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BBA Course Details at JIMS Rohini, Sec – 3.

JaganNath Institute of Management Sciences
Plot-4, Community Center, Sector-3
Rohini, Delhi-110085
Contact No. 9911482775, 011-45184100
JIMS Rohini
BBA course Details

Table of Contents

1. INTRODUCTION ABOUT BBA COURSE.............................................................................. 3

1.1. JIMS BBA COURSE OBJECTIVE ..................................................................................... 3
1.2. COURSE HIGHLIGHTS.................................................................................................... 4
1.3. COURSES PEDAGOGY .................................................................................................... 5
1.4. COURSE CURRICULUM .................................................................................................. 7
1.5. CAREER OPPORTUNITIES.............................................................................................. 8
1.6. ACHIEVEMENTS ............................................................................................................. 9
1.7. OUR RECRUITERS ........................................................................................................ 10

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JIMS Rohini
BBA course Details

1. Introduction About BBA Course

The growth of Indian economy over the last 15 years has been tremendous. The opening
up of Indian economy has led to free inflow of foreign direct investment (FDI) along with
modern cutting edge technology, which has increased the importance of private sector in
Indian economy considerably. Previously, the Indian market was ruled by the government
enterprises but the scene in Indian market changed as soon as the markets were opened
for investments in 1991. This saw the rise of the Indian private sector companies in
Banking, Retail, Telecommunication, Automobiles, Insurance, Manufacturing etc. which
prioritized customer’s need and speedy service through skilled manpower.

Working in a large, modern, international organisation, a medium sized company or even a

small start-up firm requires a range of business capabilities. The managerial activities at
small enterprises are a liability of owners while in multinational companies and large scale
organizations, managerial responsibility is given to a hierarchy of skilled and certified
professionals. The most valuable employees are those who have not only a sound
knowledge and understanding of the various parts of a business, but those who are quick
learners and team players with leadership potential. Business activities are multifaceted
and thus call for professionally qualified experts in business administration.

The Bachelor of Business Administration programme at JIMS is designed around a set of

modules that are common to all pathways. These modules cover general business
functions, strategic management and organisational analysis. These modules also guide
you towards the achievement of the generic post-graduate goals of strategic awareness,
developing leadership potential and understanding the theory and practice of international
business.

1.1. JIMS BBA Course Objective

A three year BBA programme at JIMS is an intensive, rigorous and selective course
designed to provide each student with the intellectual and professional tools needed to
assume positions of higher responsibilities. The programme is focused at developing
strong foundation for business fundamentals and enhancing conceptual skills to
understand the basics of problem solving and encourages students to develop their own
unique style of leadership. To be successful in this programme, a person needs
enthusiasm, commitment and a willingness to not only work hard but learn new ways of
thinking and implementing.

The Business Administration programme at JIMS equips the students with the required
skills, knowledge and attitude to efficiently discharge supervisory responsibilities in the
ever growing business and corporate sector. This course attain you reach a level of
competence that permits you deal with all aspects of business transactions.

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JIMS Rohini
BBA course Details

1.2. Course Highlights

 Well structured lectures with practical approach

 Exposure to practical aspects of international business
i.e. Shipment and Documentation.
 Export Import Procedures/ Budget Analysis
 International Pricing, Foreign Exchange Regulations (FERA) and FEMA guidelines
 Exposure to Foreign Languages : German and French
 Guest Lectures from leading Industry experts on prevailing Industrial practices
 Industrial Visits
 Summer Placements/ Projects
 PDP sessions and Soft Skills
 Presentations on Academic/ General Topics
 Focus on key performance areas w.r.t. Current Affairs and Presentations, General
Reasoning, Quantitative Aptitude etc.
 Customized lectures on
o Public Speaking
o Power Dressing
o Personal Grooming
o Business Etiquette
 Mock Interview Sessions
 Placement Assistance

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JIMS Rohini
BBA course Details

1.3. Courses Pedagogy

PEDAGOGY

At JIMS we teach each subjects with the knowledgeable faculty drawn from specialized
areas of industry, so that the students get practical knowledge along with academic
exposure, giving them an overall growth to adjust in the demanding career line they
choose for themselves.

Academics

Our faculty is drawn from different spheres of business and corporate sector so that
students can be kept informed of the latest trends and practices for the future careers in
management. The majority of our faculty members are top class professionals who
combine years of practical experience with vast theoretical knowledge. The teaching
methodology is a balance of practical with theory that forms the core around which
teaching takes place. Faculty brings their broad based experience into the classroom to
enrich the teaching experience and ensure that course work reflects current industry
practices. The students are encouraged to :

Learn and Practice the Managerial Skills

The Bachelor of Business Administration programme expose students to a variety of core

subjects and allow them to specialize in the general discipline of Business Administration.
The core subjects of study comprise of :

 Accounting
 Management
 Marketing
 Economics
 Finance
 Human Resource Management

The curriculum also emphasizes in imparting substantial managerial inputs in other

disciplines such as :

 Organizational Behaviour
 International Marketing and International Business
 International Finance
 Export-Import Management
 Entrepreneurship
 Operations Management
 Strategic Management
 Public Relations
 Management Information Systems
 Business Law, Corporate Law and Ethics

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JIMS Rohini
BBA course Details

Project and Sumer Internship

Students are required to undertake projects and summer internship at the end of II & IV
semester, respectively. It gives them practical exposure of the best prevailing
environment, practices and strategies of the professional world. Every student is assigned
a personal research supervisor and is required to submit an assessed research proposal
prior to embarking on the dissertation itself.

Mock Sesions and Group Discusions (GDs)

Students are provided with ample opportunities to participate in GDs and Interviews. They
regularly interact with other members in their teams while discussing topics of general
interest. These mock interviews & GDs are closely supervised and expert feedback is
provided to each student. This helps to develop their leadership skills and boosts their
overall confidence level.

Career Management Cell

AT JIMS we provide career assistance to all our students and bring out their talent and
interest in varied fields of marketing, finance, human resources by getting involved in eight
week internship programme.

Jump-start your career with an internship that corresponds with your area of interest. This
real-world experience is critical in this day environment to provide a learner with hands-on
experience before starting a career in the industry.

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JIMS Rohini
BBA course Details

1.4. Course Curriculum

Bachelor of Business Administration(BBA)*

Semester-I Semester-III Semester-V

Foundations of Management Marketing Management Sales & Distribution
Management
Business Economics - I Cross Cultural Management & Iternational Finance
International Marketing
English Business Communication Human Resources Management
Business Environment Business Legends of India Cost Accounting
Business Mathematics - I Computer Application in Income Tax Law & Practice -I
Management
Fundamentals of Computer Financial Accounting - II Production Management &
Operations Research –I
Foreign Language - I - German Submission of Project Report, Production Management &
Presentation & Viva Operations Research –I
Foreign Language – German (III) Submission of Summer Training
Optional project Report, Presentation &
Viva Voce
Semester-II Semester-IV Semester-VI
Organizational Behaviour Consumer Behavior Entrepreneurship Development
Business Economics - II Business Laws Marketing of Services
Basics of Personality Self Growth & Personality Business Policy & Strategic
Development Development Management
International Business Export Procedures & Management Accounting
Documentation
Business Mathematics - II System Analysis & Design Income Tax Laws & Practice - II
Financial Accounting -I Financial Management Production Management &
Operations Research - I
Foreign Language - German - II Business Statistics Personality Development -III
Research Methods & Report Comprehensive Viva Voce-II Comprehensive Viva Voce
Preparing Modules
Foreign Language – German (IV)
Optional
* Subject to change
** Degree through distance learning from a UGC recognised University.

Bachelor of Business Administration(BBA)-Industry Integrated*

Semester-I Semester-III Semester-V
Business Organization Business Taxation Financial Management
Business Communication Skills - Business Etiquette - Workshop Operations Management
Workshop
Business Mathematics Disaster Management - Workshop Managerial Economics
Computer Fundamentals and Corporate Leadership Emotional Intelligence -

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JIMS Rohini
BBA course Details

Applications Workshop
Economic Policy and Analysis Business Environment Organizational Behavior
Financial Accounting Cost and Management Accounting System Analysis and Design
Environment Management Advanced Information Business Process Outsourcing
Technology
Training Report Training Report
Semester-II Semester-IV Semester-VI
Macroeconomic Foundations Indian Financial System Advanced Management
Concepts
Presentation Skills - Workshop Indian Business Legends - Banking Operations
Workshop Management
Principles of Management Developing Managerial Skills - Business Ethics - Workshop
Workshop
Business Statistics Fundamentals of International Marketing Management
Business
Economic and Business Company Law Human Resource Management
Legislation
Data Base Management Systems Research Methodology Small Business Management
Corporate Accounting Computer Networks and Web Event Management - Workshop
Development
Training Report Training Report Training Report
* Subject to change
* Regular Degree from a UGC recognised University.

1.5. Career Opportunities

 Executives and Brand Representatives in various disciplines of Marketing,

Retailing, Banking and Insurance, Sales, HR, Finance, IT, and International
Business
 Customer Care Executive in IT enabled Services/ BPOs, MNC Banks,
Telecommunication Services, Fairs etc.
 Event Management Executives in Educational Institutions, Entertainment Industry
and Business Fairs.
 Executives in HR Placement Consultancy Firms
 Opportunities in NGO’s and Public Sector Banks
 Higher Studies
 Self Employment

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JIMS Rohini
BBA course Details

1.6. Achievements

The students of JIMS make us proud year after year by securing top position in their
respective courses at Institute, University and National levels. These students are not only
honoured by their respective universities, but are given special recognition by JIMS on
special ceremony to provide incentive to our other students.

NAME BATCH UNIVERSITY RANKING ON

INDIA BASIS
Purti Jain 2004-2007 I (Univ. Gold Medalist)
Honey Jain 2005-2008 I (Univ. Gold Medalist)
Jagjot Singh 2005-2008 III
Sumit Jain 2005-2008 IV
Sharda Vij 2005-2008 V
Abhilasha Jindal 2006-2009 I (Univ. Gold Medalist)
Kanishka 2006-2009 III
Ritu Manghnani 2006-2009 IV
Shreyansh Jain 2006-2009 V
Priyanka Mittal 2006-2009 V
Mukta Barnwal 2007-2010 I
Rupali khurana 2007-2010 II
Bhavna Gupta 2007-2010 III
Mohd.Ashraf 2007-2010 IV
Poonam Bhardwaj 2008-2011 II

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JIMS Rohini
BBA course Details

1.7. Our Recruiters

Air Canada Akiko Callnet Allahabad Bank American Bureau of

Shipping
American Express Archies Ltd. Axis Bank Bajaj Alianz LIC Ltd.
Bajaj Auto Bank of America Barclays BHEL
Birla Sun Life Bisleri Intl. Pvt. Ltd. British Council Business Standard Ltd.
Centurion Bank of Punjab Citi Bank Dabur India Ltd. DELL
Frontier Bazaar GenPact HDFC Life Insurance Hindustan Times
HSBC Hyundai IBM - Daksh Ibibo
ICICI Bank ICICI Prudential Ltd. India Bulls ING Vysya Life Insurance
Jet Airways Jindal Industries Ltd. Kamdhenu Creators Kotak Mahindra Ltd.
LIC McCan Ericson Mahindra Holidays Pvt. Maizon International
Ltd.
Maruti Udyog Ltd. Max New York Life Metlife India Insurance Co. MMTC
Insurance Co. Ltd.
MTNL NAFED NDPL Nirula’s
NTPC Onida Pvt. Ltd. Pearl Drinks Ltd. Pee Aar Securities
Punjab National Bank Reliance LIC Ltd. Richmond Global School Royal Automobiles
Sansui Shriram Pistons & Rings Spire World Standard Chartered
Ltd.
Steel Authority of India Times of India (TOI) TVS Auto United Business Xpress
Ltd. India Pvt. Ltd.
WIPRO YES Bank

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