ARDRA-DFBM

visual
merchandising
WOMENS WEAR
BRAND: 8 seconds

Lines
Landscape
White lights
wooden texture
polychromatic
Achromatic
Forms-Geomatric
Prinicples of Design

Rhythm
Products are arranged in a intial way or continuously.
Landscape
Golden lights
Wooden texture
Polychromatic
Visual texture
Forms-Geomatric
Prinicples of Design

Proportion
The arrangments of the shelves .
Balance
Asymmetrical balance is used . The arrangments of product
displayed is not equal.
Landscape
White lights
Golden lights
Visual texture
Polychromatic
Prinicples of Design
Rhythm
The continous arrangment of product
Proportion
Proportion between the size of the shelves.
Polychromatic
Assymetrical
balance
Forms-Geomatric
Golden lights
White lights
wooden texture
 Rhythm
The arrangment of product is similar.
Balance
The display of the two mannequins in each side.

Proportion
Size of the shelves are equal.
BRAND: Biba

White lights
Visual texture
Polychromatic
Symetrical balance
Forms
Balance
Balance between the colors of the product.
Proportion
The arrangements of shelves and same sized shelves are used.
Rhythm
Products are continuously displayed.
Polychromatic
Visual texture
Landscape
Yellow lights
Forms
Lines
 Balance
The bright colours are used for balance.
Rhythm
The arrangements of products,shelvesare displayed continuously .
Proportion
The arrangements of shelvers are equal.
Polychromatic
Visual texture
Actual texture
Landscape
Yellow lights
Balance
It has balanced through the mannequins.
Yellow lights
Achromatic
Forms
Landscape
Lines
Brand : Victoria secrets

Monochromatic
Stripes
Achromatic
Visual texture
Assymetrical
balance
Natural lights
Yellow lights
 Balance
The distance between the visual textures are equal .
Rhythm
The arrangements of products are diplayed horizontal .
Monochromatic
Achromatic
Stripes
Visual texture
Symetrical balance
Yellow lights
 Balance
The stripes are used for balance.
Rhythm
The arrangements of products,shelvesare displayed continuously .
Proportion
The arrangements of shelves are placed horizontallyboth sides .
Visual texture
Forms
Monochromatic
Achromatic
Symetrical
balance
Yellow lights
White lights
Stripes
Landscape
 Balance
The stripes and mannequins are used .
Rhythm
The arrangements of products,shelves are displayed in diffrently
but the colors are almost same .
Harmony
The colors used here have harmony .
Monochromatic
Achromatic
Yellow lights
Landscape
symetrical balance
Forms
Visual texture
Actual texture
 Balance
The bright colours are used for balance.
Rhythm
The arrangements of products,shelvesare displayed continuously .
Proportion
The arrangements of shelvers are equal.
Monochromatic
Forms
Landscape
Actual texture
Symetrical balance
Yellow and white lights are
used
 Balance
Same colours are used for balance.
Rhythm
The arrangements of products,shelvesare displayed continuously .
Proportion
The arrangements of shelvers are equal.
BRAND :Hidesign
BAG
Wooden texture
Yellow lights
stripes
monochromatic
Forms
Landscape
Assymetrical balance

Polychromatic
Yellow lights
Wooden texture
Lines
Forms
Symetrical balance
 Balance
2 photo frame has used for balance.
Rhythm
The arrangements of products,shelvesare displayed continuously .
Proportion
The arrangements of shelvers are equal.
Polychromatic
monochromatic
Lines
white lightning
Yellow lightning
Actual texture
Forms
Landscape
Asymetrical balance
 Balance
2 photo frame has used for balance.
Rhythm
The arrangements of products,shelvesare displayed continuously .
Proportion
The arrangements of shelvers are equal.
Harmony
The color of bags are almost same.
Yellow lights
Landscape
Asymetrical Balance
Wooden texture
Points
Lines
Monochromatic
Polychromatic
 Rhythm
The arrangements of products,shelvesare displayed continuously .
Proportion
The arrangements of bag are in zigzag position.
Emphasis
White bag used in center.
Asymetrical
Balance
white lights
Yellow lights
Forms
Wooden texture
Polychromatic
 Balance
2 photo frame have used on both sides.
Rhythm
The arrangements of products,shelvesare displayed in a broken
manner .
Harmony
The colors used for bag are same .
BRAND: DKNY

White lights
Yellow lights
Achromatic
Forms
Landscape
symmetrical balance
 Balance
The space between shelves and racks are placed equal.
Rhythm
The arrangements of products,shelvesare displayed continuously .
Proportion
The arrangements of shelvers are equal.
Harmony
The colour of bags and other accessories are same.
Symetrical Balance
White lights
Yellow lights
Forms
Wooden texture
Landscape
Monochromatic
Achromatic
 Balance
Mannequins are placed in front of shelves
Rhythm
The arrangements of products,shelvesare displayed continuously .
Proportion
The arrangements of tables are equal.
Harmony
The color of room and the equipments and accessories have
harmony.
Monochromatic
Polychromatic
Yellow lights
Visual texture
Asymetrical balance
Landscape
 Balance
2 photo frame has used for balance.
Rhythm
The arrangements of products,shelves are displayed continuously .
Proportion
The arrangements of shelvers are equal.
Harmony
The color of bags and showroom have harmony.
Symetrical Balance
white colours
polychromatic
Actual texture
Landscape
 Balance
The size of shelves are equal.
Rhythm
The arrangements of products are displayed continuously .
Proportion
The arrangements of shelvers are equal.
Harmony
The color of bags and showroom have harmony.
BRAND: GUCCI

Yellow lights
Symetrical balance
polychromatic
Achromatic
Landscape
Actual texture
 Balance
The size of shelves and rows are equal.
Rhythm
The arrangements of products,shelves are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
The color of bags have harmony.
Yellow lights
Symetrical balance
polychromatic
Landscape
Actual texture
 Balance
The color of bags are arranged in equal.
Rhythm
The arrangements of products, are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
The color of bags and showroom have harmony.
Yellow lights
Landscape
Actual texture
polychromatic
 Balance
The shelves and tables arranged in equal.
Rhythm
The arrangements of products, are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
The color of bags have harmony.
BRAND:Monolo Blahnik
FOOTWEAR
Wooden texture
Forms
White lights
Monochromatic
Polychromatic
Landscape
Lines
 Balance
The decor used as balance.
Rhythm
The arrangements of products, and shelves are displayed as one
bigger and smaller continuously .
Proportion
The arrangements of products are equal.
Yellow lights
lines
Landscape
Polychromatic
Actual background
 Balance
The distance between shoe stands are placed equal.
Rhythm
The arrangements of products, are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
Harmony between the colors of showroom and decor.
white lights
lines
zigzag lines
polychromatic
monochromatic
Landscape
Symetrical Balance
 Balance
The distance between the wooden decor and shelves.
Rhythm
The arrangements of products, are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
The color of the showroom and wooden decor have harmony.
White lights
Forms
Lines
Achromatic
Symetrical balance
 Balance
The distance between the wooden decor and shelves.
Rhythm
The arrangements of products, are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
The color of the showroom and wooden decor have harmony.
Land scape
Symetrical
balance
polychromatic
lines

Forms
 Balance
The distance between shoe stands are placed equal.
Rhythm
The arrangements of products, are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
Harmony between the colors of showroom and decor.
Brand name: Christian louboutin

Monochromatic
Actual texture
White lights
Forms
 Balance
The space between the show tree placed are equal.
Rhythm
The arrangements of products, are displayed in a christmas tree
shape .
Proportion
The arrangements of products are equal.
Harmony
Harmony between the colors of shoes and showroom.
Forms
Natural lights
Yellow lights
Lines
Polychromatic
Achromatic
Shapes
 Rhythm
The arrangements of products, are displayed differently.
Proportion
The arrangements of products and shelves are different.
Harmony
Harmony between the colors of the wall and decor.
Monochromatic
Achromatic
Symetrical Balance
Forms
White lights
Points
Lines
 Balance
The distance between the shelves.
Rhythm
The arrangements of products, are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
Harmony between the colors of showroom and decor.
yellow lights
white lights
Actual background
polychromatic
lines
Forms
Landscape
Symetrical balance
 Balance
The distance between shoe shelves are placed equal.
Rhythm
The arrangements of products, are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
Harmony between the colors of product and decor.
BRAND : Mochi

yellow lights
white lights
Actual background
polychromatic
Landscape
Asymetrical balance
 Balance
The distance between shlves and rows are equal.
Rhythm
The arrangements of products, are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
No harmony between colors of the product.
yellow lights
Actual background
Visual texture
polychromatic
lines
Landscape
Aymetrical balance
 Balance
The distance between shlves and rows are not equal.
Rhythm
The arrangements of products, are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
No harmony between colors of the product.
yellow lights
white lights
Actual background
polychromatic
Landscape
Asymetrical balance
 Balance
The distance between shlves and rows are equal.
Rhythm
The arrangements of products, are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
No harmony between colors of the product.
yellow lights
white lights
Actual background
polychromatic
lines
Forms
Landscape
Asymetrical
balance
 Balance
The distance between visual textures are equal.
Rhythm
The arrangements of products, are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
No harmony between colors of the product.
 Actual texture
Brand:Ahlem Landscape
Eyewear Achromatic
Natural lights
white light

Balance
The distance between displayed eyewear and mirror
are equal.
Rhythm
The arrangements of products, are displayed continuous
Proportion
The arrangements of products are equal.
Harmony
No harmony between colors of the product.
 Balance
The distance between displayed eyewear and mirror
are equal.
Rhythm
The arrangements of products, are displayed continuously
Proportion
White lights The arrangements of products are equal.
Natural lights Harmony
No harmony between colors of the product.
monochromati
c
Actual texture
 White lights
Natural lights
monochromatic
Actual texture
Landscape
Points
Balance
The distance between displayed shelves are
equal.
Rhythm
The arrangements of products, are displayed
continuously .
Proportion
The arrangements of products are equal. .
 White lights
Natural lights
monochromatic
Actual texture
Landscape
Shapes

Balance
The distance between displayed eyewear
shelves are equal.
Rhythm
The arrangements of products, are displayed
continuously .
Proportion
The arrangements of products are equal.
Harmony
There is a harmony between the color of the
 Landscape
BRAND : Lenskart
polychromatic
shapes
White lights
Visual texture
Balance
The distance between displayed eyewear shelves and
mirror are placed same.
Rhythm
The arrangements of products, are displayed
continuously .
Proportion
The arrangements of shelves are equal.
Harmony
There is harmony between visual texture and eyes
wear.
 Landscape
polychromatic
shapes
White lights
Visual texture
Lines
Balance
They used the shelves both side of the showroom.
Rhythm
The arrangements of products, and shelves are displayed
continuously .
Proportion
The size of the shelves and distance btwn them are equal.
Harmony
No harmony between colors of the product.
 Landscape
polychromatic
shapes
Yellow lights
Visual texture

Rhythm
The arrangements of products, are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
No harmony between colors of the product.
 Landscape
polychromatic
shapes
White lights
Visual texture
Forms

Balance
The distance between displayed eyewear and mirror
are equal.
Rhythm
The arrangements of products, are displayed continuous
Proportion
The arrangements of products are not equal.
Harmony
Harmony btwn the showroom color and lights.
BRAND:JOHNJACOBS Yellow lights
wooden texture
Landscape
Symmetrical balance
Achromatic
Balance
2 mirrors are placed in both sides of the shelves.
Rhythm
The arrangements of products, are displayed
continuously .
Proportion
The arrangements of products are equal.
Harmony
Harmony between color of the showroom and furniture
 White lights
wooden texture
Landscape
Symmetrical balance
Achromatic
Forms
Lines
Balance
The distance between displayed eyewear are equal and size
of the row is equal.
Rhythm
The arrangements of products, are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
Harmony between colors of the showroom and lights.
 White lights
Yellow lights
Zigzag lines
Lines
Monochromatic
Achromatic
Forms

Rhythm
The arrangements of products, are displayed
continuously .
Proportion
The arrangements of products are in equal sized
shelves.
Harmony
Harmony between color of the showroom and lights.
 White lights
Yellow lights
Lines
Monochromatic
Forms
Symmetrical
Balance
Rhythm
The arrangements of products, are displayed
continuously .
Proportion
The size of the shelves and distance btwn them are
equal.
Harmony
harmony between colors of the show room and
lights.
BRAND:CHANEL Achromatic
White lights
PERFUMES Visual textures
Asymmetrical Balance
Lines
Forms

Rhythm
The arrangements of products, are displayed
continuously .
Harmony
Harmony between colors of the product and
showroom
 Achromatic
Yellow lights
White lights
Visual textures
symmetrical Balance
Lines
Points
Forms
Balance
The distance between displayed perfumes are equal.
Rhythm
The arrangements of products, are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
Harmony between colors of the product and showroom.
 Achromatic
White lights
Visual textures
Symmetrical Balance
Lines
Forms

Rhythm
The arrangements of products, are displayed continuously .
Proportion
The arrangements of products are equal.
Harmony
Harmony between the colors of the product and showroom.
 Achromatic
White lights
Yellow lights
Actual texture
Visual textures
Asymmetrical Balance
Lines
Forms

Rhythm
The arrangements of products, are displayed
continuously .
Proportion
The arrangements of products are equal.
Harmony
Harmony between colors of the product and showroom.
 Balance
They have used two shelves in both side.
Rhythm
The arrangements of products, are displayed
continuously .
Proportion
Monochromatic The arrangements of products are equal.
Polychromatic Harmony
White lights Harmony between colors of the product and
Visual textures showroom.
Symmetrical Balance
Lines
Forms
 Monochromatic
White lights
Visual textures
Symmetrical
Balance
Lines
Forms
Landscape

Rhythm
The arrangements of products, are displayed
continuously .
Proportion
The arrangements of products and shelves are equ
Harmony
Harmony between colors of the product and
showroom.
 Balance
They have used shelves in both side.
Rhythm
The arrangements of products, are displayed
continuously .
Proportion
The arrangements of products are equal.
Harmony
Harmony between colors of the product and
Monochromatic
showroom.
White lights
Actual textures
Visual Texture
Symmetrical Balance
Lines
Forms
 Balance
They have used two shelves in both side and table
centre.
Rhythm
The arrangements of products, are displayed
continuously .
Monochromatic Proportion
White lights The arrangements of products are equal.
Visual textures Harmony
Harmony between colors of the product and
Symmetrical Balance
showroom.
Lines
Forms
Landscape
 Balance
BRAND:PENHALIGONS They have used shelves on both side.
Rhythm
The arrangements of products, are displayed
continuously .
Proportion
The arrangements of products are equal.
Harmony
Harmony between colors of the product and
showroom.

Achromatic
Polychromatic
Symmetrical balance
Forms
Visual texture
White lights
 Rhythm
The arrangements of products, are displayed
continuously .
Proportion
The arrangements of products are equal.
Harmony
Harmony between colors of the product and
showroom.

Polychromatic
Asymmetrical balance
Forms
Wooden texture
Yellow lights
Lines
Achromatic
Monochromatic
Symmetrical balance
Forms
Visual texture
Actual texture
White lights
Balance
Yellow lights
The table used in centre.
Lines Rhythm
The arrangements of products, are displayed
continuously .
Proportion
The arrangements of products are equal.
Harmony
Harmony between colors of the product and
showroom.
 Polychromatic
Symmetrical balance
Forms
Visual texture
White lights
points

Harmony
Harmony between colors of the product and
showroom.
THANK YOU