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    Xerox

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    prashant
    Xerox was initially successful introducing copiers and PCs but failed to adapt to changing market trends. This allowed competitors like Ricoh to introduce new designs while Xerox clung to old products, leading to a significant drop in market share. Xerox realized changes were needed in the 1980s but it was too late as competitors had already gained ground.

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    Xerox

    Uploaded by

    prashant
    15 views1 page
    Xerox was initially successful introducing copiers and PCs but failed to adapt to changing market trends. This allowed competitors like Ricoh to introduce new designs while Xerox clung to old products, leading to a significant drop in market share. Xerox realized changes were needed in the 1980s but it was too late as competitors had already gained ground.

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    Xerox was initially successful introducing copiers and PCs but failed to adapt to changing market trends. This allowed competitors like Ricoh to introduce new designs while Xerox clung to old products, leading to a significant drop in market share. Xerox realized changes were needed in the 1980s but it was too late as competitors had already gained ground.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views1 page

    Xerox

    Uploaded by

    prashant
    Xerox was initially successful introducing copiers and PCs but failed to adapt to changing market trends. This allowed competitors like Ricoh to introduce new designs while Xerox clung to old products, leading to a significant drop in market share. Xerox realized changes were needed in the 1980s but it was too late as competitors had already gained ground.

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    In the beginning the company was not able to keep and use the research findings relating to

    computers accordingly, so they lost that market

    Xerox was at the top of its game when there was no other competitor in the market. The company
    was the first one to introduce copier and personal computer in the market. In the beginning the
    company was not able to keep and use the research findings relating to computers accordingly, so
    they lost that market.

    In 1970s, a number of Japanese competitors gave tough time to Xerox. The organization failed to
    realize the changing dynamics of the market and they kept on selling the products with old design
    which were big in size and complex to use, while on the other hand competitors like Ricoh Company
    Ltd. introduced printers which were

    This failure of realizing the market trends and rigid strategies led to a significant drop in the market
    share for Xerox. However, in 1980s, the company realized the need for new designs and they
    introduced new products in the market but till that time there were a number of competitors in the
    market and it was too late for the organization to regain their position. The company focused on
    research and development in 1980s, and they spent more than USD 3 billion in order to look for new
    technologies so the company could grow but due to failed marketing strategies and their inability to
    develop and market the products, Xerox was not able to pursue the customers.

    Xerox always has been neglecting the need of marketing to develop and market their products in the
    market. In the beginning, Xerox was successful and it was considered as a synonym for photocopying
    but after the arrival of competitors in the market, Xerox gradually lost that fame and was unable to
    attract customers.

    Xerox is operating on a world scale level and currently one of the major players in the industry but
    due to multiple competitors and tough competition based on several factors like, pricing,
    reachability and easy to use, the competitors are ahead in the market. In order to achieve the
    significant position in the market, Xerox needs to develop certain strategies like stretching the brand
    and diversify to more consumer electronic products, proper and clear communication with the
    stakeholders and to market the brand efficiently, which can ensure that the company is going in
    right direction.

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