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    Sensodyne Data Analysis Project

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    vimala
    This document summarizes a data analysis project on Sensodyne toothpaste. It collected data through a questionnaire from 75 respondents. The objective was to study medical owners' and customers' views of Sensodyne toothpaste packs, brand performance, and opinions of the sensitive toothpaste. The analysis found that most users were 30-39 years old, used the toothpaste once a day, and were attracted to its quality. It also found that new advertisements increased sales agreement levels. The conclusion determined consumers were most enticed by factors like sales promotions, preventing germs, value, medical ingredients, and functions.

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    Sensodyne Data Analysis Project

    Uploaded by

    vimala
    305 views7 pages
    This document summarizes a data analysis project on Sensodyne toothpaste. It collected data through a questionnaire from 75 respondents. The objective was to study medical owners' and customers' views of Sensodyne toothpaste packs, brand performance, and opinions of the sensitive toothpaste. The analysis found that most users were 30-39 years old, used the toothpaste once a day, and were attracted to its quality. It also found that new advertisements increased sales agreement levels. The conclusion determined consumers were most enticed by factors like sales promotions, preventing germs, value, medical ingredients, and functions.

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    This document summarizes a data analysis project on Sensodyne toothpaste. It collected data through a questionnaire from 75 respondents. The objective was to study medical owners' and customers' views of Sensodyne toothpaste packs, brand performance, and opinions of the sensitive toothpaste. The analysis found that most users were 30-39 years old, used the toothpaste once a day, and were attracted to its quality. It also found that new advertisements increased sales agreement levels. The conclusion determined consumers were most enticed by factors like sales promotions, preventing germs, value, medical ingredients, and functions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    305 views7 pages

    Sensodyne Data Analysis Project

    Uploaded by

    vimala
    This document summarizes a data analysis project on Sensodyne toothpaste. It collected data through a questionnaire from 75 respondents. The objective was to study medical owners' and customers' views of Sensodyne toothpaste packs, brand performance, and opinions of the sensitive toothpaste. The analysis found that most users were 30-39 years old, used the toothpaste once a day, and were attracted to its quality. It also found that new advertisements increased sales agreement levels. The conclusion determined consumers were most enticed by factors like sales promotions, preventing germs, value, medical ingredients, and functions.

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    © All Rights Reserved
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    SENSODYNE TOOTHPASTE

    DATA ANALYSIS
    PROJECT

    Department ：[COMPUTER TECHNOLOGY ]

    Class ：[B.Sc III- CT ]

    Name ：[VIMALA B]
    DATA ANALYSIS AND INTERPRETATION
    Sample : 75 Respondents
    Data Collection Method : Questionnarie

    OBJECTIVE:
    > To study and analyze the medicals owners view about the packs of
    new sensodyne sensitive toothpaste.
    > To study the brand performance of sensodyne toothpaste.
    > To study the opinion of customers regarding sensodyne sensitive
    toothpaste.

    QUESTIONNAIRE

    PERSONAL DETAILS
    Name :

    Gender :
    Male

    Female

    Which age bracket do you belong to?


    10 -19
    20 -29
    30 -39
    Above 40

    RESEARCH QUESNNARIES

    How often do you use toothpaste in a day?


    Once a day
    Twice a day
    After each meal

    What attracts you to the product you have chosen?.


    Packing
    Flavor
    Price
    Quality

    New Advertisement strategy has increased sales.


    Strongly Agree
    Agree
    Neutral
    Disagree
    Strongly Disagree

    PERCENTAGE ANALYSIS
    No.of Respondents
    Percentage = 100
    Total no.of Respondents

    Table 1
    Gender
    GENDER No.of Percentage
    Respondents
    Male 42 56
    Female 33 44
    Total 75 100
    CHART 1

    percentage

    male
    44; 44%
    56; 56% female

    Table 2
    AGE

    AGE Percentage
    10-19 5 6.66
    20-29 21 28
    30-39 40 53.33
    Above 40 8 10.66
    Total 75 100
    CHART 2
    Percentage
    60

    50

    40

    30
    53.33
    20
    28
    10
    6.66 10.66
    0
    19-Oct 20-29 30-39 Above 40

    Table 3
    Frequency of use

    Frequency of use percentage


    Once a day 48 64
    Twice a day 19 25.33
    After each meal 8 10.66
    Total 75 100
    CHART 3

    percentage

    after each
    meal; once a day
    10.66; twice a day
    twice11%
    a after each meal
    day;
    25.33;
    25% once a
    day ; 64;
    64%

    Table 4
    Feature that attract consumer

    Feature that attract consumer Percentage


    Packing 3 4
    Flavor 15 20
    Price 10 13.33
    Quality 47 62.66
    Total 75 100
    CHART 4

    percentage
    Packing; 4
    Flavor; 20

    Quality; 62.66 Price; 13.33

    Table 5
    New advertisement Increased Sales

    Parameter No .of Respondents Percentage


    Agree 35 46.66
    Strongly agree 18 24
    Neutral 10 13.33
    Disagree 5 6.66
    Strongly disagree 7 9.33
    Total 75 100
    CHART 5
    Percentage
    50 46.66
    45
    40
    35
    30
    24
    25
    20
    15 13.33
    9.33
    10 6.66
    5
    0
    Agree Strongly Neutral Disagree Strongly
    agree disagree

    TREND ANALYSIS
    Current year amount
    Trend Percentage = 100
    Base year amount

    Table
    Trend On Sales
    Year Sales (Rs) Ratio (Percentage)
    2016 25000 100
    2017 30000 120
    2018 20000 80
    2019 40000 160
    2020 27000 180
    CHART

    Trend %
    180
    160

    120
    100
    80

    2016 2017 2018 2019 2020

    ANALYSIS
    Through our analysis in this report, we have figured out various important
    factors through which marketers can target various consumer segments
    for their sensodyne toothpastes. The following results were found:With
    age, the preference for sensodyne toothpaste also change as 30-39 group
    age people relate themselves with sensodyne toothpaste Colgate and
    Pepsodent while other people relate themselves with brands like
    Meshwak etc.With increase in age, the preference for the point of
    purchase also changes.According to occupation, the frequency at which
    they change the toothpastes also changes. While students do not
    experiment much because of lower disposable income, earning people
    tend to experiment more with toothpastes and hence
    become frequent switchers.

    Conclusion
    This project was aimed to understand the consumer buying behavior for
    sensodyne toothpastes in the age group 30-39. According to the findings
    of the project, we can confer that consumers are more enticed by factors
    like sales promotion, prevention against germs, value for money,
    medicinal content and functions. Marketers hold a huge potential to target
    such opportunities and to cash in all what they can attain. As a researcher,
    this project was a great platform to learn the techniques and apply them in
    a marketing research project.

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