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To
continue, I will share with you about how to build a brand, and it includes these
steps.
First of all, you need to set the target market. When you're thinking about creating
a brand, remember who you're targeting with your business. Identify your target
market and customize your project to better fit their needs. Don't forget to select
your audience based on their gender, age, interest and behavior.
Next, when you have targeted your audience, it is time for define your brand
mission. Your statement about your vision and mission will reflect the purpose of
your brand. It will direct your branding operation. You ought to show an accurate
image of what your business is working for. Always ask yourself:
Why have you started your business?
What are your goals?
Who is your target audience?
For example, these famous companies have their own mission. For Apple, they
want to challenge the status quo and to think differently. For Cocacola, they aim to
refresh the world and inspire moments of optimism and happiness. And Facebook,
the most popular social network that we are using, their mission is to give people
the power to build community so that they can bring the world closer together.
Step 3, you should research your competition. Analyze the competition and figure
out what their customers are receiving. Consider of why your business is special
from your competitors. The process of branding should concentrate on the
distinction and should be about what makes the product different than the others.
Always remember to:
Stay conscious of what your competitors are doing
Investigating their USPs (Unique Selling Point)
Differentiate yourself from others
Convince your customers what makes you outstand
Then, when you find out our difference, make it into your brand values. Involve
your value preposition in every marketing interaction that you manage. For
instance, this is the main interface of the Zoom website, which we are using to
study online. As you can see, these are the 3 values of Zoom: Flawless video, clear
audio and instant sharing. The headline is clear and succinct, and the values
appears right from the homepage interface, this makes the value more eyes
catching to audience.
And the last step, the final of this progress, is market your brand. Strategy for
marketing plan to promote your brand. Apply the branding in wherever advertising
is possible, from packaging to stationary, website to printed marketing. Present
your brand as many positions as you can.
To make clear, the branding process including 5 steps, step 1 - Set the target
market, step 2 - Define Brand Mission, step 3 - Research Competition, step 4 -
Create Value Propositions, step 5 - Market Your Brand.
In conclusion, I’d like to leave you with the following ideas: definition of
branding, the benefits of branding and some ways to build your brand. Thanks for
listening.