The 

SWOT ofNokiadiscussesthestrengths,weaknesses,
 oppor
tuni
ti
es andt
hreat
sofNokia
whichisoneoftheleadingmobi l
ehandsetmanuf actureri
ntheindust
ry. 
Noki
alost
 alot
of 
Marketshare 
to 
Samsung  si
ncethei nt
roducti
onof Androi
d.Nokiatr
iedtocompetewithi
ts
ownSy mbianOSbuti tfai
ledbadly.

In2014, 
Micr
osof t
 purchasedNokiaandl aunchedit
sownLumi ahandsetsalongwi thselect
handsetsofNokiaphones.Howev er
,inMay2016,  
Mi cr
osoft
 sol
ditsfeatur
ephonehandset s
(i
ncl
udingNokia brand)toFoxconn.Foxconni srel
aunchingNokiain2016.Mi crosoftwil
l
conti
nuewithLumi ahandset sandMicrosoftOSwhi chareinpart
nershipwith Acer 
andAl cat
el.
Nokiaissupposedt orelaunchwit
hAndr oidOS.

St
rengt
hsi
ntheSWOTanal
ysi
sofNoki
a

•Exper
ience–142yearofhi
stor
yforNoki
a–Nokiahasaf ant
asi
chist
orybehi
ndi
tanditwas
oneofthetopbr
andssell
i
nginthe 
market
 bef
oret
helaunchofAndr
oidOrIOSSmart
phones.

•User
 f
ri
endl
iness 
– Ti
l
l dat
eNokiai
srememberedwi
thfondnessbecausei
twast
hef
ir
st
mobil
ephoneformany people 
andi
twasver
yuserf
ri
endly
.Itwasdurablet
oo.

•St
rongfi
nanci
alsupportf
orR&D(1.
4bi l
li
onUSD)–Noki
ainv
est
edal
oti
nR&Dr
egul
arl
yto
mai
ntai
nitsuserbaseandkeept
hem happy.

•Largestnet
wor
kofsel
l
ing& 
dist
ri
but
ion 
–Ithasf
ant
ast
icdi
str
ibut
ionandr
eachacr
oss
countri
es.

•St
rongcust
omerr
elat
ion

•Wi
der
angeof
 pr
oduct
s f
oral
lcl
ass

•Hi
ghResal
eval
uecompar
edt
oot
hercompet
it
ors
•Dur
abi
l
ity

•Longbat
ter
yli
fe

•Userf
ri
endl
y

•Gl
obal
Expansi
on

Weaknesses 
i
ntheSWOTanal
ysi
sofNoki
a

•ThenewEser
iesi
saflop–ManyofthenewhandsetsofNoki
aareatot
alfl
opandi
fithast
o
reent
ert
hemar
ket,
itwi
l
l hav
etodosowit
hsomest r
ongproduct
sini
ts 
port
fol
io.

•Lowv
oicequal
i
ty

•Lessst
yli
shi
nlowpr
icedpr
oduct
s

•Heav
yset
s

•Mar
ket
 ski
mmi
ngpr
ices 
ofhi
ghset
s

Oppor
tuni
ti
es 
i
ntheSWOTanal
ysi
sofNoki
a

•Newgr
owt
h mar
ket
s
•Ot
herhandhel
ddev
ices

•Wel
ldesi
gnedandst
yledset
s

•I
ncr
easet
hei
rpr
esencei
n3G&edgemar
ket

•I
mpr
ovi
seonqual
i
tyofcamer
a

•Mi
ninot
ebooks

Thr
eat
s i
ntheSWOTanal
ysi
sofNoki
a

•SamsungandIphone–Bothoft
hem hadwi
pedoutNoki
ain2014andt
heywi
l
lagai
n
chal
l
engethephonein2016aswel
l.

•China 
mobil
es–I
thasmadeexactcopyofsev
eral
Noki
aphones,
li
ter
all
ypushi
ngt
hephone
outofmarket

•Cheap&wider
angemodels f
rom var
iousSmart
phonemanuf
act
urer
s–Smar
tphonesar
ethe
tr
endri
ghtnowandNoki
a needs 
togoalongwit
hthetr
end.