This document provides information about the luxury fashion brand Gucci. [1] It discusses Gucci's founder Guccio Gucci and the Gucci family, their mission and target audiences, popular products and pricing, celebrities who wear the brand, and their global expansion. [2] The document also outlines Gucci's strategies, strengths, opportunities, weaknesses, and their success in fashion shows and advertising worldwide. [3] In 3 sentences, the document summarizes key details about the iconic Italian fashion house Gucci.
This document provides information about the luxury fashion brand Gucci. [1] It discusses Gucci's founder Guccio Gucci and the Gucci family, their mission and target audiences, popular products and pricing, celebrities who wear the brand, and their global expansion. [2] The document also outlines Gucci's strategies, strengths, opportunities, weaknesses, and their success in fashion shows and advertising worldwide. [3] In 3 sentences, the document summarizes key details about the iconic Italian fashion house Gucci.
This document provides information about the luxury fashion brand Gucci. [1] It discusses Gucci's founder Guccio Gucci and the Gucci family, their mission and target audiences, popular products and pricing, celebrities who wear the brand, and their global expansion. [2] The document also outlines Gucci's strategies, strengths, opportunities, weaknesses, and their success in fashion shows and advertising worldwide. [3] In 3 sentences, the document summarizes key details about the iconic Italian fashion house Gucci.
This document provides information about the luxury fashion brand Gucci. [1] It discusses Gucci's founder Guccio Gucci and the Gucci family, their mission and target audiences, popular products and pricing, celebrities who wear the brand, and their global expansion. [2] The document also outlines Gucci's strategies, strengths, opportunities, weaknesses, and their success in fashion shows and advertising worldwide. [3] In 3 sentences, the document summarizes key details about the iconic Italian fashion house Gucci.
• Assignment Number - 02 (Group assignment) • Group members - G.P.T.Manodya, H.M.S.Sasindiya, D.M.K.Laksan • Topic - Fashion Brand Content
01 Introduction 09 Strategy 02 Creator 10 Strength 03 Gucci Family slogan 11 Opportunities 04 Mission 12 Weakness 05 Target audiences 13 Success and Expansion 06 Celebrities who wear Gucci brand 14 World wide branch network 07 Product 15 Fashion shows 08 product prices 16 Advertising Let’s move on…… Introduction • Gucci is an Italian company founded in Florence.
• Considered to be the most
recognizable fashion.
• Brands all over the world.
• Gucci is known for high-quality
leather products and hand making shoes.
• Gucci accelerated internationalization in 1989.
• At present, Gucci is operating 450
stores worldwide. Creator
Gucci was born 26th of March in Florence.
He served until 2nd January 1953. He was an Italian business man and fashion designer is the founder of The House of Gucci and son of an Italian merchant from the county’s northern manufacturing region.
Guccio Gucci Gucci Family slogan
‘We think that quality is crucial in giving the
customers an idea of the best product available.’
Mission ‘To become a group leader in the luxury market at world- wide level through: putting into effect and maintaining Target audiences
• Middle- Aged
• High Income
• High Status
• Businessman
• celebrities Celebrities who wear Gucci brand product
• Gucci initially was into the leather
fashion accessories. But later drifted to high class dresses for women, men’s apparel, accessories including hand bags and wallets for men and women and also shoes and them later on watches
• It also includes babywear which is
comfortable and fashionable
• It also has a wide range of home
products that includes bedding, furniture and wallpaper product prices
• Evening wear shoes would start at around
$910
• Sneakers Would start around $580
• Women’s wear clothing would start at
around (shirts and shorts) $790
• Men’s wear clothing would start at around
(shorts and shirts) $480 • Gucci watches would start around $800 Success and Expansion • In 1990s, Gucci decided to extend beyond its ‘mature’ style in creating a trendy brand. The vision of the company is that Gucci has become a beautiful symbol of maturity with aristocratic lines, and no longer a boring icon.
• In few years, the company spent a lot of built new stores
and so it came through the global economic bump of 1998. The international expansion permitted brand development.
World wide branch network
Europe, Asia Pacific, Australia, Hong Kong, Japan, Singapore, Switzerland and U.S. Strategy
• To build one business plan.
• To understand the taste of the people.
• To focus on meeting with employers.
• To consider their ambition and the target
strengths
• Very strong brand image.
• Control its distribution channels.
• Strong chain value with suppliers and
retailors.
• Directly operated stores.
• More control its distribution process.
Opportunities
• Creating competitive advantage in
different business segments
• The emerging luxury markets in
growing economic from Asia.
• The need to expand and create more
luxurious products arise.
• Introduce More wearable technology
items Weakness
• Big range of products produced in mass
and it is had to maintain a profit with the product which are not sold
• Expensive, hard to achieve a medium
salary class market
• Always in trend, cannot always
guarantee a good profit with every change in style
• High street store and very expensive to
maintain. Fashion shows
Fashion is actually split into four seasons. These
are Spring/Summer, Autumn/Winter (or Fall in fall and winter collection the US), Resort and Pre-Fall. The two main 2021-2022 seasons are Spring/Summer (SS) and Autumn/Winter (AW)
But as of today, Gucci has decided to limited
their fashion shows up to two
There are 05 fashion market segment. And they
are Haute Couture Fashion, Luxury Fashion, Ready-To-Wear Fashion, Fast Fashion, Economy Fashion. of these, the Gucci brand only works under the ready to wear collection. spring and summer collection 2020-2021 Advertising
• The company advertises through
Media, Magazines, Television, Posters and etc.
• in particular they have been given
more attention, for promote their product through the instagram Thank you
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Instant Access to Assessment and Diagnosis of Personality Disorders The ICD 10 International Personality Disorder Examination Ipde 1st Edition Armand W. Loranger ebook Full Chapters
