Scribd Logo
Upload

Welcome to Scribd!

  • 211 views

    SEO Strategy Template

    Uploaded by

    Keith J Lay
    This document outlines a 5-step process for developing an SEO strategy: 1) Define the target audience through demographics, interests, and needs; 2) Identify topics and keywords to target based on the audience; 3) Plan content around those topics and keywords; 4) Plan link building strategies to drive links and authority; 5) Choose SEO goals and key performance indicators to measure success. The overall process helps marketers understand their audience, create valuable content, and build authority to improve search engine rankings and drive business goals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    SEO Strategy Template

    Uploaded by

    Keith J Lay
    211 views7 pages
    This document outlines a 5-step process for developing an SEO strategy: 1) Define the target audience through demographics, interests, and needs; 2) Identify topics and keywords to target based on the audience; 3) Plan content around those topics and keywords; 4) Plan link building strategies to drive links and authority; 5) Choose SEO goals and key performance indicators to measure success. The overall process helps marketers understand their audience, create valuable content, and build authority to improve search engine rankings and drive business goals.

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document outlines a 5-step process for developing an SEO strategy: 1) Define the target audience through demographics, interests, and needs; 2) Identify topics and keywords to target based on the audience; 3) Plan content around those topics and keywords; 4) Plan link building strategies to drive links and authority; 5) Choose SEO goals and key performance indicators to measure success. The overall process helps marketers understand their audience, create valuable content, and build authority to improve search engine rankings and drive business goals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    211 views7 pages

    SEO Strategy Template

    Uploaded by

    Keith J Lay
    This document outlines a 5-step process for developing an SEO strategy: 1) Define the target audience through demographics, interests, and needs; 2) Identify topics and keywords to target based on the audience; 3) Plan content around those topics and keywords; 4) Plan link building strategies to drive links and authority; 5) Choose SEO goals and key performance indicators to measure success. The overall process helps marketers understand their audience, create valuable content, and build authority to improve search engine rankings and drive business goals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 7

     

    Step 1: Define Your Target Audience 


    Think about who you want to attract to your website. These questions can help:  
     
    ● Who are they? Demographics like age, gender, income level, and geographic 
    locations can help inform your SEO strategy. 
     
    ● What websites are they visiting? And what kinds of content are they engaging 
    with? 
     
    ● What needs do they have that aren’t being met? 
     

    Demographics  Websites & Content  Needs 

    E.g. Middle-class U.S.  E.g. MuscleCars.com gas  E.g. Track and improve gas 
    males aged 24-55 with  mileage calculator  mileage for a muscle car 
    classic muscle cars 

         

         

         

         

         
     
    Tip: If you’re stuck, HubSpot’s ​Make My Persona Tool​ can help you define your audience. 
     
     

    Step 2: Identify Topics and Keywords to Target 


    Now it’s time to take what you learned in Step 1 and use it to identify content topics and 
    keywords that will attract that specific audience. 
     
    First, create a list of topics your audience would be interested in.  
     
    My favorite tool for this is ​BuzzSumo​. But you can also look at what’s being shared on 
    social media sites.. Or simply list ideas off the top of your head. 
     

    Topic 

    E.g. Muscle cars’ gas mileage 

     
    Next, do ​keyword research​ to find specific keywords based on each topic. Think of your 
    topics as the hub of a wheel, and the keywords as spokes radiating off of that wheel. 
     
    Note their search volume, competition, and business relevance (aka c
    ​ ommercial intent​). 
     
    (See also: Our K
    ​ eyword Research Template​.) 
     

    Topic  Keyword  Search Volume  Competition  Relevance 


     

    E.g. Muscle  E.g. Gas  E.g. 1,200  E.g. Low  E.g. Somewhat 
    cars’ gas  mileage of  searches/mo.  relevant 
    mileage  muscle cars 

             

             

             

             

    Step 3: Plan Your Content 


    Now it’s time to plan the content you’ll create. As you might expect, these will be based 
    on the topics and keywords you found in the last step. 
     
    Creating amazing content is well outside the scope of this template. But in general, you 
    want to cover each topic with depth, breadth, and authority. 
     
    Create depth by writing long-form articles that cover each keyword thoroughly. Your 
    content should be 100% satisfying for someone searching for that keyword, based on 
    their ​search intent​. In other words, don’t let them leave with a million questions. 
     
    Create breadth by having a wide range of content on each topic. Build up your 
    perceived authority on a topic by publishing content optimized around as many different 
    keywords related to that topic as you can. 
     
    Content depth and breadth improve your authority in visitors’ eyes. And improving your 
    authority from Google’s perspective takes 2 things: high-quality backlinks and ​E-A-T​. So 
    kill 2 birds with 1 stone: Create trustworthy content that authoritative sites will want to 
    link to. 
     
     

    (See also: Our guide to ​SEO Content​.) 


     

    Keyword  Content  Content Description 

    E.g. Gas mileage of muscle  E.g. Gas mileage tool with  E.g. Interactive tool that 
    cars  efficiency tips  displays gas mileage and 
    horsepower of a given car 
    (make, model and year), 
    plus lists modifications 
    people can make to 
    improve its efficiency 

         

         

         

         

         

         

         
     

    Step 4: Plan Your Link-Building Strategies 


    As we saw in Step 3, backlinks are REALLY important. They increase your site’s domain 
    authority, helping your content rank better on Google. 
     
    In this step, choose the strategies you’ll use to build links to the content you’ve planned. 
     
    Not sure where to start? See our guide to L
    ​ ink Building Strategies: The Complete List​. 
     
     

    Content   Link-Building Strategies to Use 

    E.g. Gas mileage tool with efficiency tips  E.g. Resource pages, Link roundups, 
    Skyscraper Technique  

       

       

       

       
     

    Step 5: Choose Your SEO Goals and KPIs 


    Setting clear goals is like creating a map of where you want to go. 
     
    So for this step, choose your goals and key performance indicators. These are the 
    metrics you’ll use to judge whether your approach is working. So it’s worth spending a 
    few minutes to get them right. 
     
    It may be tempting to focus solely on pure SEO factors, like rankings and domain 
    authority scores. Those are great things to look at. But it’s important to tie them to more 
    concrete business goals, like more sales. 
     
    (See also: Our guide to ​Measuring SEO Results​.) 
     
     

    Business Goal  SEO KPIs  Details / Timeframe 

    E.g. Increase sales of  E.g. Sales of straight-pipe  E.g. 30% growth YoY 
    straight-pipe exhaust kits  exhaust kits from organic 
    search traffic, Organic 
     

    search traffic to 


    straight-pipe exhaust kits 
    page 

         

         

         

         

     
    Conclusion 
    That’s it for this SEO strategy template. I hope it helps! Remember, you can find 20+ 
    other marketing templates ​here​, including a highly tactical ​SEO marketing plan​. 
     
    Brian Dean 
    Founder, Backlinko.com 

    You might also like