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    Colgate® 360° Charcoal Battery Operated Toothbrush

    Uploaded by

    Akriti Gupta
    Colgate presence in India

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Colgate® 360° Charcoal Battery Operated Toothbrush

    Uploaded by

    Akriti Gupta
    32 views5 pages
    Colgate presence in India

    Original Title

    doc2

    Copyright

    © © All Rights Reserved

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    DOCX, PDF, TXT or read online from Scribd

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    Colgate presence in India

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    32 views5 pages

    Colgate® 360° Charcoal Battery Operated Toothbrush

    Uploaded by

    Akriti Gupta
    Colgate presence in India

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 5

    A sonic toothbrush is a type of electric toothbrush that uses specific technology to remove plaque

    and clean teeth

    PROBLEM

     Limited awareness
     Price
     No strong brand tagline (only focusing on cleaning)
     No battery indicator on the brush
     Operates on only 1 mode (no clean mode no soft mode)
     Build quality (cheap plastic like a toy)
     No protective covering over the brush
     Tagline not relevant
     Not travel friendly
     Not clear to people if the brushes are water resistant

    Colgate® 360° Charcoal Battery Operated Toothbrush

    Power away germs for a healthy whole mouth clean with this ultimate powered toothbrush.

    Benefits

    1. Bristles infused with specially selected charcoal produced by more than 1000 degree Celsius
    high temperature technology
    2. Bristle tips are up to 17 times, to reach deep between teeth and along the gum line
    3. Replaceable head replaceable batteries
    4. Batteries included 2 AAA

    Colgate® Comfort Sensitive Toothbrush

    Effective gentle cleaning.

    BENEFITS

     Soft curved bristles that are comfortable on gums


     Compact head to reach all corners of mouth

    SOLUTIONS

     Automatic toothbrush clean


     Testimonials by doctor
     Focus on good oral health routine
     Target tongue cleaning as a practice
     Continuous technological advances are expected to provide lucrative growth opportunities
    for the players in the electric toothbrush market. For example, an electric toothbrush can be
    transformed into a smart device that can provide dental professionals, patients and insurers
    with insights into a patient's brushing routine. When available to a dental professional, this
    information may be used to guide and monitor the browsing behaviour (through tele-
    dentistry). It also provides dental professionals with a more complete overview of the oral
    health of the patient when he or she visits the practise. There are currently a few smart
    toothbrushes on the market that allow remote monitoring of brushing behaviour and oral
    health status.
     Introduce natural herbs stuff (neem)
     Price reduce and free stuff
     Professional clean
     Beast oral beuty product
     Stand along with brush
    PRODUCT FEATURES

     Timer of 2 min
     Head spins and vibrates
     Comfortable handle – easy to grip (for medical patients)
     Tongue cleaning
     Good cleaner

    HOW ELECTRIC BRUSHES ARE BETTER THAN MANUAL ONES?

     Good oral hygiene, through the removal of plaque (a sticky film containing bacteria) by
    effective toothbrushing has an important role in the prevention of gum disease and tooth
    decay.

    BENCHMARKING

    P and G (ORAL B)

     The iBrush toothbrush uses Bluetooth technology, and provides an


    individual oral care database. It enables the toothbrush to connect with
    mobile phones through WiFi, so consumers can download an "Oral-B" APP
    on their phones and customize their oral healthcare management.
     The app will help analyze personal data and provide advice on brushing
    behavior and oral health, and electric brush can better help people to
    develop brushing habits and keep the gums and teeth clean.

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