The Tequila Effect

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THE TEQUILA EFFECT

The “Tequila effect” is the name given to the impact of the Mexican peso crisis on the South
American economy during 1994.
From 1988 to 1993, Mexico followed a strategy of economic adjustment and reform that
strengthened fiscal consolidation and structural changes initiated after the 1982 debt crisis and
the 1986 collapse of oil prices which had sent the economy reeling. The strategy, which had the
active support of the IMF aimed at restoring macro- economic stability, reducing the role of the
public sector in the economy and laying the foundations for private sector led growth. Inflation
had reduced substantially, foreign investors were pumping money into the country, and the
central bank had accumulated billions of dollars in reserves.
Capping the favorable developments was the proposal to reduce trade barriers with Mexico’s
largest trade partner, the United States, through the North American Free Trade Agreement
(NAFTA). Less than twelve months after NAFTA took effect, Mexico faced economic disaster.
On December 20, 1994, the Mexican central bank responded to the crisis by devaluing the peso
between 13 and 15 percent, thereby unleashing financial turmoil on global a scale. To limit the
excessive flight of capital, the bank also raised interest rates. Short-term interest rates rose to
32 percent resulting in higher costs of borrowing.
The timeline of the peso crisis is as follows:

 March-November 1994:
Mexico had a crawling peg exchange rate system. Government intervention kept the
exchange rate vis-à-vis the dollar within a narrow target band, but the upper limit of the
band was raised slightly every day by a preannounced amount, allowing for a gradual
nominal depreciation (a “crawling peg”) of the peso. This led to a rapid decline in foreign
exchange reserves. In November USD 3bn is pulled out of the country, of which USD
1.6bn on a single day (18 November).

 December 15th, 1994 


The Wall Street Journal publishes an interview with the new Finance Minister Jaime
Serra Puche, in which he denies that Mexico will devaluate the peso. The next day, USD
855 m leaves Mexico.

 December 20th, 1994


The new cabinet concludes that the situation is unsustainable. Therefore, the Central
Bank of Mexico announces a lift of the upper band of the exchange rate by 15%, an
effective devaluation of the peso.

 December 20-21th, 1994


In the two days after the announcement, USD 4.6 bn leaves the country, half of the
foreign exchange reserves.
 December 22th, 1994
The intervention on the foreign exchange market is lifted, and the peso is allowed to float
freely. The total devaluation of the peso amounts to 35% by the end of December.

This caused an economic crisis termed as the Tequila Effect.

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