Management Reports Control Reports Performance Evaluation and Management

 Management Reports
 Control Reports
 Performance Evaluation and Management

 feed forward control vs. feedback control
 main features of performance reports
 performance evaluation
 benchmarking in performance evaluation
 non-financial performance indicators
 balanced scorecard
 rewards and penalties
MANAGEMENT REPORTS
Lucien Simon
Feed forward control means making predictions of
outputs expected at some future time and then
quantifying those predictions, in management
accounting terms.
Feedback control involves comparing outputs

achieved against outputs desired and taking
corrective action if necessary.
1 there must be objectives which state the aim or purpose
of the control;
2 there must be a model which can be used to predict an

expected outcome;
3 there must be power to act in order to take corrective

action. MODEL
OBJECTIVE
POWER
Performance evaluation requires the
management accountant to carry out the
following process:
 Decide on what to measure

 Plan how to report
 Consider the behavioural aspects.
There are three basic questions in relation
to report preparation
1. To whom should the report be addressed?
2. What should be reported?
3. How frequently should the report be
presented?
Because each management accounting
technique serves a different purpose, the decision
on what to measure will also depend on the
intended purpose and will be discussed in the
context of specific applications.
 A controllable cost is a cost which is capable of
being regulated by a manager within a defined
boundary of responsibility.
 A non-controllable cost is one which is not

capable of being regulated by a manager within
a defined boundary of responsibility, although
it may be a cost incurred so that the
responsibility may be exercised.
In planning how to report, the general
principles applied will be those of responsibility
and the separation of controllable and non-
controllable costs.
`Performance reporting is partly concerned with
planning and control, so the idea of controllable
and non-controllable costs is important.
However, it is also applied in decision making,
and further classifications into relevant/non-
relevant and avoidable/ unavoidable costs may
therefore also be used within the same report.
 An avoidable cost is one which may be
eliminated by not taking a particular option.
 An unavoidable cost will not be eliminated by

taking a particular action.
Performance evaluation has behavioural
aspects because measurement of performance
has a direct impact on the organisation’s
perceptions of how its staff are performing and
on the individual staff member’s perception of
their relative performance.
Example:
Fiona McTaggart now explains a situation

where she prepared performance reports using
flexible budgets and also shows how the performance
report appeared in each case.
Table 23.1 shows how the performance
report was designed.
There were three separate parts to the

report. The first was for individual members
of staff.
The second was for the furniture supervisor,

who also had access to the individual staff
reports, and the third was for the managing
director, who had access to the more
detailed reports if these were required.
CONTROL REPORTS
Samantha Palmera
1. Establishing goals and standards
= quantitative
e.g., forecasting
= qualitative
e.g., social responsibilities
2. Measurement of ACTUAL vs

3. Taking Corrective Actions
4. Follow up on corrective actions

Benchmarking is the
name given to the process
of measuring the
organisation’s operations,
products and services
against those of
competitors recognised as
market leaders, in order to
establish targets which
will provide a competitive
advantage.
1. Decide what area of activity to benchmark
2. Select a competitor who is reputedly the best

in the area of activity to be benchmarked.
3. Decide on the appropriate measurements to be
used in defining performance levels.
4. Determine the competitor’s strengths and

compare these with the company’s own record.
5. Use the information collected as the basis for

an action plan.
PERFORMANCE
EVALUATION AND
MANAGEMENT
Shiela May Abao
Although financial measures are important for
evaluation purposes, many organizations use a mix of
financial and nonfinancial measures to evaluate
performance.
Kaplan and Norton
(2001) put forward an idea
which they called the Balanced
Scorecard as a way of linking
performance measures. It
focuses on the key goals of
the organisation and the
measurement of performance
in achieving those goals.
1. in respect of demand for products:
(a) number of enquiries per advertisement placed; and

(b) percentage of customers who remember the
advertisement;
2. in respect of delivering the products:
(a) error-free deliveries as a percentage of total deliveries;

(b) number of complaints as a percentage of units sold;
and
(c) time between receiving customer order and supplying
the goods or service.
 > How do our shareholders see us? (Financial
perspective)
 > How do we see ourselves? (Internal business

perspective)
 > Can we learn and grow to improve and create value?

(Learning and growth perspective)
 > How do our customers see us? (Customer perspective)

For each of these four questions the
organization should set major goals and define
performance measures which demonstrate that
the goals are being achieved. It might be
reasonable to set three or four goals in each
case. This would lead to a scorecard that would
fit on a single sheet of paper. There is no
specific form for the scorecard.
Balanced Scorecard Measures
Kaplan and Norton soon realized that the
Balanced Scorecard was more than a
performance report. It was a useful tool in the
system of strategic management.
For such measures to have relevance in a
managerial context, they should satisfy three criteria:
1. There should be well-defined performance measures.
2. There should be defined standards of performance.
3. There should be rewards attached to successful

attainment.
If there are no rewards and no penalties it
may be difficult to motivate employees in
relation to performance targets.
https://saylordotorg.github.io/text_managerial-
accounting/s17-05-nonfinancial-performance-
measu.html
Weetman, P. (2013) Sixth Edition: Financial and

Management Accounting
CASE STUDY
Case 7: Business Performance
Evaluation and Management
Control
Current Month: October
Actual % to Budget % to Variance
PARTICULARS
This Month Total This Month Total Amount %
Sales 63,000 100.0% 56,000 100.0% 7,000 12.5%
Cost of Goods Sold 37,800 60.0% 39,200 70.0% (1,400) -3.6%
Gross Margin 25,200 40.0% 16,800 30.0% 8,400 50.0%
EXPENSES
Variable Operating Expenses 8,000 12.7% 6,720 12.0% 1,280 19.0%
Fixed Operating Expenses 10,000 15.9% 10,000 17.9% - 0.0%
Total 18,000 28.6% 16,720 29.9% 1,280 7.7%
Departmental Segment Margin 7,200 11.4% 80 0.1% 7,120 8900.0%

Increase in sales might be the result of the
improved processes of the business that led to
delivering more value and satisfaction to the
customers. Actual versus budget information of
Department D shows a favorable variance in its
totality. The gross margin has a positive variance of
$8,400 indicates that the actual GM is higher by 50%
than what was estimated. Although the variable
operating expenses are higher than the budget by $1,
280, the increase can be attributed to the increase in
dollar sales. A positive segment margin of
Department D would increase Green Enterprises
operating income by $7,200. The higher the segment
margin the bigger its room to absorb for common
overhead cost. Notice that the actual segment margin
versus the budget has a positive variance of more
than 100%.

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 Management Reports

 Performance Evaluation and Management

Feedback control involves comparing outputs

2 there must be a model which can be used to predict an

3 there must be power to act in order to take corrective

 Decide on what to measure

 A non-controllable cost is one which is not

 An unavoidable cost will not be eliminated by

Fiona McTaggart now explains a situation

There were three separate parts to the

The second was for the furniture supervisor,

3. Taking Corrective Actions

4. Follow up on corrective actions

2. Select a competitor who is reputedly the best

4. Determine the competitor’s strengths and

5. Use the information collected as the basis for

(a) number of enquiries per advertisement placed; and

2. in respect of delivering the products:

(a) error-free deliveries as a percentage of total deliveries;

 > How do we see ourselves? (Internal business

 > Can we learn and grow to improve and create value?

 > How do our customers see us? (Customer perspective)

1. There should be well-defined performance measures.

2. There should be defined standards of performance.

3. There should be rewards attached to successful

Weetman, P. (2013) Sixth Edition: Financial and

Sales 63,000 100.0% 56,000 100.0% 7,000 12.5%

Cost of Goods Sold 37,800 60.0% 39,200 70.0% (1,400) -3.6%

Gross Margin 25,200 40.0% 16,800 30.0% 8,400 50.0%

Variable Operating Expenses 8,000 12.7% 6,720 12.0% 1,280 19.0%

Fixed Operating Expenses 10,000 15.9% 10,000 17.9% - 0.0%

Total 18,000 28.6% 16,720 29.9% 1,280 7.7%

Departmental Segment Margin 7,200 11.4% 80 0.1% 7,120 8900.0%

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