What Is PEST Analysis?

About | Contact | Jobs |
 Search
 Lesson Store
 Buy Video
 Powerpoint
 Home
PEST Analysis
 Lesson
 Exercise
 Answer
What is PEST Analysis?

It is very important that an organization considers its environment before beginning the marketing
process. In fact, environmental analysis should be continuous and feed all aspects of planning.
The organization's marketing environment is made up of:
1. The internal environment e.g. staff (or internal customers), office technology, wages and finance,
etc.
2. The micro-environment e.g. our external customers, agents and distributors, suppliers, our
competitors, etc.
3. The macro-environment e.g. Political (and legal) forces, Economic forces, Sociocultural forces,
and Technological forces. These are known as PEST factors.
Political Factors.
The political arena has a huge influence upon the regulation of businesses, and the spending power
of consumers and other businesses. You must consider issues such as:
1.How stable is the political environment?
2.Will government policy influence laws that regulate or tax your business?
3.What is the government's position on marketing ethics?
4. What is the government's policy on the economy?

5. Does the government have a view on culture and religion?
6. Is the government involved in trading agreements such as EU, AFTA, ASEAN, or others?
PEST Analysis Video
To watch the full Pest Analysis video please register FREE

here
Economic Factors.
Marketers need to consider the state of a trading economy in the short and long-terms. This is
especially true when planning for international marketing. You need to look at:
1. Interest rates.
2. The level of inflation Employment level per capita.
3. Long-term prospects for the economy Gross Domestic Product (GDP) per capita, and so on.
Sociocultural Factors.
The social and cultural influences on business vary from country to country. It is very important that
such factors are considered. Factors include:
1.What is the dominant religion?
2.What are attitudes to foreign products and services?

3.Does language impact upon the diffusion of products onto markets?
4.How much time do consumers have for leisure?
5.What are the roles of men and women within society?
6.How long are the population living? Are the older generations wealthy?
7.Do the population have a strong/weak opinion on green issues?
Technological Factors.
Technology is vital for competitive advantage, and is a major driver of globalization. Consider the
following points:
1. Does technology allow for products and services to be made more cheaply and to a better
standard of quality?
2.Do the technologies offer consumers and businesses more innovative products and services such
as Internet banking, new generation mobile telephones, etc?
3.How is distribution changed by new technologies e.g. books via the Internet, flight tickets,
auctions, etc?
4.Does technology offer companies a new way to communicate with consumers e.g. banners,
Customer Relationship Management (CRM), etc?
Which SWOT Analysis do you want to study?
 Amazon SWOT
 Starbucks SWOT
 Apple SWOT
 Tata Motors SWOT
 Bharti Airtel SWOT
 Infosys SWOT
 Toyota SWOT
 Ben & Jerry's SWOT
 ITC SWOT
 Toys R Us SWOT
 Dell SWOT
 McDonald's SWOT
 Wall-Mart SWOT
 eBay SWOT
 Nike SWOT
 Yahoo SWOT
 China Mobile SWOT
 Crayola SWOT
 General Motors SWOT
 Hewlett Packard SWOT
 Home Depot SWOT
 Kroger SWOT
 Nestlé SWOT
 PepsiCo SWOT
 Sandals SWOT
 Time Warner SWOT
 Trojan SWOT
 Whole Foods SWOT
 Indian Premier League SWOT
 Smith and Wesson SWOT
Which marketing topic do you want to study?
 SWOT Analysis
 eMarketing/Internet Marketing
 Consumer Behaviour
 Marketing Envoronment
 Marketing & Finance
 Marketing Planning
 Marketing Strategy
 Customer Relationshop Management (CRM)
 Marketing Tactics
 Marketing Communications
 Case Studies
 International Marketing
 Services Marketing
 Creative Marketing

Privacy Policy
© Copyright Marketing Teacher Ltd 2000 - 2011 Registered in England no. 05936182. All rights
reserved.
Our registered business address is

PO Box 475, Chichester, PO18 8WX, United Kingdom
Become a fan on Facebook

What Is PEST Analysis?

Uploaded by

Copyright:

Available Formats

What Is PEST Analysis?

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

What Is PEST Analysis?

Uploaded by

Copyright:

Available Formats

About | Contact | Jobs |

What is PEST Analysis?

The organization's marketing environment is made up of:

1.How stable is the political environment?

3.What is the government's position on marketing ethics?

4. What is the government's policy on the economy?

PEST Analysis Video

To watch the full Pest Analysis video please register FREE

2. The level of inflation Employment level per capita.

1.What is the dominant religion?

2.What are attitudes to foreign products and services?

4.How much time do consumers have for leisure?

5.What are the roles of men and women within society?

7.Do the population have a strong/weak opinion on green issues?

Which SWOT Analysis do you want to study?

Which marketing topic do you want to study?

Our registered business address is

Become a fan on Facebook

You might also like