Long Dash - (Use Alt + - ) : AUGUST 2021
Long Dash - (Use Alt + - ) : AUGUST 2021
Long Dash - (Use Alt + - ) : AUGUST 2021
N E W S L E T T E R
career. I learned along the way that things don't just fall
in your lap; you must reach for them.
THE BUSINESS OF ART
DENISE WILLING-BOOHER Tips!
Ÿ Set up a price sheet determined by painting size
and consider all your expenses – paper, paint,
time, sales tax, framing, commission. The golden
My passion for art blossomed in elementary school. I rule here is don't give it away. You're worth it,
exhibited, sold my paintings during high school and and so is your art.
college, and worked as a graphic designer/illustrator. Ÿ In the beginning, though, don’t price your art too
There were loads of jobs for artists that could design high.
and illustrate. Early in my career, I started my own Ÿ Join local, regional, national, and international art
business doing promotional work for companies. When societies. Learn from your fellow members, get
designing, I created paintings and illustrations to involved, join the board.
incorporate into my designs to promote my customers. Ÿ Exhibit your work through exhibitions and
Surprisingly my customers began to request competitions
commissions and to purchase my fine art. When I Ÿ Create a website and create an inspiring artist
decided to pursue my passion for painting as a career, I social media presence
joined a few local art societies and joined the boards to Ÿ Talk to other artists; they will inspire you.
learn and grow as an artist. I moved on to my state Ÿ Teach painting; it will get you out there in front of
society and finally to the National Watercolor Society. I people painting and demonstrating.
learned a lot about galleries, museums, exhibitions, Ÿ Put your artwork in a local gallery and move to a
promotions, awards, jurors, artists, and teaching in my more prominent gallery
various positions. Joining the board furthered my art Ÿ When you have something good happen, send
an article to the local newspaper with a press the Pike Place Market in Seattle. I've had work in fine
release and photos, you'll be surprised they may galleries. I have rented halls and run my own shows. I
include it. have had private commissions. After all that you would
Ÿ When you have an opening go and talk to think I'd be an expert but I am still figuring it out.
everyone, it sells work and gets you connections. Be consistent...when selling, NOT when creating. The
major paradox of the art business is that to market art
Remember throughout the process to paint for You! well you need to be consistent. Your work all needs to
Show your voice and hand in your artwork, and you will feel ‘of a period’, so the galleries can show your work
touch others with your art. with confidence. The art will sell better at street shows
and your own rented spaces, if the individual pieces are
Thoughts by some of the IOE stunning, not work scattered all over the place.
Exhibitors: However, people also buy art when they see the same
Jean Pederson, NWS spark you saw when creating something.”
“I really don't have any structured
approach, just a lot of hard work Thanks to Jean, Dean and Chris for their insights. There
and a little bit of luck. Having said will be an expanded article on galleries in our next
that, I have recently interviewed, newsletter!
for the purpose of case studies, a
couple of artists whom I believe
have exceptional knowledge with
marketing. A lot of younger artists
study algorithms, know how to use
Instagram, Tik Tok and other platforms for great success.
I have been blessed with many opportunities in the
publishing world and I never once took any of them for
granted. Work hard, be on time, do your best when
opportunities come your way.”
Dean Mitchell, NWS Hats off to our 2021 IOE Jurors and Judge.
“The galleries are under a lot of stress these days.
Unfortunately, a lot of them have closed due to the The Board and I have enjoyed working with our
pandemic. If I were an artist looking for a gallery, I would volunteer 2021 Jurors of Selection, Ken Goldman,
look for one that is in a key destination for travel even Donna Zagotta and Bev Jozwiak. They have been
though traveling is down quite professional, dedicated and delightful this year. Their
a bit. passion for the National Watercolor Society came
1. Check out the galleries through with their earnestness in jurying for entry and
website to see if you recognize signature. My sincere thanks to them for volunteering to
any of the artists they be our Jurors. Also, thank you to the 2021 Alternate
represent before approaching Jurors of Michael Holter, Ruth Armitage and Vera
them with a resume and Dickerson, who waited in the wings if we needed them.
samples of your work.
2. Having a website is The Judge of Awards Ali Cavanaugh (mandated to be a
helpful to direct them to samples of your work. non-NWS member by our By-Laws) had the difficult
3. Galleries are also attracted to artists who are active task of choosing from all the fantastic paintings selected
in shows and producing quality work on a continual basis. by Ken, Donna, and Bev. Choosing from the best of the
4. It’s great to have a gallery but try to find one that has best for awards is not an easy task. The outcome of the
a strong clientele of collectors.” jurying and judging is a stunning, eclectic exhibition.
Mark your calendars for the 2021 NWS IOE Virtual
Chris Cart, NWS Opening on October 16 at 11 am Pacific time. You will
“My career has been full of trial and error, heavy on the hear the fascinating reasons the Jurors chose the
error, but I’ve never been afraid to plunge in to something paintings in the exhibition and hear Ali talk about all the
new. When I have, I’ve always found new successes. The award-winning artwork. We are honored to present the
errors aren't bad, they are accepted artists awarded NWS Signature as master
just part of the process--if artists for 2020 and 2021.
you learn from those errors.
In various phases of my
career I have sold at street
art shows in the west, in
the east and in Mexico. I Denise Willing-Booher
sold paintings at a booth in
President, NWS
Aug 14 - Sep 19 South Bay Watercolor Society 2021 NWS Volunteers Exhibition
Exhibition in the NWS Gallery
At the NWS Gallery - see page 16
September 2 1st Thurs. Gallery Opening - South
6-9pm Bay Watercolor Society
Oct 1 - Jan 3 2021 NWS Volunteer Exhibition in
the Gallery
NWS 2021 101st International Open
Exhibition
Oct 1 - Dec 11 2021 101st International Open
Exhibition (Virtual) at
NWSExhibition.com
October 1, 2021 to December 11, 2022
Oct 6 - 9 Mary Whyte Workshop
Join us for the Virtual Opening - Oct. 16,
October 7 1st Thurs. Gallery Opening - NWS 11am (PDT) on NWSStream. The link will be
Volunteer Exhibition provided in October.
October 15 NWS Annual Business Meeting
October 16 101st International Open Exhibition Watch your NWS email and social media for
11am(PDT) Virtual Opening the upcoming link to the opening reception!
October 25 NWS 2022 Ballots are sent to all
Signature Members We are excited to open our extraordinary 2021
Open Exhibition in October. "The artwork
November 1 NWS Membership Renewal chosen by NWS Jurors Ken Goldman, Donna
Nov 1 - 21 Ali Cavanaugh Painting on Zagotta and Bev Jozwiak is original, masterful,
Aquabord Virtual Workshop and evocative. ” Denise Willing-Booher
November 19 Newsletter Deadline
VOTE!
December 2 1st Thurs. Gallery Open - San
Pedro Arts District
December 11 International Open Exhibition
Closes
NWS members are special! (We all know that, don't we?)
Because NWS members are special, sponsoring companies of our awards program have supplied
us with special offers and opportunities. Visit NWS at www.NationalWatercolorSociety.org
Our “Member's Only Page” on the NWS website has some new offers from:
Ÿ Hahnemühle
Ÿ Creative Catalyst
Ÿ Winsor & Newton with an EXCLUSIVE offer for NWS Members! They are also hosting
a Live Zoom Demo just for our members! Check details on the ‘Member’s Only Page’!
Why not take advantage of 15% off and free shipping by Frame Destination. Hahnemühle has an
offer for their first 400 respondents! So you best hurry. Savoir Faire CEO, Pierre Guidetti entertains us
with his lively videos which are forthcoming and will be posted on the Member's Only Page soon.
So don't overlook what these sponsors are offering to you, our special NWS Members!
This year's 101st International Open Exhibition includes the foremost contemporary artists of our
time. The competition was fierce! If your painting was not included, please know that artists of all
levels were not selected. Our esteemed Jurors, Ken Goldman, Donna Zagotta and Bev Jozwiak
made their selections, and we congratulate the following artists
Geoffrey Allen Kathleen Giles Robbie Laird Mark Mehaffey Doreen Renner
Phil Babb Kim Granhaug Janet Laird-Lagassee Elke Memmler Charles Rouse
Giovanni Balzarani Xi Guo Alexis Lavine Kimberly Meuse Gabriela Salgado-
Janet Belich Glenda Haas Jan Ledbetter Dean Mitchell Dominguez
Cindy Brabec-King Peggi Habets Dongfeng Li Kristie Mooney Karen Schaaf
Didier Brot Cathy Hillegas Shuang Li Pat Moseuk Thomas Schaller
Ken Call Alex Hillkurtz Yan Liang Carol Newsom Alisa Shea
Chris Cart Lana Housewright Marilyn Liedman Karen Norman Jerry Smith
Lana Cease Iretta Hunter Nick Long Judy Nunno Frank Spino
Liang Chaolei Peter Jablokow Nicolas Lopez Robert O’Brien Peggy Stenmark
Radha Chatterjee JJ Jiang Pablo Ruben Lopez Paul Oman Brian Stratton
Marvin Chew Uma Kelkar Sanz Jean Pederson Keiko Tanabe
Joseph Cibere Barbara Kellogg Susan Lynn Carole Pickle Sue Steele Thomas
Elaine Daily-Birnbaum Kathy Kitz Sergiy Lysyy Sue Pink Liz Walker
Ratindra Das Lyna Knight Xuyue Ma David Poxon Frank Webb
Pat Dews Chris Krupinski Karen Mai Gregory Radionov Jian Wu
L. S. Eldridge Stephen Kuhlman Steve Maize Stephen Ravenscraft Beverly Yankwitt
Zheng Feng Stan Kurth Anne McCartney Michael Reardon Keiko Yasuoka
Qian Gao Ze Ze Lai Angus McEwan Thomas Rebek Lin Zhu
Charles McVicker Dongsheng Zhu
Additionally, our Jurors of Selection reviewed the artwork for NWS Signature. We thank them
for their time, talent, and wisdom.
Please applaud and celebrate our newest 2021 NWS Signature Members!
Giovanni Balzarani Kim Granhaug Pablo Ruben Lopez Kristie Mooney Doreen Renner
Didier Brot Alex Hillkurtz Sanz * Pat Moseuk * Karen Schaaf
Christopher Cart Uma Kelkar Susan Lynn Karen Norman Alisa Shea
Lana Cease * Kathy Kitz Sergiy Lysyy Judy Nunno * Sue Steele Thomas
Liang Chaolei Lyna Knight Karen Mai Paul Oman Beverly Yankwitt
Radha Chatterjee Marilyn Liedman Anne McCartney * Gregory Radionov *
Marvin Chew * Nick Long Kimberly Meuse Thomas Rebek *Accepted 3 times
hrough generous donations over the years, I Chris and Caroline Van Winkle and they
“
T am excited to announce that we paid off the
NWS Gallery loan early, making NWS debt-
free. It was made possible because of our
were instrumental in organizing a
fundraiser. “Chris was a strong leader in
promoting the acquisition and completion
all-volunteer NWS Board's of the building” said Mike Bailey. The
work, very generous, hard- remodeling of the interior, at a cost of
working members, volunteers, $200,000, was completed with the help of
and donors. Special thanks to NWS members and corporations, including
Stephanie and Ken Goldman Jack Richeson, among others, who
for developing funding from donated to the
the Hazan Family Foundation building fund making the
and to the Foundation for their interior updates possible.
generous donation, and to Donations of $10,000 or more
Donald & Mary Lind, NWS are listed in gold at the top of
Past President, who loaned us part of the money to the gallery walls.
purchase the building. Gerta Lind graciously agreed to
an early payoff and worked through the whole process Summer of 2009 – a $25,000
with us. Many thanks to Beatrice Trautman who grant was secured to help with
recruited Bobbie Rue and to Bobbie who was the Phase III completion of the
instrumental with NWS and Gerta through the entire exterior of the building and
payoff process, to our Treasurer Kathleen Mooney, the improvements to the track
current board of directors, as well as the NWS boards lighting and security system
and members over the last 22 years. Their hard work among other things.
made this possible. The Gallery is a treasure filled with In January of 2010 - sixteen
our stunning Permanent Collection and a host to our artists (listed on the plaque at the gallery) donated
exhibitions and workshops. Many thanks to you, our paintings for a raffle to
members who support our mission to make this help raise funds for the
happen. The NWS future shines bright in our second improvements.
century.” Denise Willing-Booher, NWS President
In October of 2010 -
The History of the Building:
under Mike Bailey’s
“Many hands make light work” was never more apropos
board, NWS held the
than with the community that came
official ribbon-cutting Mike Bailey, John Salminen, Loa Sprung, Jack Richeson, Chris Van
together to create the NWS Winkle and a city of Los Angeles Representative.
ceremony during its
National Headquarters and Gallery! th
90 Anniversary and official opening of the NWS
In 1999 – with a generous loan from building as a gallery space open to the public.
Mary (past president) and Donald
As of July 22, 2021 - under Denise Willing Booher’s
Lind, the NWS Board purchased a
Mary & Donald Lind commercial building at 915 S. board, the loan for the building was paid off eight years
Pacific Ave, in early with a partial gift from the Morris A. Hazan Family
San Pedro, CA. Many members, Foundation and the remainder from NWS funds.
including Donald Lind, Loa Sprung
and the Van Winkles contributed Few non-profit art groups own their own building,
time and money to update the but with foresight and hard work NWS has made the
building that used to be a Slavic dream a reality. The journey of the NWS Gallery will
restaurant called Cigo’s (from the continue into the future with many more hours donated
San Pedro Heritage organization). It
Don Lind & unknown NWS member by members and Boards to see that the Permanent Art
was in need of a lot of repairs, but
was made fit to receive and re-pack artworks, to be a Collection is protected and the gallery continues to host
meeting place for the Society, and eventually a home to top quality exhibitions and
store the Permanent Art Collection. workshops for the benefit of
its members.
In 2004-2005 – the Board hired an engineer, architect,
and contractor to complete the seismic retrofit to make *If you have building history,
it safe for the general public. stories or documents, please
contact Penny Hill, NWS
In 2007-2008 – Extraordinary efforts were put forth by workshop participants at the gallery Historian - using the
NWS Contact Us Form (link)
NATIONAL WATERCOLOR SOCIETY • August 2021
5
NATIONAL WATERCOLOR SOCIETY • August 2021
7
Behind the Scenes with Artists in the 2021 International Open
BY LORRAINE WATRY
Exhibiting Artists:
October 1, 2021 to January 3, 2022 Kathleen Conover . Vera Dickerson . Rene Eisenbart
San Pedro Arts District First Thursday Opening - Ken Goldman . Stephanie Goldman . Bev Jozwiak
Oct. 7, 6-9pm Kathleen Mooney . Michael Holter . Kristi Grussendorf
Valli Thayer McDougle . Louisa McHugh . Randy Hale
Nancy Swan . Beatrice Trautman . Bill Wassenberg
NWS Gallery, 915 S. Pacific, San Pedro, CA Lorraine Watry . Denise Willing Booher . Judith Zailo
Nancy Livesay, NWS Past President - Nancy Graduated from Oklahoma State University with a
Masters of Fine Art and a Bachelors degree in Art Education. Nancy served as the NWS President in
1986. As an artist, teacher, juror and consistent award winner, Nancy earned a solid reputation with
collectors and peers. Noted in the Los Angeles Times, “Nancy's watercolors, from her
'Environmental Series,' provoked an inescapable sense of concern for nature.”
Kim Minichello, NWS Associate (passed away July 23rd, 2021 of a heart attack). She and her
husband, David married in 1990, and had one duaghter, Alaina. Kim had a Bachelor of Science
degree in Environmental Design and was a designer for Walt Disney Imagineering. She was also an
accomplished Textile Artist. Kim was vital to the success of the Winter Garden Art Association and
the SoBo Gallery, FL, and past president of the Florida Watercolor Society. Kim was a sought after
as a watercolor teacher, mentor and juror across Central Florida and elsewhere. Kim will be missed
by all who knew her.
Linda Lee Moyer, NWS (Feb. 11, 1942 - Oct.11, 2020) Linda attended Occidental College majoring
in chemical engineering, later transferring to UCLA to study art and received a Master of Arts
Degree. She is survived by her son Metin and husband Brock. She was a brilliant and masterful artist
receiving many awards and medals including the Gold Medal from the American Watercolor Society.
She was past president of Watercolor West. She taught many workshops and served as a juror
throughout the country.
Bonnie Lou Price, NWS (passed away Dec. 11, 2020, after a lengthy illness) Later in Bonnie’s life
she studied the art of watercolor painting and was very successful as evidenced by her Signature
status of NWS and AWS. Bonnie’s paintings were regularly chosen for inclusion in their annual
exhibitions and in 2005 and 2006 she received special recognition from AWS for her entries.
Caroline Van Winkle, NWS (Feb. 12, 1932 - July 10, 2021) Caroline was a NYC Rockette and
operated a dance school in Toronto at the age of sixteen. Caroline met her husband Chris (of 61
years) while teaching him to dance. She went to Citrus College and then Cal Poly and had a
teaching certificate and two master’s degrees. Caroline taught in public schools for years. Caroline
and her husband Chris were on the board of NWS where they led the effort to successfully establish
the NWS Gallery.
Barbara Ward, NWS - (passed away Dec. 17, 2020) Barbara and her husband, Al, were married for
70 years and had three children. At the age of 57 she decided to become a professional watercolor
artist. Barbara was a Signature member of NWS for 35 years and exhibited in numerous juried
exhibitions including National Watercolor Society, Watercolor West, San Diego International, La Mira
Festival of Arts and more. She was a featured artist in the American Artist magazine in May 1986 and
her work is in many private and corporate collections.
Sue Wise, NWS (1921 - 2021) She and her husband, Leo, eventually owned a small sheep ranch in
Colorado and animals and landscapes became the inspiration for Sue’s paintings. Sue and Leo had
four children that were her primary focus, but took art courses at the University of Colorado over a
10-year period. She was invited to join a group of women artists in Boulder, the Artisannes, and
helped establish the Wednesday Gallery and the Mustard Seed Gallery. Sue painted the elements of
her environment in her very personal style of coaxing recognizable subjects out of abstract
backgrounds. Sue will be remembered not only for her talent but also for her kind and friendly
personality.
Russell Yerkes, NWS (May 23, 1955 ~ May 19, 2021) After Russell attended Frank W. Cox High
School, he went on to study Arts History at Mansfield State College. He continued on to pursue his
lifelong love of drawing and painting to become a internationally recognized professional artist.
Russell consistently participated in art shows up and down the east coast on his way to earning
signature recognition from the American Watercolor Society and Midwest Watercolor Society and
receiving numerous awards of excellence and certificates of merit. Russell served multiple terms as
President of the Watercolor Society of North Carolina and strongly supported development of art
education in North Carolina Public Schools.