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    Marketing Plan

    Uploaded by

    Dong Min
    Unfinished marketing plan in business

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd

    Marketing Plan

    Uploaded by

    Dong Min
    13 views1 page
    Unfinished marketing plan in business

    Original Title

    marketing plan

    Copyright

    © © All Rights Reserved

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    DOC, PDF, TXT or read online from Scribd

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    Unfinished marketing plan in business

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    13 views1 page

    Marketing Plan

    Uploaded by

    Dong Min
    Unfinished marketing plan in business

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    You are on page 1of 1

    1.

    Executive Summary

    Colloquy Grog Shop is a unique local bar/coffee/tapas house that provides a friendly,
    effective place where singles can meet. Colloquy Grog Shop is not your typical bar where
    people go to meet other singles. Colloquy Grog Shop has a unique service called the
    structure conversation system that is quite effective for allowing singles to meet each
    other and provide them with valuable insight into the other person through reflective
    conversation. The structured system provide an atmosphere that lowers inhibitions and
    breeds confidence allowing singles to meet other singles and gain insight into their
    personality by way of thoughtful discourse.

    Meeting people is one of the largest hurdles 25-45 year old singles face. Colloquy
    Grog Shop provides this group with an effective solution to this problem.

    II. Study Background

    a. Brief histoy of the company

    The Creative Café is a locally owned and operated business in the


    municipality of Matag-ob, Leyte. We pride ourselves in providing excellent customer
    service in a friendly, welcoming and adaptable environment. All of the food and coffee
    we source is ethical, sustainable, and local when possible. We strive to enhance the
    ordinary café experience by o×ering the unique element of being able to self-express
    through many different forms of art.

    We are hoping to become one of the most popular establishments for people to go
    to in Charlottetown by offering a product that can satisfy the consumer demand for
    quality and ethically sourced coffee, as well as being a place where people can find time
    to relax by themselves or with friends. We will achieve this by positioning our business
    as accurately as we can in the minds of our target markets, who includemillennials, and
    middle-aged educated adults. We are very optimistic about the success of our business
    because of the fact that the industry is in a high growth stage, generational trends seem
    to be favouring our product offerings, and the age demographics in in the City of
    Charlottetown are fitting with our business objectives and strategies.

    The cafe will offer a wide selection of speciality coffees as well as a full bistro
    menu.The full menu along with pricing is available in Appendix A.1. In addition to full
    table and food service, we offer the unique value proposition of being able to create and
    explore many different forms of art in our establishment. For a fee of ten dollars you are
    granted access to all of our art supplies, including paint sets and canvases,colouring
    materials, knitting supplies, and pottery equipment. We plan to uphold an environment
    that promotes self-expression and creativity at all times, by encouraging people to draw
    on our chalkboard walls, and on the brown paper table cloths. There will be live music
    and art classes held on a regular basis as well, whichwill be open to the public for a pre-
    determined fee.

    B. Mission and Vision

    Our mission is to provide our customers with a unique and welcoming


    environment, where they can showcase their creativity in a vibrant social setting.

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