Report Writing

Report is not a story; it is not a narrative; it is not an exploratory kind of writing.

It is written for a particular purpose. A report sets out what are the objectives; it sets out and
analyses a situation or problem, often making recommendation for future action and discussing its
findings.

1. Write a report on problems of Plastic bags.

Ans: Last week, the Environment Awareness Club of our school initiated Say No to Polythene Bag
campaign in the school campus. The main objective of this campaign was to make students and
people aware of the bad effect of polythene bags on environment, human beings and animals.

The Mayor of the city led the campaign. Besides, there were many elite members of society who
had come to give their tremendous support to this programme. The campaign carried many an
activity. As usual the programme started with the motivational and informative lecture from our
Principal. He apprised the people gathered there of the hazardous effect of the use of Polythene
bags. He said that polythene is bio-non-degradable product and can't be eliminated without
damaging the environment. When eatables are carried in them, the chemicals used to make them get
mixed with them. So polythene bags make the food items poisonous. If the animals chew them, they
go to their abdomen and cause them severe pain and most of the time becomes a strong reason for
their deaths.

He further added that polythene bags cause drainage problem and make the city ugly. The 80% of
the total garbage is made of polythene bags. The Chief Guest also enlightened the people about
drawbacks of the use of poly-bags. Besides agreeing with the Principal about the hazardous caused
by polythene bags, he preferred to tell their substitutes.

He said that instead of these plastic bags, people must use bags made of cloth, paper and jute. He
admitted that law couldn't do much in that regard, the ban must come from within. Then the Chief
Guest administered the oath to the people that they would not use poly-bags. Students took out a
rally carrying placards with various slogans in the city. There was enthusiasm among them and the
people of the city. It seemed to be a very successful campaign.
 Reading: Improving Comprehension Skills – Techniques for Good Comprehension

7 reading strategies you can use to improve your comprehension skills

1. Improve your vocabulary.
2. Come up with questions about the text you are reading.
3. Use context clues.
4. Look for the main idea.
5. Write a summary of what you read.
6. Break up the reading into smaller sections.
7. Pace yourself.

Techniques for Good Comprehension:

Struggling with reading comprehension can feel overwhelming. However, improving your reading
comprehension is not only relatively easy; it can also be downright fun! By making changes to
where and how you read, while working on developing your reading skills, you can significantly
improve your reading comprehension and make reading a much more fun experience.

Read aloud: Reading aloud is a great way to slow down while reading and give you more time to
process what you're reading, thereby improving comprehension. 

Re-read text as necessary to improve your comprehension: Sometimes when we’re reading, we
can read finish a paragraph or page and realize that we don’t remember any of what we just read.

Improve your vocabulary to get better at understanding what you read. If you don't know what
a word means, it's going to be hard to improve your reading comprehension.

Read books over and over again to gain fluency. Fluency is the ability to read and understand
words automatically and at a certain speed. In order to improve fluency, read books twice or even
three times to repeat your exposure to various words and phrases.

Read with class guidelines in mind. If you are reading for a class, guide yourself by reading for
information that is relevant to the class. Focus on what you need to learn from your reading and pay
less attention to the rest of it to best comprehend the material.
Paragraph Writing
Using linking words
Coherence in a paragraph is the technique of making words, phrases, and sentences move
smoothly and logically from one to the other. In other words, the ideas are so interwoven and
"glued" together that the reader will be able to see the consistent relationship between them. It is
obvious that if a paragraph is not unified, does not have a logical order, and does not have a
consistent point of view, the reader is unlikely to grasp the point of the paragraph. In addition,
there are other devices and techniques that will help you achieve coherence. In general, the
coherence devices most helpful for making your communication clear for the reader are
transitional words and phrases, repetition of key words and phrases, pronoun reference, and
parallel sentence structure.
Linking words or phrases help you to build a logical argument in your assignment by linking one
statement to another. An assignment without linking words reads like a series of unrelated
statements with no flow.
Linking words can be used to
• link the flow of ideas in your writing
• guide your reader towards the next stage of your argument
• link paragraphs together.
Signalling words
1. Time/order
at first, eventually, finally, first, firstly, in the end, in the first place, in the second place, lastly,
later, next, second, secondly, to begin with
2. Comparison/similar ideas
in comparison, in the same way, similarly
3. Contrast/opposite ideas
but, despite, in spite of, even so, however, in contrast, in spite of this, nevertheless, on the
contrary, on the other hand, still, whereas, yet
4. Cause and effect
Accordingly, as a consequence, as a result, because, because of this, consequently, for this
reason, hence, in consequence, in order to, owing to this, since, so, so that, therefore, thus
5. Examples
for example, for instance, such as, thus, as follows
6. Generalisation
As a rule, for the most part, generally, in general, normally, on the whole, in most cases, usually
7. Stating the obvious
After all, as one might expect, clearly, it goes without saying, naturally, obviously, of course,
surely
8. Attitude
Admittedly, certainly, fortunately, luckily, oddly enough, strangely enough, undoubtedly,
unfortunately
9. Summary/conclusion
Finally, in brief, in conclusion, in short, overall, so, then, to conclude, to sum up
10. Explanation/equivalence
In other words, namely, or rather, that is to say, this means, to be more precise, to put it another
way
11. Addition
Apart from this, as well as, besides, furthermore, in addition, moreover, nor, not only...but also,
too, what is more
12. Condition
In that case, then
13. Support
Actually, as a matter of fact, in fact, indeed
14. Contradiction
actually, as a matter of fact, in fact
15. Emphasis
chiefly, especially, in detail, in particular, mainly, notably, particularly
Examples
1. Time/order
At first
At first the freemen of both town and country had an organization and a type of property which
still retained something of the communal as well as something of the private, but in the town a
radical transformation was taking place.
Eventually
Eventually the group did manage to buy some land in a village not far from London, but the
project had to be abandoned when the villagers zoned their land against agricultural use.
Finally
Finally, there have been numerous women altogether outside the profession, who were reformers
dedicated to creating alternatives.
First
First I went to see the editor of the Dispatch.
Firstly:
There are two reasons. Firstly I have no evidence whatever that the original document has been
destroyed.
In the end
In the end, several firms undertook penicillin production on a massive scale, but hardly any ever
came to Florey himself for the clinical trials which he was desperate to extend.
In the first place/in the second place
If we try to analyze the conception of possession, we find two elements. In the first place, it
involves some actual power of control over the thing possessed. In the second place, it involves
some intention to maintain that control on the part of the possessor.
Lastly
Lastly, we may notice that even a wrongful possession, if continued for a certain length of time,
matures into what may be, for practical purposes, indistinguishable from ownership.
Later
Later she went up to the office.
Next
Next, I'd like to show you some pictures.
Second
And second, this kind of policy does not help to create jobs.
To begin with
To begin with, the ratio between attackers and defenders was roughly the same.
2. Comparison
In comparison
The vast majority of social encounters are, in comparison, mild and muted affairs.
In the same way
Every baby's face is different from every other's. In the same way, every baby's pattern of
development is different from every other's.
Similarly
You should notify any change of address to the Bonds and Stock Office. Similarly, savings
certificates should be re-registered with the Post Office.
3. Contrast
But
In 1950 oil supplied only about 10% of our total energy consumption; but now it's up to about
40% and still rising.

Despite
Despite the difference in their ages they were close friends.
Even so
This could lead you up some blind alleys. Even so, there is no real cause for concern.
However
The more I talked the more silent Eliot became. However, I left thinking that I had created quite
an impression.
In spite of this
My father always had poor health. In spite of this, he was always cheerful.
Nevertheless
He had not slept that night. Nevertheless, he led the rally with his usual vigour.
On the contrary
I have never been an enemy of monarchy. On the contrary, I consider monarchies essential for
the well-being of new nations.
On the other hand
John had great difficulties playing cricket. But on the other hand, he was an awfully good rugby
player.
Still
He's treated you badly. Still he's your brother and you should help him.
Yet
Everything around him was blown to pieces, yet the minister escaped without a scratch.
4. Cause/effect
Accordingly
She complained of stiffness in her joints. Accordingly she was admitted to hospital for further
tests.
As a consequence
The red cross has not been allowed to inspect the camps, and as a consequence little is known
about them.
As a result
Many roads are flooded. As a result there are long delays.
Because
Because these were the only films we'd seen of these people, we got the impression that they did
nothing else but dance to classical music.
Consequently
Japan has a massive trade surplus with the rest of the world. Consequently it can afford to give
more money to the Third World.
For this reason
The traffic was very heavy. For this reason he was late.
Hence
The computer has become smaller and cheaper and hence more available to a greater number of
people.
In consequence
The fastest these animals can run is about 65 kph and in consequence their hunting methods have
to be very efficient indeed.
In order that
They are learning English in order that they can study a particular subject.
In order to
He had to hurry in order to reach the next place on this schedule.
Owing to this
The rain was terrible. Owing to this, the match was cancelled.
So
He speaks very little English, so I talked to him through an interpreter.
Therefore
I'm not a member of the Club. Therefore it would be rather impertinent of me to express an
opinion.
Thus
If I am to accept certain limitations on my freedom, I must be assured that others are accepting
the same restraints. Thus, an incomes policy has to be controlled if it is to be effective.
5. Example
For example
Many countries are threatened by earthquakes. For example, Mexico and Japan have large ones
this century.
For instance
Not all prices have increased so dramatically. Compare, for instance, the price of oil in 1980 and
the price now.
Such as
There are many reasons why the invasion failed, such as the lack of proper food and the shortage
of ammunition.
6. Generalisation
As a rule
As a general rule, the less important tan executive is, the more status-conscious he is likely to be.
For the most part
The New Guinea forest is, for the most part, dark and wet.
In general
The industrial processes, in general, are based on man-made processes.
Normally
Meetings are normally held three or four times a year.
On the whole
One or two were all right but on the whole I used to hate going to lectures.
Usually
She usually found it easy to go to sleep at night.
7. Stating the obvious
As one might expect
There are, as one might expect, several other methods for carrying out the research.
After all
They did not expect heavy losses in the air. After all they had superb aircraft.
Clearly
Clearly, there is no point in continuing this investigation until we have more evidence.
Naturally
Naturally, publishers are hesitant about committing large sums of money to such a risky project.
Obviously
Obviously, I don't need to say how important this project is.
Of course
There is of course an element of truth in this argument.
8. Attitude
Admittedly
Admittedly, economists often disagree among each other.
Certainly
Rakesh was certainly a student at the university but I'm not sure about his sister.
Fortunately
Fortunately such occurrences are fairly rare.
Luckily
Luckily, Saturday was a fine day.
Undoubtedly
Undoubtedly, many families are victims of bad housing.
Unfortunately
He couldn't wait to tell Judy. Unfortunately, she had already left for work.
9. Summary/conclusion
Finally
Let's come finally to the question of pensions.
In brief
In brief then, do you two want to join me?
In conclusion
In conclusion, let me suggest a number of practical applications.
In short
In short, the report says more money should be spent on education.
Overall
Overall, imports account for half our stock.
So
So if a woman did leave the home, she was only supposed to concern herself with matters
pertaining to domestic life.
Then
The importance of education, then, has been infinitely greater than in previous centuries.
To conclude
To conclude, I'd like to say thank you to everyone who has worked so hard to make this
conference possible.
To sum up
To sum up, we cannot hope for greater success unless we identify our needs clearly.
10. Explanation/equivalence
In other words
In other words, although the act of donating blood would increase the chances of the donor
dying, this increase was small compared with the increase in the recipient's chances of surviving.
Or rather
The account here offered is meant as a beginning of an answer to that question. Or rather it
contributes by setting the question in a certain way.
That is to say
The Romans left Britain in 410 AD - that is to say England was a Roman dependency for nearly
500 years.
11. Addition
Also
Sugar is bad for your teeth. It can also contribute to heart disease.
As well as
Marx and Engels, as well as many of their contemporaries, believed that pastoralism predated
agriculture.
Besides
Besides being good test cases, Locke obviously finds these ideas intrinsically interesting too.
Furthermore
Computer chess games are still a bit expensive, but they are getting cheaper all the time.
Furthermore their chess-playing strength is rising.
In addition
Our survey will produce the essential statistics. In addition, it will provide information about
people's shopping habits.
Moreover
The drug has powerful side-effects. Moreover, it can be addictive.
Nor
I could not afford to eat in restaurants. Nor could anyone I knew.
Not only...but also
He was not only commander of the army but also a close friend of the President.
Too
Evans was not only our doctor. He was a friend too.
What is more
What is more, more machines will mean fewer jobs.
12. Condition
In that case
Of course the experiment may fail and in that case we will have to start again.
Then
Sometimes the computer system breaks down. Then you'll have to work on paper.
13. Support
As a matter of fact
The company is doing very well. As a matter of fact, we have doubled our sales budget.
In fact
The winter of 1940 was extremely bad. In fact most people say it was the worst winter of their
lives.
Indeed
They continue to work throughout their short life. Indeed it is overwork which eventually kills
them.
14. Contradiction
Actually
There are many stories which describe wolves as dangerous, blood thirsty animals, but actually
they prefer to avoid human beings.
In fact
I thought he could speak the language fluently. In fact, that wasn't the case at all.
15. Emphasis
Chiefly
How quickly you recover from an operation chiefly depends on your general state of health.
Especially
They don't trust anyone, especially people in our position.
In detail
The implications of this theory are examined in detail in chapter 12.
In particular
In particular, he was criticised for pursuing a policy of conciliation and reform.
Mainly
The political group will have more power, mainly because of their large numbers.

Repetition of words and phrases

Key words are the words carrying most significance in a paragraph— the key words are those
words a writer wants the reader to focus on as the paragraph progresses. In the following excerpt
from a paragraph on sports tourism, note the key words used:

Consistent with the results of other studies, most sport tourists tend to be between the ages of 18
and 44, male, and relatively affluent. Again, as with the first sample, a notable group of men and
women in late adulthood chose to be active sport tourists. This information can be readily
demonstrated by the winter-month use of golf courses in the southeastern United States by
"snowbirds." For recreation agencies in these areas, winter-month use by retirees is of prime
importance. For leisure education practitioners, such activity patterns not only dispel
stereotypes attributed to older adults but also support the idea of teaching sport skills that can
be practiced throughout a person's life. The majority of active sport tourist research has focused
on people who participate in one specific sport.

The ability to connect ideas by means of repetition of key words and phrases sometimes meets a
natural resistance based on the fear of being repetitive. Now we must learn that catching a word
or phrase that's important to a reader's comprehension of a piece and replaying that word or
phrase creates a musical motif in that reader's head. Unless it is overworked and obtrusive,
repetition lends itself to a sense of coherence.
Repeating key terms and phrases helps readers keep track of your ideas. It will also give your
writing a sense of flow and continuity. Repetition of key words and phrases is especially
important when transitioning from one paragraph to another. For example, consider the
following two short paragraphs:

The study shows that too much sodium can lead to an increased blood pressure. The study finds
that as Sodium increases blood pressure this excess strain on the heart can double the risk of
heart attack.
While the study clearly shows that too much sodium can double the risk of heart attack, the study
fails to define how much sodium is "too much" for healthy adults. It fails to account for how a
person may reduce their risk factor. For example, active people with plenty of access to fresh
water will sweat out a lot of the sodium they ingest. The study shows that a sedentary,individual,
or a chronically dehydrated person is more likely to feel the health consequences of ingesting
sodium.

The second paragraph repeats the phrase "the study shows that too much sodium can." This
provides a sense of continuity between the two paragraphs, making it clear that the writing is
centered around the study of sodium's impact on health. The first paragraph is concerned with
what the study shows, while the second paragraph explains what the study fails to provide. In the
example, "the study shows" acts as a key phrase that orients the readers to what the writing is
about, while also providing continuity between the two paragraphs.
 Letter Vs Memo

Business memos are internal documents sent to employees to convey information about the
company, while business letters are external communiqués, often related to sales activities or
customer needs or to query a vendor or government agency. The formatting is different for both,
and learning how to properly create each will help you more effectively communicate your
message. Memos are often sent to notify staff members about a meeting or new policy the
company feels is important enough to warrant more than word-of-mouth dissemination. Memos
are often informal, with less attention to structure, formatting, grammar and quality of paper.
Letters are more formal documents sent to people outside your company. They can include
requests for information or clarification from a government agency; responses to customer
complaints or queries; or pitches or proposals to vendors, customers or the media. Letters are
usually put on high-quality paper, rather than copy paper, and are carefully proofread to avoid
even the smallest mistake.
 A letter is a short or long message that is sent by one person to another while a memo is
a short message that is sent by a person to another.
 A letter is more formal and contains more information while a memo is informal and
is very short.
 A memo is more concise and to the point as compared to a letter.
 A letter is exchanged between businesses and their clients while a memo is
exchanged between individuals within an organization.
 A memo usually has a header that states where it is from and who it is intended for
while a letter may or may not have this feature.

Structure of a Memo
Begin a memo with this standard heading:

TO: This is where the name of the recipient

goes, along with their title in the company.

FROM: the name of the sender, his/her position,

and if the memo is printed, the sender’s initials.

DATE: the date the memo is sent.

SUBJECT or RE: the title of the memo. It mentions

the situation the memo will address.

2. Next, the memo’s content generally follows this structure:

a. Situation/Problem- an introduction or the purpose of the memo followed by a
description of the issue at hand.
b. Solution/ Action– the steps needed to resolve the problem and how they are to be
carried out.
c. Closing- ends with a polite expression; also, provide a contact number where the
recipient can reach you and offer to answer any questions that may arise.
Sample
MEMORANDUM

TO: Suresh Agarwal, Store Manager

FROM: Deepak Dutta, Assistant Manager
DATE: March 18, 2014
RE: Dress Code Issues

A number of our clients have expressed their concern over the way certain sales associates are
dressed. Clients complain their clothing does not reflect our store’s good image and quality of
service, and instead makes them look trashy and unprofessional.

I think it is necessary for us to establish and enforce a dress code for all our store employees.
Some of the items that can no longer be considered appropriate are excessively baggy pants and
T-shirts, low cut blouses, and any garment that exposes the chest and back.

I would like to discuss this issue with you at your convenience, and also answer any questions
you may have. Please contact me at XXX-XXXX.
Difference between CV and Resume

CV:
A CV (Curriculum Vitae), which means course of life in Latin) is an in-depth document that can
be laid out over two or more pages and it contains a high level of detail about your
achievements, a great deal more than just a career biography. The CV covers your education as
well as any other accomplishments like publications, awards, honours etc.
The document tends to be organised chronologically and should make it easy to get an overview
of an individual’s full working career. A CV is static and doesn’t change for different positions,
the difference would be in the cover letter.
Resume:
A resume, or résumé, is a concise document typically not longer than one page as the intended the
reader will not dwell on your document for very long. The goal of a resume is to make an
individual stand out from the competition.
The job seeker should adapt the resume to every position they apply for. It is in the applicant’s
interest to change the resume from one job application to another and to tailor it to the needs of
the specific post. A resume doesn’t have to be ordered chronologically, doesn’t have to cover
your whole career like and is a highly customisable document.
Differences:
As stated, three major differences between CVs and resumes are the length, the purpose and the
layout. A resume is a brief summary of your skills and experience over one or two pages, a CV
is more detailed and can stretch well beyond two pages. The resume will be tailored to each
position whereas the CV will stay put and any changes will be in the cover letter.
A CV has a clear chronological order listing the whole career of the individual whereas a
resume’s information can be shuffled around to best suit the applicant. I would say the main
difference between a resume and a CV is that a CV is intended to be a full record of your career
history and a resume is a brief, targeted list of skills and achievements.

Preparation of a Curriculum Vitae

Personal details
Normally these would be your name, address, date of birth (although with age discrimination
laws now in force this isn't essential), telephone number and email.

Education and qualifications

Your degree subject and university, Intermediate levels or equivalents. Mention grades unless
poor!

Work experience
  Use action words such as developed, planned and organised.
 All of your work experiences have involved working within a team-based culture. This
involved planning, organisation, coordination and commitment e.g., in retail, this ensured
daily sales targets were met, a fair distribution of tasks and effective communication
amongst all staff members.
Interests and achievements
 Keep this section short and to the point. As you grow older, your employment record
will take precedence and interests will typically diminish greatly in length and
importance.
 Bullets can be used to separate interests into different types: sporting, creative etc.
 Don't use the old boring cliches here: "socialising with friends".
 Don't put many passive, solitary hobbies (reading, watching TV, stamp collecting) or you
may be perceived as lacking people skills. If you do put these, then say what you read or
watch: "I particularly enjoy Dickens, for the vivid insights you get into life in Victorian
times".
 Show a range of interests to avoid coming across as narrow : if everything centres around
sport they may wonder if you could hold a conversation with a client who wasn't
interested in sport.
 Hobbies that are a little out of the ordinary can help you to stand out from the crowd:
skydiving or mountaineering can show a sense of wanting to stretch yourself and an
ability to rely on yourself in demanding situations.
 Any interests relevant to the job are worth mentioning: current affairs if you wish to be a
journalist; a fantasy share portfolio such as Bull bearings if you want to work in finance.
 Any evidence of leadership is important to mention: captain or coach of a sports team,
course representative, chair of a student society, scout leader: "As captain of the school
cricket team, I had to set a positive example, motivate and coach players and think on my
feet when making bowling and field position changes, often in tense situations"
 Anything showing evidence of employability skills such as team working, organising,
planning, persuading, negotiating etc.
Skills

 The usual ones to mention are languages (good conversational French, basic Spanish),
computing (e.g. "good working knowledge of MS Access and Excel, plus basic web page
design skills" and driving ("full current clean driving licence").
  If you are a mature candidate or have lots of relevant skills to offer, a skills-based CV
may work for you

References

 Many employers don’t check references at the application stage so unless the vacancy
specifically requests referees it's fine to omit this section completely if you are running
short of space or to say "References are available on request."
 Normally two referees are sufficient: one academic (perhaps your tutor or a project
supervisor) and one from an employer (perhaps your last part-time or summer job). See
our page on Choosing and Using Referees for more help with this.How long should a CV
be?
There are no absolute rules but, in general, a new graduate's CV should cover no more than
two sides of A4 paper.
SAMPLE RESUME

Rajiv Saha
Address line 1
Address line 2
T: 0121 638 0026
M: 0044 121 638 0026
Career Email:
Objective: rajivsaha@gmail.com
To work for an organization which provides me the opportunity to improve my skills and
knowledge to growth along with the organization objective.
Profile Summary:
 An enthusiastic fresher with highly motivated and leadership skills having bachelors
of engineering degree in Mechanical Engineering.
 Expert in implementation of each step of project.
 Eager to learn new technologies and methodologies.
 Always willing to innovate the new things which can improve the existing technology.

Personality Traits:
 Highly motivated and eager to learn new things.
 Strong motivational and leadership skills.
 Ability to produce best result in pressure situation.
 Excellent communication skills in written and verbal both.
 Ability to work as individual as well as in group.

Academia:
 Bachelor of engineering from ASD institute of Technology with 75%
 Diploma in Mechanical Engineering from AKL Institute with 73%
Technical Qualification:
 2D Drafting Package : AutoCAD.
 3D Drafting Package : Solid Edge
 Analysis Package : Femap
  Internet Savvy

Project:
 Leaf spring by using Natural fibres
 Duration -3 month
 Description- In this project we use natural fibres for using as leaf spring and it is
cost effective production.
Achievements:
 FOUR suggestion certificates issued by TVS for my best suggestions.
 “SAE INDIA MEMBER” and attended one day workshop conducted by SAEINDIA
 Participated in International Conference on Emerging Trends in Energy and Environment.
 Completed training on Basic Life Support and First Aid Skills
 Completed training on Basic Fire Safety and Emergency Preparedness.
Extra Curricular Activities:
 Participated in Robotics Championship in SDF University.
 Actively participated in program of ASD NGO.
 Reading Books

SAMPLE CHRONOLOGICAL CV

Rajiv Saha
Address line 1
Address line 2
T: 0121 638 0026
M: 0044 121 638 0026
Email: rajivsaha@gmail.com
PERSONAL SUMMARY
An ambitious, highly motivated and energetic sales executive with excellent marketing and
business development skills. Experience of managing sales and merchandising for established
retail outlets, franchises and international brands. A results orientated professional with a proven
ability to get results, generate revenue, improve service as well as reduce costs. Over 10
 years marketing experience of working in competitive industries and successfully identifying,
developing and managing new business opportunities within these markets.

CAREER HISTORY
SALES EXECUTIVE - Company name
January 2007 - present
Involved in the strategic market planning for the companies services, as well as being in charge
of the sales team. Organised merchandising operations and major events like promoting new
store openings or product launches.
 Involved in managing office relocation from Cuttack to Bhubaneswar.
 Proposed and gained the company’s Main Board acceptance to revised bonus schemes
for sales staff.
 Reduced costs by merging software technologies through different departments.
 Involved in developing a new sales incentive scheme that was adopted across our
company.
 Responsible for forecasting market trends.
 Making sure products and services are supplied to customers on time.
 Involved in the training of new sales staff.
 Increased average monthly direct sales from 150,000 to 220,000.

MARKETING EXECUTIVE - Company name

May 2004 - January 2007
Responsible for marketing a wide range of the companies products which included fast moving
consumer goods and consumer durable's like clothes and toys.
 Represented the company at trade fairs and exhibitions.
 Launched and distributed company product to over 300 accounts.
 Involved in the recruitment, interviewing and training of over 30 national sales staff.
 Increased sales in my department by 500,000 in 18 months.
 Negotiated loyalty programme with our national vendors.
 Researching the market for related products.
 Arranged client demonstration.
 Regularly liaised with our suppliers to ensure the progress of existing orders.
 Involved in the recording and administration of sales by forwarding reports and copies to
the sales office.
 Provided customers with competitive quotations.

PROFESSIONAL EXPERIENCE
Marketing
 Experience of territorial marketing, account management and client relations and
retention.
  Writing detailed sales forecast report for senior company managers.

 Gathering industry data and analyzing spend patterns to highlight the potential for
future growth.
 Communicating new products to potential clients.
 Proven ability to maximize sales opportunities by creating professional sales script and
building rapport with potential new and also existing customers.
Management
 Willing to accept responsibility and be accountable.
 Created a regional sales reporting and performance monitoring system
 Monitoring and reviewing the performance of sales teams, to ensure targets are met.
 Responsible for monitoring sales levels and patterns on a weekly and monthly basis to
identify and predict any potential problems.

KEY COMPETENCIES AND SKILLS

Brand launch
Business development
Product advertising Loss
prevention Planning
Promotions Competitor
analysis Site selection
Negotiating Merchandising
Key account management Staff
development

PREVIOUS CAREER HISTORY

Sales person Smith & Co 2003 - 2004
Telesales executive Allens Kitchens 2002 - 2003

ACADEMIC QUALIFICATIONS

Utkal University - Degree 1999 - 2003

JKBK College - 1997 – 1999

REFERENCES

Available on request.
Driving license: Yes
DOB: 1981
Languages: English, Hindi
Sample Bio data
Dos and Don’ts of CV writing
Curriculum Vitae is a self-marketing tool and getting an interview can depend on how good your
CV is. Your CV is your chance to show an employer you have the skills and experience needed,
and that you are the right person for the job. However, the way you present your CV can have an
overwhelming influence over whether your CV is even read, let alone get you that all important
interview. You will need to consider what to include, how much detail is needed and how to
make your CV stand out from all the others.
Dos...
 Construct your CV with your prospective employer in mind. Look at the job advert
or specification and think about what the job involves, and what the employer needs.
Find out about the main activities of the employer.
 Tailor your CV to the job. Your CV shouldn't be your life story but should be tailored
for the job you're applying for, focusing on the parts that are important for that particular
job.
 Make your CV clear, neat and tidy. Get somebody to check your spelling and grammar.
No-one wants to read a CV that is squashed together and includes too much information.
Your CV should be easy to read with space between each section and plenty of white
space. Use left-justified text as it's easiest to read, using black text on good quality white
or cream paper.
 View your experience in a positive light. Try to look objectively at your experiences
(even the bad ones) and identify what you learned or what skills you developed in the
process. This is the picture you should present to the employer.
 Place the important information up-front. Put experience and education achievements
in reverse chronological order.
 Include experience and interests that might be of use to the employer: IT skills, voluntary
work, foreign language competency, driving skills, leisure interests that demonstrate team
skills and organization/leadership skills.
 Put your name and email address on every page - in case the pages of your CV get
separated.
 Use positive language. when describing your work achievements use power words such
as ‘launched’, ‘managed’, ‘co-ordinated’, ‘motivated’, ‘supervised’, and ‘achieved’.
 Quote concrete outcomes to support your claims. For example, ‘This reduced the
development time from 7 to 3 days’ or ‘This revolutionized the company’s internal
structure, and led to a reduction in overheads from £23,000 to £17,000 per year’.
 Make use of the internet for sample CVs and CV templates - to help maximize the
impact of your CV and to get inspiration for layout and tone.
Don’ts...
 Hand-write or type your CV. This looks unprofessional and old fashioned.
 Include information which may be viewed negatively – failed exams, divorces, failed
business ventures, reasons for leaving a job, points on your driving license. Don’t lie, but
just don’t include this kind of information. Don’t give the interviewer any reason to
discard you at this stage.
 Include anything that might discriminate against you – such as date of birth, marital
status, race, gender or disability.
 Include salary information and expectations. Leave this for negotiations after your
interview, when the employers are convinced how much they want to employ you.
 Make your CV more than two pages long. You can free up space by leaving out or
editing information that is less important. For example, you do not need to include
referees – just state they are available on request. Don’t include all of the jobs you have
had since school, just the relevant ones. Add details about your most recent
qualifications, which are more relevant, but summarize the rest.
 Dilute your important messages. Don’t bother with a list of schools you attended with
grades and addresses, don’t include a long list of hobbies, or a long work history.
Concentrate on demonstrating that the skills they need, what you have achieved by
applying the skills you have and what benefits your clients have gained from your work.
 Use jargon, acronyms, technical terms - unless essential.
 Lie - employers have ways of checking what you put is true, and may sack you if they
take you on and find out you've lied to them.
E-mails
The abbreviated form of electronic mail is 'email'. Email is a system used for creating,
sending/receiving and storing data in a digital format over a network of computers. Today's email
technology uses the store-and-forward model. In this model, users send and receive information
on their computer terminals. However, the computer is used only to connect to the email
architecture. The creation, transmission and storage of email takes place only when connection
with an email architecture is established. Email is one of the important technological
developments which has greatly influenced the way we communicate with each other. It would
be interesting to study the benefits and limitations of this popular mailing tool.

Advantages of emails
 Emails are easy to use. You can organize your daily correspondence, send and receive
electronic messages and save them on computers.
 Emails are fast. They are delivered at once around the world. No other form of written
communication is as fast as an email.
 The language used in emails is simple and informal.
 When you reply to an email you can attach the original message so that when you answer
the recipient knows what you are talking about. This is important if you get hundreds of
emails a day.
 It is possible to send automated emails with a certain text. In such a way it is possible to
tell the sender that you are on vacation. These emails are called auto responders.
 Emails do not use paper. They are environment friendly and save a lot of trees from being
cut down.
 Emails can also have pictures in them. You can send birthday cards or newsletters as
emails.
 Products can be advertised with emails. Companies can reach a lot of people and inform
them in a short time.

Limitation of Email

1. Emotional responses. Some emails cause upset or anger. A reply in the heat of the
moment can’t be easily retracted.
2. Information overload. Too many people send too much information. They often cite
‘need to know’ as the justification. Learn how to use email effectively and you’ll reduce
time wasted on this.
3. Lacks the personal touch. Some things are best left untyped. Email will never beat a
hand written card or letter when it comes to relationships.
 4. Misunderstandings. Emails from people who don’t take the time to read what they write
before clicking ‘send’. Time is wasted, either to clarify or, worse, acting on a
misinterpretation of the message.
5. Pressure to reply. Once it’s in your inbox, you feel an ever increasing obligation to act
on it.
6. Spam. Having to deal with spam and spoofs is one of the worst avoidable time wasters
online.
7. Sucks up your time. Over checking messages is so common, but it is time wasted on
low value, passive activity.
8. Too long. How long is too long? It’s hard to say exactly, but the longer it goes on, the
harder it is to take in. Email is suited to brevity.
9. Viruses. A virus could seriously affect your computer. If you want to know how to use
email effectively, it's worth learning how to deal with these.

Structure and Content

1.Structure

An email includes at least the three following headers:

 From: The sender's email address
 To: The recipient's email address
 Date: The date when the email was
sent It may contain the following optional
fields:
 Received: Various information about the intermediary servers and the date when the
message was processed.
 Reply-To: A reply address.
 Subject: The message's subject
 Message-ID: A unique identification for the message.
Style
 Always fill in the subject line with a topic that means something to your reader.
 Put your main point in the opening sentence. Most readers won't stick around for a
surprise ending.
 Never begin a message with a vague "This"--as in "This needs to be done by 5:00."
Always specify what you're writing about.
 Don't use ALL CAPITALS (no shouting!), or all LOWR CASE letters either
 As a general rule, PLZ avoid textspeak (abbreviations and acronyms): you may be
ROFLOL (rolling on the floor laughing out loud), but your reader may be left wondering
WUWT (what's up with that).
 Be brief and polite. If your message runs longer than two or three short paragraphs,
consider (a) reducing the message, or (b) providing an attachment. But in any case, don't
snap, growl, or bark.
 Remember to say "please" and "thank you." And mean it. "Thank you for understanding
why afternoon breaks have been eliminated" is prissy and petty. It's not polite.
 Add a signature block with appropriate contact information (in most cases, your name,
business address, and phone number, along with a legal disclaimer if required by your
company). Do you need to clutter the signature block with a clever quotation and
artwork? Probably not.
 Edit and proofread before hitting "send." You may think you're too busy to sweat the
small stuff, but unfortunately your reader may think you're a careless dolt.
 Finally, reply promptly to serious messages. If you need more than 24 hours to collect
information or make a decision, send a brief response explaining the delay.