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    Nexercise Pitch - Scribd

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    Benjamin Young
    HALF off 60% off Just DOWNLOAD and GO Minutes BUSINESS MODEL No Upfront Costs Pay upon RedempLon of MSRP ULlity Narrow FEEL Fun, Winning FOCUS Broad VS. Focused Deals Broad Deals + Based on User Behavior + Based on LocaOon and Context + Wide appeal / discovery Flexible Deal Format + Users get Choice of 3 Deals + each Ome they exercise + CONTROLABLE DEAL FLOW Added Value

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    Nexercise Pitch - Scribd

    Uploaded by

    Benjamin Young
    224 views37 pages
    HALF off 60% off Just DOWNLOAD and GO Minutes BUSINESS MODEL No Upfront Costs Pay upon RedempLon of MSRP ULlity Narrow FEEL Fun, Winning FOCUS Broad VS. Focused Deals Broad Deals + Based on User Behavior + Based on LocaOon and Context + Wide appeal / discovery Flexible Deal Format + Users get Choice of 3 Deals + each Ome they exercise + CONTROLABLE DEAL FLOW Added Value

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    HALF off 60% off Just DOWNLOAD and GO Minutes BUSINESS MODEL No Upfront Costs Pay upon RedempLon of MSRP ULlity Narrow FEEL Fun, Winning FOCUS Broad VS. Focused Deals Broad Deals + Based on User Behavior + Based on LocaOon and Context + Wide appeal / discovery Flexible Deal Format + Users get Choice of 3 Deals + each Ome they exercise + CONTROLABLE DEAL FLOW Added Value

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    224 views37 pages

    Nexercise Pitch - Scribd

    Uploaded by

    Benjamin Young
    HALF off 60% off Just DOWNLOAD and GO Minutes BUSINESS MODEL No Upfront Costs Pay upon RedempLon of MSRP ULlity Narrow FEEL Fun, Winning FOCUS Broad VS. Focused Deals Broad Deals + Based on User Behavior + Based on LocaOon and Context + Wide appeal / discovery Flexible Deal Format + Users get Choice of 3 Deals + each Ome they exercise + CONTROLABLE DEAL FLOW Added Value

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    Download as PDF, TXT or read online from Scribd
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    ®

    ®  

    -­‐   Ben  Young,  CEO  


       @obenyoung    
    ®  
    HALF  off  
    60%  off  
    Free!  
    Just  DOWNLOAD  
    and  GO  
    15 Minutes  
    BUSINESS  
    MODEL  
    No  Upfront  Costs  
    Pay  upon  RedempLon  

    20 %  
    of  MSRP  
    COMPETITIVE  
    DIFFERENTIATION  
    ULlity   FEEL   Fun,  Winning  

    Narrow  
    FOCUS  
    Broad  
    VS.
    Focused  Deals   Broad  Deals  
    +  Based  on  User  Behavior   −  Based  on  LocaOon  Only  
    +  Based  on  LocaOon  &  Context   +  Wide  appeal  /  discovery  
       
    Flexible  Deal  Format   Daily  Deal  Format  
    +  Users  get  Choice  of  3  Deals   −  One  a  day  
    +  each  Ome  they  exercise   +  Quick  influx  of  cash  
    +  CONTROLLABLE  DEAL  FLOW   +  Large  traffic  day  featured      
       
     Added  Value  
    +  Healthy  Branding  
    +  Able  to  Test  PromoOons    
    +  DATA  (Behavioral  &  Demographic)  
     
     
    VS. Nike  +  

    Rewards   Rewards  
    +  Big  Discounts   −  None  
    +  Random  Free  Prizes    
       
    Wide  Market   Moderate  Market  
    +  Health  Focused  People   +  Runners  
         
    Social  Aspect   Social  Aspect  
    +  Trade  /  Gia  Rewards   +  Cheer  Me  On  
    +  Exercise  with  Partner  Bonus   +  Share  Runs  
    +  Share  via  Twicer  &  Facebook   +  Compete  
    +  YOU  CAN  USE  WITH  NIKE+        
     
    VS. TradiLonal  Exercise  

    Instant  Rewards   “Slow-­‐to-­‐See”  Results  


    +  AutomaOc  Tracking  of  Progress!    
       
     
    Social     Need  Self  MoOvaOon  
    •  Bonus  for  exercising  with  friends  
     
    •  See  Comparisons  
    •  Compete  against  or  work  together    
     
       
     
       
     

    Fun  &  Evolving  Game   Boring  &  RepeOOve  AcOvity  


       
    Number  of  First-­‐Lmers  to  <Vendor>   User  Place  of  Exercise  

    Gold s  
    Gym  
    Washington  Sports  
    Club  
    lululemon  
    Mint  Spa  
    Bally s  
    Cole  Field  
    House  
    The  Rest  

    User  Exercise  AcLvity  


    Yoga  
    Top  <Vendor>  Deals  Overview  
    Running  

    Cycling   Top  Deals   <Vendor>  Deal  RedempOon  LocaOon   Count  


    Ice  SkaOng   Cobb              25%  off   Logan  Circle  Store   25  
    Walking   Chicken    15%  off   Bethesda  Store   22  
    Spinning   Salmon    10%  off   Dupont  Store   14  

    Top  sabzi   10%  


    Exercise   off  
    Places   User  Exercise  LocaOon   Count  
    Bally s  Gym   Logan  Circle   25  
    TopHill  Ave   Bethesda   22  
    Wash  Sports  Club   Dupont   14  
    ACQUIRING  
    USERS  
    89  Million  
    UniversiLes,  Gyms,  Events  
    Users  get  bonus  points  
    for    
    InviLng  Others  
    ACQUIRING  
    VENDORS  
    STEP  2:  TARGET  NATIONAL  VENDORS  
    STEP  3:  LEVERAGE  KEY  PARTNERSHIPS  
    OUR  TEAM  
    A  Breadth  of  Experience  
    Ben  Young,  MBA  (CEO,  Co-­‐founder  &  CODER!)    
    Greg  Coleman,  MBA  (COO,CFO  &  Co-­‐founder)  
    Boomie  Odumade,  MBA  (VP  Products)  
    R.  Thomas  (VP  MarkeLng  &  PR)  
    W.  Dana  Nuon  (iPhone  Guru)  
    Imran  Khawaja  (Server  Ninja)  
    AcLve  Mentors  
    Dr.  Derek  Hansen,  Ph.D  
    ü Social  Media  
    ü Consumer  Health  InformaLcs  

    Dr.  Seppo  Iso-­‐Ahola,  Ph.D


    ü Psychology  of  Exercise  &  Health  
    ü (MoLvaLon  for  Exercise)  
     
    Intellectual  Property  
    1)  Registered  Trademark:  

    NEXERCISE     ®  

    2)  Own  domain  names:  


    www.nexercise.com  (.org)  and  mispellings    

    3)   FuncOonal  Product  
    Use  of  Proceeds  
    Exit  OpportuniLes  
    ®  

    “we  build  applicaOons  that  


    moLvate  people  to  change  their  
    behaviors  and  improve  lives”    

    hcp://nexercise.com  
    @nexercise  

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