Press Release September 10, 2009

Computer Entertainment Supplier’s Association

Nikkei Business Publications, Inc.

TOKYO GAME SHOW 2009 detailed information

“Game Science Museum”
“SOWN2009”
“Game Software Exhibits”
Green Electricity to Be Used Again to Help Prevent Global Warming

The Computer Entertainment Supplier’s Association (CESA; Chairman: Yoichi Wada; Location: Minato-ku,
Tokyo) and Nikkei Business Publications, Inc. (Nikkei BP; President & CEO: Yasuo Hirata; Location:
Minato-ku, Tokyo) are pleased to announce further details of the TOKYO GAME SHOW 2009, which will
be held over a four-day period between Thursday, September 24 and Sunday, September 27, 2009 at
Makuhari Messe in Chiba City.

The Game Science Museum, which will exhibit game technologies, histories, and trends, will be set up
this year in Halls 2, 4, and 8 (Kids’ Area). Hall 2 will feature games related to sengoku samurai (feudal
warlords), a theme that has recently been enjoying great popularity in Japan, as well as an exhibition of
the armor and helmets of nine of the most popular Japanese warlords, with an analysis of this trend. Hall 4
will exhibit the structure of the latest game consoles in an easy-to-understand way, and introduce the
latest technology being applied to gaming. The Kids’ Area will show how game character graphics have
evolved in a way easily understandable for children.

The TOKYO GAME SHOW 2009 will be using “green power” –

just as it did last year – to contribute to the conservation of the
global environment. All 280,000 kWh of the power consumed at
the common areas of the show will be generated by a biomass
power station. The CO2 reduction impact of this green power will
be approximately 119 tons, roughly equivalent to the amount
absorbed in one year by a 40-year-old cultivated Japanese cedar
forest of 14.1 hectares (calculated based on the CO2 emission intensity of Tokyo Electric Power Company
in 2007: 0.425kg – CO2/kWh).

■Game Science Museum

- Hall 2 Exhibition
(supported by: KOEI Co., Ltd.; CAPCOM Co., Ltd.; Ueda City, Nagano Prefecture; Shiraishi City,
Miyagi Prefecture; et al.)

There will be a free gaming section featuring the “SAMURAI WARRIORS” series and “Sengoku BASARA”
series, which triggered the current sengoku samurai boom, and other sengoku samurai-related games, as
well as an exhibition explaining secrets behind the popularity of these games.

Armor and other items related to nine of the most popular sengoku warlords – including Uesugi Kenshin,
Naoe Kanetsugu, Oda Nobunaga, and Date Masamune – will also be displayed. We are particularly
grateful to Ueda City and Shiraishi City, for their assistance with the Sanada Yukimura and Katakura
TOKYO GAME SHOW official website: http://tgs.cesa.or.jp/

For more information or inquiries on this press release for the members of the media:
TOKYO GAME SHOW Management Office Press Room
Fax: +81-3-3551-4123 / E-mail: tgs2009-press@publicity-bur.co.jp
For more information or inquiries on the TOKYO GAME SHOW 2009 for the general public:
E-mail: tgs-guide2009@pulicity-bur.co.jp
Kojuro exhibits, respectively. Special displays on these two samurai will include armor and other related
artifacts and special goods.

- Hall 4 Exhibition
(supported by: Nikkei Electronics, et al.)
The Game Science Museum in Hall 4, titled “Understanding the Science of Gaming,” is planned and
supported by the editorial departments of Nikkei BP’s specialized magazines. It will exhibit the
technologies applied to the latest home gaming consoles in an easy-to-understand way.

(A) The Wonders of Home Gaming Consoles

This section will explore the mysteries related to the latest home gaming consoles. Visitors will be able
to learn the structure of the latest versions of Play Station 3, Xbox 360, and other game consoles and
better understand the sophisticated features and technology of the latest game console hardware.
(B) The Mysteries of the Internal Sensor of the Controller
The most dramatically changing part of the home gaming console is the controller. In addition to the
conventional arrow keys and various buttons, the latest controllers have imbedded “acceleration
sensors” and “gyro sensors.” This section will explain the structures of these new controllers.

- Hall 8 Exhibition
(supported by: Nikkei Kids Plus)
The Kids’ Area is organized by the Nikkei Kids Plus editorial team and will help children learn about the
evolution of game character graphics. There will be the “Pixel Art Competition” for children, and kids are
invited to draw their originally created game characters (in pixel art) on the designated form and submit
their works. The winners will be announced later in the Nikkei Kids Plus magazine and will be presented
with original items with pixel art on.

■SENSE OF WONDER NIGHT 2009 ＜http://tgs.cesa.or.jp/sown/en/＞

SENSE OF WONDER NIGHT (SOWN) is a new project introduced last year at the TOKYO GAME SHOW,
in cooperation with the International Game Developers Association Japan Chapter(IGDA Japan;
Representative: Kiyoshi Shin).

The objective of SOWN is to discover new game ideas that will catch people by surprise and give them a
“Sense of Wonder” – a sense that something will change in their world – right at the instant of seeing or
hearing the concept. It spotlights motivated game developers by providing them with an opportunity to
present their new game ideas and prototypes.

There were a total of 65 entries to SOWN 2009 from 18 countries and regions, and 10 ideas have been
selected for presentation: 6 from Japan, 2 from the U.S.A., and one each from Australia and Sweden. The
selection was made by the SOWN 2009 Screening Committee consisting of 5 members in Japan and one
from abroad.

These 10 ideas will be presented on September 25 (Tue) at the SOWN 2009 special stage. All Business
Day visitors (visitors with a Business Day entry pass) are invited to the presentation.

- SOWN 2009 Outline

Date and Time: September 25 (Fri), 2009: 17:00~19:30 (planned)
Venue: Makuhari Messe – International Convention Complex, 2F Rm. 201

All Tokyo Game Show 2009 Business Day entry pass holders (pre-registration required) are welcome
to attend the SOWN 2009 presentations. For more information, please see Media Info on the SOWN
2009 official website (http://tgs/cesa.or.jp/sown/en/).
 Titles Developer(s) Nationality
Ball Carry Takuya Ono Japan
ecolpit misi Japan
Hazard – The Journey of Life Alexander Bruce Australia
His and Her Disconnected Conversations Himo Japan
Incompatible BLOCK Jun Fujiki Japan
para rail Kuniaki Watanabe and Onitama Japan
(ZENER WORKS Inc./Team OniKu)
Shadow Physics Enemy Airship USA
Swarm Racer 3000 Joseph White (Lexaloffle Games) Japan
Transcend Zach Aikman (Fishbeat) USA
You Only Live Once Marcus Richert Sweden
*The presentations are listed in alphabetical order of the titles.
*You can find more details on the SOWN 2009 official website (http://tgs/cesa.or.jp/sown/en/).
*Please note that the presentations are subject to cancellation upon request of the entrant’s.

■Game Software Exhibits

As of August 18th, we had received a total of 493 titles from 55 exhibitors. Of these, 456 titles that are
ready to be announced are summarized below. They include 256 titles for the newly introduced “Advanced
Mobile & PC” section. Compared to the summary last year, there are more titles for the mobile phone
platform, and as a result, games that can be played rather quickly, such as puzzles and action games,
have increased.

The list of the number of titles by genre and by platform (tentative)

Genre No. of Titles Platform No. of Titles
Action 115 Personal Computer 76
Role-Playing 52 Mobile Phone 130
Simulation 22 NTT docomo (57)
Puzzle 59 Softbank (38)
Adventure 13 au (35)
Shooting 10 Nintendo DS 41
Sports 15 Xbox360 17
Racing 8 PlayStation 3 12
Development Tool 31 PlayStation Portable 11
Peripheral Device 28 Wii 8
Others 103 Others 161
■ TOKYO GAME SHOW 2009 – Exhibition Outline

Event Title: TOKYO GAME SHOW 2009

Organized by: Computer Entertainment Supplier’s Association (CESA)

Co-organized by: Nikkei Business Publications, Inc.

Supported by: Ministry of Economy, Trade and Industry

Period: September 24 (Thu) Business Day (10:00 – 17:00)

September 25 (Fri) Business Day (10:00 – 17:00)
September 26 (Sat) Open to the public (10:00 – 17:00)
September 27 (Sun) Open to the public (10:00 – 17:00)

Venue: Makuhari Messe (Mihama-ku, Chiba City, Chiba Prefecture)

Admission: Adults: ¥1,200 same-day ticket

Children (elementary school age and younger): free-of-charge

TOKYO GAME SHOW official website: http://tgs.cesa.or.jp/

For more information or inquiries on this press release for the members of the media:
TOKYO GAME SHOW Management Office Press Room
Fax: +81-3-3551-4123 / E-mail: tgs2009-press@publicity-bur.co.jp

For more information or inquiries on the TOKYO GAME SHOW 2009 for the general public:
E-mail: tgs-guide2009@pulicity-bur.co.jp