Depth Interview 01

suyog deshmukh 0:04

Hi. Would you please state your name, age, occupation, native place, and currently.

Aditya Kumar 0:11

Hi, I am Kumar. I am 24 years of age. I am currently a student. I am from Patna, Bihar, but I am
currently in Jalandhar Punjab.

suyog deshmukh 0:22

Okay, so Aditya. Could you please let me know, like do you have a sweet tooth.

Aditya Kumar 0:29

Yes. I will say that I prefer sweets. Yeah. Like Could you please explain why I love eating
chocolate chocolate ice cream dessert sometimes. My favorite sweet is . And for my favorite ice
cream, I would say it is a chocolate feast. And I do enjoy chocolate shakes and.

suyog deshmukh 0:54

So talking, particularly about deserts, which particular desert. Do you usually prefer after your
meal.

Aditya Kumar 1:04

Usually I prefer something to drink. But sometimes I do like having ice creams and on festive
occasions I do like having six.

suyog deshmukh 1:16

Okay, that's great. Now, Aditya, could you please mention how would you like to eat your ice
cream, like in the form of cones, maybe in the form of breaks maybe in the form of scoops
Sundays desta exit.

Aditya Kumar 1:34

From childhood, I have like my ice cream on a stick. So you can go from candy bars to
chocolate chocolate bars, and right now to my favorite chocolate dessert, but I also like having
ice cream cones. So Cornetto is one that comes to mind right.

suyog deshmukh 1:56

So do you usually eat ice cream after dinner or there is no such rule like,

Aditya Kumar 2:00

There is no there is no such rule if I'm feeling like I have to have an Eskimo to have a buddy or
after dinner, it's something special.

suyog deshmukh 2:10

So, how often or how frequently do you eat ice cream.
Aditya Kumar 2:15
I would say I eat ice cream three or four times a month.

suyog deshmukh 2:21

Okay, fine now. So could you please let me know like approximately how much do you spend
on each serving of an ice cream. Most of the times

Aditya Kumar 2:33

the average spending would be around 25 to 30 rupees for ice cream. So if you go on a monthly
basis, it would be around 150 to 200 rupees per month.

suyog deshmukh 2:45

Okay, that's great. Now you must have consumed icecream in different different ways. Let's say
could you please describe how would you like to consume your ice cream in the form of impulse
or take home or artists.

Aditya Kumar 3:00

I think what I would like is mostly it is impulse, I see. I'm feeling a little hot in weather and then I
will go find ice cream parlor and then go and order well. So most mostly it's impulse. taking take
home is also an regular habit that I have.

suyog deshmukh 3:25

Okay. So, what are the flavors of ice cream that you usually.

Aditya Kumar 3:33

I usually have chocolate, that's my favorite, but I do like eating candy bars of flavors like mango
orange. And sometimes, very rarely I do go for cool features. Okay,

suyog deshmukh 3:48

so these are usually the, you know, preferred ice cream flavors, but in India there are a few
exotic flavors. For example like engineer Caeser Mr Rajkot. Have you ever tried any one of
them and could you please describe a little bit about this particular exotic Indian flavors?

Aditya Kumar 4:14

Yes, I have repeatedly tried them. I have tried them and I was traveling on trains, you know on
the illustrations they provide or in rosani they provide these kind of ice creams sometimes. So I
tried them there and having a rajpoot actually, it reminds me of sweet rajbhog So yeah, you can
see that I like them as well. I have tried them I like them, but I do not usually take them because
they are really too sweet for me sometimes.

But yeah, that's just my bias of chocolate, seeing it. Okay. And which brands of ice cream do
prefer other brands has been my preferred would be quality was Baskin Robbins Amul.
suyog deshmukh 5:13
any particular preference out of all of this the most favorite out of all that would be quality was
great The reason probably stayed the reason and please elaborate why you chose this
particular brand of ice cream quality was

Aditya Kumar 5:28

I think Kwality walls priced according to my budget every time I go for ice cream. And the taste
has actually I have tasted various chocolate brands, chocolate ice cream the various brands,
but I guess I like quality was the most so yes in my scenario. If I want to have an SP I want to
have something that I like and I have a habit of, I do try new things, but on a stressful day or
when I want an ice cream. I would rather go for what I like or do prefer and that is the chocolate
piece of it was their taste is good their quality is good, and they are priced reasonably so those
are my reasons. Okay. fine.

suyog deshmukh 6:16

So I'll be giving you some brand names in this category, we have to arrange them as per your
perception. So if you want you can note it down somewhere so that it will be easy for you to
arrange it so basically what you have to do is your to arrange them with respect to your
perception, I hope you are getting it. Yes, yes, for example, the first one would be a more ice
cream. So what is your perception with respect to this.

Aditya Kumar 6:45

I feel Amul is a good brand of ice cream. I do like it stays and whenever Quality walls is not
available, I will go for a move because a respected brand and I like the brand actually is known
for Kwality wallsit's known for his tastes. The prices are not too high, either. So yeah, definitely.
Politics versus me towards it.

suyog deshmukh 7:07

What about Mother dairy ice cream.

Aditya Kumar 7:10

Mother DVM, usually tried a day when I'm in Delhi NCR region and not find it anywhere else. It's
not very commonly available but in Delhi, it is. And yeah, I have it in. I have taken Wolfie off
mother Darien I remember it's a it's a fine taste. But yeah, I would not rank it higher in my list.
Okay, and next about Baskin Robbins Ah, Baskin Robbins. Yeah, definitely. Better brand or
good taste, but I think a little overpriced. So not a regular thing. If you if our ice cream fan you
won't want to go on a regular basis there but yeah, definitely. In a good top three list. Yeah.
Okay, great. What about what what Ilan bar Delilah I used to have in my childhood days. It's a, I
think an Indian brand and was quite famous back in those days. Now, I don't think they are as
much while I still remember their ads from my childhood days. I have tasted them. Actually. I
tasted them for the cup cup ice cream that they came for five rupees in childhood. In my
invertase, I used to have that
suyog deshmukh 8:30
and then what about your favorite brand that is quality?
But yeah, that's just my bias of chocolate, seeing it. Okay. And which brands of ice cream do
prefer other brands has been my preferred would be quality was Baskin Robbins amole. Yeah,

suyog deshmukh 5:13

any particular preference out of all of this the most favorite out of all that would be quality was
great The reason probably stayed the reason and please elaborate why you chose this
particular brand of ice cream quality was

Aditya Kumar 5:28

I think is priced according to my budget every time I go for ice cream. And the taste has actually
I have tasted various chocolate brands, chocolate ice cream the various brands, but I guess I
like quality was the most so yes in my scenario. If I want to have an SP I want to have
something that I like and I have a habit of, I do try new things, but on a stressful day or when I
want an ice cream. I would rather go for what I like or do prefer and that is the chocolate piece
of it was their taste is good their quality is good, and they are priced reasonably so those are my
reasons. Okay. fine.

suyog deshmukh 6:16

So I'll be giving you some brand names in this category, we have to arrange them as per your
perception. So if you want you can note it down somewhere so that it will be easy for you to
arrange it so basically what you have to do is your to arrange them with respect to your
perception, I hope you are getting it. Yes, yes, for example, the first one would be a more ice
cream. So what is your perception with respect to this.

Aditya Kumar 6:45

I feel a mood band is a good brand of ice cream I do like it stays and whenever quality was is
not available, I will go for a move because a respected brand and I like the brand actually is
known for his quality it's known for his tastes. The prices are not too high, either. So yeah,
definitely. Politics versus me towards it.

suyog deshmukh 7:07

What about Mother dairy ice cream.

Aditya Kumar 7:10

Mother dairy, usually tried a day when I'm in Delhi NCR region and not find it anywhere else. It's
not very commonly available but in Delhi, it is. And yeah, I have it in. I have taken Mother Dairy.
I remember it's a it's a fine taste. But yeah, I would not rank it higher in my list. Okay, and next
about Baskin Robbins Ah, Baskin Robbins. Yeah, definitely. Better brand or good taste, but I
think a little overpriced. So not a regular thing. If you if our ice cream fan you won't want to go
on a regular basis there but yeah, definitely. In a good top three list. Yeah. Okay, great. What
about what what Ilan bar Delilah I used to have in my childhood days. It's a, I think an Indian
brand and was quite famous back in those days. Now, I don't think they are as much while I still
remember their ads from my childhood days. I have tasted them. Actually. I tasted them for the
cup cup ice cream that they came for five rupees in childhood. In my invertase, I used to have
that

suyog deshmukh 8:30

and then what about your favorite brand that is quality?

Aditya Kumar 8:34

I think I just love it alls. It is a brand that is having a good taste reasonably priced. Whenever
you go you have an incorrigible SPV feel like you have that's what you're spending and the taste
is just Moses you there's I think I for me is the best brand.

suyog deshmukh 8:55

Okay, and now your children you are, you know, hierarchy. Can you clarify what would be your
hierarchy and why was this particular chronology selected like out of the six brand like you
mentioned what would be your hierarchy?

Aditya Kumar 9:12

I would say quality walls Baskin Robbins, a moon, mother D and then vodka

suyog deshmukh 9:20

and then finally enjoy it. I have not tasted this okay. And could you please mention why was this
particular chronology selected

Aditya Kumar 9:30

just based on my experiences with these brands earlier on, and then definitely, the taste the
they provide and my experiences my memories actually, whenever, whenever I had an ice
cream with my friends or family. I have always wanted a quality wall. I never got me one. So
yeah, just based on my experiences

suyog deshmukh 10:00

Okay, now Could you please elaborate what could be an ideal ice cream? Like what what?
What is your thought on an ideal ice cream

Aditya Kumar 10:12

and ideas came for me would be a chocolate ice cream that I could have anywhere any time
when I'm stressed out, I'm feeling a bit low weight low and then an ice cream comes it just melts
in my mouth gives me a very good aftertaste I think a mole is a respected brand and I like a
mole.

suyog deshmukh 11:08

So I will be giving you some brand names in this category your to arrange them as per your
perception. Okay, so if you want you can note it down somewhere so that it will
Depth Interview 02

suyog deshmukh 0:02

Hello. Could you please state your name, age, occupation, native place and current place.

Sneha Kodate 0:08

Hi, my name is Sneha Koadate, my age is 22 and I am currently a student, I am basically from
Mumbai and currently I am in the mountain village. Okay.

suyog deshmukh 0:30

Do you have a sweet tooth. I would say no, I am more of a person over to spicy.

suyog deshmukh 0:30

okay. And what is the most preferred dessert, You'd like to have.

Sneha Kodate 0:36

I would say, ice cream or ice cream sandwich.

suyog deshmukh 0:41

Oh great. And could you please mention how do you, how would you like to eat your ice cream,
like in the form maybe in the form of cones breaks school Sundays, guests, or any other form. I
like cones, we like to prefer cones or other forms Yes, could you please elaborate like.

Sneha Kodate 1:03

I like the crusty part of the cone so I mostly prefer cones over single scoops okay

suyog deshmukh 1:08

that's great. Now, do you usually eat ice cream after dinner or there is no such rule as

Sneha Kodate 1:14

there is no such rule, I eat ice creams whenever I feel like, okay.

suyog deshmukh 1:21

Can you state, how frequently or how often do you eat ice cream.

Sneha Kodate 1:27

It also depends on my mood. Whenever I feel like it I just sometimes I eat three to four times in
just six to seven hours and sometimes once in one week,

suyog deshmukh 1:39

is completely on your move. Yes, not regular so how much does your frequency where I based
on the season.
Sneha Kodate 1:52
Mostly it's for people it's like they prefer ice cream more in the summers and less in the winters,
but for me I like ice cream, more in the winters. With the chill weather and also in a good
amount and summers.

suyog deshmukh 2:07

Okay. And approximately how much do you spend on each of the ice cream servings would be
around 100 on each of your serving. Yeah products. Okay. Could you please describe how
would you like to consume, ice cream, like in the form of impulse or take home or artists No,
mostly impulse. Impulse, a specific reason or would you like to share your experience.

Sneha Kodate 2:38

Whenever I feel like eating I just go and grab a cone and.

suyog deshmukh 2:43

Okay, and what are the flavors of ice cream you usually

Sneha Kodate 2:49

chocolate, vanilla, strawberry. Yeah,

suyog deshmukh 2:55

okay. And which one is your favorite like, what are your relevant memories associated with that
particular flavor.

Unknown Speaker 2:51

Then what about your favorite Baskin Robbins,

suyog deshmukh 0:01

Well, which particular flavors of ice cream you usually like could you please share your
memories associated with, like, why do you exactly like that particular flavor.

Sneha Kodate 0:13

I have always liked chocolate as a kid so that also transfers to the flavor of ice cream I like
chocolate is the flavor I like

suyog deshmukh 0:25

are there days when you try more of upbeat ice cream flavors like blueberry Rajko or any Indian
exotic flavor.

Sneha Kodate 0:34

Yeah I would say a lot. I don't like to stick to one flavor. I, not just in ice creams but in any
cuisine, I'd like to try different things. So, even an ice cream I, you know, try to eat every flavor.
Have a taste.
suyog deshmukh 0:51
So, about Exotic Indian flavors like undo ksrp Star Rajko. Have you ever tried any one of them,
and which one did you find kind of out of the box. With respect to the normal usual flavors

Sneha Kodate 1:07

that you use. Yes, I have tried these different flavors, and out of them. I really like the style and
now it is sort of my go to favorite out,

suyog deshmukh 1:19

and which brands of ice cream. Do you prefer,

Sneha Kodate 1:24

mostly the basic ulml ice cream, and I really like Baskin Robbins.

suyog deshmukh 1:29

Okay. And could you please state, the reason why do you choose Baskin and Robbins.

Sneha Kodate 1:35

I find there's a lot of variety, investments enrollment so I really like, and there is a thing that you
can choose and mix two different flavors. I also like to do that.

suyog deshmukh 1:47

Okay, could you please share what exactly do you mean by,

Sneha Kodate 1:50

they have a lot of different flavors so you can take a cup and you can add whatever flavors you
want. It becomes a whole casada sort of thing and you can,

suyog deshmukh 2:02

it's kind of customized, ice cream, customers, yeah. So, state. So, I will be giving you some
brand names in this category of ice creams, you have to arrange them as per your perception.
Okay, so if you want you can note them down somewhere. Or else, so that it will be easy for you
to arrange them. Let's go with the first one among ice cream so just tell you a perception,
whenever you hear the name that particular brand. Okay. The first one is Amol ice cream

Sneha Kodate 2:34

has been in in the market for a long time so have had a lot of ice cream so it's, I would say it's
pretty decent. Okay. What about Mother Dairy. I haven't had any Mother Dairy icecream ever

suyog deshmukh 2:51

Then what about your favorite Baskin Robbins,

Sneha Kodate 2:54

I really like Baskin Robbins again because there's a lot of flavors and customization.
suyog deshmukh 3:01
And what is your perception regarding Amul Brand

Sneha Kodate 3:04

Amul is also sort of a mood sort of brand it is also in the Indian market for a while. So, it is not
as good as a Amul, but what about the insurance. I haven't had any insurance. So, whatever
quality was quality was, I really did not like the ice creams, I have tried a few.

suyog deshmukh 3:31

And could you please clarify why did you choose this hierarchy. And why was the chronology
this particular chronology selected. Oh,

Sneha Kodate 3:41

this is completely based on my taste of the particular ice creams I have had from the particular
brands.

suyog deshmukh 3:49

Okay. So, could you please arrange them with respect to the hierarchy, I guess, that has not
been done. Out of the six brands, which one would you choose the first and second accordingly.

Sneha Kodate 4:02

So it would be Baskin and Robbins coast. Second, Viola third mother dairy fourth quality was as
fifth and then chose a sixth.

suyog deshmukh 4:19

And then, what according to you, should be an ideal ice cream or a definition of ideal s3
According to your perception your choices and your experience.

Sneha Kodate 4:30

I think an idealized swing would be something that, as soon as it enters your mouth it just melts
and gives you a sort of pleasure that you wouldn't get from eating any other sweets like beet
chocolate or anything.

suyog deshmukh 4:47

Okay. All right. Good evening, like to have, crunchy new ice cream or a smooth creamy flavor
would be okay for you.

Sneha Kodate 4:55

I really like nuts, and stuff so I would really like to crunch in my scope.

suyog deshmukh 5:01

And have you ever heard of, and tried the ice cream named as
Sneha Kodate 5:07
Yes, I have tried ice cream so Amul is a very famous brand

suyog deshmukh 5:14

And what is your view of the Amul ice creams,

Sneha Kodate 5:19

I think Amul is a very decent brand and it also has a lot of variety of ice cream so I think we're
pretty good.

suyog deshmukh 5:28

And how many flavors have you seen or tried like, what, how many could you recollect.

Sneha Kodate 5:38

I would say around 10 to 15.

suyog deshmukh 5:41

Okay, so you are aware, like, you can easily recollect 10 to 15 minutes. And out of 10 ice cream
shops, you have visited, they'd say in the last few months. How many times have you seen
Amul ice cream for that particular set of shops. Almost every time I enter and ice cream parlor,
there is an ice cream in the fridge, and how much quantity do you prefer to eat at once with
respect to the number of tubes or a number of cones.

Sneha Kodate 6:13

I usually do one cone at a time, and as far as scoops maybe maximum two.

suyog deshmukh 6:19

And let's say if a mole starts coming up with some artists null or premium quality flavors. Are
you willing to try them out and mint out some extra cash for it.

Sneha Kodate 6:29

Yeah, as I said, I really like to try different fingers so I would really like to try.

suyog deshmukh 6:36

And what is your take on a moon girl posters and relevant ads associated with them. Does it
influence you to prefer a mole ice cream or other brands with Lily elaborate.

Sneha Kodate 6:49

I haven't really seen a lot of amole ads but it is mostly about whenever I enter an ice cream
parlor I see a mole ice cream there so that's how I choose my ice cream.

suyog deshmukh 7:00

Okay so, did some how do that particular set of mobile ads influenced you somewhere down the
line to, you know, Why have you seen those posters, ever. Not if amole starts coming up with
promotional offers such as buy two get one free buy three Get One Free Will you be willing to
consume more ice cream, compared to your favorite brand that is Baskin Robbins,

Sneha Kodate 7:30

as compared to Baskin Robbins, I would not do that but for if it would be any other brand like
vanilla or something I would go with this offer, and take it home with.

suyog deshmukh 7:43

So, if it would have been Baskin Robbins, you're not getting any offer. But on a more ice cream
you are getting this particular set of offers. So would you still prefer Baskin Robbins or you'd go
further, I would still go for basket. So basically, the brand and the test, like your usual tastes
matter to you more than the offer. Yes. So you would be willing to rent out some extra cash,
even if you're not getting enough. And a lot for your valuable time and valuable feedback. I am
very grateful to you. Thanks a lot. Thank you