor price – Interaction of
product and factor market – General equilibrium and efficiency of competitive
markets – Case Study.
UNIT IV PERFORMANCE OF AN ECONOMY –MACROECONOMICS 13

Macro-economic aggregates – circular flow of macroeconomic activity –
National income determination – Aggregate demand and supply –
Macroeconomic equilibrium– Components of aggregate demand and national
income – multiplier effect – Demand side management –Fiscal policy in
theory–Case Study.
UNIT V AGGREGATE SUPPLY AND THE ROLE OF MONEY 13

Short-run and Long-run supply curve – Unemployment and its impact –
Okun's law – Inflation and the impact–Causes for inflation–Demand Vs Supply
factors–Inflation Vs Unemployment tradeoff – Phillips curve –short- run and
long-run –Supply side Policy and management- Money market- Demand and
supply of money – money-market equilibrium and national income – the role
of monetary policy– Case Study
TOTAL : 60 PERIODS
TEXT BOOKS:
1. Geetika, PiyaliGhosh, Purba Roy Chowdhury, Managerial Economics - 3
edition, McGraw-Hill Education, 2017
2. Deviga Vengedasalam & Karunagaran Madhavan, Principles of Economics,
Third Edition, Oxford University Press, New Delhi, 2013.
3. DNDiwedi, Managerial Economics – Vikas Publication, Eighth Edition,
2018.
REFERENCES:
1. PaulA.Samuelson, William D. Nordhaus, Sudip Chaudhuri and Anindya
Sen, Economics, 19th edition, Tata McGraw Hill, NewDelhi, 2011.
2. N.Gregory Mankiw, Principles of Economics, 7th edition, Cengage, New
Delhi,2015
3. Richard Lipsey and Alec Charystal, Economics, 12th edition, Oxford,
University Press, New Delhi, 2011.
4. Karl E. Caseand Ray C. fair, Principles of Economics, 12th edition, Pearson,
Education Asia, New Delhi, 2014.
5. P. Saravanavel, G.Kavitha, Economic Analysis for Business, Himalaya
Publishing House, 2017.
WEB REFERENCES:
1 https://www.rbi.org.in
2 https://data.oecd.org/economy.htm
3 https://www.focus-economics.com
4 www.mospi.gov.in
5 https://www.ibef.org
MOOC REFERENCES:
1. https://www.udemy.com/course/principles-of-microeconomics-
complete-course/
2. https://www.udemy.com/course/mastering-foundations-in-
microeconomics/
3. https://swayam.gov.in/nd2_imb20_mg38/preview
4. https://swayam.gov.in/nd1_noc20_mg67/preview
5. https://www.coursera.org/learn/principles-of-macroeconomics/
OUTCOMES :
1. To Relate with principles of micro and macro economics
2. Understanding the concepts of scarcity and efficiency for resource
allocation.
3. Ability to learn consumer and producer behavior
4. Applying the functioning principles of product and factor markets
5. Enhancing the economic environment for business
6. Empathizing the implications of economic policy to society as a whole
CO1 3 3 1 - 1 2 1 1 -
CO2 3 3 3 2 2 2 1 1 1
CO3 3 3 2 2 2 3 1 1 1
CO4 2 2 3 2 2 3 1 1 -
CO5 3 3 3 2 2 2 1 1 1
CO6 2 3 2 2 2 - 1 1 -
SEMESTER - I
20MBT103 L T P C
ORGANIZATIONAL BEHAVIOUR
SDG NO. 4 3 0 0 3
OBJECTIVES:
l To enhance the understanding of the dynamics of interactions between
individual and the organization.
l To describe how people behave under different conditions and understand
why people behave as they do.
l To develop practical insights and problem solving capabilities for effectively
managing the organisational processes.
l To explain students, how to analyse and apply knowledge in understanding
group behaviour.
l To simply in understanding leadership styles and its implications.
l To develop conceptual understanding of change and its implementation.
UNIT I FRAMEWORK OF ORGANIZATIONAL BEHAVIOUR 5

Organisational Behaviour – Nature - Need - Significance – Scope –Key
Elements–Contribution of Behavioural Sciences to OB – Challenges for OB –
Models of Organisational Behaviour -Case Studies.
UNIT II INDIVIDUAL BEHAVIOUR 14

Personality –Personality Traits – Factors Influencing Personality – Personality
Theories – Attitudes – Components – Sources – Functions – Job Related
Attitudes – Job Satisfaction – Determinants – Values – Types – Sources -
Learning – Nature – Theories of Learning – Learning Curve – OB
Modification–Emotional Intelligence – Managing Emotions -Perception –
Sensation – Perceptual Process – Factors Influencing Perception –
Interpersonal Perception – Impression Management – Case Studies.
UNIT III UNDERSTANDING GROUP DYNAMICS & BEHAVIOUR 8
Organisational Structure – Group Dynamics – Formation of Groups – Types of
Groups- Stages in Group Development – Teams Vs. Groups – Group
Cohesiveness – Group Norms – Enforcing Norms - Informal Leaders –Group
Decision Making – Techniques of Group Decision Making – Interpersonal
Relations – Johari Window. Case Studies
UNIT IV LEADERSHIP & POWER 8

Leadership – Significance of Leadership – Styles of Leaders – Theories of
Leadership - Leaders vs. Managers – Power- Sources of Power -
Organizational Politics – Causes for Organizational Politics– Strategies for
Handling Organisational Politics – Conflicts – Types – Levels – Modes of
Handling Conflicts – Case Studies.
UNIT V ORGANIZATIONAL DYNAMICS 10

Organizational Climate – Culture – Dimensions of Climate – Factors
Influencing Climate and Culture – Organizational Change - Proactive Vs.
Reactive Change– Reasons for Change – Resistance to Change – Overcoming
Resistance to Change – Organisational Development – Characteristics –
Process – OD - Interventional Strategies – Organizational Effectiveness Vs.
Efficiency – Work Stress – Consequences of Stress – Types of Stressors –
Managing Stress – Work Place Sensitivity – Sexual Harassment - Balance of
Work Life – Case Studies.
TOTAL : 45 PERIODS
TEXT BOOKS:
1. Stephen P Robbins, Organisational Behaviour, PHI Learning / Pearson
Education, Edition 17, 2016 (Global edition)
2. Fred Luthans, Organizational Behaviour, McGraw Hill, 12th Edition
3. BP Singh, TN Chabra, Organizational Theory&Behaviour, Dhanpatrai&
Co, (P) Ltd. Edition Latest Revised Edition, 2018
REFERENCE BOOKS:
1. Aswhatappa, Organizational Behaviour Text, Cases & Games, 13th
Edition, 2020, Himalaya Publishing House
2. Udai Pareek, Understanding Organizational Behaviour, 3rd Edition,
Oxford Higher Education, 2011
3. Jerald Greenberg Behaviour in Organisation, PHI Learning, 10th Edition.
2011
ONLINE RESOURCES:
1. https://www.economicsdiscussion.net/management/organisational-
behaviour/31869
2. https://sites.google.com/site/psy130organisationalbehaviour/
home/chapter-1-1/4-types-o
3. https://www.kbmanage.com/concept/group-dynamics
4. https://www.skillsyouneed.com/leadership-skills.html
5. h t t p s : / / w w w. i g i - g l o b a l . c o m / d i c t i o n a r y / o r g a n i z a t i o n a l -
dynamics/21485
MOOCS:
1. https://www.mooc-list.com/tags/organizational-behavior
2. https://swayam.gov.in/nd2_cec20_mg03/preview
3. http://ugcmoocs.inflibnet.ac.in/ugcmoocs/view_module_pg.php/384
OUTCOMES:
1. Examine the applicability of the concept of organizational behaviour to
understand the behaviour of people in the organization.
2. Analyse the complexities associated with management of individual
behaviour in the organization.
3. Analyse the complexities associated with management of the group
behaviour in the organization.
4. Evaluate the appropriateness of various leadership styles and conflict
management strategies used in organizations
5. Exhibit how organizational change and culture affect working
relationships within organizations.
6. Exhibit how the organizational behaviour can integrate in
understanding the motivation behind behaviour of people in the
organization
CO-PO, PSO MAPPING:
CO1 2 3 3 3 3 2 - 1 1
CO2 1 3 3 2 2 - 3 1 1
CO3 1 2 2 2 1 1 2 2 -
CO4 3 3 3 3 2 2 3 2 3
CO5 2 2 2 1 2 1 1 2 1
CO6 2 3 3 2 2 2 2 1 2
SEMESTER - I
20MBT104 BUSINESS STATISTICS & ANALYTICS L T P C
SDG NO. 4 FOR DECISION MAKING 3 0 0 3
OBJECTIVES:
l To familiarize the students with various Statistical Data Analysis tools that
canbe used for effective decision making. Emphasis will be on the
application of the concepts learnt to various managerial situations.
l To learn the applications of statistics and probability distributions in
analysis of business decision making.
UNIT I INTRODUCTION TO STATISTICS, DATA ANALYSIS &

PROBABILITY 8
Importance of Statistics in business Analysis – Organizing data - Descriptive
Measures. Basic definitions and rules for probability, conditional probability
independence of events, Baye's theorem, and random variables, Probability
distributions: Binomial, Poisson and Normal distributions.
UNIT II SAMPLING DISTRIBUTION AND ESTIMATION 9

Introduction to sampling distributions, sampling distribution of mean and
proportion, application of central limit theorem, sampling techniques.
Estimation: Point and Interval estimates for population parameters of large
sample and small samples, determining the sample size.
UNIT III TESTING OF HYPOTHESIS 9

Hypothesis testing: One sample and two sample tests for means and
proportions of large samples (z-test), One sample and two sample tests for
means of small samples (t-test), F- test for two sample standard deviations.
Analysis of variance - one and two way.
UNIT IV NONPARAMETRIC TEST 10

Chi-square test for single sample standard deviation. Chi-square tests for
independence of attributes and goodness of fit. Sign test for paired data. Rank
sum test. Kolmogorov- Smirnov test for goodness of fit, comparing two
populations. Mann – Whitney U test and Kruskal -Wallis H test. One sample run
test, Wilcoxon signed rank test.
UNIT V TIME SERIES ANALYSIS FOR BUSINESS FORECASTING,

CORRELATION & REGRESSION 10
Importance of time series analysis for business forecasting. Cyclical variations,
Seasonal variations – method of moving average, ratio to trend. Trend
analysis- linear trend, exponential trend. Correlation analysis. Estimation of
regression lines.
TOTAL : 45 PERIODS
TEXT BOOKS:
1. Levin R I and Rubin D S , Statistics for Management, 8th edition, Prentice
Hall of India Pvt. Ltd.,New Delhi, 2001
2. Dean Foster and Robert A Stine, Statistics for Business: Decision Making
and Analysis.3rd edition,pearson.2017
REFERENCE BOOKS:
1. Srivatsava TN and Shailaja Rego, Statistics for Management, Tata
McGraw Hill,2008.
2. Anderson D.R., Sweeney D.J. and Williams T.A., Statistics for business
and economics, 8th edition, Thomson (South – Western) Asia,
Singapore, 2002.
3. Prem S Mann, Introductory Statistics, 7th Edition, Wiley India, 2016
4. N D Vohra, Business Statistics, Tata McGraw Hill, 2012.
5. Aczel A D and Sounderpandian J, Complete Business Statistics, 6th
edition, Tata McGraw – Hill, 2004.
WEB REFERENCES:
1. https://nptel.ac.in/courses/110/104/110104094/
3. http://www.nptelvideos.in/2012/11/probability-and-statistics.html
ONLINE RESOURCES:
1. https://www.udemy.com/course/probability-and-statistics-for-
business-and-data-science/
2. https://www.coursera.org/specializations/business-statistics-
analysis
3. https://media.pearsoncmg.com/ph/bp/bp_Levine_StatMan_7e/
dpage/index.html
OUTCOMES :
1 Summarize data sets using Descriptive statistics
2 Analyse the relationship between two variables
3 Analyse trend and seasonality in a time series data
4 Draw conclusion about a population using testing of hypothesis
5 Apply statistics to different managerial situations
6 Apply time series to business forecasting
CO1 3 2 3 - 1 - - 3 2
CO2 3 2 1 - - - - 2 3
CO3 3 2 3 - 1 - - 2 1
CO4 3 2 1 - - - - - 1
CO5 3 2 1 1 1 - - - -
CO6 3 2 - - - - - - -
SEMESTER - I
20MBT105 L T P C
LEGAL & BUSINESS ENVIRONMENT
SDG NO. 4 3 0 0 3
OBJECTIVES:
l To have knowledge on commercial law.
l To understand the concepts and legal formalities for forming and managing
companies and debt recovery.
l To have insights into rights of intellectual property owners and to gain
knowledge on ambit of cyber space.
l To understand rights of consumer and aware of environmental law and
competition forum.
l To gain knowledge into corporate tax planning and GST.
UNIT I COMMERCIAL LAW AND RELEVANT CASES 13

Introduction to Law – Object of Law – Sources of Law - Commercial Law. Indian
Contract Act 1872 – Meaning and Definition – Types of Contract – Essentials of
Valid Contract – Performance and Discharge of Contract – Remedies for Breach
of Contract – Quasi Contract. Contract of Agency – Types of Agents - Creation
and Termination of Agency – Rights, Duties and Liabilities of Agents.
Negotiable Instruments Act 1881 – Types – Types of Endorsements –
Discharge of Negotiable Instruments.
UNIT II – COMPANIES ACT 2013 andRDDBFI,1993 12

Companies Act 2013 – Definition – Characteristics – Kinds of Company
–Formation of Company - Memorandum of Association and Articles of
Association – Prospectus– Rights, Powers and Duties of Director – Winding up.
Amendments and impact. Recovery of Debts Due to Banks and Financial
Institutions (RDDBFI) – Overview – Case Study.
UNIT III CONSUMER PROTECTION, ENVIRONMENTAL LAW AND

COMPETITION ACT 6
Consumer Protection Act 1986 – Need, Rights – Consumer Grievance
Redressal Forum – Complaint Procedure, Environment Law – Need, Scope –
Usefulness for the Society and Corporate,. Competition Act 2002 –
Competition Commission of India – Composition, Powers and Functions. Case
Study.
UNIT IV CORPORATE TAX PLANNING AND GST 5

Corporate Tax – Planning, Management, Tax Evasion and Tax Avoidance –
Impact of Tax Planning on New Business - Startup, The Central Goods and
Services Tax Act 2017 – Overview – Impact of GST. Case Study.
UNIT V INTELLECTUAL PROPERTY RIGHTS AND CYBER LAW 5

Indian IP Systems – Introduction – IPR – Patent - Copyright – Trademark, IPR
filing process.
Cyber Law – Meaning and Definition – Need - Terms in Cyber Law – Types of
Cyber Crime – Information Technology Act 2000 and 2008. Case Study.
TOTAL : 45 PERIODS
TEXT BOOKS:
1. Kapoor N D, Elements of Mercantile Law, Sultan Chand & Sons. 38th
Edition, 2020.
2. Mehrotra H.C, Goyal ., S.P, Corporate Tax Planning and Management,
Sahitya Bhawan Publications, Agra, 18th Edition 2020.
3. Ahuja V K, Law Relating to Intellectual Property Rights, Lexis Nexis, 2017.
4. Mishra J P, An Introduction to Intellectual Property Rights, Central Law
Publications, 3rd Edition, 2012.
REFERENCE BOOKS:
1. Akhileshwar Pathak, Legal Aspects of Business, Tata McGraw Hill, 7th
Edition, 2018
2. Nandan Kamath – Law relating to Computer, Internet and E-Commerce
(A Guide to Cyber Laws), Universal Publishing Co. Ltd, New Delhi, 2012
WEB REFERENCES:
1. https://www.mooc-list.com/course/intellectual-property-rights-
management-perspective- edx
2. www.vakilno1.com
3. www.indiankanoon.org
4. www.sebi.gov.in/
5. www.companylawonline.com
6. www.claonline.in
MOOC REFERENCES:
1. https://www.mooc-list.com/course/business-law-wma
ONLINE RESOURCES:
1. https://www.udemy.com/course/how-to-brief-a-law-school-student-
casebook-court-case- opinion/
2. https://www.udemy.com/course/gst-returns-a-complete-study/
3. https://www.udemy.com/course/law-of-cyberwar/
4. https://www.udemy.com/course/business-law-for-entrepreneurs/
5. https://www.udemy.com/course/corporate-and-business-law/
OUTCOMES:
1 Have knowledge on commercial law.
2 Understand the concepts and legal formalities pertaining to forming
and managing companies and negotiable instruments.
3 Have insights into rights of intellectual property owners and to gain
knowledge on ambit of cyber space.
4 Understand rights of consumer and aware of environmental law and
competition forum.
5 Gain knowledge into corporate tax planning and GST.
6 Able to comply with relevant laws in order to maintain ethicality in
business practices

CO1 3 3 3 3 2 - - - 3
CO2 2 3 1 2 2 - - - 3
CO3 2 3 1 2 2 - - - 3
CO4 2 3 1 2 2 - - - 3
CO5 2 3 1 2 2 - - - 3
CO6 3 3 2 2 3 2 3 2 3
SEMESTER - I
20MBT106 L T P C
PRINCIPLES OF MANAGEMENT
SDG NO. 4 3 0 0 3
OBJECTIVES:
l To familiarize with the Concepts of Management
l To give exposure on Planning, Objectives and Decision Making Concepts
l To help in understanding Organizational Structure and staffing activities.
l To understand Organizational Communication System
l To imbibe the Techniques of Control
UNIT I INTRODUCTION TO MANAGEMENT 19

Introduction –Nature and functions of Management– Management Vs
Administration – Roles, Levels and skills of Managers –Evolution and
development of management thought – Pre –scientific, Scientific
Management, Administrative Management, Behavioral approach, Systems
approach – Contingency approach – Managers & Environment – Challenges for
Managers – Social responsibility and ethics – Corporate governance – Case
Study.
UNIT II PLANNING 9
Planning – Nature – Types – Planning Premises- Objectives – MBO, MBE -
Strategic Planning- Policies - Decision making – Process –Approaches and
techniques of decision making– Decision Tree – Decision Making under
Different Conditions – Case Study.
UNIT III ORGANIZING 11

Concept and Nature of Organizing - Organization Structure - Formal and
informal organizations - Line and staff organization – Forms of organization
structure - Departmentation - Bases for Departmentation. – Delegation of
Authority – Centralization and Decentralization – Organization chart – Span of
Supervision – Staffing – HRP – Recruitment – Selection – Training –
Performance Appraisal –Case study.
UNIT IV DIRECTING 8
Fundamentals, principles and techniques of directing – Motivation – Types of
Motivation – Theories of Motivation –Leadership – Theories and leadership
styles - Communication– Process – Communication Network –
Communication Barriers - Overcoming Barriers - Case study.
UNIT V CONTROLLING 7
Concept of Control – Steps in Control - Budgetary and Non-Budgetary Control
Techniques – Managing Productivity – Cost Control – Maintenance Control –
Purchase Control – Quality Control –Case study.
TOTAL : 45 PERIODS
TEXT BOOKS
1. Heinz Weihrich, Mark V Cannice, Harold Koontz, “Management: A
Global,Innovative and Entrepreneurial Perspective”, 15th Edition, McGraw
Hill,2019.
2. Robbins. S, Coulter. M and Fernandez. A. “Management”, 14th Edition,
Pearson,2019.
3. L.M.Prasad, “Principles and Practice of Management”, Sultan Chand & Sons,
2019.
REFERENCE BOOKS
1. Stoner, Freeman & Gilbert Jr. “Management”, 6th Edition, Pearson,2018.
2. Tripathi & Reddy: Principles of Management, 6th Edition, Tata McGraw-
Hill Publications,2017.
MOOC REFERENCES:
2. https://www.udemy.com/course/new-manager/
3. https://www.udemy.com/course/the21principles/
4. https://www.udemy.com/course/the-complete-communication-skills-
master-class-for-life/
5. https://www.udemy.com/course/leadership-and-lean-management-
masterclass/
WEB REFERENCES:
1. https://medium.com/@Yva.ai/5-major-challenges-that-managers-face-
today-12c3928e33a1
2. https://www.financialexpress.com/industry/three-trends-that-will-re-
define-indian-businesses/1456640/
3. https://www.toppr.com/guides/fundamentals-of-economics-and-
management- cma/organising/process-of-organizing/
4. https://corporatefinanceinstitute.com/resources/careers/soft-
skills/leadership-theories/
5. https://www.toppr.com/guides/business-studies/controlling/
techniques-of-managerial- control/
OUTCOMES:
1. Understanding of Management Concepts and management functions.
2. Analyze the global situation including decision making and environment
that will impact the management of Organization.
3. Ability to integrate management principles into management practices.
4. Evaluate managerial approaches to address organizational issues.
5. Knowledge on critical management theories and concepts and apply in an
organizational context.
6. Understanding the communication system and its significance.
CO-PO, PSO MAPPING:

CO1 3 3 1 - 1 2 3 3 2
CO2 3 2 - 2 1 3 - 1 1
CO3 3 1 - 1 1 1 1 - 1
CO4 3 2 - 1 1 1 - - 1
CO5 3 1 - 1 - - 1 - 1
CO6 1 1 3 1 - - - - 1
SEMESTER - I
20MBT107 L T P C
ENTREPRENEURSHIP DEVELOPMENT
SDG NO. 4 3 0 0 3
OBJECTIVES:
l To understand the concepts and techniques from functional areas of
management in the context of entrepreneurial ventures.
l Identify many contexts in which entrepreneurship manifests, including
start-up, corporate, social, and public sector.
l To impart the fundamentals of launching and growing aventure.
UNIT I DYNAMICS OF ENTREPRENEURIAL DEVELOPMENT 6

Fundamentals of entrepreneurship, Entrepreneurial mindset, Facets of
Entrepreneurship, Myths and Challenges. Economic wealth creation &
Entrepreneurship development – the role of the government schemes &
clusters- Global/Indian Entrepreneurs- Case Study
UNIT II CREATIVITY AND BUSINESS IDEAS 9
Generation of a New Entry Opportunity - Creativity and entrepreneurship-
Idea generation and evaluation- Opportunity recognition and steps in tapping
the opportunity- Launching a venture – steps involved in launching a business,
types of business models - Understanding the market and the team, managing
cash, Implementation plan - Case Study.
UNIT III BUSINESS PLAN & FINANCING VENTURES 9

Business Plan – Purpose, content; Marketing plan, Operations and production
plan- Venture team and organizational plan, financial statements, Risk
evaluation; Financing ventures – sources of raising capital, seed funding,
venture capital funding, angel investors ; Start-ups -eligibility, policies and
procedure, funding opportunities for start-ups in India - Case Study.
UNIT IV DIMENSIONS OF ENTREPRENEURSHIP 9

Women Entrepreneurship -Concept, Growth, Problems; Rural
Entrepreneurship – Need, Problems, Developing Rural Entrepreneurship;
Technopreneurship- Meaning & importance; Agri-preneurship- Need ,
Opportunities and Challenges ; Social Entrepreneurship – Meaning,
Perspective - Case Study.
UNIT V ENTREPRENEURSHIP DEVELOPMENT 12

MSME – Categories , Registration procedure, Ancillary units; Supporting
agencies for Entrepreneurship guidance, Training and Registration, Technical
consultation, Technology transfer and quality control, Domestic and export
marketing assistance and support ; Growth strategies in Small scale
Industries-Objectives, Stages and types; E-Commerce suitability for small
enterprises-Prospective areas, Registration procedure, Challenges; Sickness
in Small scale Industries , Government Polices on Industrial sickness - Case
study.
TOTAL : 45 PERIODS
TEXT BOOKS:
1. Entrepreneurship 11th Edition by Robert D. Hisrich, Michael P. Peters,
Dean A. Shepherd McGraw Hill Education,2020.
2. The Dynamics of Entrepreneurial Development & Management by
Desai, Vasant , Himalaya Publishing House,Delhi
3. Justin G.Longenecker, J.WilliamPetty , Leslie E.Palich , Frank Hoy 17th
Edition, Small Business Management, Cengage Learning, India
Edition,2014.
4. Donald F Kuratko, Entreprenuership – Theory, Process and Practice,
9th Edition, Cengage Learning, 2014.
5. Khanka. S.S., Entrepreneurial Development S.Chand and Co. Ltd., Ram
Nagar, New Delhi,2013.
REFERENCE BOOKS:
1. Rajshankar, Entrepreneurship Theory and practice, Vijay Nicole Imprints
Private limited, 2015.
2. Rajeev Roy, Entrepreneurship, Oxford University Press,2011
3. Jayshree Suresh, Entrepreneurial Development, Margam Publications,
2015
4. Poornima M Charantimath, Entrepreneurship Development Small
Business Enterprises, Pearson Education,2006.
MOOC RESOURCES:
1. https://www.coursera.org/learn/entrepreneurship-development?
2. https://www.coursera.org/specializations/wharton-entrepreneurship
3. https://www.coursera.org/learn/wharton-entrepreneurship-
opportunity
4. https://www.coursera.org/learn/entrepreneurship-strategy
5. https://www.edx.org/course/entrepreneurship-in-emerging-
economies6.https://nptel.ac.in/courses/110/106/110106141/
7. https://nptel.ac.in/courses/110/107/110107094/#
WEB REFERENCES:
1. https://www.startupindia.gov.in/content/sih/en/government-
schemes.html
2. https://inc42.com/buzz/startup-scheme-indian-government-startups/
OUTCOMES:
1 Defining and recalling the basic concepts and fundamentals of
entrepreneurship
2 Ability to interpret on the ideas and provide appropriate suggestions on
business decisions
3 Capability to construct new paradigms by applying the acquired
knowledge
4 Proficiency in interpreting information and reasoning out evidence to
support efficiency
5 Appraising judgements and opinions for assigned task based on the
information
6 Proposing a model or new pattern of solution for the future and present
pressing issues.
CO-PO, PSO MAPPING:
CO1 2 2 2 3 3 3 3 - 3
CO2 2 2 2 3 3 2 2 - 3
CO3 2 2 - 3 3 3 2 3 2
CO4 3 2 - 2 3 - 2 2 2
CO5 1 3 2 2 3 3 3 2 3
CO6 3 2 2 2 3 2 1 1 2
SEMESTER - I
20MBP108 L T P C
CASE LAB - I
SDG NO. 4 0 0 2 2
OBJECTIVES:
l To thoroughly understand the case and the implications of the decision
they make
l To allow students with real expertise and understanding, as well as
judgment to excel.
l To analyze what course of action the organization should pursue.
l To propose and select from multiple possible options, none of which may
be right or wrong.
AN ILLUSTRATIVE LIST OF AREAS (SUBJECT-WISE):

l Introduction to case method of teaching (What and Why)
l Types of Cases ; How to read, analyze and write a Case report
l Identification of case problem/Situation
l Analyzing the case - Approaches
l Participating in classroom case discussion
l Model Case presentation (In team)
Minimum of 5 cases from all 1st Semester subjects expect Business Statistics &
Analytics for Decision Making
Total Cases: 30
TOTAL SESSIONS: 28
EVALUATION PARAMETER:
1. Sequence, Clarity, Team Participation, Smooth change over from one
speaker to another
2. Content and Time Management.
3. Communication Skills, Confidence Level, Quality of visuals.
4. Special Features (Creativity) in presentation.
5. Coordinating & Organizing skills.
OUTCOMES:
1. Ability to ask the right questions, in a given problem situation
2. Grasping of management theory, by providing real-life examples of the
underlying theoretical concepts.
3. Understand the exposure to the actual working of business and other
organizations in the real world.
4. Reflect the reality of managerial decision-making in the real world
5. Understand the ambiguity and complexity that accompany most
management issues
6. Exhibit the concepts gained to solve the real time issues
SEMESTER - I
20MBP109 L T P C
LIFE AND MANAGERIAL SKILLS
SDG NO. 4 0 0 2 2
OBJECTIVES:
l Identify self and introspect for holistic development.
l Imbibe individual and group attitude behaviour
l Develop a positive attitude for effective outcome.
l Inculcating the managerial skills from the real leaders
AN ILLUSTRATIVE LIST OF AREAS :

LIFE
l Understanding self-concept and personal values
l Understanding others and interpersonal relationships
l Attitude and its assessment process
l Analyze the individual and group behaviour
MANAGERIAL SKILLS
l Planning and Goal Setting
l Decision making in uncertain situations
l Effective Problem solving skills
l Communication, Presentation and Body Language
l Current Affairs in Business environment
TOTAL SESSIONS: 28
1. Presentation Skills
2. Communication Skills
3. Business and Current Affairs
4. Quizzes
5. Journal Keeping
6. Coordinating & Organizing skills
OUTCOMES:
1 Demonstrate individual behavioral and interpersonal skills.
2 Establish the life & managerial skills learning into practical applications
3. Improve personal skills (attitudinal and behavioural)
4. Create a better personal and professional environment by applications of
these skills.
5. Demonstrate out-of-box problem solving skills
6. Application of the skills for professional and personal advancement.
SEMESTER - I
20MBP110 L T P C
IMMERSION PROJECT
SDG NO. 4 0 0 2 2
OBJECTIVES:
l Provide an extensive exposure to the student and hands-on experience of
the functional areas of management in a corporate environment.
l Undertake simple assignments in the area of specialization so that there is
a mutual benefit for the corporate and the intern.
l Provide a platform for the corporate to test the reliability, quality and
performance of the student and make a match for major project later, if
they so deem fit.
IMMERSION PROJECT ASSESSMENT OUTLINE

The project will be carried out during the 1st semester in association with
Startups / SME / NGOs for a period of I week (40 hours) on Individual basis.
1. Significance and impact of the project
2. Sensitization of key issues
3. Exhibiting Managerial skills
4. Sustainability of the project & the plans for sustainability
5. Report presentation
6. Oral Presentation or Viva - Voce
OUTCOMES:
1. Develop the civic responsibility in improving the society.
2. Better team work and learning to understand the organizations.
3. Understanding the functions of the departments of an organization
4. Identify the entrepreneurial traits and challenges
5. Describe the business model of an entrepreneurial venture
6. Implementation of the overall internship exposure for the practical
professional life
SEMESTER - II
20MBT201 FINANCIAL MANAGEMENT DECISION L T P C
SDG NO. 4 AND APPLICATION 3 0 0 3
OBJECTIVES:
l To understand various financial management concept for making
financial decision.
l To learn and evaluate various project proposals and feasibility.
l To gain knowledge for select and determine the cost of capital of the firm.
l To design and construct the appropriate capital structure for business
viability.
l To gain knowledge about the short term and long term sources of funds.
UNIT I FINANCIAL MANAGEMENT – AN OVERVIEW 9

Finance – Objectives, Goals and Scope of Financial Management; Organization
of Finance Function and Role of Finance Managers in Emerging Business
Scenario. Time Value of Money. Concept of Risk and Return, Option valuation.
UNIT II CAPITAL EXPENDITURE DECISIONS 9

Capital Budgeting: Principles and Techniques, Nature of Capital Budgeting,
Evaluation Techniques – Traditional and Modern Techniques - DCF
techniques, Cost of Capital -Measurement of cost of capital – Importance and
Classification, Specific costs and overall cost of capital - Case Study.
UNIT III FINANCIAL PLANNING & DECISIONS 9

Capital Structure – Meaning, Pattern of Capital Structure, Optimum Capital
Structure, Factors of Capital Structure – Financial Decision, Capital Structure
Theories. Leverages-Financial and Operating Leverage, Dividend Policy,
Forms of Dividends, Theories of Dividend Policy, Dividend Policy Practices in
Indian and MNC's, Bonus Issue, Right Issue, Share splits. Case Study.
UNIT IV SOURCES AND APPLICATIONS OF LIQUIDITY FINANCE 9

Principles of Working Capital - Concepts, Types, Need, Factors and Estimation
of Working Capital. Accounts Receivables Management – Factoring - Inventory
management - Cash Management. Management of Working Capital Finance:
Trade credit, Bank finance and Commercial paper, T-Bills, Certificate of
Deposits etc., - Case Study.
UNIT V SOURCES OF LONG-TERM FINANCE 9

Indian Capital and Stock Market, New Issues Market. Long term finance:
Shares, debentures and Term Loans, Lease, Hire Purchase, Project
Financing, Venture Capital Financing, International Sources – EURO
Equity, Bond - ADR– GDR - Case Study
TOTAL : 45 PERIODS
TEXT BOOKS
1. Vanhorne, James C: Financial Management and Policy; Prentice Hall of
India, New Delhi, 2008.
2. Pandey, I. M.: Financial Management; Vikas Publishing House, New Delhi,
2015.
3. Khan, M.Y & Jain, P.K.: Financial Management; Tata McGraw Hill, New
Delhi, 2017.
4. Chandra, Prasanna: Financial Management; Tata McGraw Hill, New Delhi,
2017.
5. Vyuptakesh Sharan: International Financial Management, PHI Learning,
6th Edition, 2012
6. K. Maran: Financial Management, Sahara Publications, 1st Edition, 2017.
REFERENCE BOOKS
1. Maheshwari.S.N: Financial Management – Princples and practice, Sultan
Chand & sons, New Delhi, 2019.
2. Kishore Ravi, M: Financial Management; Taxman, 2019.
ONLINE RESOURCES:
1. http://vcmdrp.tums.ac.ir/files/financial/istgahe_mali/moton_english/
financial_management_%5Bwww.accfile.com%5D.pdf
2. https://www.researchgate.net/publication/252931751_Financial_
Management_Practices_Theory_and_Application
WEB REFERENCES:
1. https://www.managementstudyguide.com/financial-management.htm
2. https://icmai.in/upload/Students/Syllabus-2008/Study Material Final/
P-12.pdf
3. https://www.oreilly.com/library/view/fundamentals-of-financial/
9789332508170/
MOOC:
3. https://www.coursera.org/specializations/financial-management
4. https://www.coursera.org/learn/finance-for-non-finance
5. https://www.udemy.com/course/financial-management-a-complete-
study/
6. https://www.udemy.com/course/acca-financial-management-fm-
business-valuations/
COURSE OUTCOME(s):
1. Enable to learn and gain basic concepts of financial management,
2. Understand the role of financial management for performing business
3. Gain knowledge for financial oriented problem solving in an organization
4. Enable to identify causes and make inferences for financial feasibility
5. Able to enhancing, evaluating and making judgment skills based on
financial information.
6. Students to gain comparative analysis skills and able to predict the future
financial results of the organization.
CO-PO, PSO MAPPING:
CO1 3 2 1 1 3 2 1 2 2
CO2 3 3 - 2 2 2 1 1 1
CO3 3 2 - - 2 3 1 2 2
CO4 2 3 1 1 3 2 1 2 2
CO5 3 2 1 3 2 1 1 2 2
CO6 3 2 2 - 2 2 1 3 2
SEMESTER - II
20MBT202 L T P C
HUMAN RESOURCE MANAGEMENT
SDG NO. 4 3 0 0 3
OBJECTIVES:
l To understand the basic concepts, functions and processes of human
resource management
l To enable students to learn the skills of talent acquisition practices
l To describe corporate training & development methods
l To develop conceptual understanding of compensation management
system and career concepts
l To develop practical insights and problem solving capabilities for
effectively managing the organisational appraisal and control practices
l To integrate the knowledge of HR concepts to take correct business
decisions
UNIT I INTRODUCTION TO HRM 8

HRM –Definition - Objectives - Evolution of HRM – Functions –Roles – Human
Capital –HR Policy - Meaning –Nature of HR policies – Types of HR policies –
Process - Challenges to HR – HR Audit – HR Accounting – Overview of SHRM –
Case Studies
UNIT II TALENT ACQUISITION 8

Human Resource Planning – Significance – Factors Affecting HRP – Measures
for Effective Planning – Recruitment – Selection – Psychological Tests –
Interviews – Types – Induction - Types and Socialization Process – Benefits -
Case Studies
UNIT III TRAINING AND DEVELOPMENT OF EMPLOYEES 9

Training – Need – Benefits –Methods - Process – Training Effectiveness – Cost
Benefit Analysis for Training and Development - Executive Development
Programme – Need – Methods of EDP – Knowledge Management – Self
Development – Employee Empowerment – Employee Engagement – HR Skills
-Case Studies
UNIT IV MANAGING COMPENSATION AND CAREERS 10

Compensation Management – Objectives – Compensation Types – Factors
Affecting Wage and Salary Administration- Concept of Wages – Executive
Compensation – Incentives – Fringe Benefits – Career – Career Planning –
Stages – Process - Succession Planning – Career Development - Employee
Morale – Mentoring - Case Studies
UNIT V EMPLOYEE APPRAISAL & CONTROL 10

Performance Appraisal – Objectives – Methods – Limitations – 360 & 720
Degree Performance Appraisal – Performance Management - Job Changes –
Promotion – Demotion – Transfers – Discipline - Grievances – Causes – Model
Grievance Procedure – Separations – Resignation – Layoff – Retrenchment -
Dismissal – Retirement- Case Studies
TOTAL : 45 PERIODS
TEXT BOOKS:
1. Edwin B. Flippo,Principles of Personnel Management (McGraw-Hill
International Editions: Management Series) March, 1984
2. Mamoria CB. Gankar S V, Personnel Management, Himalaya Publishing
House, January, 2011
3. Guptha, CB.Human Resource Management Sultan Chand & Sons
Educational Publications, New Delhi, Reprint, 2019
4. L M Prasad Human Resource Management, Sultan Chand & Sons
Educational Publications, New Delhi,2018
REFERENCE BOOKS:
1) Pravin Durai, Human Resource Management, Pearson India Education
Services, 2016
2) Nipun Sharma, Human Resource Management Theory and Practice, R.C.
Sharma, Sage Publications India PVT., Ltd., 2018
ONLINE RESOURCES:
1. https://recruiterbox.com/blog/11-must-have-recruitment-practices-
for-hr-managers-startup-found
2. https://www.vskills.in/certification/blog/training-development-hr-
practices/
3. https://peopletopayroll.com/wage-salary-administration/
4. http://www.ijnrd.org/papers/IJNRD1705028.pdf
MOOCS:
1. https://swayam.gov.in/nd1_noc20_mg15/
2. http://ugcmoocs.inflibnet.ac.in/ugcmoocs/moocs_courses.php
3. https://www.classcentral.com/course/swayam-human-resource-
development - 14113
COURSE OUTCOMES
1. Demonstrate a basic understanding of different tools used in forecasting
and planning human resource needs
2. Design and formulate various HRM processes such as recruitment,
selection, training and development,
3. Analyse the key issues related to administering the human elements such
as motivation, appraisal and career planning
4. Apply rational design of compensation and salary administration
5. Demonstrate the knowledge of HR concepts to take appropriate business
decisions
6. Ability to handle employee issues and evaluate the new trends in HRM
CO – PO MAPPING:
CO1 3 3 2 2 3 2 2 2 2
CO2 2 2 - 2 1 2 2 2 2
CO3 2 3 2 3 3 2 2 2 2
CO4 2 2 1 2 2 - 2 1 2
CO5 2 2 2 2 2 1 2 2 2
CO6 2 2 1 3 2 - 2 1 3
SEMESTER - II
20MBT203 L T P C
MARKETING MANAGEMENT
SDG NO. 4 4 0 0 4
OBJECTIVES:
l To familiarize the core marketing concepts, principles and techniques for
analyzing marketing situations.
l To illustrate with various methodologies for marketing mix decisions and
marketing strategies.
l To provide insight on consumer behavior, marketing research and latest
trends in marketing.
UNIT I INTRODUCTION 10
Marketing – Definitions – Evolution and Conceptual Framework of Marketing
- Defining and delivering customer value and satisfaction - Marketing
environment: Internal and External- Marketing interface with other
functional areas – Role and functions of Marketing Manager - Social, ethical
and legal aspects of marketing. Case Study.
UNIT II MARKETING MIX DECISIONS 15

Marketing mix - Marketing of services - Product and its Classification - Product
life cycle – New product development - Pricing – objectives- Pricing Decision
methods- Advertising and Promotions – Channel Management and
Distribution system - Nature, functions, and types of distribution channels
.Case Study.
UNIT III MARKETING STRATEGY 13

Strategies for Consumer and Industrial Marketing - Marketing strategy
formulations – Key Drivers of Marketing Strategies - Market Segmentation –
Targeting and Positioning – Competitor analysis – Competencies –
Differentiation – Strategic Marketing Mix components. Case Study.
UNIT IV CONSUMER BEHAVIOUR 12

Customer Relationship Management – Consumer Acquisition, Retention and
Churn – Industrial and Individual Buyer Behavior, Influencing factors, Process
and Models – Online Buyer Behaviour - Theories of Consumer Decision
Making. Case Study.
UNIT V MARKETING RESEARCH & TRENDS IN MARKETING 10

Marketing Information System – Marketing Research – Process, Types &
Techniques of Marketing Research - Managements use of Marketing Research
– Social Media Marketing – Types – Trends in Social Media Marketing - Digital
Marketing - Cause Related Marketing – Marketing Ethics. Case Study.
TOTAL : 60 PERIODS
TEXT BOOKS:
1. Philip Kotler and Kevin Keller, Marketing Management,15th edition, PHI,
2016.
2. KS Chandrasekar, “Marketing Management Text and Cases”, McGrawHill,
2010.
3. Marketing Management: A South Asian Perspective, Philip Kotler,
Abraham Koshy, MithileswarJha, Kevin Lane Keller, 14th edition Pearson
2008.
4. Ramaswamy and Namakumari, Marketing Management, 6e edition, AGE
Publications India Pvt Ltd, 2018.
REFERENCE BOOKS:
1. S. A. Sherlekar, Marketing Management, Himalaya Publishing House,
2010
2. Micheal R. Czinkota & Masaaki Kotabe, Marketing Management, Vikas
Thomson Learning, 2000
3. Paul Baines, Chriss Fill Kelly Pagb, Marketing, II Edition, Asian Edition
3. Duglas, J. Darymple, Marketing Management, John Wiley & Sons, 7th
edition, 2008.
4. NAG, Marketing successfully- A Professional Perspective, Macmillan
2008.
WEB REFERENCES:
1. h t t p : / / d l . u e b . e d u . v n / b i t s t re a m / 1 2 4 7 / 2 2 5 0 / 1 / M a r ke t i n g _
Management_-_Millenium_Edition.pdf
2. https://open.umn.edu/opentextbooks/textbooks/principles-of-
marketing
3. https://open.umn.edu/opentextbooks/textbooks/introducing-
marketing
MOOC REFERENCES:
2. https://www.coursera.org/learn/marketing-management
3. https://www.coursera.org/learn/marketing-management-two
OUTCOMES:
1. Familiarize with tools essential to creating, rolling out, and evaluating
marketing activities
2. Demonstrating the key techniques used for marketing, including social
media marketing
3. Developing the process of strategic decision-making for effective
marketing research
4. Examine to plan and prepare timely recommendations that support the
alignment of marketing strategies
5. Defending and selecting the right marketing channels in order to meet
strategic objectives
6. Developing a holistic pattern for different marketing landscape
CO-PO, PSO MAPPING:
CO1 3 3 2 - 2 3 - 1 3
CO2 3 2 3 - - 3 1 - -
CO3 2 3 2 3 3 2 2 - 2
CO4 3 2 2 2 2 - - 3 3
CO5 2 3 2 - - 2 3 3 -
CO6 3 - 3 2 2 - 3 3 3
SEMESTER - II
20MBT204 L T P C
MANAGING OPERATIONS
SDG NO. 4 3 0 0 3
OBJECTIVES:
l To provide insights on the concepts, techniques of operations
management
l To gain basic knowledge of problem solving techniques in the field of
operations management.
l To understand the role of Operations management functions and its
interface with other functional areas.
UNIT I INTRODUCTION TO OPERATIONS MANAGEMENT 9

Operations Management – Nature, Importance, Historical Development,
Transformation Processes, Difference between Services and Goods, A System
Perspective, Functions, Challenges, Current Priorities, Recent Trends;
Operations Strategy – Strategic Fit , Framework; Supply Chain Management.
UNIT II FORECASTING, CAPACITY AND SCHEDULING 9

Purpose and Application of Forecasts, Types of Forecasts, Delphi and Market
Surveys, Moving Average and Exponential Smoothing Methods, Linear
Regression, Monitoring of Forecasts. Facility Location – Theories, Steps in
Selection, Location Models. Facility Layout – Principles, Types, Planning Tools
and Techniques. Aggregate Planning, Capacity Requirement Planning,
Capacity Planning and Control, MRPI, MRPII, ERP , JIT. Case Study.
UNIT III DESIGN OF PRODUCT, PROCESS AND WORK SYSTEMS 9
Product Design – Influencing Factors, Approaches, Legal, Ethical and
Environmental Issues. Process – Planning, Selection, Strategy, Major
Decisions. Work Study – Objectives, Procedure. Method Study and Motion
Study. Work Measurement and Productivity – Measuring Productivity and
Methods to Improve Productivity – Case Study
UNIT IV MATERIALS MANAGEMENT 9

Materials Management-Objectives,-Planning, Budgeting and Control.
Purchasing – Objectives, Functions, Policies, Vendor Rating and Value Analysis.
Stores Management –Nature, Layout, Classification and Coding. Inventory
Classification and Analysis, Basic Inventory Systems, Deterministic and
Probability Models – Case Study
UNIT V PROJECT MANAGEMENT & FACILITY DESIGN 9

Project Management – Scheduling Techniques - PERT, CPM, Crashing Network
- Flow Shop and Job Shop Scheduling Basic Models; Johnson's Algorithm –
Problems, Project Management Software - Case Study
TOTAL : 45 PERIODS
TEXT BOOKS:
1. R.Paneerselvam, Production and Operations Management, 3rd Edition,
PHI, 2012.
2. Mahadevan B, “Operations Management -Theory and Practice”,3rd
Edition, Pearson Education, 2018.
REFERENCE BOOKS:
1. Richard B. Chase, Ravi Shankar, F. Robert Jacobs, Nicholas J. Aquilano,
Operations and Supply Management, McGraw hill (Special Indian), 15th
Edition, 2018.
2. Norman Gaither and Gregory Frazier, Operations Management, South
Western Cengage Learning, 2002
3. Martand T Telsang, Production Management, 1/e, s.chand Publishing
2005, ISBN:9788121924627
4. Dr. K. Aswathappa, Production and Operations Management, Himalaya
Publishing House, 2009
5. E.S.Buffa Modern Production Operations ∗management 6th edition,
Wiley series , 2007
WEB REFERENCES:
1. https://nptel.ac.in/courses/112/107/112107238/#
MOOC REFERENCES:
1. https://www.udemy.com/course/the-operations-management-
training-program/
2. https://www.udemy.com/course/operations-and-supply-chain-
management/
3. https://www.coursera.org/learn/wharton-operations
4. https://alison.com/course/diploma-in-operations-management-ops
OUTCOMES :
1. Recalling the core concepts of operations management and productivity
2. Interpreting the key concepts in manufacturing and service organizations
3. Applying the learned concepts to resolve the operational issues in order
to enhance the productivity
4. Inferring the causes or motives of operational issues
5. Justifying the rank capacity locations, plan and schedule production by
solving the problems.
6. Compiling the insights on projects management techniques for effective
resource allocations
CO-PO, PSO MAPPING:

CO1 3 2 - - - - - 3 3
CO2 2 3 2 - 2 2 - 2 3
CO3 2 3 - 2 2 3 2 2 2
CO4 2 3 3 2 3 - - - -
CO5 3 2 - 2 2 3 3 2 1
CO6 3 3 2 3 2 - 3 2 2
SEMESTER - II
20MBT205 L T P C
BUSINESS OPTIMIZATION TECHNIQUES
SDG NO. 4 3 0 0 3
OBJECTIVES:
l Identify and apply important quantitative methods developed in the field
of optimization that are commonly used to solve business problems.
l Utilize appropriate methods of optimization on data for the analysis of
decision outcomes in business environments.
UNIT I INTRODUCTION TO LINEAR PROGRAMMING 9

Introduction to applications of Optimization techniques in functional areas of
management and business. Linear Programming and formulation - Simplex
method, Graphical solution, Big-M method, Two phase method, Duality, Dual
simplex method. Sensitivity analysis. Applications of LP.
UNIT II LINEAR PROGRAMMING EXTENSIONS 9

Transportation Model – Balanced and unbalanced problems – Initial Basic
feasible solution by N-W Corner Rule, Least cost and Vogel's approximation
methods. Check for optimality. Solution by MODI / Stepping Stone method.
Case of Degeneracy.
Transhipment Models. Assignment Models – Balanced and Unbalanced
Problems. Solution by Hungarian and Branch and Bound Algorithms.
Travelling Salesman problem. Crew Assignment Models.
UNIT III GAME THEORY AND SEQUENCING PROBLEM 9

Game Theory-Two person Zero sum games-Saddle point, Dominance Rule,
Convex Linear Combination (Averages), methods of matrices, graphical and LP
solutions. Sequencing Problem: Johnsons Algorithm for n Jobs and Two
machines, n Jobs and Three Machines, Two jobs and m Machines Problems.
UNIT IV INVENTORY MODELS, SIMULATION AND DECISION THEORY 9

Inventory Models – EOQ and EBQ Models (With and without shortages),
Quantity Discount Models. Decision making under risk – Decision trees –
Decision making under uncertainty. Monte-carlo simulation.
UNIT V QUEUING THEORY AND REPLACEMENT MODELS 9

Queuing Theory - single and Multi-channel models – infinite number of
customers and infinite calling source. Replacement Models-Individuals
replacement Models (With and without time value of money) – Group
Replacement Models.
TOTAL : 45 PERIODS
TEXT BOOKS:
1. Hamdy A Taha, “Operations Research –An Introduction”, Prentice Hall
India, 2003.
2. Wagner, H. M., “Principles of Operations Research with Applications to
Managerial Decisions”, 2nd Edition, Prentice Hall, New Delhi, 1998.
REFERENCE BOOKS
1. N D Vohra, 'Quantitative Techniques in management', Tata McGraw
Hill,2002
2. J K Sharma, 'Operations Research Theory and Applications', MacMillan
India Ltd.
3. Frederick S. Hillier and Gerald J. Lieberman, “Introduction to Operation
Research”, Tata McGraw-Hill, 2nd Edition, 2000.
4. Gupta P.K, Hira D.S, Problem in Operations Research, S.Chand and Co, 2010.
5. Natarajan AM, Balasubramani P and Tamilarasi A, Operations Research,
Pearson Education, First Indian Reprint, 2012.
6. Paneerselvam R, Operations Research, Prentice Hall of India, Fourth Print,
2008.
7. Swarup K, Gupta P K and Manmohan, “Operations Research”, Sultan Chand
& Sons, 2010.
WEB REFERENCES:
2. h t t p : / / w w w. n p te lv i d e o s . i n / 2 0 1 2 / 1 2 / a dva n c e d - o p e ra t i o n s -
research.html
MOOC REFERENCES:
1. https://www.udemy.com/course/operations-research-intro/
2. https://swayam.gov.in/nd1_noc20_ma23/preview
3. https://freevideolectures.com/course/2365/fundamentals-of-
operations-research
4. https://freevideolectures.com/course/2678/advanced-operations-
research.
OUTCOMES
1. Formulate business problems as a linear programming model and solve
using graphical or simplex method, explain the relationship between a
linear program and its dual and perform sensitivity analysis.
2. Find the optimal solution to the transportation and assignment problems
3. To solve two-person zero-sum games using graphical and LP methods and
to determine the optimal allocation of jobs to machines by minimizing total
elapsed time for the problems of multiple jobs and machines
4. Understand the various selective inventory control techniques and its
applications.
5. Understand and compute quantitative metrics of performance for queuing
systems and use Monte-Carlo simulation techniques.
6. Apply resource management and optimization techniques in business
CO-PO, PSO MAPPING:

CO1 3 2 - - 1 - 1 2 2
CO2 3 2 1 - 2 - 1 - 1
CO3 3 2 - 1 1 - - - 1
CO4 3 1 1 - - - - 1 1
CO5 3 - 1 1 1 - - - -
CO6 3 2 1 1 - - - - -
SEMESTER - II
20MBT206 L T P C
BUSINESS RESEARCH METHODS
SDG NO. 4 3 0 0 3
OBJECTIVES:
l To understand the complexities of Business ResearchProcess.
l To know the different alternatives of research design and to use the
appropriate research design.
l To understand the measurement scales in researchstudies.
l To learn various data collection and acquire knowledge in applying
appropriate analysis tool.
l To know the content and rules pertaining to report preparation
inresearch.
l To know the content and rules pertaining to report preparation in
research.
UNIT I INTRODUCTION AND ETHICS IN RESEARCH 8

Research – Definition, Need for Research, Research Process, Characteristics of
Good Research, Types of Research. Research Questions, Business Research
Problems – Identification of Problem, Criteria for Selection of Problem, -
Research Objectives formulation. Research Hypothesis – Meaning, Sources,
Steps, Role of Theory in Research, Good Theory Building – Steps. – Case Study.
UNIT II RESEARCH DESIGN AND MEASUREMENT 9

Research Design – Definition, Components, Types – Exploratory, Descriptive,
Causal, Experimental Research Design – Types, Variables – Definition – Types,
Validity – Internal Validity and External Validity – Threats, Measurement –
Meaning and Definition – Test of Sound Measurement, Measurement Errors.
Scaling – Scaling Techniques, Different Scales, Validity and Reliability of an
Instrument – Methods to determine Validity and Reliability. Case Study
UNIT III DATA COLLECTION AND SAMPLING 8

Data – Primary Data, Secondary data – Sources – Pros and Cons, Data collection
Methods – Observations, Survey, Interview and Questionnaire design,
Qualitative Techniques of data collection. Sampling – Definition, Steps in
Sampling process, Types of Sampling - Probability and non probability
Sampling Techniques, Errors in sampling, Case Study.
UNIT IV DATA ANALYSIS 13

Data Preparation – Editing – Objectives – Guidelines – Types – Stages, Coding –
Types, Rules, Coding of Unstructured Questionnaire, Tabulation of Data –
Types. Data Entry – Validity of Data, Data Processing - Problems in Processing,
Data Transformation, Qualitative Data analysis vs Quantitative Data Analysis,
Descriptive vs Inferential Analysis, Selection of Statisticaltest.
Univariate Analysis, Bivariate Analysis – Parametric vs Non-Parametric test,
Multivariate Analysis – Factor Analysis, Discriminant Analysis, Cluster
Analysis, Multiple Regression ,Multi-Dimensional Scaling, Correspondence
Analysis, Canonical Analysis, MANOVA, Application of statistical software for
data analysis.
UNIT V REPORT WRITING AND ETHICS IN RESEARCH 7

Report Writing – Introduction –Precautions and Criteria for Good Research
report – Types of Report, Layout and format of Report, Contents of Report.
Interpretation – Meaning, Techniques, Findings, Suggestions and
Recommendations, Conclusion ––Referencing Format, Index, Footnote,
Appendices– Layout of a Research Paper, Journals in Business & Management,
Impact factor of Journals. Ethics in research – ethical behaviour of research –
subjectivity and objectivity in research, Ethical issues related to publishing,
Plagiarism.
TOTAL : 45 PERIODS
TEXT BOOKS:
1. Deepak Chawla, NeenaSondhi, Research Methodology: Concepts & Cases,
Vikas Publication, 2nd Edition,2016
2. Donald R Cooper and Pamela S Schindler, Business Research Methods,
Tata McGraw Hill, 11th Edition, 2012
3. Naval Bajpai, Business Research Methods, Pearson Education, 2011
REFERENCE BOOKS:
1. Kothari C R, Research Methodology Methods and Techniques, New Age
International Publishers, 2nd Revised Edition, 2004
2. William G Zikmund, Barry J Babin, Jon C Carr, Mitch Griffin, Business
Research Methods, Cengage Learning, 8th Edition,2010
3. Anil Kumar Mishra, A Handbook on SPSS for Research Work, 2nd Revised
Edition, Himalaya Publishing House,2016.
WEB REFERENCES:
1. www.socialresearchmethods.net
MOOC REFERENCES:
1. https://www.edx.org/course/scientific-methods-and-research
2. https://www.edx.org/course/social-work-research
3. https://www.udemy.com/course/research-methods/
4. https://www.udemy.com/course/research-methods-for-business-
students/
5. https://www.coursera.org/learn/research-methods
6. https://swayam.gov.in/nd2_ntr20_ed30/preview
OUTCOMES:
1. Able to understand the complexities of business problem and convert it
into research problem.
2. Recognize the importance of ethical conduct in undertaking research
3. Identify and apply the appropriate research approaches and techniques
for a research problem.
4. Demonstrate the ability to construct the instrument and carry out
qualitative as well as quantitative data collection.
5. Demonstrate the ability to analyze quantitative data.
6. Develop the ability to present research findings.
CO-PO, PSO MAPPING:

CO1 3 3 - 2 2 3 - - 2
CO2 3 3 - - 2 - 3 - 2
CO3 3 2 - 2 2 - - - 3
CO4 3 2 - 2 2 - - - 3
CO5 3 2 - 2 2 - - 2 3
CO6 3 2 3 2 2 - - - 3
SEMESTER - II
20MBT207 INFORMATION SYSTEMS & L T P C
SDG NO. 4 BUSINESS ANALYTICS 3 0 0 3
OBJECTIVES:
l To understand the concepts and applications of Information system in
business world
l To Study basic techniques on data retrieval, analysis and mining
l To understand the purpose of using business analysis tools within an
organization
UNIT I INFORMATION SYSTEMS : AN OVERVIEW 9

Data, Information, Intelligence, Knowledge - Systems: Meaning, Elements,
Types - System Stakeholders - System Development Methodologies - IS:
Nature and Characteristics, Framework, IS Pyramid and Types.
UNIT II DATABASE MANAGEMENT, DATA SECURITY AND CONTROL 9

Database Management - Challenges, Data Independence - Data Redundancy-
Data Consistency- Data Access - Data Administration - Managing Concurrency
- Managing Security. Database - Principles and Types, Data Models - Types,
DBMS and Types - Data Warehouses and Data Mart. Data Security – Firewalls,
Network Security. Cloud computing - Case study
UNIT III INTRODUCTION TO BUSINESS ANALYTICS AND BIGDATA 9
Business Analytics – Definition - Need – Scope - Analytics in action – Big data –
Business analytics in practice – Types of data – Data mining – market basket –
Creating Distributions from data– measures of location - case study.
UNIT IV APPLICATION OF BUSINESS ANALYTICS 9

Machine Learning - Introduction and Concepts - Differentiating algorithmic
and model based frameworks, Decision analytics. Descriptive analytics -
Predictive analytics - Prescriptive analytics. Optimization – methods, Web
analytics - Case study.
UNIT V DATA VISUALIZATION 9

Visual analysis: Data concepts – Data Dashboards - Data exploration &
visualization – Scorecard. Role of business analytics in decision making and
business development. Case studies in Insurance, health care, operations and
banking
TOTAL : 45 PERIODS
TEXT BOOKS:
1. Ramesh Behl, James A. O'Brien, George Marakas, Management
Information Systems, 11th edition, Tata McGraw Hill, January 10, 2019
2. Majid Nabavi, David L.Olson, Introduction to Business Analytics, Business
Expert Press, 2018.
REFERENCE BOOKS:
1. Kenneth C. Laudon and Jane Price Laudon, Management Information
Systems – Managing the digital firm, PHI Learning / Pearson Education,
PHI, , Asia, 2014.
2. Rahul de, MIS in Business, Government and Society, Wiley India Pvt Ltd,
2ed, 2018
3. Jeffery D.Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann,
David R. Anderson, Essentials of Business Analytics, Cengage Learning,
2015
4. Sandhya Kuruganti, Business Analytics: Applications To Consumer
Marketing, McGraw Hill, 2015
WEB REFERENCES:
1. https://study.com/academy/lesson/what-are-information-systems-
definition-types-quiz.html
2. https://www.sciencedirect.com/topics/economics-econometrics-and-
finance/information-system
3. https://www.xplenty.com/blog/data-warehouse-vs-database
4. https://futureoflife.org/background/benefits-risks-of-artificial-
intelligence/?cn-reloaded=1
5. https://emerj.com/ai-sector-overviews/artificial-intelligence-the-
internet-of-things-iot-3-examples-worth-learning-from/
6. https://data-flair.training/blogs/data-analytics-tutorial/
7. http://people.stern.nyu.edu/padamopo/blog/DataScienceTeaching/
MOOC REFERENCES:
1. https://www.coursera.org/courses?query=information%20systems
2. https://www.edx.org/course/introduction-to-management-
information-systems-mis
3. https://www.classcentral.com/course/independent-information-
systems-11923
4. https://www.coursera.org/learn/business-analytics-r
5. https://www.udemy.com/course/business-analytics/
OUTCOMES:
1. Understand the role and importance of information in business
2. Understand the significance of database management system
3. Critically analyze the business problems and apply basic analytical
knowledge in big data
4. Recognize and understand the theory and models in the field of business
analytics
5. Ability to explore and visualise data for meaningful insights
6. Able to comprehend the applications of business analytics
CO-PO, PSO MAPPING:
CO1 3 3 1 2 2 1 1 1 1
CO2 1 2 1 1 1 - 1 1 1
CO3 1 1 2 2 1 - 1 - -
CO4 1 1 1 1 1 - - 1 -
CO5 1 1 1 1 1 - - 1 -
CO6 - 1 1 1 - + - 1 1
SEMESTER - II
20MBP208 L T P C
DATA ANALYSIS LAB
SDG NO. 4 0 0 4 3
OBJECTIVES:
l To have hands on experience on data analysis and decision modeling
LAB EXERCISES :
Sl.No. Name of the Experiment Duration
1 Introduction to MS Excel, SPSS and R. 9

Preparing the data files –uploading, imputation of missing data
and transforming using MS Excel, SPSS and R
2 Descriptive Analysis 8
• Central tendency measures
• Creating Frequency table
• Data Visualization
3 Parametric Statistics 8
• t-test (1-sample, k-sample and paired)
• ANOVA- One-way & Two way
• Pearson rank correlation
4 Non Parametric Statistics 8

• Chi-squaretest
• Wilcoxon's matched pair
• Mann–Whitney tests
• Kruskal–Wallis tests
5 Forecasting 6
• Regression
• Simple Moving average
• Smoothing Moving average
6 Multivariate 11
• Factor Analysis
• Discriminant Analysis
• Multi-DimensionalScaling
7 Transportation 2
8 Assignment Problem 2
9 Linear Programming 2
10 Risk and Sensitivity Analysis 2
11 Revenue Management 2
TOTAL : 60 PERIODS
Requirements for a batch of 30 students
1. Personal Computers – 30Nos.
2. Any Spreadsheet, analysis software like Microsoft Excel, SPSS and
R-Software (freeware) with R-Studio.
TEXT BOOKS:
1. William J. Stevenson, Ceyhun Ozgur, “Introduction to Management
Science with Spreadsheet”, Tata McGraw Hill, 2009
2. Kiran Pandya and Smriti Bulsari, “SPSS in simple steps”, Dreamtech,
2011.
3. Eric Pimpler, “Introduction to Data Visualization and Exploration with
R”, Geo Spatial Training Services, 2017Edition.
REFERENCE BOOKS:
1. Winston, Wayne L , “Microsoft Excel 2019 Data Analysis and Business
Modeling” , PHI learning Pvt. Ltd.
2. Douglas A. Lind, William G. Marchal, Samuel A. Wathen, “ Basic Statistics
Using Excel 2010 for: Statistical Techniques in Business & Economics”,
McGraw-Hill/Irwin 15th edition.
3. Keith McCormick, Jesus Salcedo , “SPSS Statistics for Data Analysis and
Visualization”, Wiley , 2017 Edition.
4. Bishnu, Partha Sarathi Bishnu & Vandana Bhattacherjee , Bhattache , “Data
Analysis : Using Statistics and Probability With R Language” , PHI learning
Pvt. Ltd, 2018 Edition.
5. Nicholas J. Horton, Ken Kleinman Using R and RStudio for Data
Management, Statistical Analysis, and Graphics , CRC Press , 2nd Edition.
WEB REFERENCES:
1. https://spreadsheeto.com/how-to-use-excel/
2. https://stats.idre.ucla.edu/spss/modules/an-overview-of-statistical-
tests-in-spss/
3. https://cran.r-project.org/doc/manuals/r-release/R-intro.pdf
4. https://www.udemy.com/course/research-methods-for-business-
students/
5. https://www.coursera.org/learn/excel-essentials
6. https://www.coursera.org/specializations/data-collection
7. https://www.coursera.org/learn/r-programming
MOOC REFERENCES:
1. https://www.edx.org/course/scientific-methods-and-research
2. https://www.edx.org/course/introduction-to-r-for-data-science-2
OUTCOMES :
1. Understand the basic features of spreadsheet functions
2. Analyse and provide optimal solutions for management problems
3. Understand the basics on preparing data files
4. Analyse and interpret bivariate and multivariate statistics
5. Understand data exploration and visualization using r-programming
language
6. Application of the concepts for the live projects.
CO-PO, PSO MAPPING:

CO1 3 2 - 3 2 - 2 3 3
CO2 3 3 - 3 3 2 - 2 3
CO3 3 2 - 3 2 - 2 2 3
CO4 2 2 - 3 3 2 2 2 2
CO5 2 2 - 3 3 3 - 3 3
CO6 3 3 - 3 3 2 - 2 3
SEMESTER - II
20MBP209 L T P C
SUMMER INTERNSHIP (4 WEEKS)
SDG NO. 4 0 0 2 2
The students shall undertake research projects/internship work which shall
address the problems in a sector/ industry/ company with an aim of
identifying solutions to these problems or implementing the learning. The
project carried out during the second semester shall be considered as a
practical course. Students shall undertake projects as a team of three members
or two members or individually.
The project emphasizes on the identifying the research problem, identifying

the appropriate methodologies to carry-out the research and the precision of
implementable suggestions / recommendations. The Assessment for the
Summer Internship shall be through Project report and a presentation.
OBJECTIVES:
l Approaches available to take up Business Research systematically
l Create awareness on various research approaches
l Apply specific analytical tools using SPSS to draw inferences for decision
making
l Present the results of the research
SUMMER INTERNSHIP ASSESSMENT OUTLINE

S.No Contents
1 Introduction to Research - Identifying of the problem –
Formulating research questions
2 Review of Literature – Significance and Reporting
3 Research Designs – Types – Choosing an appropriate design for
the project – Sampling Design
4 Formulation of a Research Instrument – Role of Validated
Instruments
5 Data Collection Methods
6 Analysis using SPSS
7 Univariate and Bivariate Analysis using SPSS
8 Multivariate Analysis – Multiple Linear Regression, Factor
Analysis, Cluster Analysis , Discriminant Analysis
9 Reporting the Research Results – Format of Project Reports
TEXT BOOKS:
1. Business Research Methods, 11/eDonald R. Cooper and Pamela S.
Schindler, McGrawhill Publications
2. Bishnu, Partha Sarathi Bishnu & Vandana Bhattacherjee , Bhattache ,
“Data Analysis : Using Statistics and Probability With R Language” , PHI
learning Pvt. Ltd, 2018 Edition.
REFERENCE BOOKS:
1. William J. Stevenson, Ceyhun Ozgur, “Introduction to Management
Science with Spreadsheet”, Tata McGraw Hill, 2009
OUTCOMES :
1. Understanding the fundamentals of base and professional subjects.
2. Utilizing the subject knowledge to identify the problems in organizations.
3. Design and Carryout a Business research project.
4. Ability to do Statistical analysis and interpret the findings out of it.
5. Communicating the finding to support decision making.
SUMMER INTERNSHIP PROJECT ASSESSMENT

(Internal – 50 Marks)
S.No Contents Marks

First Gate Review - Problem Identification
1 5
and Review of Literature-Submission
2 Second Gate Review- Instrument Design 5
and Methodology - Submission
3 Third Gate Review – Preparation of Proposal 5
- Submission
4 Project Report 20
Qualifying Viva Voce (Includes Peer Assessment
5 15
of 5% in Case of Team projects)
Total 50

GLOSSES FOR END SEMESTER PRESENTATION
AND VIVA (EXTERNAL – 50 MARKS)
S.No Contents Marks

1 Project background, problem statements 10
-Novelty
2 Methodology Concept and Research 20
Design
3 Analysis and Interpretation 25
4 Suggestions and Recommendations 25

- Implimentability
5 Answers to Questions raised 20
100
Total (to be converted for
50 marks)
OUTCOMES :
1. Understanding the fundaments of organizational functions
2. Utilizing the subject knowledge to identify the problems in organizations
3. Design and Carryout to study and observation of day-to-day organization
functions
4. Ability to enhance knowledge and skills about organizational functions
5. Understanding the hierarchical structure of various functional areas
6. Implementation of the overall internship exposure for the practical
professional life.

CO1 3 2 - 3 2 - 2 3 3
CO2 3 3 1 3 2 2 - 2 2
CO3 3 2 1 3 2 - - - 3
CO4 3 2 - 3 3 2 - 2 -
CO5 3 2 - 3 3 3 - 3 3
CO6 3 2 - 3 2 - 2 3 3
SEMESTER - II
20MBP210 L T P C
PROFESSIONAL SKILL DEVELOPMENT
SDG NO. 4 0 0 2 2
OBJECTIVES:
l Identify own professional skills and potentials for holistic development.
l Imbibe team working skill & Familiarize events in business/Industy/
Current Affairs.
l Recognize Verbal and non-verbal communication and its influence on
interpersonal relationships.
l Practice numerical, logical, verbal and reasoning skills.

l Team Building
l Effective Professional Communication
l Environmental Adoptability
l Updation of Current and Business Affairs
l Negotiation and Conflict Management Skills
l Impression Formation
l Self Branding
l Building Business Model
TOTAL SESSIONS: 28
SUGGESTED REFERENCES:
1. Bovee, Thill&Schatzman, Business Communication Today, 13th edition,
Pearson
2. NageshwarRao and Rajendra Das, Business skills, HPH
3. Lesikar, R.V. &Flatley, M.E. Basic Business Communication – Connecting in
a digital world, 13thEdition, McGraw Hill Publishing Company Ltd.
4. John Seely, Oxford Guide to Effective Writing and Speaking, 3rd edition,
Oxford Publishing.
5. M Ashraf Rizvi, Effective Technical Communication,.2ndEdition, TMH.
6. Meenakshi Raman and Sangeeta Sharma, Technical Communication,
3rdEdition, Oxford Publishing.
7. Reading Business Journals & Business Newspapers
S.NO CONTENTS
1 Presentation Skills
2 Communication Skills
3 Business and Current AffairsQuizzes
4 Journal Keeping
5 Coordinating & Organizing skills
OUTCOMES:
1. Demonstrate Team working skills and recognize team members
strengths and weaknesses
2. Discuss current happenings, practices, and issues in business
environment
3. Improve Professional communication
4. Identify behaviors to enhance relationships.
5. Demonstrate increased proficiency in presentation skills
6. Exhibit the imbibed skills to get employed.
SEMESTER - II
20MBP211 L T P C
CASE LAB – II
SDG NO. 4 0 0 2 2
OBJECTIVES:
l To thoroughly understand the case and the implications of the decision
they make
l To allow students with real expertise and understanding, as well as
judgment to excel.
l To analyze what course of action the organization should pursue.
l To propose and select from multiple possible options, none of which
may be right or wrong.

l Introduction to case method of teaching (What and Why)
l Types of Cases ; How to read, analyze and write a Case report
l Identification of case problem/Situation
l Analyzing the case - Approaches
l Participating in classroom case discussion
l Model Case presentation (In team)
Minimum of 5 cases from all 1st & 2nd Semester subjects expect Business
Statistics and Analytics for Decision Making and Business Optimization
Techniques.
Total Cases: 30
TOTAL : 28 SESSIONS
EVALUATION PARAMETER
S.No Contents
1 Sequence, Clarity, Team Participation, Smooth change over
from one speaker to another
2 Time Management
3 Communication Skills, Confidence Level, Quality of visuals
4 Special Features (Creativity) in presentation
5 Coordinating & Organizing skills
OUTCOMES:
1. Ability to ask the right questions, in a given problem situation
2. Grasping of management theory, by providing real-life examples
of the underlying theoretical concepts.
3. Understand the exposure to the actual working of business and
other organizations in the real world.
4. Reflect the reality of managerial decision-making in the real world
5. Understand the ambiguity and complexity that accompany most
management issues
6. Exhibit the concepts gained to solve the real time issues
Imagine the Future and
Make it happen!
Together let’s build a better world where there is NO POVERTY and ZERO HUNGER.
We have GOOD HEALTH AND WELL BEING QUALITY EDUCATION and full GENDER EQUALITY everywhere.
There is CLEAN WATER AND SANITATION for everyone. AFFORDABLE AND CLEAN ENERGY
which will help to create DECENT WORK AND ECONOMIC GROWTH. Our prosperity shall be fuelled
by investments in INDUSTRY, INNOVATION AND INFRASTRUCTURE that will help us to

REDUCE INEQUALITIES by all means. We will live in SUSTAINABLE CITIES AND COMMUNITIES.
RESPONSIBLE CONSUMPTION AND PRODUCTION will help in healing our planet.
CLIMATE ACTION will reduce global warming and we will have abundant,
flourishing LIFE BELOW WATER , rich and diverse LIFE ON LAND.
We will enjoy PEACE AND JUSTICE through STRONG INSTITUTIONS

and will build long term PARTNERSHIPS FOR THE GOALS.
For the goals to be reached,

everyone needs to do their part:
Together we can...
governments, the private sector,
civil society and People like you.
S CEO - Sairam Institutions
We build a Better nation
through Quality education.
College Campus
Sri Sai Leo Nagar, West Tambaram,
SAI RAM
Chennai - 600 044. Ph : 044-2251 2222
Administrative Office
“Sai Bhavan”, 31B, Madley Road, T.Nagar,
ENGINEERING COLLEGE Chennai - 600 017. Ph : 044-4226 7777
An Autonomous Institution
Affiliated to Anna University & Approved by AICTE, New Delhi e-mail : sairam@sairamgroup.in
Accredited by NBA and NAAC “A+”
ISO 9001:2015 Certified and MHRD NIRF ranked institutions www.sairamgroup.in

Sec Mba Syllabus 2020

Uploaded by

Copyright:

Available Formats

Sec Mba Syllabus 2020

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Sec Mba Syllabus 2020

Uploaded by

Copyright:

Available Formats

Sri

Approved by AICTE, New Delhi NATIONAL ASSESSMENT AND

Affiliated to Anna University

Academic Year 2020-21 onwards

DEPARTMENT OF MANAGEMENT STUDIES

S. COURSE WEEK HOURS

1 20MBF301 Capital Market and Financial Services 3 0 0 3

1 20MBM301 Services Marketing 3 0 0 3

1 20MBHR301 Strategic Human Resource Management 3 0 0 3

4. OPERATIONS, LOGISTICS STREAM

1 20MBO301 Supply Chain and Logistics Management 3 0 0 3

1 20MBS301 Enterprise Resource Planning 3 0 0 3

PEO1 Professional Competency: To attain excellence through the

PO1 Business Knowledge : Learn business knowledge for understanding

UNIT I MECHANICS OF FINANCIAL ACCOUNTING 12

UNIT II CORPORATE ACCOUNTING 12

UNIT III FINANCIAL STATEMENT ANALYSIS 15

UNIT IV PRODUCT COST DECISION 11

UNIT V BUDGETARY AND VARIANCE ANALYSIS 10

CO – PO, PSO MAPPING:

UNIT II MICRO ECONOMICS 13

UNIT III PRODUCT AND FACTOR MARKET 13

UNIT IV PERFORMANCE OF AN ECONOMY –MACROECONOMICS 13

UNIT V AGGREGATE SUPPLY AND THE ROLE OF MONEY 13

UNIT I FRAMEWORK OF ORGANIZATIONAL BEHAVIOUR 5

UNIT II INDIVIDUAL BEHAVIOUR 14

UNIT IV LEADERSHIP & POWER 8

UNIT V ORGANIZATIONAL DYNAMICS 10

CO-PO, PSO MAPPING:

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9

UNIT I INTRODUCTION TO STATISTICS, DATA ANALYSIS &

UNIT II SAMPLING DISTRIBUTION AND ESTIMATION 9

UNIT III TESTING OF HYPOTHESIS 9

UNIT IV NONPARAMETRIC TEST 10

UNIT V TIME SERIES ANALYSIS FOR BUSINESS FORECASTING,

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9

UNIT I COMMERCIAL LAW AND RELEVANT CASES 13

UNIT II – COMPANIES ACT 2013 andRDDBFI,1993 12

UNIT III CONSUMER PROTECTION, ENVIRONMENTAL LAW AND

UNIT IV CORPORATE TAX PLANNING AND GST 5

UNIT V INTELLECTUAL PROPERTY RIGHTS AND CYBER LAW 5

CO – PO, PSO MAPPING:

UNIT I INTRODUCTION TO MANAGEMENT 19

UNIT III ORGANIZING 11

CO-PO, PSO MAPPING:

UNIT I DYNAMICS OF ENTREPRENEURIAL DEVELOPMENT 6

UNIT III BUSINESS PLAN & FINANCING VENTURES 9

UNIT IV DIMENSIONS OF ENTREPRENEURSHIP 9

UNIT V ENTREPRENEURSHIP DEVELOPMENT 12

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9

AN ILLUSTRATIVE LIST OF AREAS (SUBJECT-WISE):

AN ILLUSTRATIVE LIST OF AREAS :

IMMERSION PROJECT ASSESSMENT OUTLINE

UNIT I FINANCIAL MANAGEMENT – AN OVERVIEW 9

UNIT II CAPITAL EXPENDITURE DECISIONS 9

UNIT III FINANCIAL PLANNING & DECISIONS 9

UNIT IV SOURCES AND APPLICATIONS OF LIQUIDITY FINANCE 9

UNIT V SOURCES OF LONG-TERM FINANCE 9

CO-PO, PSO MAPPING: