Place

Place
- Place is a Location or channel analysis - an important section of the Marketing Mix definition.
Source: https://winerp.vn
Company must locate and deliver product in a place that's easily accessible to company’s potential
target. This often requires a deep understanding of the market.
 From there, customers will find distribution channels that can connect directly with company’s
target customers.
Since service delivery is concurrent with production and cannot be stored or shipped, the location of
the service assumes importance.
Service providers have to think special about where services will be provided.
This is another factor that creates value for customers.
No one travels tens of kilometers to a diner, so the right location is convenient and saves customers
time.
 One principle is that the closer the customer is to the location, the more likely it is that the
customer will come to use the service.
*There are many distribution strategies including:
1. Intensive distribution: This strategy can be used to deliver lower-priced products that
potentially drive a purchase. The items are stockpiled in bulk at the stores and can include
things like mint, gum, or candy as well as necessities.
Source: https://ibuzzle.com/
2. Exclusive distribution: Exclusive distribution is a type of distribution in which a manufacturer

or supplier authorizes only one distributor in a particular area. Such a distributor becomes the
sole authorized seller of one or more of the manufacturer's products.
Source: http://himarketing.vn/
3. Selective distribution strategy: Selective distribution means that a manufacturer uses several
distributors that satisfy certain conditions in a specific market area.
This is the intermediate method between the two modes of widespread distribution and
exclusive distribution.
Producers do not have to spend a lot of money and do not have to distribute their resources
to cover all locations of product consumption, including small stores, while still able to build
good relationships with mediate and expect above-average sales results.
Source: marketing91.com
 Take an example of Smart watches like Samsung Gear 2 or Iwatch or Titan’s Xylys. All of
these brands are present in the outlets which are owned and operated by the company.
However, their company are also available in other outlets which are famous for their
turnover and the number of customers they serve.
4. Franchise: A franchise is a business franchise, which allows an individual or organization
to trade goods or services according to the form or method of business that has been
applied in practice by the franchisor in a specific area.
Source: https://webdoctor.vn/
- List of 7 famous franchises in Vietnam:

 Pizza Hut
 KFC
 Lotteria
 McDonald
 Jollibee
 Burger King
 Domino's Pizza
SAIGON SUP CLUB
https://www.facebook.com/saigonsupclub/
Address: 480/89 Binh Quoi, Ward 28, Binh Thanh District
Located on the banks of the Saigon River on Binh Quoi Street, Saigon Sup Club is an interesting and
fun place for everyone after a long week of hard work and study.
This is also a place for activities, exchanges and practice of sup boatmen living in Saigon.
There are two ways to reach the Saigon Sup Club.
+ By motorbike
+ By canoe
* BY MOTORBIKE:
If you do not want to venture and explore, do not choose to go here by motorbike, because the road
to here is very difficult and tangled, the roads are not paved and only small as a motorbike wheel. If
you were going in and meeting another car coming out, it would be very difficult. The path here is
characterized by the countryside, the path has a lot of grass growing around with small rivers,
without barriers and in addition, there are many insects around. For those who love to explore, take
risks, and do not mind difficulties, this will be a valuable experience for you personally.
 Our team chose to go by motorbike because partly we wanted to try the road experience as well
as the surrounding scenery, partly because we wanted to overcome our fears and try our best. After
we got to the place we wanted, we both felt a bit scared and happy because this will be a memory
that we will never forget.
* BY CANOE:
If you do not like adventure, heat and danger, you can choose a safer direction, which is going to
Saigon Sup Club by canoe. At 8:00 am every day, there will be a canoe running schedule at the pier,
you will have to register via fanpage to buy tickets and talented and friendly canoe drivers will
transport everyone to the safest and fastest place. may. Canoeing will be cool and comfortable and
convenient for everyone.
 When transferring by canoe, during the period from 8:00 am to 3:00 pm, everyone should get
adequate light, sunglasses, sunscreen, camera, to enjoy the surroundings without getting sunburned.
There are some other places that visitors can try SUP in Ho Chi Minh City:
1. Vietnam Sup Adventure:
Address: 34, No. 12, Riverside Residential Area, District 7
- Here allows everyone to hire the sup, then train everyone as professionally as possible so everyone
gets used to the sup. After that, each visitor will have a chance to try this sport on the riverside of
District 7. Also, they regularly organize boat racing activities to attract tourists to come and
participate.
Sup festival in Ha Giang – 24/10/2020
2. W.A.O SUP Saigon:

Address: 1 Hoang Sa Street, Da Kao Ward, District 1
This is a place for those who know how to paddle SUP, those who are good at this subject who want
to have their own space to practice for competition will often choose this place. Because part of the
price here is more expensive than others, and the space will be more spacious and beautiful. In
addition, this place is also the place to regularly hold competitions abroad because the owner of this
club is Mr. Tommy Kaikane Kahananui - Hawaiian.
 If visitors want to see the views of tall buildings, peaceful residential areas, places above will be
the best choice for them. If visitors want to enjoy a peaceful countryside setting with the trees, sit
while rowing a SUP boat while drinking coconut water along the river, Saigon SUP Club is always
ready to welcome everyone.
Reference:
1. Place: https://winerp.vn/7p-trong-marketing-mix-la-
gihttps://winerp.vn/https://winerp.vn/https://winerp.vn/ [Accessed 10th Nov 2020]
2. Intensive distribution: https://ibuzzle.com/advantages-disadvantages-of-intensive-distribution
[Accessed 10th Nov 2020]
3. Exclusive distribution: https://vietnambiz.vn/phan-phoi-doc-quyen-exclusive-distribution-loi-ich-
cua-phan-phoi-doc-quyen [Accessed 10th Nov 2020]
4. Exclusive distribution: http://himarketing.vn/2015/12/08/exclusive-distribution-dai-ly-doc-quyen/
5. Selective distribution: https://vietnambiz.vn/phan-phoi-chon-loc-selective-distribution-la-gi-
20190919195937012.htm#:~:text=Ph%C3%A2n%20ph%E1%BB%91i%20ch%E1%BB%8Dn%20l
%E1%BB%8Dc%20l%C3%A0,v%C3%B9ng%20th%E1%BB%8B%20tr%C6%B0%E1%BB%9Dng%20x
%C3%A1c%20%C4%91%E1%BB%8Bnh. [Accessed 11th Nov 2020]
6. Selective distribution: https://www.marketing91.com/selective-distribution/ [Accessed 12th Nov
2020]
7. Franchise: https://www.huongnghiepaau.com/franchise-la-gi [Accessed 12th Nov 2020]
8. Franchise: https://webdoctor.vn/franchise-la-gi-va-goc-nhin-da-chieu-xoay-quanh-franchise/

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2. Exclusive distribution: Exclusive distribution is a type of distribution in which a manufacturer

- List of 7 famous franchises in Vietnam:

Address: 480/89 Binh Quoi, Ward 28, Binh Thanh District

Sup festival in Ha Giang – 24/10/2020

2. W.A.O SUP Saigon:

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