Business Immersion Project

“A BUSINESS IMMERSION PROJECT REPORT ON UNSCHOOL.
IN
REINVENTING LEARNING”
By
ARCHANA SAGAR
IV Trimester PGDM
Reg. No.: 20GIBSPGDM004
Under the guidance of
PROF. LAKSHMI R B
ASSISTANT PROFESSOR
Project Report submitted in partial fulfilment of the Requirements of IV Trimester

PGDM Degree Examinations – Sep. 2021
Global Institute of Business Studies (GIBS), Bangalore

Approved by AICTE
BUSINESS IMMERSION PROJECT
COMPANY CERTIFICATE
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STUDENT DECLARATION
This is to certify that Internship Report entitled “AN BUSINESS INTERNSHIP PROJECT
REPORT ON UNSCHOOL.IN REINVENTING LEARNING and STUDY ON
COMMUNITY INFLUENCER” which is submitted in partial fulfilment of the requirements of
IV Trimester PGDM degree examinations – Sep. 2021 comprises only my original work and due
acknowledgment has been made in the text to all other material used.
Date: 26 - 08 - 2021
Name of Student: ARCHANA SAGAR
Signature:
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GUIDE CERTIFICATE
This is to certify that report entitled “AN BUSINESS INTERNSHIP PROJECT REPORT
ON UNSCHOOL.IN REINVENTING LEARNING and STUDY ON COMMUNITY
INFLUENCER” which is submitted by ARCHANA SAGAR in partial fulfilment of the
requirements of IV Trimester PGDM degree examinations – Sep. 2021 is a record of the
candidate own work carried out by him/her under my supervision. The matter embodied in this
thesis is original and has not been submitted for the award of any other degree.
Date: 26 - 08 - 2021
Guide Name: LAKSHMI R B
Signature:
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PLAGIARISM CERTIFICATE
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ACKNOWLEDGEMENT
It gives me the great pleasure to acknowledge my respectful and beloved one for helping me
bring out this internship report successfully.
I extend my sincere thanks to Management, GIBS B School for their support.
I would like to thank Dr. K. Aparna Rao, the Director of GIBS B School with immense gratitude
for permitting me to undertake this internship work.
I have immense pleasure in expressing my deep sense of gratitude to Head of department

LAKSHMI R B and my Project guide LAKSHMI R B, (ASSISTANT PROFESSOR) for her
valuable guidance, co-operation, support, and times without which this training would not have
been completed.
I am also indebted to my parents for their support for successful completion of the project.
Last but not the least; I would also like to thank each and every one who supported during my
project.
ARCHANA SAGAR
20GIBSPGDM004
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TABLE OF CONTENT
Chapter Page
Title
No. No.
1 Introduction 8-13
1.1 Industry Profile 14-25
1.2 Company Profile 25
1.2.1 Background of the company and Nature of the 25-27
business carried
1.2.2 Vision, Mission and Quality Policy 28-41
1.2.3 Products Profile 42-47
1.2.4 Area of Operation 48
1.2.5 Ownership Pattern 48
1.2.6 SWOT analysis 49-56
1.2.7 Functional departments 57-58
2 Mckinsey’s 7s framework / Model 59-68
3 Findings 69
4 Conclusion and Recommendations 70
5 Bibliography 71
6 Annexure 72-74
1. INTRODUCTION
We all know how this pandemic has changed the world by putting it on hold for the
unmounted time. it goes especially for the education industry as well. Unlike any other
industry, this industry is striving hard to survive. That is why this project will help to
create an understanding educational industry especially e-learning and factors which
influence the decisions of going towards e-learning. This research will involve a few
factors that determine which also affects the brand value of the organisation. This will
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be done by a market analysis which will uncover if the organisation is falling short and
will detect the feeling of customers towards this organisation. The research is done as
per mentioned by the company based on the data which is provided and collected from
various platforms of reviews and surveys were allowed to continue to conduct.
The data is then analysed to get a clear picture of which factors are overpowering and
which is needed to be improved.
OBJECTIVE OF THE STUDY
The main goal of the study is to focus on the effect of targeted audience requirements,
issue and emotion have on the branding of its employer, which is to be done through market
analysis. In order to achieve 2 objectives are :-
1) To explore those factors which possess the power in the selection of e-learning.
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2)To understand how organisation policies can affect the choice of consumers.
The first factor focuses on the objectives of understanding the factors which drive
customers to learn from an online source. This will give a brief idea of the picture of a
consumer's mindset. This could contain some pros and cons factors, depending on how
much they understand the concept of e-learning and have knowledge about a particular
field. The knowledge of consumers affects the choice of the consumer which ash a drastic impact
on employee brand. A way to influence a brand must give some positive factors that influence
choices among customers. They say policies are pulses of organisation. It is said policies are the
reasons which give the reason for a consumer to turn towards a particular brand. The policies
must be aligned parallel with the needs of both consumers and the organisation. It is clearly
proven a satisfied consumer is an artist that draws the picture of the brand in the market by
telling it about it to others. So here comes the second objective: policies not only affect the image
of the brand in the market but also affect the choice of consumers as
well.
MARKET RESEARCH ANALYSIS
Before going further with this research we shall have an understanding of market and
market research analysis. Every person understands the meaning of the market and
can use any time to explain the factors which affect the demand and supply of any
customer goods and services. But a person with a piece of specialized knowledge can
not only understand the true essence of the market but can actually come up with
different marketing ideas as well. Let’s understand the market in an oceanic way.
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WHAT IS A MARKET?
A market is a place where two parties can gather to facilitate the exchange of goods
and services. The parties involved are usually buyers and sellers. The market may be
physical like a retail outlet, where people meet face-to-face, or virtual like an online
market, where there is no direct physical contact between buyers and sellers.
The term market also takes on other forms. For instance, it may refer to the place where
securities are traded—the securities market. Alternatively, the term may also be used to
describe a collection of people who wish to buy a specific product or service such as the
Brooklyn real estate market or as broad as the global diamond market.
UNDERSTANDING MARKETS
Technically speaking, a market is any place where two or more parties can meet to
engage in an economic transaction—even those that don't involve legal tender. A
market transaction may involve goods, services, information, currency, or any
combination of the Understanding Markets.
Technically speaking, a market is any place where two or more parties can meet to
engage in an economic transaction—even those that don't involve legal tender. A
market transaction may involve goods, services, information, currency, or any
combination of these that pass from one party to another.
Markets may be represented by physical locations where transactions are made. These
include retail stores and other similar businesses that sell individual items to wholesale
markets selling goods to other distributors i.e., that pass from one party to another.
Markets may be represented by physical locations where transactions are made. These
include retail stores and other similar businesses that sell individual items to wholesale
markets selling goods to other distributors.
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TYPES OF MARKETS
Markets vary widely for a number of reasons, including the kinds of products sold,
location, duration, size, and constituency of the customer base, size, legality, and many
other factors. Aside from the two most common markets—physical and virtual—there
are other kinds of markets where parties can gather to execute their transactions.
BLACK MARKET
A black market refers to an illegal market where transactions occur without the
knowledge of the government or other regulatory agencies. Many black markets exist in
order to circumvent existing tax laws. This is why many involve cash-only transactions
or other forms of currency, making them harder to track.
Many black markets exist in countries with planned or command economies—wherein

the government controls the production and distribution of goods and services—and in
countries that are developing. When there is a shortage of certain goods and services in
the economy, members of the black market step in and fill the void.
Black markets can also exist in developed economies as well. This is prevalent when
prices control the sale of certain products or services, especially when demand is high. Ticket
scalping is one example. When demand for concert tickets are high, scalpers will
step in and sell them at inflated prices on the black market.
AUCTION MARKET
An auction market brings many people together for the sale and purchase of specific
lots of goods. The buyers or bidders try to top each other for the purchase price. The
items up for sale end up going to the highest bidder.
The most common auction markets involve livestock and homes, or websites like eBay
where bidders may bid anonymously to win auctions.
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FINANCIAL MARKET
The blanket term financial market refers to any place where securities, currencies,
bonds, and other securities are traded between two parties. These markets are the
basis of capitalist societies, and they provide capital formation and liquidity for
businesses. They can be physical or virtual.
The financial market includes the stock market or exchanges such as the New York
Stock Exchange, Nasdaq, the LSE, and the TMX Group. Other kinds of financial
markets include the bond market and the foreign exchange market, where people trade
currencies.
HOW MARKETS WORK
Markets are arenas in which buyers and sellers can gather and interact. In general, only
two parties are needed to make a trade, at minimum a third party is needed to introduce
competition and bring balance to the market. As such, a market in a state of perfect
competition, among other things, is necessarily characterized by a high number of
active buyers and sellers.
The market establishes the prices for goods and other services. These rates are
determined by supply and demand. Supply is created by the sellers, while demand is
generated by buyers. Markets try to find some balance in price when supply and
demand are themselves in balance. But that balance can in itself be disrupted by factors
other than price including incomes, expectations, technology, the cost of production,
and the number of buyers and sellers in the market.
Markets may emerge organically or as a means of enabling ownership rights over

goods, services, and information. When on a national or other more specific regional
level, markets may often be categorized as “developed” markets or “developing” markets,
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depending on many factors, including income levels and the nation or region’s
openness to foreign trade.
SPECIAL CONSIDERATIONS: REGULATING MARKETS
Other than black markets, most markets are subject to rules and regulations set by a
regional or governing body that determines the market’s nature. This may be the case
when the regulation is as wide-reaching and as widely recognized as an international
trade agreement, or as local and temporary as a pop-up street market where vendors
self-regulate through market forces.
In the United States, the Securities and Exchange Commission (SEC) regulates the
stock, bond, and currency markets. Although it may not have full control of the nation's
exchanges, it does have provisions in place to prevent fraud while ensuring traders and investors
have the right information to make the most informed decisions possible.
1.1 INDUSTRIAL PROFILE
EDUCATION INDUSTRY:
The Indian education industry is poised for growth. This sector is changing rapidly with
more private players entering the field. The government is also taking many measures
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to improve the quality of education in India. This industry is going to achieve its peak as
the idea of business via education catches up.
Fifty percent of India's population is the youth. This means that the Indian education
sector is huge with a population of 1.13 billion. India has around 367 universities,
18,000 colleges, about half a million teachers, and 11 million pupils. The private
education industry is estimated to be between 20,000–25,000 crores. There are about
1,500 management institutes, 3,500 engineering institutes, and 1,200 medical colleges
in the country.
With an increase in the average Indian household, more money is being kept aside for
education purposes. Also, because of the initiatives of the government, more students
are enrolling themselves for higher education. This means that more colleges are
needed to cater to these students. Also, the demand for education is inflexible; that is,
no matter what, the education sector is not going to collapse.
Primary education is expanding. Many foreign schools are making their presence felt in
India. Parents are enrolling their kids into international schools for better education
directly from the primary level.
Technology-oriented courses are gaining in popularity due to the rising demand in these
industries. The medical industry is also revamping itself. There is a need for more
doctors and skilled professionals in this area. Thus, engineering and medical colleges
are going to be in demand. The demand for management education is also rising. Many
international management institutes are creating ties with Indian colleges or setting up
their own centers in India.
Specialized courses, such as aeronautics and biotechnology, are also popular. There is
immense scope in India for universities offering specialized courses and research
potential. The R&D sector requires more expertise and quality professionals to cater to
its design and needs.
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Many foreign universities operate via the twinning mode as of now. This essentially
means the collaborating institution can offer the curriculum of the other university in its
first half. These students thus gain credits, which are transferable to the foreign
university. This helps the students choose from an array of subjects and also complete
a year in India itself. Thus, these programmes are successful and present a good
opportunity for investment.
E-learning and Distance learning programmes are also gaining popularity. Many
students and working professionals are taking these courses to get a quality education.
The drawing factors for these programmes are the world-class curriculum, comfort, and
low costs.
As many Indians go to foreign shores for quality education, the market for foreign
universities is very present in India. The government is also encouraging FDI in this
sector to improve the quality of education in the country. 100% FDI is allowed in this
sector as long as the rules and regulations are met.
Thus, this sector offers multiple benefits and is becoming a favorable area for
investment.
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INTRODUCTION TO E-LEARNING INDUSTRY IN INDIA
The Indian education system is often the topic of arguing over the outdated syllabus,
cost of education, quality of faculties and lack of infrastructure. On the positive side, our
nation boasts of world-class institutes such as Indian Institute of Management (IIM),
Indian Institute of Technology (IIT), All India Institute of Medical Sciences (AIIMS) and
Jawaharlal Nehru University (JNU). We also have one of the largest and oldest
education systems in the world. But we need to shift towards E-learning.
The formal education in India is still running with the traditional way of learning or the
brick-and-mortar classes. Students have to go to schools and colleges to get their
education. While the standard system is the commonly accepted model of many
education over the world, the education profession is starting up to online education or
e-learning as it is also referred otherwise.
Everything is going online. And, so is education.
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SCOPE OF E-LEARNING
Online education goes beyond the domain of secondary, post-secondary and tertiary
education. It also has courses and modules for competitive exam preparation,
professional skill enhancement, and other non-academic subjects.
ONLINE LEARNING IS BIG IN INDIA
According to the current report, the Indian e-learning market size was USD247 million,
contain 1.6 million learners in 2016. It is expected to have an 8X growth to reach
USD1.96 billion and the recent user base will increase at 44 percent CAGR to 9.6
million learners by 2021.
In fact, India’s e-learning market is the second largest after the US, which is predicted to
grow by 15.64 percent and increase to $48 billion by 2020.
The E-learning in India is changing at a rapid pace unsettled to the following factors:
1. Growth In Internet & Smartphone Penetration
The number of internet users is expected to reach 730 million by 2020, nearly double
from what it is today at 432 million. India may replace China to have the second-largest
internet users after the US.
2. Cost Of Online Education Is Low
A survey tells that there has been a 175 % increase in the average annual private
spending for general education between 2008 and 2014. During the same period, the
annual cost of professional and technical education has risen by 96%. Parents spend
Rs36,000 on secondary education in a government school for six years, and
Rs3,96,000 in private schools. If the students are studying in boarding, the cost is about
to Rs 18 lakhs. The graduation and post-graduation degrees in engineering, medicine,
science, and commerce are very costly.
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3. Traditional Model Unable To Fulfill The Additional Capacity
The focus of the government is to raise its current gross enrolment ratio to 30% by
2020. At the end of 2020, India will have the world’s largest young-age population and
second-largest graduate talent generator internationally. However, the existing
educational infrastructure is not supplied to meet the additional volume. The e-learning
can supplement the standard model, and fill the gap to a significant extent.
4. Digital-Friendly Government Policies
The ruling government has announced several policies under the initiatives such as
‘Digital India’ and ‘Skill India’ to promote digital literacy, develop a knowledge-based
society in India, and apply three principles ‘access, equity and quality’ of the Education
Policy.
● e-Basta
● e-Education
● Nand Ghar
● India Skills Online
In order to form digital infrastructure, the government has also launched National
Optical Fibre Network (NOFN) which focuses on expanding broadband connectivity and
faster networks.
Analysing the growth e- learning platform
The Indian education system is often the subject of debate over outdated curriculum,
rote learning, cost of education, quality of teachers and lack of infrastructure. On the
positive side, our country boasts of world-class institutes such as Indian Institute of
Management (IIM), Indian institute of Technology (IIT), All India Institute of Medical
Sciences (AIIMS) and Jawaharlal Nehru University (JNU). We are also one of the
largest and oldest education systems in the world.
The formal education in India still consists of traditional model or the brick-and-mortar
classes. Students have to attend schools and colleges to complete their education.
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While the conventional model is the commonly accepted mode of formal education across
the world, the education fraternity is opening up to online education or e-learning
as it is also referred otherwise.
Everything is going online. And, so is education.
SCOPE OF E-LEARNING
Online education goes beyond the realms of secondary, post secondary and tertiary
education. It also includes courses and modules for competitive exam preparation,
professional skill enhancement, and other non-academic subjects.
E-LEARNING IS BIG IN INDIA
According to a latest report, the Indian e-learning market size was USD247 million,
comprising 1.6 million users in 2016. It is expected to witness an 8X growth to reach
USD1.96 billion and the current user base will grow at 44 percent CAGR to 9.6 million users
by 2021.
In fact, India’s e-learning market is the second largest after the US which is forecasted to grow
by 15.64 percent and exceed $48 billion by 2020.
KEY DRIVERS OF E-LEARNING GROWTH IN INDIA
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The online education in India is evolving at a swift pace owing to the following factors:
1. Growth in internet and smartphone penetration
The number of internet users is expected to reach 730 million by 2020, almost double from
what it is today at 432 million. India may replace China to have the second largest users after
the US. Similarly, India is also the world’s third largest smartphone market with a number of
users expected to reach 369 million by 2018. It is also estimated that mobile internet users will
cross 300 million by the end of 2017 from 159 million users at present. The internet offers
huge accessibility to enrol for distance courses for the young demographic (15-40 years). They
are the most active consumers of smartphones and internet, and it is they who will be looking
for online learning modules to fulfil their educational requirements without having to move
out of home, office or city, and spending exorbitantly. The internet also makes diverse
courses, degrees and certifications from around the world easily accessible to urban as well as
rural, and mentally or physically restrained populations.
2. Cost of online education is low
A survey reveals that there has been a 175 % rise in the average annual private
expenditure for general education (primary level to post graduation and above) between
2008 and 2014. During the same period, the annual cost of professional and technical
education has increased by 96%. Parents spend Rs36,000 on secondary education in
government school for six years, and Rs3,96,000 in private schools. If the kids are
studying in boarding, the cost is close to Rs 18 lakhs. The graduate and post graduation
degrees in engineering, medicine, science and commerce are unusually expensive.
3. Traditional model unable to fulfil the additional capacity
The aim of the government is to raise its current gross enrolment ratio to 30% by 2020.
India will have the world’s largest tertiary-age population and second largest graduate
talent pipeline globally by the end of 2020. However, the existing educational
infrastructure is not equipped to meet the additional capacity. The e-learning can
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supplement the conventional model, and bridge the gap to a considerable extent.
4. Digital-friendly government policies

The ruling government has launched several programmes under the initiatives such as
‘Digital India’ and ‘Skill India’ to spread digital literacy, create a knowledge-based
society in India, and implement three principles ‘access, equity and quality’ of the
Education Policy.
• e-Basta (schools books in digital form)
• e-Education (all schools connected with broadband and free wifi in all schools and
develop MOOCs – develop pilot Massive Online Open Courses)
• Nand Ghars (digital tools as teaching aids)
• SWAYAM (MOOCs based on curriculum taught in classrooms from 9th class till
post-graduation)
• India Skills Online (learning portal for skill training)
In order to establish digital infrastructure, the government has also launched National
Optical Fibre Network (NOFN) which aims to expand broadband connectivity and faster
network.
5. Demand among working professionals and job-seekers
The Indian job scenario is currently reeling under the twin pressure of layoffs and job
paucity, especially due to automation and slow-down in the global economy. According
to a World Bank report, automation is threatening 69% of jobs in India. There have been
massive layoffs in IT, BFSI, Telecom and Manufacturing sectors, and people are being
replaced by technology driven by machine learning and artificial intelligence.
The current unemployment rate is 5%, which is the highest in the last five years. With
around 1 million Indians enter workforce every month and India’s working age
population expected to reach 64% of the total population by 2021, there is a dire need
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of job creation. However, a report warns that India is likely to face job shortage in the
next 35 years.
It has also been found that 58% of unemployed graduates and 62% of unemployed
postgraduates say that non-availability of jobs matching their skill and education is as a
primary reason for their unemployment. The existing formal degree courses taught in
India do not impart ‘on-the-job’ skills.
Owing to all these factors, both job-seekers and working professionals feel a need to
gain, refresh or enhance skills through career advancement courses. They feel that
such courses could increase their chances of landing better jobs, switch jobs, get
promotions, negotiate better pay packages and stay industry-relevant. Online career
courses are affordable, give hands-on knowledge, can be completed in one-fourth time
that of an offline course, and offer flexibility in terms of personal schedule. They can be
done anywhere, anytime at one’s convenience.
CHALLENGES ARE STILL MANY
Online education is definitely has a bright future in India, but the journey is fraught with
several challenges.
1. Insufficient digital infrastructure

While the government has been making efforts to create and improve a digital
infrastructure across the country, there hasn’t been any noteworthy progress. According to
World Economic Forum, only 15 out of 100 households have access to the internet, and mobile
broadband remains for a privileged few, with only 5.5 subscriptions for every 100 people.
Further, currently broadband reaches just about 600 corridors, largely in and around the top 50-
100 Indian cities, leaving rural areas with poor connectivity.
2. Poor learning engagement

In traditional classrooms, the student-teacher and peer-to-peer engagement is very
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high. Learners can approach the instructors and fellow students for feedback or
discussions, and get their concerns addressed on-the-spot. E-learning is yet not
developed to a level to stimulate open-ended or crowd learning, unless the courses are
imparted live with the help of an online instructor.
3. Lack of standardization, credibility and quality

The lack of standardization of online programmes and their formal acceptability still
remain a concern. The e-learning players offer multiple courses on the same subjects
with different levels of certifications, methodology and assessment parameters. Online
courses are designed and imparted by different instructors, who may be given
autonomy to design the curriculum. So, the quality of courses may differ across different e-
learning platforms. Most online courses do not get academic credits, credibility and recognition
in the traditional educational eco-system.
4. Language of the courses

India is a multi-linguistic country, and a majority of the population comes from non-urban
areas. The online courses, mostly focus on English content. Hence, non-English
speaking students struggle with the availability of vernacular content.
5. Low completion rates

Online courses are self-paced learning. There is minimum or negligible motivation due
to lack of face-to-face interaction. Hence, the completion rate of online courses is very
low.
FUTURE TRENDS
E-learning sector in India will witness the following trends in the next few years:
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1. Hybrid model
There will be a convergence of online and offline education model. Online course
providers will work actively on providing supplementary education, such as after-school
coaching, e-tutorials, internships and live projects. They will also reach out to students
at offline touch points like group discussions and labs. There will be virtual classrooms
where traditional offline pedagogy will be aided by digital courses on practical
knowledge and soft skills.
2. Addition of new and offbeat subjects
Apart from the popular subjects like data science, cloud computing and digital
marketing, the e-learning curriculum will look to offer courses in unexpected subjects
such as culinary management, forensic science, cyber law, etc.
3. Gamification
In order to make learning more interesting, competitive and rewarding for academic
students and professionals, the digital courses will incorporate features such as badges,
discounts and leader boards. Corporates, educational institutions and e-learning platforms
will come together to co-develop content.
4. Peer-to-peer learning and profile mapping

E-learning providers will develop peer-to-peer model to establish collaborative learning
between students through notes and idea sharing on a common platform. Technology
such as artificial intelligence, big data, data analytics, facial recognition, etc., will be used
to offer profile-based customized courses.
5. Investor interest will grow

Over the last three years, there have been several high ticket deals in the Indian
e-learning sector. The Chan Zuckerberg Initiative has invested US$ 50 million in Byju’s;
Bertelsmann India has put in $8.2 million in Eruditus; and Kaizen Management Advisors
and DeVry Inc. have invested US$ 10 million in EduPristine. Not to forget, Khan
Academy, which has so far received financial aid to the tunes of billions of rupees from
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Bill and Melinda Gates Foundation, Google and Netflix founder Reed Hestings, among a
few others. So, the sector will continue to spark more interest among the investors
and attract funding.
E-learning has a promising future; it could be on its way to become the next sunrise
industry. However, it is highly unlikely that it will replace traditional learning; rather
both models will work in tandem. The trio of Content, Delivery and Access will act as a
change-agent in shaping up online education.
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1.2 COMPANY PROFILE
1.2.1 : BACKGROUND OF THE COMPANY AND NATURE OF

THE BUSSINESS
REINVENTING LEARNING
/ʌnˈskuːl/
Verb
1. The inspired act of venturing beyond the conventional ways of education.
2. Learning through methods crafted for each individual’s specific needs.
Website
https://www.unschool.in
Founder
Rahul Verma
Narayana S
Industries
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E-learning
Headquarters
Hyderabad Telangana
Type
Private
Founded
2019
In a world where learning only comes from our formative years in school and
college, Unschool is the new, easy, and definitive path for keeping up with the
21st century. It is the platform where you can finally stop trying to fit in a system
crafted for the masses and learn in a unique way that
brings out the best version of YOU.
Unschool is a market-place for everyone who has the knowledge to share or a skill
to teach, to coach inspired individuals wanting to learn. Learning should never
cease to be part of life. Hence, we aspire to have teachers come host courses on
our platform and coach a generation of learners. We, at Unschool, believe that
teaching is not meant only for conventional teachers, but in the idea that anyone
and everyone can teach (and learn).
Unschool is an e-mentorship platform that allows students, graduates, young

professionals, entrepreneurs and "anyone with the curiosity to learn" to create an online
learning ecosystem that fits their needs and industry demands.
Correspondingly, Unschool is a marketplace where learned individuals or subject matter

experts are able to coach younger, inspired minds in their own fields. Beginning their
journey with a psychometric test, our users are able to identify what course would be
best suited for them.
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Unlike Massive Open Online Courses, which are driven by traditional collegiate
coursework, we try to optimise alternative learning and teaching methods by
merging career counselling, self-paced learning, personalised mentorship, and
individualistic online courses delivered by industry experts.
1.2.2 : VISION, MISSION AND QUALITY POLICY
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With Unschool, it has never been easier to pursue your passion and
learning what you want.
Career Counselling
Industry experts
One to one Mentorship
Certified projects
Internship Opportunities
RECOGNIZED AND AWARDED BY
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QUALITY POLICY
We, Edupolis Technologies Private Limited, registered under the Companies Act 2013 and
having its registered office at “H.No. 1-11-251/3, Ground Floor, Gurumurthy Colony Road,
Behind Shoppers Stop, Begumpet, Hyderabad - 500016, Telangana”,hereinafter referred to as
the “Company” (where such expression shall, unless repugnant to the context thereof, be
deemed to include its respective legal heirs, representatives, administrators, permitted successors
and assigns).
The Company ensures steady commitment to Your usage of the Platform and privacy with regard
to the protection of Your invaluable information. This document contains information about the
Website and domain “www.unschool.in” (hereinafter referred to as the “Platform”).
For the purpose of these Terms of Use (“Terms”), wherever the context so requires,
1. a. “We”, “Our”, and “Us” shall mean and refer to the Domain and/or the Company,as
the context so requires.
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GIBS B SCHOOL
2. b. “You”, “Your”, “Yourself”, “User”, shall mean and refer to natural and

legalindividuals who use the Platform and who is competent to enter into binding
contracts, as per Indian laws.
3. c. “Services” shall refer to providing a platform for users of the platform to hosttheir own
online courses and earn a royalty for each sale the users can access the content through
videos, texts, and slides. The detailed explanation shall be provided in Clause 3 of these
Terms of Use.
4. d. “Third Parties” refer to any Application, Company or individual apart from theUser,
and the creator of this Platform. It shall include such payment gateways as partnered by
the Company.
5. e. The term “Platform” refers to the Website/Domain created by the Company which
provides the Client to avail services of the Company thru the use of the platform.
6. f. The term “User” refers to the individuals who will be using the platform to post
1 Their teachings and the individuals who are using the platform to learn from the videos that
have been uploaded.
1. g. The headings of each section in these Terms are only for the purpose of
organizing the various provisions under these Terms in an orderly manner and shall
not be used by either Party to interpret the provisions contained herein in any
manner. Further, it is specifically agreed to by the Parties that the headings shall
have no legal or contractual value.
2. h. The use of this Platform by the Users is solely governed by these Terms as well as the
Privacy Policy and other policies as listed on the Platform, and any modifications or
amendments made thereto by the Company, from time to time, at its sole discretion. If
You continue to access and use this Platform, you are agreeing to comply with and be
bound by the following Terms and Conditions of Use and Our Privacy Policy. The User
expressly agrees and acknowledges that these Terms and Policy are co-terminus in nature
and that expiry/termination of either one will lead to the termination of the other.
3. i. The User unequivocally agrees that these Terms and the aforementioned Policy
constitute a legally binding agreement between the User and the Company, and that the
User shall be subject to the rules, guidelines, policies, terms, and conditions applicable to
any service that is provided by the Platform, and that the same shall be deemed to be
incorporated into these Terms, and shall be treated as part and parcel of the same. The
User acknowledges and agrees that no signature or express act is required to make these
Terms and the Policy binding on the User and that the User’s act of visiting any part of
the Platform constitutes the User’s full and final acceptance of these Terms and the
aforementioned Policy.
4. j. The Company reserves the sole and exclusive right to amend or modify these Terms
without any prior permission or intimation to the User, and the User expressly agrees that
any such amendments or modifications shall come into effect immediately. The User has
a duty to periodically check the terms and stay updated on its requirements. If the User
continues to use the Platform following such a change, the User will be deemed to have
consented to any and all amendments/modifications made to the Terms. In so far as the
User complies with these Terms, it is granted a personal, non-exclusive, non-transferable,
31
GIBS B SCHOOL
revocable, limited privilege to access and use the Platform and the Services. If the User
does not adhere to the changes, You must stop using the Services at once. Your
2 Continued use of the Services will signify your acceptance of the changed terms.
1. 2. REGISTRATION
2. 1. a. Registration is mandatory for all Users in order to use the platform or even view the
services online.
General Terms
1. b. The Users are also provided with an option to link their Facebook/Google accounts
with the Platform at the time of their registration in order to smoothen the process of
registration.
2. c. Registration for this Platform is available for all age groups, barring
those “Incompetent to Contract” whichinter alia include insolvents with an exception
toMinors.
3. d. Further, at any time during Your use of this Platform, including but not limited to the
time of registration, You are solely responsible for protecting the confidentiality of Your
Username and password, and any activity under the account shall be deemed to have
been done by You. In the case that you provide us with false and/or inaccurate details or
we have reason to believe you have done so, we hold the right to permanently suspend
your account. You agree that you will not disclose your password to any third party and
that you will take sole responsibility for any activities or actions under your account,
whether or not you have authorized such activities or actions. You will immediately
notify us of any hereinbelow use of your account.
4. 3. PLATFORM OVERVIEW
The platform operates under the domain name of “www.unschool.in”. The platform is a market-
place for everyone who has the knowledge to share or a skill to teach, to coach inspired
individuals wanting to learn. Learning should never cease to be part of life. Hence, we aspire to
have teachers come host courses on our platform and coach a generation of learners. We at
Unschool, believe that teaching is not meant only for conventional teachers, but in the idea that
anyone and everyone can teach (and learn).
1. 4. ELIGIBILITY
The Users further represents that they will comply with this Agreement and all applicable local,
state, national and international laws, rules and regulations.
The Users may not use the Platform if they are not competent to contract or are disqualified
3 From doing so by any other applicable law, rule or regulation currently in force.
1. 5. CONTENT
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GIBS B SCHOOL
All text, graphics, User interfaces, visual interfaces, photographs, trademarks, logos,
brand names, descriptions, sounds, music and artwork (collectively, ‘Content’), is

generated/provided by Platform and the Platform have control over it and assures a reasonable
quality, the accuracy, integrity or genuineness of products sold on the Platform.
All the Content displayed on the Platform is subject to copyright and shall not be reused by any
party (or a third party) without the prior written consent of the Company and the copyright
owner.
The Users are solely responsible for the integrity, authenticity, quality and genuineness of the
feedback and comments by Users can be made via the Platform, the Platform bears no liability
whatsoever for any feedback or comments made by the Users or made in respect of any of the
content on the Platform. Further, the Platform reserves its right to suspend the account of any
User for an indefinite period to be decided at the discretion of the Platform or to terminate the
account of any User who is found to have created or shared or submitted any Content or part
thereof that is found to be untrue/inaccurate/misleading or offensive/vulgar. The User shall be
solely responsible for making good any financial or legal losses incurred through the
creation/sharing/submission of Content or part thereof that is deemed to be
untrue/inaccurate/misleading.
The Users have a personal, non-exclusive, non-transferable, revocable, limited privilege to

access the Content on the Platform. Users shall not copy, adapt, and modify any content without
written permission of the Company.
1. 6. TERM
2. 1. a. These Terms shall continue to form a valid and binding contract between the Parties
and shall continue to be in full force and effect until the User continues to access and use
the Platforms.
3. 1. b. The Users may terminate their use of the Platform at any time.
4. 1. c. The Company may terminate these Terms and close a User’s account at any time
without notice and/or suspend or terminate a User’s access to the Platform at any time
and for any reason, if any discrepancy or legal issue arises.
5. 1. d. Such suspension or termination shall not limit our right to take any other action
against you that the Company considers appropriate.
1. 1. e. It is also hereby declared that the Company may discontinue the Services and
Platforms without any prior notice.
7. TERMINATION
2. 1. a. The Company reserves the right, in its sole discretion, to unilaterally terminate the
User’s access to the Platform, or any portion thereof, at any time, without notice or cause.
33
GIBS B SCHOOL
3. 1. b. The Platform also reserves the universal right to deny access to particular Users, to
any/all of are on its Platform without any prior notice/explanation in order to protect the
interests of the Platform and/or other visitors to the Platform.
4. 1. c. The Platform reserves the right to limit, deny or create different access to the
Platform and its features with respect to different Users, or to change any of the features
or introduce new features without prior notice.
5. 1. d. The User shall continue to be bound by these Terms, and it is expressly agreed to by
the Parties that the User shall not have the right to terminate these Terms till the expiry of
the same.
8. COMMUNICATION
By using this Platform and providing his/her identity and contact information to the Company
through the Platform, the Users hereby agree and consent to receive calls, e-mails or SMS from
the Company and/or any of its representatives at any time.
Clients can report to “support@unschool.in” if they find any discrepancy with regard to
Platform or content-related information and the Company will take necessary action after an
investigation. The response with resolution (if any issues found) shall be dependent on the time
is taken for investigation.
The User expressly agrees that notwithstanding anything contained hereinabove, it may be
contacted by the Company or any representatives relating to any Product purchased by the User
on the Platform or anything pursuant thereto and the Users agrees to indemnify the Company
from any and all harassment claims. It is expressly agreed to by the Parties that any information
shared by the User with the Company shall be governed by the Privacy Policy.
1. 9. PAYMENT
Charges
5 The User viewing the services listed on the platform is free of cost however any such services
availed by the User through the platform shall be subject to payments and the User is bound to
make a payment to the company. The Company has third party payment gateways like
 • Google Pay Business

 • Instamojo
The Company will not be liable for any credit or debit card fraud. The liability to use a card
fraudulently will be on the user and the onus to 'prove otherwise' shall be exclusively on the user.
To provide a safe and secure shopping experience, the Company regularly monitors transactions
for fraudulent activity. In the event of detecting any suspicious activity, the Company reserves
the right to cancel all past, pending and future orders without any liability.
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GIBS B SCHOOL
The COmpany shall disclaim all responsibility and owns no liability to Users for any outcome
(incidental, direct, indirect or otherwise) from the use of the Services. The Company, as a
merchant, shall be under no liability whatsoever in respect of any loss or damage arising directly
or indirectly out of the decline of authorization for any Transaction, on Account of the
Cardholder having exceeded the preset limit mutually agreed by us with our acquiring bank from
time to time.
1. 10. USER OBLIGATIONS AND FORMAL UNDERTAKINGS AS TO
CONDUCT
The Client agrees and acknowledges that they are a restricted user of this Platform and that they:
1. a. Agree to provide genuine credentials during the process of registration on the Platform.
You shall not use a fictitious identity to register. The Company is not liable if the User
has provided incorrect information.
2. b. Agree to ensure the Name, Email address, Address, Mobile number and any such other
information provided during account registration is valid at all times and shall keep your
information accurate and up-to-date. The User can update their details anytime through
accessing their profile on the platform.
3. c. Agree that they are solely responsible for maintaining the confidentiality of your
account password. You agree to notify us immediately of any unauthorized use of your
account. Company reserves the right to close your account at any time for any or no
reason.
4. d. Understand and acknowledge that the data submitted is manually entered into the
database of the Platform. The User also acknowledges the fact that data so entered into
the database is for the purpose of easy and ready reference for the User, and to streamline
the Services through the Platform.
1. e. Authorize the Platform to use, store or otherwise process certain personal information
and all published Content, Client responses, Client locations, User comments, reviews
and ratings for personalization of Services, marketing and promotional purposes and for
optimisation of User-related options and Services.
2. f. Understand and agree that, to the fullest extent permissible by law, the
Platform/Company and their successors and assigns, or any of their affiliates or their
respective officers, directors, employees, agents, licensors, representatives, operational
service providers, advertisers or suppliers shall not be liable for any loss or damage, of
any kind, direct or indirect, in connection with or arising from use of the Platform or from
this terms of use, including, but not limited to, compensatory, consequential, incidental,
indirect, special or punitive damages.
3. g. Are bound not to cut, copy, modify, recreate, reverse engineer, distribute, disseminate,
post, publish or create derivative works from, transfer, or sell any information or obtained
from the Platform. Any such use/limited use of the Platform will only be allowed with the
prior express written permission of the Company.
35
GIBS B SCHOOL
4. h. Agree not to access (or attempt to access) the Platform and/or the materials or Services
by any means other than through the interface provided by the Platform. The use of deep-
link, robot, spider or other automatic devices, program, algorithm or methodology, or any
similar or equivalent manual process, to access, acquire, copy or monitor any portion of
the Platform or its content, or in any way reproduce or circumvent the navigational
structure or presentation of the Platform, materials or any content, or to obtain or attempt
to obtain any materials, documents or information through any means not specifically
made available through the Platform will lead to suspension or termination of the User’s
access to the Platform. The User acknowledges and agrees that by accessing or using the
Platform or any of the Services provided therein, it may be exposed to content that it may
consider offensive, indecent or otherwise objectionable. The Company disclaims any and
all liabilities arising in relation to such offensive content on the Platform.
5. i. Expressly agree and acknowledge that the Content generated by the User and displayed
on the Platform is not owned by the Company and that the Company is in no way
responsible for the content of the same. The User may, however, report any offensive or
objectionable content, which the Company may then remove from the Platform, at its
sole discretion.
1. j. Expressly consents to follow the terms and conditions, and policies of the Vendor
affiliated with the Company from whom the Users are utilizing services.
The User further undertakes not to:
1. a. Engage in any activity that interferes with or disrupts access to the Platform or the
Services provided therein (or the servers and networks which are connected to the
Platform);
2. b. Impersonate any person or entity, or falsely state or otherwise misrepresent his/her
affiliation with a person or entity;
3. c. Probe, scan or test the vulnerability of the Platform or any network connected to the
Platform, nor breach the security or authentication measures on the Platform or any
network connected to the Platform. The User may not reverse look-up, trace or seek to
trace any information relating to any other User of, or visitor to, the Platform, or any
other viewer of the Platform, including any User account maintained on the Platform not
operated/managed by the User, or exploit the Platform or information made available or
offered by or through the Platform, in any manner;
4. d. Disrupt or interfere with the security of, or otherwise cause harm to, the Platform,
systems resources, accounts, passwords, servers or networks connected to or accessible
through the Platform or any affiliated or linked Platforms;
5. e. Use the Platform or any material or content therein for any purpose that is unlawful or
prohibited by these Terms, or to solicit the performance of any illegal activity or other
activity which infringes the rights of this Platform or any other third party (s);
6. f. Violate any code of conduct or guideline which may be applicable for or to any
particular service offered on the Platform;
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GIBS B SCHOOL
7. g. Violate any applicable laws, rules or regulations currently in force within or outside
India;
8. h. Violate any portion of these Terms or the Privacy Policy, including but not limited to
any applicable additional terms of the Platform contained herein or elsewhere, whether
made by amendment, modification, or otherwise;
9. i. Commit any act that causes the Company to lose (in whole or in part) the Services of its
Internet Establishment ("ISP") or in any manner disrupts the Services of any other
supplier/service provider of the Company/Platform;
8 Further:
1. j. The User hereby expressly authorizes the Company/Platform to disclose any and all
information relating to the User in the possession of the Company/Platform to law
enforcement or other government officials, as the Company may in its sole discretion,
believe necessary or appropriate in connection with the investigation and/or resolution of
possible crimes, especially those involve personal injury and theft/infringement of
intellectual property. The User further understands that the Company/Platform might be
directed to disclose any information (including the identity of persons providing
information or materials on the Platform) as necessary to satisfy any judicial Order, law,
regulation or valid governmental request.
2. k. By indicating User's acceptance to purchase any product or service offered on the site,
the user is obligated to complete such transactions after making payment. Users shall
prohibit from indicating their acceptance to avail services where the transactions have
remained incomplete.
3. l. The User agrees to use the services provided by the Company, its affiliates, consultants
and contracted companies, for lawful purposes only.
4. m. The User agrees not to make any bulk purchase to indulge in any resale activities. In
case of any such instances, the Company reserves all rights to cancel the current and
future orders and block the concerned User account.
5. n. The User agrees to provide authentic and true information. The Company reserves the
right to conCompany and validate the information and other details provided by the User
at any point of time. If upon conCompanyation such User details are found to be false,
not to be true (wholly or partly), the Company shall in its sole discretion reject the
registration and debar the User from using the Services available on its Website, and/or
other affiliated websites without prior intimation whatsoever.
6. o. The User agrees not to post any material on the website that is defamatory, offensive,
obscene, indecent, abusive, or needlessly distressful, or advertising any goods or services.
More specifically, the User agrees not to host, display, upload, update, publish, modify,
transmit, or in any manner share any information that:
7. 1. i. belongs to another person and to which the User has no right to;
8. 1. ii. is grossly harmful, harassing, blasphemous, defamatory, obscene, pornographic,
paedophilic, libellous, invasive of another's privacy, hateful, or racially, ethnically
objectionable, disparaging, relating or encouraging money laundering or gambling, or
otherwise unlawful in any manner
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GIBS B SCHOOL
9 Whatever;
1. iii. is in any way harmful to minors;

2. iv. infringes any patent, trademark, copyright or other proprietary rights;
3. v. violates any law for the time being in force;
4. vi. deceives or misleads the addressee about the origin of such messages or
communicates any information which is grossly offensive or menacing in nature;
5. vii. Abuse, harass, threaten, defame, disillusion, erode, abrogate, demean or otherwise
violate the legal rights of others;
6. viii. Impersonate any person or entity, or falsely state or otherwise misrepresent Your
affiliation with a person or entity;
7. ix. Publish, post, disseminate, any information which is grossly harmful, harassing,
blasphemous, defamatory, obscene, pornographic, paedophilic, libellous, invasive of
another's privacy, hateful, or racially, ethnically objectionable, disparaging, relating or
encouraging money laundering or gambling, or otherwise unlawful in any manner
whatever; or unlawfully threatening or unlawfully harassing including but not limited to
"indecent representation of women" within the meaning of the Indecent Representation of
Women (Prohibition) Act, 1986;
8. x. Threatens the unity, integrity, defence, security or sovereignty of India, friendly
relations with foreign states, or public order or causes incitement to the commission of
any cognizable offence or prevents investigation of any offence or is insulting any other
nation.
9. 11. SUSPENSION OF USER ACCESS AND ACTIVITY
Notwithstanding other legal remedies that may be available, the Company may in its sole
discretion, limit the User’s access and/or activity by immediately removing the User’s access
credentials either temporarily or indefinitely, or suspend/terminate the User’s association with
the Platform, and/or refuse to usage of the Platform to the User, without being required to
provide the User with notice or cause:
1. a. If the User is in breach any of these Terms or the Policy;

2. b. If the User has provided wrong, inaccurate, incomplete or incorrect information;
3. c. If the User’s actions may cause any harm, damage or loss to the other Users or to
10 The Company, at the sole discretion of the Company.
1. 12. INDEMNITY
The Users of this Platform agree to indemnify, defend and hold harmless the Company/Platform,
and their respective directors, officers, employees and agents (collectively, "Parties"), from and
against any and all losses, liabilities, claims, damages, demands, costsand expenses (including
legal fees and disbursements in connection therewith and interest chargeable thereon) asserted
against or incurred by us that arise out of, result from, or may be payable by virtue of, any breach
or non-performance of any representation, warranty, covenant or agreement made or obligation
to be performed pursuant to these terms of use. Further, the User agrees to hold the
38
GIBS B SCHOOL
Company/Platform harmless against any claims made by any third party due to, or arising out of,
or in connection with:
1. a. User’s use of the Platform,

2. b. User’s violation of these Terms and Conditions;
3. c. User’s violation of any rights of another;
4. d. User’s alleged improper conduct pursuant to these Services;
5. e. User’s conduct in connection with the Platform;
User agrees to fully cooperate in indemnifying the Company and the Platform at the user’s
expense. The user also agrees not to reach a settlement with any party without the consent of the
Company.
In no event shall the Company/Platform be liable to compensate the User or any third party for
any special, incidental, indirect, consequential or punitive damages whatsoever, including those
resulting from loss of use, data or profits, whether or not foreseeable, and whether or not the
Company/ Platform had been advised of the possibility of such damages, or based on any theory
of liability, including breach of contract or warranty, negligence or other tortuous action, or any
other claim arising out of or in connection with the User’s use of or access to the Platform and/or
the Services or materials contained therein.
1. 13. LIMITATION OF LIABILITY
2. a. The Founders/ Promoters/ Partners/ Associated people of the Company/Platform are
not responsible for any consequences arising out of the following events:
11
1. 1. 1. i. If the Platform is inoperative/non-responsive due to any connectivity errors

associated with the internet connection such as but not limited to slow connectivity, no
connectivity, server failure;
2. 1. 1. ii. If the User has fed incorrect information or data or for any deletion of data;
3. 1. 1. iii. If there is an undue delay or inability to communicate through email;
4. 1. 1. iv. If there is any deficiency or defect in the Services managed by Us;
5. 1. 1. v. If there is a failure in the functioning of any other service provided by the
Platform.
6. 1. b. The Platform accepts no liability for any errors or omissions, on behalf of itself, or
for any damage caused to the User, the User’s belongings, or to any third party, resulting
from the use or misuse of the Platform or any service availed of by the User through the
Platform. The service and any Content or material displayed on the service is provided
without any guarantees, conditions or warranties as to its accuracy, suitability,
completeness or reliability. The Platform will not be liable to you for the unavailability or
failure of the Platform.
7. 1. c. Users are to comply with all laws applicable to them or to their activities, and with
all Policies, which are hereby incorporated into this Agreement by reference.
39
GIBS B SCHOOL
8. 1. d. The Platform expressly excludes any liability for any loss or damage that was not
reasonably foreseeable by the Platform and which is incurred by you in connection with
the Platform, including loss of profits; and any loss or damage incurred by you as a result
of your breach of these terms.
9. 1. e. To the fullest extent permitted by law, the Platform shall not be liable to you or any
other party for any loss or damage, regardless of the form of action or basis of any claim.
You acknowledge and agree that your sole and exclusive remedy for any dispute with us
is to terminate your use of the Platform.
10. 14. INTELLECTUAL PROPERTY RIGHTS
Unless expressly agreed to in writing, nothing contained herein shall give the User a right to use
any of the Platform’s, trademarks, service marks, logos, domain names, information, questions,
answers, solutions, reports and other distinctive brand features, save according to the provisions
of these Terms. All logos, trademarks, brand names, service marks, domain names, including
material, designs, and graphics created by and developed by the Platform and other distinctive
brand features of the Platform are the property of the Company or the respective copyright or
trademark owner. Furthermore, with respect to the Platform created by
12 The Company, the Company shall be the exclusive owner of all the designs, graphics and the
like, related to the Platform.
The User may not use any of the intellectual property displayed on the Platform in any manner
that is likely to cause confusion among existing or prospective Users of the Platform, or that in
any manner disparages or discredits the Company/Platform, to be determined in the sole
discretion of the Company.
1. 15. DISCLAIMER OF WARRANTIES AND LIABILITIES

2. 1. a. The User agrees and undertakes that they are accessing the Platform at their sole risk
and are that they are using their best and prudent judgment before availing any service
listed on the Platform or accessing/using any information displayed thereon.
3. 1. b. The User agrees that any kind of information, resources, activities,
recommendations obtained/availed from Platform, written or oral, will not create any
warranty and the Platform disclaims all liabilities resulting from these.
4. 1. c. The Company/Platform does not guarantee that the Services contained in the
Platform will be uninterrupted or error-free, or that the Platform or its server will be free
of viruses or other harmful components, and the User hereby expressly accepts any and
all associated risks involved with the User’s use of the Platform.
5. 1. d. It is further agreed to by the Parties that the contents of this Section shall survive
even after the termination or expiry of the Terms and/or Policy.
6. 16. FORCE MAJEURE
Neither the Company nor the Platform shall be liable for damages for any delay or failure to
perform its obligations hereunder if such delay or failure is due to cause beyond its control or
without its fault or negligence, due to Force Majeure events including but not limited to acts of
war, acts of God, earthquake, riot, fire, festive activities sabotage, labour shortage or dispute,
40
GIBS B SCHOOL
internet interruption, technical failure, breakage of sea cable, hacking, piracy, cheating, illegal or
unauthorized.
1. 17. DISPUTE RESOLUTION AND JURISDICTION
It is expressly agreed to by the Parties hereto that the formation, interpretation and performance
of these Terms and any disputes arising therefrom will be resolved through a two-step Alternate
Dispute Resolution (“ADR”) mechanism. It is further agreed to by the Parties that the contents of
this Section shall survive even after the termination or expiry of the Terms and/or Policy.
13
1. a. Mediation: In case of any dispute between the parties, the Parties will attempt to
resolve the same amicably amongst themselves, to the mutual satisfaction of all Parties.
In the event that the Parties are unable to reach such an amicable solution within thirty
(30) days of one Party communicating the existence of a dispute to any other Party, the
dispute will be resolved by arbitration, as detailed hereinbelow;
2. b. Arbitration: In the event that the Parties are unable to amicably resolve a dispute by
mediation, said dispute will be referred to arbitration by a sole arbitrator to be appointed
by the Company, and the award passed by such sole arbitrator will be valid and binding
on all Parties. The Parties shall bear their own costs for the proceedings, although the sole
arbitrator may, in his/her sole discretion, direct either Party to bear the entire cost of the
proceedings. The arbitration shall be conducted in English, and the seat of Arbitration
shall be Telangana, India.
The Parties expressly agree that the Terms of Use, Privacy Policy and any other agreements
entered into between the Parties are governed by the laws, rules and regulations of India.
1. 18. NOTICES
Any and all communication relating to any dispute or grievance experienced by the User may be
communicated to the Company by the User by emailing to “support@unschool.in”.
1. 19. MISCELLANEOUS PROVISIONS
2. 1. a. Entire Agreement: These Terms, read with the Policy, form the complete and final
contract between the User and the Company with respect to the subject matter hereof and
supersedes all other communications, representations and agreements (whether oral,
written or otherwise) relating thereto.
3. 1. b. Waiver: The failure of either Party at any time to require performance of any
provision of these Terms shall in no manner affect such Party's right at a later time to
enforce the same. No waiver by either party of any breach of these Terms, whether by
conduct or otherwise, in any one or more instances, shall be deemed to be or construed as
41
GIBS B SCHOOL
a further or continuing waiver of any such breach, or a waiver of any other breach of
these Terms.
4. 1. c. Severability: If any provision/clause of these Terms is held to be invalid, illegal or
unenforceable by any court or authority of competent jurisdiction, the validity, legality
and enforceability of the remaining provisions/clauses of these Terms shall in no way be
affected or impaired thereby, and each such provision/clause of these Terms shall
14 Be valid and enforceable to the fullest extent permitted by law. In such case, these Terms
shall be reformed to the minimum extent necessary to correct any invalidity, illegality or
unenforceability, while preserving to the maximum extent the original rights, intentions and
commercial expectations of the Parties hereto, as expressed herein.
1.2.3 PRODUCTS PROFILE

SERVICES PROVIDED BY USCHOOL
1) Coaching
2) Mentoring
3) Online Education
4) Learning, Teaching
5) Edu-tech
42
GIBS B SCHOOL
6) E-learning
7) E-mentoring
ONLINE COACHING
Online tutoring is the process of tutoring in an online, virtual, or networked, environment,

in which teachers and learners participate from separate physical locations. Aside from
space, literature also states that participants can be separated by time.
Online tutoring is practiced using many different approaches for distinct sets of users.
The distinctions are in content and user interface, as well as in tutoring styles and
tutor-training methodologies. Definitions associated with online tutoring vary widely,
reflecting the ongoing evolution of the technology, the refinement and variation in online
learning methodology, and the interactions of the organizations that deliver online
tutoring services with the institutions, individuals, and learners that employ the services.
This Internet-based service is a form of micropublishing.
ONLINE MENTORING
E-mentoring is a means of providing a guided mentoring relationship using online

software or email. It allows participants to communicate at their own convenience and
beyond time zones since it eliminates the need for them to be in the same physical
location.[1] Its programs are often developed to enhance morale, increase productivity,
and promote career development.
ONLINE EDUCATION
Educational technology (commonly abbreviated as EduTech, or EdTech) is the

combined use of computer hardware, software, and educational theory and practice to
facilitate learning. Educational technology creates, uses, and manages technological
processes and educational resources to help improve user academic performance.[1]
The field has been described as a persisting initiative that seeks to bring learners,
teacher, and technical means together in an effective way.
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ONLINE LEARNING AND TEACHING
Online learning involves courses offered by postsecondary institutions that are 100%
virtual, excluding massively open online courses (MOOCs). Online learning, or virtual
classes offered over the internet, is contrasted with traditional courses taken in a
brick-and-mortar school building. It is the newest development in distance education
that began in the mid-1990s with the spread of the internet and the World Wide Web.
Learner experience is typically asynchronous, but may also incorporate synchronous
elements. The vast majority of institutions utilize a Learning Management System for
the administration of online courses. As theories of distance education evolve, digital
technologies to support learning and pedagogy continue to transform as well.
EDU-TECH
Educational technology (commonly abbreviated as EduTech, or EdTech) is the combined use
of computer hardware, software, and educational theory and practice to facilitate learning.
Educational technology creates, uses, and manages technological processes and educational
resources to help improve user academic performance.
[1] The field has been described as a persisting initiative that seeks to bring learners, teacher, and
technical means together in an effective way.
[2] In addition to experiential knowledge drawn from educational practice, educational

technology is based on theoretical knowledge that emerges from various disciplines such as
communication, education, psychology, sociology, artificial intelligence, and computer science,
among others. [citation needed] It encompasses several domains including learning theory,
computer-based training, online learning, and m-learning, where mobile technologies are used.
THE COURSES WE OFFER: - (FEW FROM MANY COURSES WE OFFER)
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1.2.4 AREA OF OPERATION
Area Of Operation of Unschool is in PAN India.

These make stem customers ensure that these branches or companies are trustable as spread
across India and on other hands the company does get good bounds customers or servicemen
with their country wide spread.
Incorporates all the religious, ethnic, linguistic groups to make them related for their growth is
referred as national and despite any religion or area, the company should equally be available to
spread their services.
It is just an recognition to Unschool which has got its branches or service centers in multiple
cities of India. Anyone who is operating an organization at different locations and makes it
possible to reach customers in every corner of India can use the tag without any registration.
1.2.5 OWNERSHIP PATTERN
NARAYANAN S, CO-FOUNDER AND CEO
Narayanan is a young entrepreneur and a youth leadership enthusiast, having held leadership
spaces for students across the world. As the Country Director at AIESEC in Nepal and Head of
Marketing at an Edu-Travel startup, Narayanan is an SDG advocate who aims to eradicate the
existing problems in the education system in India and beyond.
RAHUL VARMA, CO-FOUNDER AND CEO
An Engineer by education and a Social Entrepreneur by passion and profession, Rahul Varma
has been part of the Edu-Tech Industry for more than 3 years and spotted several identifiable
problems in the Education system. He is also a TEDx speaker and has been the National Head of
Operations for AIESEC in India. Being a victim of such a big problem himself, Rahul also
interacted with students from various countries and incepted Unschool to change this situation
and provide a platform that aims at Reinventing learning, the way we know it.
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1.2.6 SWOT ANALYSIS
STRENGTH
 It is India’s first online professional skill development platform.

 Learning in the most interesting and practical way.
 Work on a real time project.
 Lifelong access learns at your own pace.
 Network with the best in industry.
 100% internship opportunity at reputed firms.
 Get a coach in the field for life.
 Certificate from government of India.
WEAKNESS
 Internships start at ground level of marketing.

 High prices of courses on site.
 Rarely heard brand, not much of a market.
 No advertising and branding.
OPPORTUNITIES
 Can continue to enroll in online programs with most students taking at leastone online
course.
 May value time and place flexibility.
 May gain a competitive edge over traditional face-to-face colleagues.
 May recognize this is what the market truly wants.
 May replace peers with no technology training.

 May offer departments scheduling flexibility when trained.
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THREATS
 May find online delivery is perceived as less credible by some employers and affect
online enrollment decisions and
 May discover parents are unwilling to pay for online courses when charged with
expensive private university tuition rates.
COMPETITORS ANALYSIS
The biggest competitors of unschool are as follows :-

1.) Skillshare
2.) LinkedIn Learning Ex Lynda
3). MasterClass
4.) Udemy
5.) Edx.org
6.) Udacity.com
7.) Coursera.org
8.) Futurelearn.com
1. SKILLSHARE
Skillshare is one of the most popular online learning platforms. It has a massive
collection of over 20,000 classes that are divided into three categories: Thrive (Lifestyle,
Productivity), Build (Business Analytics, Freelance & Enterneuprenship, Leadership &
Management, Marketing), and Create (Animation, Film & Video, Graphic Design, Music,
Creative Writing, Photography, Web Development, and more).
Skillshare believes in a project-based approach to learning that allows students to
expand creativity and apply new skills in life. All courses consist of two parts: a video
presentation (which usually lasts around 20-minutes) and a class project.
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2. LINKEDIN LEARNING EX LYNDA

A few years ago, LinkedIn acquired one of the oldest e-learning sites called Lynda, and
transferred all content to its own platform - LinkedIn Learning. The company now offers
thousands of high-quality courses for all levels, from beginners to advanced, covering a
wide array of subjects, including Web Development, Software Programming,
Economics, and Business Management.
LinkedIn Learning has a single monthly subscription fee that gives you access to all the
content on the platform. The courses consist of bite-sized modules that help absorb
information better. LinkedIn Learning allows you to download any course for offline
viewing, which I find to be very convenient.
LinkedIn Learning is not accredited, but most courses offer a Certificate of Completion
that you can later add to your LinkedIn profile.
LinkedIn Learning is a good platform that can help you jumpstart your career or achieve
professional goals. If you are interested in joining the platform, you can do that by
signing up for a 1-month free trial.
3. MASTERCLASS
MasterClass is an online learning platform that everyone is talking about. What makes it
different is that the courses are taught by world-famous experts and celebrities. You can
learn acting from Natalie Portman, filmmaking from Martin Scorsese, singing from
Christina Aguilera, cooking from Gordon Ramsay, writing from Dan Brown, etc.
For $15 a month you get unlimited access to all classes. Each course consists of an
average of 20 lessons, each lasts approximately 10 minutes. Classes include
high-quality video lessons, assignments, workbooks, and community activities. You can
also join discussions to ask questions, get feedback, and connect with other students.
There are no deadlines, so you can learn at your own pace. All the videos can be
downloaded for offline viewing using a mobile app.
The classes are divided into nine categories: Film & TV, Culinary Arts, Writing, Music &
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Entertainment, Sports & Games, Business, Photography, & Fashion, Business, Politics
& Society, Lifestyle, and Science & Technology. MasterClass doesn't offer certificates of
completion.
MasterClass is a good platform for creatives who are interested in personal
development and seeking inspiration from the best professionals in the filed.
4. UDEMY
Udemy is another popular online learning platform. It has a huge library of over 150,000
courses which makes it the best one when it comes to content. With Udemy, you can
expand your knowledge and skills in any field imaginable from business and marketing,
to hand weaving and clowning. The goal of Udemy is to disrupt and democratize the
educational system.
Unlike Skillshare, MasterClass, and LinkedIn Learning, Udemy doesn't have unlimited
subscription plans, you have to purchase each course individually, which is obviously a
downer. However, the courses are quite cheap, starting at just $9. And if you don't like a
course you have purchased, you can get a refund within 30 days.
Udemy's courses are divided into 13 different categories: Finance & Accounting,
Development, Business, Marketing, IT & Software, Office Productivity, Music, Personal
Development, Teaching & Academics, Design, Lifestyle, Photography, Health & Fitness.
The courses are offered for all levels: beginner, intermediate, and advanced. One thing I
absolutely love is that there are courses available not only in English but also in
Russian, Japanese, Chinese, Portuguese, German, Spanish, etc.
Udemy is not an accredited institution, but you get a certificate of completion after you
take a paid course. Each Udemy course consists of a video tutorial - the average course
is 5 hours long but some can be as short as 30 minutes - and can also include
additional resources, such as quizzes, practice tests, coding exercises, and
assignments. You can download any Udemy course and watch it offline at any time.
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5. EDX.ORG
edX is one of the best providers of college-level online courses. The company was
founded by Harvard and MIT, and the quality of courses is top-notch. All the courses on
edX, with the exception of professional education courses, can be taken for free.
To join the course without paying you to need to enroll in the Audit Track. The Free
(Audit) Track grants students access to all course materials, such as lectures, videos,
ungraded assignments, and reading - for the duration of course. However, you won't
receive graded assignments and verified certificates of completion. If you want to have
access to graded assignments and earn a certificate upon successful completion, then
you would have to enroll in the Paid (Verified) Track. The certificate can be added to
your resume or LinkedIn profile. If you enroll in the Audit Track but then decide that you
want to earn the certificate, you will have a chance to switch to the Verified Track. Each
course has an upgrade deadline so make sure you check that first.
edX offers over 2,500 courses on different subjects including Biology & Life Sciences,
Architecture, Chemistry, Art & Culture, Electronics, Education & Teacher Training,
Medicine, Food & Nutrition, Physics, Science, Music, Law, History, Language, and
Environmental Studies. Most courses are available in English, but there are also some
courses in Chinese, Russian, French, Italian, Spanish, etc. There are courses for
introductory, intermediate, and advanced levels. The courses usually consist of both text
and video content and assignments. There are also course discussions where you can
ask questions and interact with fellow students. Some courses include group projects.
You can download any edX course for offline viewing.
6. UDACITY.COM
Udacity is widely known for its Nanodegree programs. A Nanodegree is a skills and
project-based learning program. Each Nanodegree consists of a series of courses on
topics like Artificial Intelligence, Coding, Robotics, Mobile Programming, Business, and
Data Science. Most programs can be completed in 3-6 months. Udacity offers
one-on-one technical mentorship to all Nanodegree students.
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Udacity is the definition of innovation when it comes to online learning and education.
When you enroll in one of Udacity's Nanodegree programs, your chances of landing a
job after you complete the course skyrocket.
Udacity is not an accredited university, but the skills they teach are relevant, in-demand
skills that employers are actively seeking. However, when compared to other online
learning platforms, Udacity is steep on pricing. The average cost for a Nanodegree
program is between $1200 and $2400. You can get a discount if you pay for several
months upfront.
Udacity also offers Executive Programs for business leaders who need to learn about
complex concepts like Artificial Intelligence and implement them in their companies
within a short period of time (usually a few weeks). The cost of Executive Programs is
around $1500 per month which includes project reviews from top industry professionals,
technical mentor support, personal career coach, and a learning plan that allows you to
learn at your own pace.
7. COURSERA.ORG
Coursera is an online learning platform that offers university-level courses and
certification programs. The courses are taught by instructors from top companies and
universities such as Stanford, Yale, and Princeton.
The price for individual courses varies from $29 to $99. However, there are thousands
of courses that have the Audit option which allows you to take it for free. If you choose
to audit the course, you won't receive graded assignments, a certificate, and bonus
materials. Most courses consist of video lectures, assignments, reading materials,
quizzes, projects, and group discussions.
There are courses available in many languages: English, Spanish, Russian, Chinese,
Portuguese, Arabic, French, German, Korean, Vietnamese, Japanese, and more. Some
of the courses' topics are Arts and Humanities, Business, Computer Science, Data
Science, Information Technology, Health, Math and Logic, Personal Development. Each
course takes 4-6 weeks to complete.
If you want to master a specific skill, you can enroll in a Specialization - a series of
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online courses, each takes 4-6 months to complete. Once you complete the
Specialization, you will earn a Certificate to add on your resume. You get a 7-day free
trial to try a Specialization at no cost when you start your first subscription.
And if you are looking to change your current career or start a new one, then you can
enroll in one of the Professional Certificates programs. Like Specializations,
Professional Certificates are a series of courses, but the difference is that the Certificate
of Completion will be issued by the company that developed the course.
Finally, there are online degree courses granted by world-class, accredited universities.
The main advantage of getting your degree online is that it costs much less than
on-campus programs. Also, you can study at your own pace and complete your degree
faster.
If you plan on taking several courses, it might be a good idea to subscribe to Coursera
Plus, an annual plan that grants unlimited access to over 90% of courses, Professional
Certificates, and Specializations. You can take as many courses as you like and you will
earn a Course Certificate for every course you complete.
8. FUTURELEARN.COM
Futurelearn is an online education platform that offers hundreds of courses from the
world's leading universities. The majority of courses can be audited for free, but access
to course tests and a Statement of Participation or Certificate of Achievement becomes
available only if you upgrade to a paid course. There is an option of purchasing an
unlimited subscription for $249,99 per year that includes access to over 600 short
courses.
Most courses include video and audio content, reading materials, and short quizzes. All
students can post their questions and discuss topics with teachers and each other.
Some courses offer assignments, and if you have upgraded your course, you will be
able to take tests, as well.
In addition to free courses, Futurelearn offers Premium courses for a fee. Premium
courses are perfect for people who prefer to learn in a small group setting and who want
to advance their careers. Premium courses are divided into several categories: IT and
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Digital Skills, Business and Management, Teaching, and Healthcare.

If you want to earn academic credit and upskill your work, Futurelearn also offers 21
Microcredentials. They are fully accredited and require 100-150 hours of study over
10-12 weeks. Here are a few of currently available Microcredentials: Change
Management, Cyber Security Operations (Cisco CCNA), Data Science: Data-Driven
Decision Making, Digital Photography: Creating a Professional Portfolio, Impact of
Trauma on Mental Health, Online Teaching: Creating Courses for Adult Learners, Sports
Coaching, Teacher Training: Embedding Mental Health in the Curriculum, Veterinary
Practitioners and the Food Supply Chain.
To conclude our imho review of best online learning platforms, other notable platforms
you should check out include Alison.com, YouTube (Harvard Uploads their CS courses
there) and Shaw Academy. The most important thing is to get the most out of your
learning. This is the formula you have to use for choosing the platform to settle on, find
the platform that will help you get the most out of it.
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1.2.7 FUNCTIONAL DEPARTMENTS
ORGANISATIONAL STRUCTURE
The organisational structure consists of 3 level of working that are as follows:-
UNSCHOOL COMMUNITY INFLUENCER: It’s an initial level of working where

and an influencer will approach the market with the help of their contacts in various
institution and will educate people about unschool and beneficiaries about taking
courses from unschool.
UNSCHOOL COMMUNITY LEADER: It’s a position comes after UCI in this

designation a person will hire their own team by conducting an interview to those who
are applying for the position of community influencer. After the hiring process i done the
leader will lead the team by induction and regular meetings and will train them to
achieve targeted consumers.
UNSCHOOL COMMUNITY CHAMPION: In this designated position a person

becomes manager and will lead various teams with their respective leader under them
by giving targets and will educate them and solve their grievances regarding
achievement of team targets . Community champions are basically a managerial
position where they have to lead a cluster of team that their hired as community leader.
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HR FOLLOWS
For every employees they already have a pre-defined career path which is provided
which ensure the career development. They do not believe in biasness, and follows
meritocracy for the rewards and promotion of the employees. As they believe in
personal growth so they have dedicated training cells which focuses on continuous skill
enhancement. They also follow predefined, mutually set training calendar for the whole
year. Push and Pull Model: The HR follows a ‘push-pull theory’ in the organization in
order to retain the employees. There are various reasons why employees leave an
organization, and this theory helps to differentiate the reasons.
i.) Push factor: The push factors are the reasons which push the employees to look job
outside and these are many internal i.e. that comes from within the organization. The
reasons can be dissatisfaction of employees with the supervisors, culture misfit, lack of
employee benefits and career opportunities. And the push factor works also in early
attrition. These internal reasons push employees from the company.
ii.) Pull factor: These factors are external, which pulls employees from the organization.
The factors can be considered as better salary, higher brand value, better location,
infrastructure and benefits.So, this way the model analyzes and finds out the reason
why employees are leaving and focuses on that very reason to retain them.
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2. MCKINSEY’S 7S FRAMEWORK/MODEL
INTRODUCTION
The McKinsey 7s model is a strategic tool and framework that helps managers and businesses
assess their performance. The McKinsey 7s model identifies 7 key elements for an organization
that need to be focused and aligned for successful change management processes as well as for
regular performance enhancements.
Unschool makes use of the McKinsey 7s model to regularly enhance its performance, and
implement successful change management processes. Unschool focuses on the 7 elements
identified in the model to ensure that its performance levels are consistently maintained, and
improved for the offerings.
The 7 elements identified in the McKinsey 7s model can be categorized as being hard or soft in
nature. They are identified as:
Hard Elements Soft Elements

Shared Values
Strategy Skills
Structure Style
Systems Staff
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1. HARD ELEMENTS
The hard elements of the McKinsey 7s model comprise of strategy, structure, and systems. The
hard elements of the model are easier to identify, more tangible in nature, and directly controlled
and influenced by the leadership and management of the organization.
1.1. STRATEGY
1.1.1. Clearly defined
The strategic direction and the overall business strategy for Unschool are clearly defined and
communicated to all the employees and stakeholders. This helps the organization manage
performance, guide actions, and devise different tactics that are aligned with the business
strategy. Moreover, the business strategy’s definition and communication also make operations
for Unschool more transparent and aligns the responsibilities and actions of the company.
1.1.2. Guiding behaviour for goal attainment

The strategic direction for Unschool is also important in helping the business guide employee,
staff, and stakeholder behaviour towards the attainment and achievement of goals. SMART
Goals are set with short and long term deadlines in accordance with the business strategy. The
business strategy helps employees decide tactics and behavior’s for attaining the set goals and
targets to help the business grow.
1.1.3. Competitive pressures

Unschool strategy also takes into consideration the competitive pressures and activities of
competitors. The strategy addresses these competitive pressures through suggestive measures
and actions to address competition via strategic tactics and activities that ensure sustainability to
Unschool via adapting to market changes, and evolving consumer trends and demands.
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1.1.4. Changing consumer demands

An important aspect of the strategy at Unschool is that it takes into constant consideration the
changing consumer trends and demands, as well as the evolving consumer market patterns and
consumption behavior. This is an important part of the strategic direction at Unschool as it
allows the company to remain competitive and relevant to its target consumer groups, as well as
allows the company to identify demand gaps in the consumer market.
The company then strategically addresses these gaps through product offerings and marketing
activities which give the company successful and leading-edge over other patterns in the market.
1.1.5. Flexibility and adaptability

The strategy at Unschool is flexible and adaptable. This is an important aspect of the strategic
direction, and strategy setting at Unschool. Rigidity in strategy leads a company and a business
to often become stagnant and obstructs advancement, and progression with evolving changes in
the consumer markets.
With flexibility and adaptability, the Unschool is not only able to benefit from quickly reacting
and responding to changing consumer patterns globally, but is also able to locally and culturally
adapt its products via localization for different countries and regions. Moreover, the company is
often able to proactively predict consumer market changes, and devise strategic changes
accordingly to meet the market trends.
1.2. STRUCTURE
1.2.1. Organizational hierarchy
Unschool has a flatter organizational hierarchy that is supported by learning and progressive
organizations. With lesser managerial levels in between and more access to the senior
management and leadership, the employees feel more secure and confident and also have higher
access to information. Moreover, the flatter hierarchy also allows quicker decision-making
processes for Unschool and increases organizational commitment in the employees.
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1.2.2. Inter-Departmental coordination

Unschool has high coordination between different departments. The company’s departments
often form inter-department teams for projects and tasks that require multiple expertise. All
coordination between different departments is effective and organized. Unschool has a
systematic process for initiating and monitoring coordination between departments to ensure
smooth work operations and processes – and goal attainment.
1.2.3. Internal team dynamics [department specific]

Unschool encourages teamwork and team-oriented tasks. Where jobs require individual attention
and scope, the company also assigns individual responsibilities and job tasks. However, all
employees at Unschool are expected to be team players who can work well with and through
other members, and who get along well with other people. The teams at Unschool are supportive
of all embers and work in synch with synergy towards achieving the broader team objectives and
goals under the Unschool designed strategy and values.
1.2.4. Centralization vs. decentralization

Unschool has a hybrid structure between centralization and decentralization. Like many
progressive organizations, Unschool largely supports decentralized decision making. Job roles at
Unschool are designed to be carried out with responsibility, and employees often set their goals
with mutual coordination and understanding with the supervisors.
However, Unschool is also centralized in making sure that supervisors oversee, and approve of
the various efforts, and tactics that employees choose to ensure that they are aligned with the
organizational strategy ad values.
1.2.5. Communication
Unschool has a developed and intricate system for ensuring communication between employees,
and different managerial levels. The communication systems at Unschool enhance the overall
organizational structure. The systematic, defined, and organized communication allows an easy
flow of information and ensures that no organizational tasks and goals are compromised because
of a lack of communication, or misunderstandings.
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1.3. SYSTEMS
1.3.1. Organizational systems in place
Unschool has defined and well-demarcated systems in place to ensure that the business
operations are managed effectively and that there are no conflicts or disputes. The systems at
Unschool are largely departmental in nature, and include, for example:
- Human resource management

- Finance
- Marketing
- Operations
- Sales
- Supply chain management
- Public Relation Management
- Strategic leadership
1.3.2. Defined controls for systems

Each of the defined and demarcated systems at Unschool has especially designed tools and
methods as controls for evaluating performance and goal attainment. These controls and
measures are designed specifically in different departments based on the nature of their tasks and
responsibilities. Moreover, each department also designs specific controls for members for
performance evaluation, as well as for inter-departmental tasks and responsibilities.
1.3.3. Monitoring and evaluating controls

Unschool continually evaluates its systems through the designed controls. This monitoring of the
performance is continual and ongoing. This is largely done through observation and informal
discussions. Feedback to employees and overall department heads is informally given regularly
as and when is required. Formal evaluation of performance is also conducted semiannually – or
quarterly, depending on the need and the urgency of the projects and assigned tasks. This is a
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formal process that is undertaken by supervisors and managers to ensure the identification of
performance lags, and suggestive means of improvement.
1.3.4. Internal processes for organizational alignment

Unschool also has special processes and methods for ensuring that all departments and systems
within the organization are aligned and working in harmony towards the greater business goals
and targets. This is made possible through ensuring that all systems are designing and working
towards goals and targets specific to their expertise under the broader business vision and
strategy. Moreover, the strategic leadership at Unschool also ensures that all systems are
allocated with resources, and set specific targets to achieve similar business goals in any specific
period.
2. SOFT ELEMENTS
The soft elements of the McKinsey 7s model, in turn, include shared values, staff, skills, and
strategy. These elements are less tangible in nature and are more influenced by the organizational
culture. As such, the management does not have direct influence or control over them. These
elements are also harder to describe and directly identify – but are equally important for an
organization’s success and improved performance.
2.1. SHARED VALUES

2.1.1. Core values
The core values at Unschool are defined and communicated to foster a creative and supportive
organizational structure that will allow employees to perform optimally, and enhance their
motivation and organizational commitment. The core values at Unschool include, but are not
limited to:
- Creativity
- Honesty
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- Transparency
- Accountability
- Trust
- Quality
- Heritage
The Unschool business also ensures that all its activities and operations are conducted with high
ethical and moral standards that redefined and benchmarked against international criteria.
2.1.2. Corporate culture

Unschool encourages an inclusive culture that celebrates diversity. The company has an
international presence, and production units that are spread across different countries, as such,
Unschool ensure that its organizational culture is supportive of diversity, and has internal
policies to reduce incidences of discrimination.
The corporate culture Unschool also encourages innovation and creativity by allowing
independence for growth to individuals and teams –thus helping them refine their careers as well
as personalities. Lastly, the corporate culture at Unschool also has a supportive leadership which
works towards increasing employee motivation and job satisfaction by giving way to visibility
and accessibility.
2.1.3. Task alignment with values

Unschool ensures that all its job tasks and roles are aligned with the core values that the
company propagates. This means that all activities, tactics, and strategic tactics employed by
Unschool will reflect its core values, and will not deviate away from these. This is to ensure a
consistent, and reliable brand image, as well as an honest organizational culture. In the event of
organizational change, the company will continue to ensure that all change management
processes and methods incorporate the core values so that the organizational culture is
consistently maintained, and systematically changed if need be.
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2.2. STYLE
2.2.1. Management/leadership style
Unschool has a participative leadership style. Through a participative leadership style, Unschool
is able to engage and involve its employees in decision-making processes and managerial
decisions. This also allows the leadership to regularly interact with the employees and different
managerial groups to identify any potential conflicts for resolution, as well as for feedback
regarding strategic tactics and operations. Through its participative leadership, Unschool is able
to enhance employee motivation, and increase organizational commitment and ownership
amongst employees as well as other stakeholders.
2.2.2. Effectiveness of leadership style

The participative leadership style is highly effective in achieving the business goals and vision of
the organization. Employees feel to be active members of the organization who are valued for
their suggestions, feedback, and input. Moreover, through participative leadership, leaders and
managers are able to identify current and potential conflicts within the Unschool organization,
and actively work to resolve them as soon as possible.
2.2.3. Cooperation vs competition – internally

With its supportive and encouraging organizational culture, Unschool gives way to internal
collaboration and cooperation between employees, systems, teams, and departments. This
cooperation and collaboration at Unschool is important since its operations are spread globally,
and also because tasks and responsibilities within the company often require inter-departmental
feedback and input. Moreover, with increased expansion, and synergy, the business also
regularly forms project teams – which function effectively because of the cooperative and
collaborative culture within the Unschool organization.
2.2.4. Team vs groups

Unschool has effective and functional teams and works with them internally to achieve its
various business goals and objectives, and complete tasks. The company’s management is
encouraging and supportive, and the leadership provides a motivating and pragmatic vision toad
achieve. The human resource management system, as well as the organizational training,
supports all employees in their growth fairly and transparently. This leads to effective team
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formation instead of nominal groups within the organization for various projects, as well as
department-specific tasks and roles.
2.3. STAFF
2.3.1. Employee skill level vs business goals
Unschool has a sufficient number of employees employed across its global operations.
Employees for different job roles and positions are hired internally as well as externally –
depending on the urgency and the skill levels required. Based on this, it is seen that Unschool has
employees who are skilled as per the requirements of their job roles and positions. All employees
are given in house training to familiarize themselves with the company and its values. External
training along with in-house training is provided for skill level enhancement.
All job roles and positions are designed to facilitate the achievement of business goals, and as
such, employee skill level at Unschool is sufficient to achieve the business goals of the
company.
2.3.2. Number of employees

Unschool has employed a large number of employees. The number of employees varies from
country to country as per the requirements and needs of the business and operations. The global
team of Unschool is an inclusive one that accepts, and encourages diversity, and works in
synchronization with members to ensure attainment of business goals. The team member sand
employees are the most important part of business success for Unschool
2.3.3. Gaps in required capabilities and capacities

Unschool has a well-defined system for identifying potential needs of capabilities and capacities
for the organization. The human resource function of the business has a systematic process that
aligns all other departments to identify potential vacancies or skill gaps. Based on the nature of
the need, the human resource department arranges for recruitments which may be permanent or
contractual in nature, as well as arranges training sessions if need be for the current workforce.
67
GIBS B SCHOOL
2.4. SKILLS
2.4.1. Employee skills
BYJU s The Learning App has a commendable workforce, with high skills and capacities. All
employees are recruited based on their merit and qualifications. Unschool prides itself on hiring
the best professionals and grooming them further to facilitate growth and development.
2.4.2. Employee skills vs task requirements

Unschool has defined tasks and job roles and hires and trains employees for skill levels
accordingly with respect to those. The company ensures that all its job requirements are met and
that employees have the sufficient skills to perform their respective jobs in accordance with the
values and culture as well as the business goals and strategy of Unschool.
2.4.3. Skill management

Unschool pays particular attention to enhancing the skills and capacities of its employees. It
arranges regular training and workshops – internally as well as externally managed- to provide
growth and development opportunities for its employees. Unschool focuses on personal as well
as professional growth for its employees and works accordingly with them.
2.4.4. Company’s competitive advantage

The human resource is one of the core competitive advantages of the company. The skills of
employees are developed specifically for job roles and requirements at Unschool and provide a
competitive benefit to the company – where players cannot imitate employee skills or training.
This creates a unique and non-substitutable competency for Unschool.
68
GIBS B SCHOOL
Interpretation: market
and economy will always
a) Reasons which
remain factors for every
affect the perception Market factors and
brand that enters the
of the consumer economy followed by
market but what makes a
towards the choices and knowledge.
difference is the
organization.
knowledge about the
brand in the market.
First indian online

professional skills
development platforms,
b) According to sample learn in most interesting interpretation:8 factors
survey , what makes and practical ways, work in majorly play a role to make
unschool an real time projects, lifelong an unschool an attractive
attractive option access, network with the option.
best people in industry ,
100%internship, lifetime
coach, certificate from GOI.
c) According to sample Unschool community It is estimated that only

survey, what makes influencer, unschool 20% of students will
unschool an community leaders, unschool recommend unschool as
attractive option community champions. an option.
3. FINDINGS
69
GIBS B SCHOOL
4. CONCLUSION AND RECOMMENDATIONS
UNSCHOOL comes under the education industry especially in e-learning services. Which
provides a basket of various skills development courses by giving them opportunities to work on
real time projects and motivating by providing them certificates from government of India as
well, which is beneficial for professional students to enter in a priority list of candidates while
hunting for a job or change in job field. These will provide confidence and experience to students
and practically teaching the field factors that are omitted in books
70
GIBS B SCHOOL
5. BIBLIOGRAPHY
https://madhavuniversity.edu.in/reference-to-indian-education-system.html
https://en.wikipedia.org/wiki/Education_in_India#:~:text=Education%20in%20Indi
a%20is%20primarily,children%20aged%206%20to%2014.
https://www.researchgate.net/publication/304291167_Review_of_Indian_educatio
n_system
https://idronline.org/no-detention-why-did-a-popular-policy-get-scrapped/?gclid=
CjwKCAjw1ej5BRBhEiwAfHyh1MWA53iyKvTv87wy1rVhtbJsvXg2FFDW3b3260Cc
_RbryY8FCK3GfxoCGzEQAvD_BwE
https://idronline.org/why-indian-children-cant-read/
https://idronline.org/solutions-for-education-are-not-working-heres-why/
https://idronline.org/learning-new-lessons-revive-education/
www.unschool.in
https://in.linkedin.com/company/unschool-it
https://www.facebook.com/unschool.in
71
GIBS B SCHOOL
6. ANNEXURE
Dear Unschooler,
I am a student of NERIM Group of institution Guwahati affiliated to Dibrugarh University,

need to undergo a project on “A study on effectiveness of social media marketing towards
unschool in growing sales”. I request you to kindly fill the questionnaire below and I assure
that the data generated will be kept confidential.
Occupation:
Gender:
a) Male b) Female
Age:
Under 18
o 18-21
o 22-30
o 30+
1. From which social networking site did you came across about unschool elearning platform?
 Facebook
 Twitter
 Instagram
 Linked In
 Others
2. Do you think social media is the most sought after method adopted by Unschool
in the field of marketing, advertising, brand building and promotions?
 Yes
 No
 Maybe
3. “Marketing in social media is a great and affordable asset for unschool elearning to drive sales
and increase business awareness.” Do you agree with this
statement?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
4. “Social media marketing can increase traffic to professional website, interactions
72
GIBS B SCHOOL
with customers and allow to make changes wherever possible.” Do you agree
with this statement?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
5. Do you think social media marketing will help the firm to find their potential
customers?
a) Yes
b) b)No
c) Maybe
6. According to you which social media platform works best in the field of
advertising for Unschool e-learning?
 YouTube
 Instagram
 Facebook
 Linked In
 Twitter
7. Answer YES or NO in the appropriate cells given below: (The questions mention below
is related to unschool social media advertising).
Facebook Instagram Linkedin

A. On which social networking site
do you have positive
reactions/feelings towards Yes/No Yes/No Yes/No
unschool advertisements displayed
on it?
B. On which social networking sites
the visuals and slogans of the
Yes/No Yes/No Yes/No
advertisements displayed are
memorable?
C. On which social network site do
you find the service advertisement Yes/No Yes/No Yes/No
displayed attractive?
D. On which social network sites do
you trust the advertisements Yes/No Yes/No Yes/No
displayed?
73
GIBS B SCHOOL
8. How many courses have you purchased currently influenced by advertisement

on social media?
 1 course
 2 courses
 3courses
 4 courses
 More than 5 courses
9. How important the following factors given below are to motivate you to follow Unschool
organization on social media?
Most Least Not

Important
Important Important Important
To stay Inform about

activities of the
organization
To get updates on their

new courses and its future
extension
To get excess to exclusive

content
To interact (share ideas,

provide feedback)
To be aware of offers
available
74
GIBS B SCHOOL

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“A BUSINESS IMMERSION PROJECT REPORT ON UNSCHOOL.

Under the guidance of

Project Report submitted in partial fulfilment of the Requirements of IV Trimester

Global Institute of Business Studies (GIBS), Bangalore

I extend my sincere thanks to Management, GIBS B School for their support.

I have immense pleasure in expressing my deep sense of gratitude to Head of department

OBJECTIVE OF THE STUDY

MARKET RESEARCH ANALYSIS

Many black markets exist in countries with planned or command economies—wherein

HOW MARKETS WORK

Markets may emerge organically or as a means of enabling ownership rights over

SPECIAL CONSIDERATIONS: REGULATING MARKETS

1.1 INDUSTRIAL PROFILE

INTRODUCTION TO E-LEARNING INDUSTRY IN INDIA

Everything is going online. And, so is education.

ONLINE LEARNING IS BIG IN INDIA

1. Growth In Internet & Smartphone Penetration

2. Cost Of Online Education Is Low

3. Traditional Model Unable To Fulfill The Additional Capacity

4. Digital-Friendly Government Policies

Analysing the growth e- learning platform

E-LEARNING IS BIG IN INDIA

KEY DRIVERS OF E-LEARNING GROWTH IN INDIA

1. Growth in internet and smartphone penetration

2. Cost of online education is low

3. Traditional model unable to fulfil the additional capacity

4. Digital-friendly government policies

5. Demand among working professionals and job-seekers

CHALLENGES ARE STILL MANY

1. Insufficient digital infrastructure

2. Poor learning engagement

3. Lack of standardization, credibility and quality

4. Language of the courses

5. Low completion rates

4. Peer-to-peer learning and profile mapping

5. Investor interest will grow

1.2 COMPANY PROFILE

1.2.1 : BACKGROUND OF THE COMPANY AND NATURE OF

Unschool is an e-mentorship platform that allows students, graduates, young

Correspondingly, Unschool is a marketplace where learned individuals or subject matter

1.2.2 : VISION, MISSION AND QUALITY POLICY

RECOGNIZED AND AWARDED BY

2. b. “You”, “Your”, “Yourself”, “User”, shall mean and refer to natural and

brand names, descriptions, sounds, music and artwork (collectively, ‘Content’), is

The Users have a personal, non-exclusive, non-transferable, revocable, limited privilege to

 • Google Pay Business

1. 10. USER OBLIGATIONS AND FORMAL UNDERTAKINGS AS TO

The User further undertakes not to:

1. iii. is in any way harmful to minors;

1. a. If the User is in breach any of these Terms or the Policy;

10 The Company, at the sole discretion of the Company.

1. a. User’s use of the Platform,

1. 1. 1. i. If the Platform is inoperative/non-responsive due to any connectivity errors

1. 15. DISCLAIMER OF WARRANTIES AND LIABILITIES

1. 17. DISPUTE RESOLUTION AND JURISDICTION

1.2.3 PRODUCTS PROFILE

Online tutoring is the process of tutoring in an online, virtual, or networked, environment,

E-mentoring is a means of providing a guided mentoring relationship using online

Educational technology (commonly abbreviated as EduTech, or EdTech) is the