Advantages of Business Intelligence: 1. Boost Productivity
Advantages of Business Intelligence: 1. Boost Productivity
Advantages of Business Intelligence: 1. Boost Productivity
BI(Business Intelligence) is a set of processes, architectures, and technologies that convert raw data into meaningful information
that drives profitable business actions.It is a suite of software and services to transform data into actionable intelligence and
knowledge.
BI has a direct impact on organization's strategic, tactical and operational business decisions. BI supports fact-based decision
making using historical data rather than assumptions and gut feeling.
BI tools perform data analysis and create reports, summaries, dashboards, maps, graphs, and charts to provide users with detailed
intelligence about the nature of the business.
Example:
A bank gives branch managers access to BI applications. It helps branch manager to determine who are the most profitable
customers and which customers they should work on.
The use of BI tools frees information technology staff from the task of generating analytical reports for the departments. It also
gives department personnel access to a richer data source.
1. Boost productivity
With a BI program, It is possible for businesses to create reports with a single click thus saves lots of time and
resources. It also allows employees to be more productive on their tasks.
2. To improve visibility
BI also helps to improve the visibility of these processes and make it possible to identify any areas which need
attention.
3. Fix Accountability
BI system assigns accountability in the organization as there must be someone who should own accountability and
ownership for the organization's performance against its set goals.
BI system also helps organizations as decision makers get an overall bird's eye view through typical BI features
like dashboards and scorecards.
BI takes out all complexity associated with business processes. It also automates analytics by offering predictive
analysis, computer modeling, benchmarking and other methodologies.
BI System Disadvantages
1. Cost:
Business intelligence can prove costly for small as well as for medium-sized enterprises. The use of such type of
system may be expensive for routine business transactions.
2. Complexity:
Another drawback of BI is its complexity in implementation of datawarehouse. It can be so complex that it can
make business techniques rigid to deal with.
3. Limited use
Like all improved technologies, BI was first established keeping in consideration the buying competence of rich
firms. Therefore, BI system is yet not affordable for many small and medium size companies.
Business Decisions:
Business decisions are important. One needs dependable tools and flawless systems to help us in business decision-making.
Software solutions like decision support system are quite helpful in making our business decisions-making process easy and
effective.
Attributes of a DSS
Adaptability and flexibility
High level of Interactivity
Ease of use
Efficiency and effectiveness
Complete control by decision-makers
Ease of development
Extendibility
Support for modeling and analysis
Support for data access
Standalone, integrated, and Web-based
Characteristics of a DSS
Support for decision-makers in semi-structured and unstructured problems.
Support for managers at various managerial levels, ranging from top executive to line managers.
Support for individuals and groups. Less structured problems often requires the involvement of several individuals from
different departments and organization level.
Support for interdependent or sequential decisions.
Support for intelligence, design, choice, and implementation.
Support for variety of decision processes and styles.
DSSs are adaptive over time.
Benefits of DSS
Improves efficiency and speed of decision-making activities.
Increases the control, competitiveness and capability of futuristic decision-making of the organization.
Facilitates interpersonal communication.
Encourages learning or training.
Since it is mostly used in non-programmed decisions, it reveals new approaches and sets up new evidences for an unusual
decision.
Helps automate managerial processes.
Components of a DSS
Following are the components of the Decision Support System −
Database Management System (DBMS) − To solve a problem the necessary data may come from internal or external
database. In an organization, internal data are generated by a system such as TPS and MIS. External data come from a
variety of sources such as newspapers, online data services, databases (financial, marketing, human resources).
Model Management System − It stores and accesses models that managers use to make decisions. Such models are
used for designing manufacturing facility, analyzing the financial health of an organization, forecasting demand of a
product or service, etc.
Support Tools − Support tools like online help; pulls down menus, user interfaces, graphical analysis, error correction
mechanism, facilitates the user interactions with the system.
Classification of DSS
There are several ways to classify DSS. Hoi Apple and Whinstone classifies DSS as follows −
Text Oriented DSS − It contains textually represented information that could have a bearing on decision. It allows
documents to be electronically created, revised and viewed as needed.
Database Oriented DSS − Database plays a major role here; it contains organized and highly structured data.
Spreadsheet Oriented DSS − It contains information in spread sheets that allows create, view, modify procedural
knowledge and also instructs the system to execute self-contained instructions. The most popular tool is Excel and Lotus
1-2-3.
Solver Oriented DSS − It is based on a solver, which is an algorithm or procedure written for performing certain
calculations and particular program type.
Rules Oriented DSS − It follows certain procedures adopted as rules.
Rules Oriented DSS − Procedures are adopted in rules oriented DSS. Export system is the example.
Compound DSS − It is built by using two or more of the five structures explained above.
Types of DSS
Following are some typical DSSs −
Status Inquiry System − It helps in taking operational, management level, or middle level management decisions, for
example daily schedules of jobs to machines or machines to operators.
Data Analysis System − It needs comparative analysis and makes use of formula or an algorithm, for example cash flow
analysis, inventory analysis etc.
Information Analysis System − In this system data is analyzed and the information report is generated. For example,
sales analysis, accounts receivable systems, market analysis etc.
Accounting System − It keeps track of accounting and finance related information, for example, final account, accounts
receivables, accounts payables, etc. that keep track of the major aspects of the business.
Model Based System − Simulation models or optimization models used for decision-making are used infrequently and
creates general guidelines for operation or management.