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    Ueh Vb2.24.1 - Group 1 - Writing 3 - Unit 1 Communicaiton

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    Đạt Nguyễn Tiến
    The group had a productive discussion about improving communication at W.C. Hooper Inc. They agreed that internal communications need to be strengthened through weekly department head meetings and ensuring information is closely connected between departments. The director approved using a daily report from sales representatives to the head of the sales department. For customer complaints, a new procedure was recommended where the customer service team will handle all complaints, use a survey form, and systematically forward complaints to other relevant departments like marketing and R&D. Most of the group's recommendations were approved to address communication problems impacting the company's performance.

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    Ueh Vb2.24.1 - Group 1 - Writing 3 - Unit 1 Communicaiton

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    Đạt Nguyễn Tiến
    153 views7 pages
    The group had a productive discussion about improving communication at W.C. Hooper Inc. They agreed that internal communications need to be strengthened through weekly department head meetings and ensuring information is closely connected between departments. The director approved using a daily report from sales representatives to the head of the sales department. For customer complaints, a new procedure was recommended where the customer service team will handle all complaints, use a survey form, and systematically forward complaints to other relevant departments like marketing and R&D. Most of the group's recommendations were approved to address communication problems impacting the company's performance.

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    The group had a productive discussion about improving communication at W.C. Hooper Inc. They agreed that internal communications need to be strengthened through weekly department head meetings and ensuring information is closely connected between departments. The director approved using a daily report from sales representatives to the head of the sales department. For customer complaints, a new procedure was recommended where the customer service team will handle all complaints, use a survey form, and systematically forward complaints to other relevant departments like marketing and R&D. Most of the group's recommendations were approved to address communication problems impacting the company's performance.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    153 views7 pages

    Ueh Vb2.24.1 - Group 1 - Writing 3 - Unit 1 Communicaiton

    Uploaded by

    Đạt Nguyễn Tiến
    The group had a productive discussion about improving communication at W.C. Hooper Inc. They agreed that internal communications need to be strengthened through weekly department head meetings and ensuring information is closely connected between departments. The director approved using a daily report from sales representatives to the head of the sales department. For customer complaints, a new procedure was recommended where the customer service team will handle all complaints, use a survey form, and systematically forward complaints to other relevant departments like marketing and R&D. Most of the group's recommendations were approved to address communication problems impacting the company's performance.

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    You are on page 1of 7

    Hardworking; Having good outlining; having clear ideas; Some mistakes. 8m.

    University of Economics Ho Chi Minh City


    Class: Business English
    Date: August 22th, 2021

    GROUP DISCUSSION REPORT


    Group 1
    Venue: Meeting online on google meet, Time: 8:00 AM
    UNIT 1: COMMUNICATION
    Present:
    No. Full name
    1 Đặng Lê Quang Duy Group Leader
    2 Trịnh Thị Hồng Chuyên Secretary
    3 Nguyễn Tiến Đạt Member
    4 Nguyễn Thị Hảo Member
    5 Nguyễn Thị Bích Hiền Member
    6 Phan Quốc Hồ Member
    7 Nguyễn Đăng Khoa Member
    8 Trương Thị Kim Ngân Member
    9 Đỗ Thị Trâm Nhung Member
    10 Đặng Thị Phương Member
    11 Nguyễn Phú Quí Member
    12 Đỗ Ngọc Lan Vi Member

    CONTENTS
    I. UNIT VOCABULARY:
    Page 1
    1. Manufacturer (n): nhà sản xuất
    2. Distributor (n): nhà phân phối
    3. State-of-the-art (adj): hiện đại nhất
    4. Executive toys: đồ chơi tiêu khiển
    5. Incident (n/adj): sự cố/ có thể xảy ra
    6. Priority (n): sự ưu tiên
    7. Functional (adj): chức năng
    8. Publicity (n): công khai
    9. Impact (v): tác động
    10. Explode (v): nổ tung
    11. Rapidly (adv): liên tục
    12. Arise (v): phát sinh
    13. Concerning something: liên quan đến gì đó
    14. Insufficient (adj): không đủ
    15. Remedy v): khắc phục
    16. Public (n): công chúng
    17. Unfortunately (adv): không may
    18. Articulate (v): Rõ ràng
    19. Focused (adj): Tập trung
    20. Reserved (adj): kín đáo
    21. Coherent (adj): mạch lạc
    22. Hesitant (adj): do dự
    23. Responsive (adj): phản hồi nhanh
    24. Eloquent (adj): hùng biện
    25. Inhibited (adj): ức chế
    26. Sensitive (adj): nhạy cảm

    Page 2
    27. Extrovert (adj/n): hướng ngoại, rụt rè
    28. Persuasive (adj): Thuyết phục
    29. Succinct (adj): cô đọng, ngắn gọn
    30. Fluent (adj): Trôi chảy
    31. Rambling (adj): Lang mang
    32. Vague (adj): Mơ hồ
    II. CASE STUDY p.12
    1. Background:
    Company W.C. Hooper Inc. (WCH)
    Activity Manufacturer and distributor of hi-tech electronic products
    Based in US, Seatle , Washington
    CEO William Hooper
    Key Problem Internal and external communication problems impacting
    performance.
    Product defect - Cell phone became very hot after being recharged and about
    and key- to explode.
    related issues - The complaints weren’t informed to either Marketing or
    R&D Departments about the fault.
    - The phone was withdrawn after a number of similar
    complaints.
    Lawrence - Richard Lawrence, one of WC H's best and oldest customers
    Discount - Lawrence told Hooper that he'd probably be placing an order
    Stores for 5,000 EX-120.
    - Hooper passed on this information by phone to the Sales
    Manager.
    - Lawrence complained to Hooper, who asked the Sales
    Manager why he hadn't given priority.
    - The sales manager said he was waiting for confirmation.

    2. Task:
    Consultants' Agree Disagree Reasons
    recommendations
    Internal x - Providing information for the Board
    Page 3
    communications of Directors to get the picture right
    away.
    - Cross-function should be worked
    collaboratively to update the official
    information. This is an effective
    method to avoid miscommunication
    when information transfer.
    - Receive timely information to make
    business decisions, build and
    maintain good relationships with
    customers.
    - Come up with a more effective
    business strategy.
    - Key accounts contribute greatly to
    the company's profits as well as the
    development of the company. As a
    result, It is very important to ensure
    that customers are always prioritized,
    especially old customers and loyal
    customers of the company.
    Sales reps/Head x - Using this method will help transfer
    Office information to other departments
    faster and easier.
    Customer Services x - Finding and fixing it when products
    Department have any problems, and sharing the
    information to other related
    departments so as to help them get
    the latest update, especially when
    some issues have strong
    consequences to the customers.
    - Any issue relating to health and
    safety must be dealt with
    immediately.
    - Receiving complaints from
    customers, looking into it, finding
    the solution, and improving the
    product.
    - It is necessary to determine the cause
    of the defective product in order to
    Page 4
    absolutely solve the problem
    together. Because it may be due to
    design errors, shipping errors, user
    errors, etc. At the same time, this
    will remedy the problem, improve
    the quality of the product. All
    departments in the company
    understand the product well and lead
    to a significant rise in company
    performance.

    For more ideas:


    1. Internal communications
    Meetings should be held weekly to handle internal communication
    problems.

    2. Sales reps/ Head Office


    - A daily report is necessary and should have a sample form to
    categorize information for better efficiency.
    - If each salesperson uses the device to send information, the amount
    of information is too much, it is necessary to build a department to
    filter the information.

    3. Customer Services Department


    - Need to have an action plan for different types of complaints.
    - All customers' complaints need to be received by the relevant
    department for a proper solution.
    - Make a survey to get an evaluation from customers after the
    company’s product or customer services department had attended to
    the complaint.

    Page 5
    3. Writing
    To: Head of Ward Associates
    From: CommunicationsDirector@WCH.com
    Subject: Recommendations=> Communications problems

    Dear Team,

    Regarding your proposal in the report on communication email the


    director would like to discuss your recommended information as
    below:

    Firstly, on internal communication, weekly reports from heads of


    department that all information should be closely connected and
    flexible.
    However, the director will approve the Sales and Head office to
    advise all sales representatives to use the device which will be under
    the charge of the head of the department.

    Following the lengthy discussion from the CS team, the director has
    decided to recommend a new procedure for dealing with product
    complaints and all customers complaints need to be handled by the
    CS team with a survey form and all complaints will now be
    systematically forwarded to the Marketing, R&D and PR
    departments.

    Thank you for undertaking your report and most of your


    recommendations have been approved.

    Please let me know if you need more information.

    Best Regards,

    Betty Friedman
    Communications Director
    Page 6
    W.C. Hooper Inc. (WCH)

    This discussion comes to the end at 20.00 PM on the same day.

    Group leader Secretary

    Đặng Lê Quang Duy Trịnh Thị Hồng Chuyên

    Page 7

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