Stage Task Frequency

Basic Setup Implement Heatmaps Once

Basic Setup Install Google Analytics Once
Basic Setup Install Google Search Console Once

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networking sites as possible
Off-page SEO your list of keywords and start monitoring Once
Check your rankings on your favorite Ranks
Off-page SEO your rankings Monthly
Once, and then
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Off-page SEO Submit your site to Citations websites Quarterly Add
Off-page SEO Claim your Google My Business page More
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Off-page SEO Quarterly
Check the Dwell Time Google on your top 20 most Once AND
Off-page SEO Reach out to website owners to remove links
popular pages of your website Quarterly
Off-page SEO that you identified as irrelevant on your Audit As needed
stage
Check if you have implemented Social
On-page SEO Markups, such as Facebook Open Graph tags, Once
Twitter Card markup and Pinterest Rich Pins
 Implement Facebook Open Graph tags,
On-page SEO Once
Twitter Card markup and Pinterest Rich Pins

Check if your most popular pages have

On-page SEO Quarterly
relevant Calls to Action (CTA)

Check if your URLs contains dates, eliminate

On-page SEO the dates where appropriate, and do 301 Once
redirects to the new URLs

Check for content hidden behind Javascript

On-page SEO and Flash. Replace them with HTML native Once
features.

Apply rel="canonical" tags to pages on your

website that may be too similar and could be Once AND
On-page SEO
treated as duplicate content. i.e. product Quarterly
pages with similar titles, text copy
Check for 'no-follow' internal links on your
site. Are you linking to other pages of your Once AND
On-page SEO
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they're 'do follow''.

Make sure you're not using iframes on your

On-page SEO Once
website.

Check Google PageSpeed Insights on your top

On-page SEO Monthly
10 most popular pages
Create contextual links in your articles to
On-page SEO Monthly
other internal pages of your site

Once OR Every
On-page SEO Compress the images on your website week if not
automated

Implement Accelerated Mobile Pages (AMP)

On-page SEO Once
on your website

Check if your Title tags include relevant

On-page SEO keywords and are optimized for maximum Monthly
CTR, rewrite them as needed
 Check if your Heading tags include relevant
On-page SEO keywords and are optimized for maximum Monthly
CTR, rewrite them as needed
Check if your Meta Descriptions include
On-page SEO relevant keywords and are optimized for Monthly
maximum CTR, rewrite them as needed

Check if your URLs are short and descriptive

On-page SEO Quarterly
of the content of their pages

Check if any pages on your website have

On-page SEO Once
excessive use of Ads, and clean them up

On-page SEO Check for Duplicate Page Titles Quarterly

Once OR Every
On-page SEO Create your sitemaps.xml week if not
automated

On-page SEO Submit your sitemaps.xml to GSC Once

Test if your website is mobile-friendly on

On-page SEO Once
Google PageSpeed Insights
Once AND
On-page SEO Perform a full SEO Audit on your website
Quarterly

Check if your pages have a good structure, Once AND

On-page SEO
that favors readability. Monthly

Check if you're using Latent Semantic Once AND

On-page SEO
Indexing Keywords in your pages. Monthly

Check if you have added Social Sharing

On-page SEO features in your most shareable content Once
pages.

Once AND
Research Keywords Research
Quarterly

Research Build your Customer Musketeer Avatar Once

Research Build your Inluencer Musketeer Avatar Once

See which keywords you're already ranking Once AND

Research
for. Monthly

Research the Keywords your competitors are Once AND

Research
ranking for. Quarterly

Check in your most popular pages if your

SEO Audit images have ALT tags. Always prioritize the Monthly
ones getting the most visitors.

Check if you're using structured data markup

SEO Audit Once
and schema.org

SEO Audit Implement schema.org tags Once

SEO Audit Check GSC for Crawl Errors and URL Errors Monthly

SEO Audit Check for HTTP Status errors Bi-weekly

SEO Audit Check for Title Lengths above 75 characters Quarterly

Check for Meta Descriptions above 160

SEO Audit Quarterly
characters

SEO Audit Check for Thin Content Quarterly

SEO Audit Create your Robots.txt file Once

Once AND
SEO Audit Check for Duplicate Pages
Quarterly
Check if any of your pages have content that
SEO Audit was copied from another source using Once
Copyscape
 Once AND
SEO Audit Check for Redirect Errors on GSC
Quarterly
Check if there are any strange Anchor Texts Once AND
SEO Audit
coming from backlinks to your website Quarterly

Check if the pages of your website are Once AND

SEO Audit
receiving a good amount of internal links Quarterly

Once AND
SEO Audit Check for low-quality incoming backlinks
Quarterly

Check your website structure. Is your content Once AND

SEO Audit
buried down internally on your site? Quarterly
Importance (1 Time
Module Assets Assign to
to 5) Taken Module 4
3 10-15 min
Lesson 2
5 10-15 min Module 1
5 10-15 min Module 1

Module 1
4 30 min
Lesson 2
3 20-30 min -
4 5 min Module 5
Module 2
4 10-12 hours My Top Performing Assets
Lesson 32
Module
Lesson 1
5 1-4 hours Ideas Title Sheet
AND Module
Module 4
5 2-10 hours
3Module
Lesson131
Lesson
4 5 min
20 min - 1 Lesson 13
Module
3
20 hour
min - 1 Lesson 13
Module
4 Ideas Title Sheet
20 hour
min - 1 Lesson 23
Module
3
20 hour
min - 1 Lesson 23
Module
4
10 hour
min - 1 Lesson 23
Module
5 20/20 Rule Nook
10 hour
min - 1 Lesson 24
Module
3
hour Lesson 34
Module
3 20-30 min
Lesson 2
4 30-60 min Module 5
4 1-3 hours Module 5
4 10-30 min Module 5
30 min - 3 Module 5 Link building search
5
hours
15 min - 2 Lesson 25
Module operators
Link Building Outreach
5
hours Lesson 35
Module Templates
5 1-3 hours
10 min - 1 Lesson 25
Module
3
10 hour
min - 1 Lesson 25
Module
3
10 hour
min - 1 Lesson 25
Module Link Building Outreach
5
hour Lesson 35
Module Templates
Link Building Outreach
5 15 min
Lesson 31
Module Templates
5 10 min
Lesson 1
2 3-5 hours -
4 20 min -
4 10 min -
5 20-60 hours Module 1
5 4 hours -
Module 2
5 5 min
Lesson 32
Module
3 10-25 min
Lesson 22
Module
4 20 min
Lesson 3

2 10 min -
 10 min - 2
2 -
hours

Module 2
3 30 min
Lesson 1

10 min - 6 Module 2
3
hours Lesson 1

20 min -
3 Module 2
Days

20 min -
3 Module 2
Days

20 min -
3 Module 2
Days

3 15 min Module 2

30 min - 1 Module 2
4 My Top Performing Assets
hour Lesson 3
30 min - 4 Module 2
4
hours Lesson 1

4 1-4 hours Module 2

10 min - 2
4 Module 2
hours

4 1-4 hours Module 2

 Module 2
4 1-4 hours
Lesson 3

4 1-4 hours Module 2

20 min - 2
4 Module 2
hours

30 min - 4
4 Module 2
hours
Module 2
5 20-30 min
Lesson 3

5 10-30 min Module 2

5 5 min Module 2

30 min - 1 Module 2
5
hour Lesson 2
Module 2
5 3-8 hours
Lesson 3

Module 2
4 2-6 hours
Lesson 1

Module 2
3 4-10 hours
Lesson 1

Module 2
3 10 min
Lesson 1

220 Profitable Buyer

Module 1 Keywords You Need in Your
5 6-10 hours
Lesson 2 SEO Strategy and Keyword
Planner
Musketeer Persona
Module 1
5 1-4 hours Worksheet and Musketeer
Lesson 2
persona Research Sheet
 Musketeer Persona
Module 1
5 1-4 hours Worksheet and Musketeer
Lesson 2
persona Research Sheet

Module 1 A Step By Step Instruction

5 20 min
Lesson 2 Guide and Keyword Planner

Module 1
Lesson 2 A Step By Step Instruction
5 30 min
AND Module Guide and Keyword Planner
3 Lesson 1

Module 2
3 30 min
Lesson 1

Module 2
3 5 min
Lesson 3

20 min - 3 Module 2
3
hours Lesson 3

Module 2
4 5 min
Lesson 3

Module 2
5 10-20 min
Lesson 3
Module 2
5 20-30 min
Lesson 3
Module 2
5 10-20 min
Lesson 3
20 min - 4 Module 2
5
hours Lesson 3
5 10 min Module 2
Module 2
4 10-20 min
Lesson 3

40 min - 3 Module 2
4
hours Lesson 3
 20 min - 1 Module 2
3
hour Lesson 3
Module 2
3 20 min
Lesson 3

Module 2
3 10 min
Lesson 3

Module 2
3 20 min
Lesson 3

Module 2
3 5 min
Lesson 3
 KPIs (Key
Performance
Useful link Notes
Indicators) and
http://crazyegg.com/ -
Metrics
https://analytics.google.com/ -
https://www.google.com/webmasters/ -

https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc
- with
10 Pages Use Google Trends to check which
https://trends.google.com/trends/ Optimized
- Titles, are the times of the year where your
https://www.google.com/webmasters/ CTR
Meta descriptions content
Optimizeis most
titles, frequently searched
headings and meta
and more thorough descriptions to include more relevant
content covering new keywords.
keywords
Contentfound
ideas on Use GSC, head over to "Search Traffic
GSC > Search Analytics" and then filter by
Impressions position. If you see content that is
Shares, Backlinks triggering
You lots
can of
useimpressions
Ubersuggestbut has
- low rankings, it's time to optimize.
Authorative sources
linkedmedia
Visual per Article
pieces
per Article
-
Interactions with Calls
-
to Actions, Average
Length of
Number ofContent
relevant
NumberConsumed
websites found
of relevant
websites
Number of found
website
owners contacted
Number of prospects
Numberfoundof prospects
contacted
Number of link
opportunities found
-
-
-
-
Claimed Properties,
In-depthBacklinks
information
in your Propertties,
Rankings for selected
Brand identity
keywords
Rankings for selected
components
Number
In-depth of citation
information
keywords
sites,
abouttheir
yourrelevancy,
business,
and DA
Branding, Facility Local businesses only
Number of pages Use the search operator
photos (where
Session Duration,
indexed 'site:mysite.com'
https://analytics.google.com/ relevant),
Bounce Rate, Reviews
Page
Speed
-

How your pages look

like when you post
them on social media
How your pages look
like when you post
them on social media

Each page should

have a defined goal,
and a supporting call
to action

Clean, semantic URLs

Try and replace any content that is

All the information on
hidden behind those scripts with
your website is
anything that is plain-text or is
crawlable by Google
crawlable by Google

All internal links are

"dofollow"

No content is hidden
behind an iframe, and
is crawlable by
Google
Page load time,
Google PSI score
Internal links per
article (max
4+ internal links per
article to other pages
with keyword-
relevant (not
keyword-rich) anchor
text
Every page on your
website has an AMP-
enabled version

CTR
 CTR

CTR

Every page on your

website has
descriptive URLs

Ads per page

All the public URLs of

your website are
submitted for
indexation
Google PSI mobile
score

Short sentences,
Bullet Points, Images,
Video content,
Headings
Synonyms, Similar
expressions, Long-tail
keywords

-
 -

Keywords rankings

The least the amount

of images without ALT
tags, the better

Use GSC, the "Structured Data

-
Markup Helper" section
Apply Schema.org
markups to pages
containing
Use GSC to help you get the correct
information such as
markup, head over to the "Structured
Locations, Products,
Data Markup Helper" section
Services, Events,
Organization, Person,
Ratings

Crawl errors

HTTP errors

-
Errors 301, 302, 400,
403, 404, 500

Go to the "Internal" tab on Screaming

Inlinks
Frog, and check the column "Inlinks"

See if there's any links with irrelevant

- anchor text, and links coming from
irrelevant, poisonous domains

Go to the "Site Structure" tab and

Depth Stats check the chart where you read
"Depth Stats"