JK TYRES

A Practical Training Report

On

“MARKETING”
Undertaken At

JK TYRE IND.
JAIPUR.. (Rajasthan)
Submitted in partial fulfillment for the award of
the degree of

BACHELOR IN BUSINESS
ADMINISTRATION

2008-2011
SUBMITTED TO:
SUBMITTED BY:

Mr. RAMAKANT SINGH

NEHA MAM

BBA DEPARTMENT

APEX INSITUTE OF MANAGEMENT & SCINCE

MANSAROVER, JAIPUR

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 JK TYRES

SUMMER TRAINING

REPORT

ON

“A STUDY OF INCREASING MARKET SHARE THROUGH

PERSONAL SELLLING”

FOR

JK TYRE & INDUSTRIES LIMITED.

Under the supervision of: Under the guidance of:

MR. PRABASH KAMISHRA MR.RAJAT

Area Manager M.B.A Faculty

Submitted by:
RAMAKANT SINGH
BBA 3rd Year

APEX INSITUTE OF MANAGEMENT & SCINCE

JAIPUR

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JK TYRES

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 JK TYRES

SUMMER TRAINING
REPORT
ON

“A STUDY OF INCREASING MARKET SHARE & PRODUCT SELLING

BY PERSONAL SELLING”

FOR

JK TYRES & INDUSTRIES LIMITED

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 JK TYRES

PREFACE

In spite of the theoretical knowledge gained through classroom study , a

person is incomplete if not subjected to practical exposure of real
corporate world .He may have to face hurdles, which will be difficult to
overcome without any first-hand experience of business . In this context,
research program has been designed to make the person aware of
Happenings of the real business world. In training period, I worked upon
the analysis of JK TYRES Fitment & DEALER SHIP SURVEY in JAIPUR
by the market survey, customer attitude, and dealer preference Through
the personal contact, interview and questionnaire .During summer
Training, I got an opportunity to apply my theoretical Knowledge and
meaningful concept to actual business condition and to Familiarize with the
marketing activities of the products . All the works done on this project
report is confined to my broad objective.

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ACKNOWLEDGEMENT:

I would like to pay my gratitude to Mr. R.K. Jagged, Sales Manager, and
Mr. Prabash Khamresa, Area Manager for his guidance and support. I am
extremely grateful and convey my deep sense of gratitude to for their
support and professional assistance because of which I have opportunity to
understand the managerial aspects and appreciate the rich professional
culture more fully.
Also I would like to thank to Mr. Rajendra Singh, Senior Sales Officer
and all the members of J.K. Tyres and Industries Ltd. for their kind support.

Finally, I am extremely thankful to the, Mr. RAJAT of my college for giving

me the opportunity to take training in an industry.

I apologies to any one I have missed.

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TABLE OF CONTENT

PART-1

 INTRODUCTION TO INDIAN

TYRE INDUSTRY.

 COMPANY PROFILE.

PART-2
 OBJECTIVE OF STUDY.

 NEED OF THE STUDY.

 LIMITATION OF THE STUDY.

 RESEARCH METHADOLOGY.

PART-3
 DATA ANALYAIA & INTERPERTATION.

PART-4
 FINDING

 SUGGESSION

 CONCLUSION

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INTRODUCTION TO TYRE INDUSTRY

The origin of the Indian Tyre Industry dates back to 1926 when Dunlop
Rubber Limited set up the first tyre company in West Bengal. MRF followed
suit in 1946. Since then, the Indian tyre industry has grown rapidly.

Transportation industry and tyre industry go hand in hand as the two are
interdependent. Transportation industry has experienced 10% growth
rate year after year with an absolute level of 870 billion ton freight. With an
extensive road network of 3.2 million km, road accounts for over 85% of all
freight movement in India.

MAJOR PLAYERS:-

 MRF
 APOLLO
 JK TYRE
 CEAT
 BIRLA
 GOODYEAR

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FINANCIAL REPORT ON TYRE INDUSTRY:-

Financial Year 2007-2008 (Est.)
Turnover of Indian Tyre Industry Rs. 20,000 Crores
Tyre Production (Tonnage) 11.35 lakh M.T.
Tyre Production – All Categories 811 Lakh
(Nos.)
Tyre Export from India (Value) : Rs. 3000 (est) crores
Number of tyre companies: 43
Industry Concentration 10 Large tyre companies account for
over 95% of total tyre production.
Radialisation Level - Current Passenger Car tyres: 95%
(as a % of total tyre production) Light Commercial Vehicles: 12%
Heavy Vehicles ( Truck & Bus ): 3%

Calendar Year 2007 (Est.)

Turnover of Indian Tyre Industry US $ 4600 Million
Installed Capacity (Nos.) 85 Million
Capacity Utilitsation 87%
Total Tyre Production (Nos.) 78 Million
Total Tyre Import (In 000 Nos.) 2077

Government Policy
Tyre Industry Delicenced since 1987
Export (of tyres and tubes) Freely allowed
Import (of new tyres and tubes) Freely allowed Since 2001 except
Truck / Bus (Radial Tyres), which is
in the Restricted List from 24th Nov.
2008 onwards.
Import Policy for Used / Retreaded Restricted Since April, 2006
tyres:
ENVIORNMENT ANALYSIS:-

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Porter's Model

Entry Barriers: High The entry

barriers are high for the tyre industry. It is
a highly capital intensive industry. A
plant with an annual capacity of 1.5
million cross-ply tyres costs between Rs.
4,000 and Rs. 5,000 million. A similiar
plant producing radial tyres costs Rs.
8,000 million.

Bargaining Power of the Bargaining Power of the

Buyers: High Inter Firm Rivalry: Low Suppliers: High

The OEMs have total control The tyre industry in India The tyre industry consumes
over prices. In fact, the OEMs is fairly concentrated, with nearly 50% of the natural
faced with declining the top eight companies rubber produced in the
profitability have also reduced accounting for more than country. The price of natural
the number of component 80% of the total rubber is controlled by Rubber
suppliers to make the supply production of tyres. Control Board and the
chain more efficient. domestic prices of natural
rubber have registered a
significant increase in recent
times.

Threat of Substitutes: Low

but Increasing
During the FY2002, over
1,10,000 passenger car tyres
were imported. This constitutes
over 2% of total radial
passenger car tyre production
in the country. However, with
the reduction of peak custom
duty, the import of tyres is likely
to increase.

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MARKET SEGMENTATION:-

INDIAN TYRE INDUSTRY

COMMERCIAL VECHILE PASSENGER VECHILE OTHERS

TYRES (76%) TYRES (22%) (2%)

MHCV LCV TRACTORS PASS. CAR MOTERCYCLE ADV OTR

INDUSTRIAL
(60%) (7%) (9%) & MUV & SCOTTER

CE 14% 18% 44% 39% 52%

REPLACE-
MENT 63% 53% 52% 55% 47%
EXPORT 31% 29% 5% 6% 1%
GOVT
SALE 2% - - - -

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Growth of Tyre industry in India

The Indian tyre industry is expected to clock a tonnage growth of 9-10 per
cent over the next five years, according to a study by Credit Analysis and
Research Limited (CARE), a noted rating firm that offers a wide range of
rating and grading services across sectors.

While the truck and buses tyres are set to register a CAGR (compounded
annual growth) of 8 per cent, the LCV (light Commercial vehicles) tyres are
poised for a CAGR of 14 per cent.

According to the CARE study, the growth in the Indian tyre industry will be
fuelled by the expansion plans of the automobile companies, government's
focus on development of road infrastructure and sourcing of auto parts by
the global Original Equipment Manufacturers (OEMs).

However, the tyre industry has to grapple with raw material price volatility,
rupee
Appreciation and cheap Chinese imports.

The tyre industry in India recorded a CAGR of 9.69 per cent during 2002-
07.

The size of the industry was estimated at Rs 19,000 crore in 2006-07 with a
total
Production of 736 lakh units of tyres.
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In 2006-07, the replacement tyres accounted for 53 per cent of the total
tyre tonnage offtake, followed by 31 per cent share of OEM and 15 per
cent by exports.

Out of the 736 lakh ton of tyres, 54, 49,560 units worth Rs 2,600 crore were
exported.

The exports from India posted a CAGR of 13 per cent in unit terms and 18
per cent in value terms between 2002-07.

The study points out that on the export front, the Indian tyre companies
need to explore newer markets as the existing market for bias truck tyre
which accounts for about 45 percent of the total export volume is nearing
saturation.

This apart, with rationalization catching up in the foreign markets, the

Indian tyre
Companies need to graduate to radial tyres so as to protect their share in
the export
Market.
At present, radicalization of tyres is low in India except for the car tyre
market where 95 per cent of the tyres is radicalized while cross ply tyres is
preferred in all other categories.

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Cross ply tyres are preferred owing to poor road conditions, overloading in
trucks, higher cost of radial tyres and poor awareness among the tyre users
in the country.

The CARE report observes that though the tyre technology in India has
witnessed several developments with continuous innovation, the domestic
tyre manufacturers still lag behind their global counterparts in terms of
product differentiation.

Global tyre makers offer a wide change of products like tyres with pressure
warning systems, run flat tyres, eco-friendly tyres and energy efficient tyres.

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Tyre Demand by Markets

Vehicle Manufacturers or OEMs

The demand from the OEM segment is a derived one and directly
correlated to the level
of automotive production. The OEMs demand varies significantly across
categories from
Between 8% for truck and bus tyres to over 50% for some other segments
like, jeeps and
Mopeds.

Replacement Market

The replacement market, including State transport undertakings and

Government buying, accounted for around 59% of the total tyre demand in
FY2003. The demand in the replacement market depends on the vehicle
population, the level of economic activity, life of the products transported,
kilometreage per vehicle, the price of the tyres and the quality of the
existing road infrastructure. Additionally, the replacement market, which
offers better margins, is extremely competitive. The replacement market is
dominated by the truck and buses segment, which accounted for 22% of all
tyre sales in the replacement market .The large size of the replacement in
turn is determined by the interplay of various factors as discussed below:

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The replacement demand may be lower because of longer replacement

intervals and lower business mileage if the economic activity slows down.

 Replacement demand in India is higher because of a low vehicle

scrap page rate.
 Poor road conditions by lowering the life of tyres, have a positive
impact on replacement demand.

 Stricter enforcement of the MV Act, which seeks to prevent

overloading of vehicles, will result in an increase in the life of tyres
and thus impact replacement demand negatively.

 Applying a new tread or "re-treading" can extend the life of the tyre at
a significantly lower cost, thereby lowering replacement demand. In
India, retreading finds greater acceptance in the commercial
segment.

 Radialization of tyres is likely to result in lower replacement demand.

While car radicalization in the country has reached a level of 65%,
truck and bus radicalization stands at just 2-10%. Poor road and
support infrastructure as well as traditional vehicle designs act as a
barrier to radicalization in the commercial vehicle segment. Radial
technology for trucks and buses would help increase operating
efficiencies by delivering better mileage and minimizing wear and
tear.

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According to ATMA, even if only 25% of the truck and bus segment is
radicalized, the savings in fuel costs would be around Rs. 7,500 million.

 Introduction of tubeless tyres in the passenger car segment is also

likely to affect replacement demand adversely

 Introduction of eco-friendly radial tyres such as hyper-bonding silica

technology in the passenger car segment may affect replacement
demand adversely.

Exports:

In the light of the prevailing domestic market situation, most of the

tyre manufacturers have taken to exports to reduce inventory build-
ups. In FY2007-08, Indian tyre exports stood at Rs. 3000 cror appx.
(15% of the total industry) in value terms. Indian companies have
currently entered into sourcing agreements (for tyres) with
neighboring countries. For instance, Ceat and J K Tyres have
sourcing agreements with tyre producers in Sri Lanka and China.
This is likely to have a positive impact on tyre exports from India

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COMPANY PROFILE

JK Tyre and Industries Ltd. is a mega corporate

entity that is emblematic of excellence,
diversification and pioneering new technologies. A
part of JK Organization which ranks among the
leading private sector groups in India, JK Tyre and
Industries is committed to self reliance and follows
an ethic that views customer satisfaction as an index
of achievement.

HISTORY:

JK Tyre started manufacturing of tyres in 1977 with a capacity of 0.5 million tyres
per annum which has grown over the years to its present capacity of 8.7 million
tyres per annum. It has four modern plants in India, strategically located in the
State of Rajasthan, Madhya Pradesh and Karnataka. The Company produces
and sells tyres and tubes under well known brand names of "JK Tyre” and
“Vikrant” for all categories of four wheelers.

INTRODUCING JK TYRE AND INDUSTRIES:

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JK Tyre has emerged as India’s leading four-wheeler tyre manufacturer and the
amongst top 20 tyre manufacturer in the world. As the pioneers of Radial
technology in India, the company brought the radial revolution by introducing
Passenger Radials way back in 1977 and has taken forward this revolution in the
Truck and Bus segments in 1999. The Company continues to be the undisputed
Industry Leader in Radial tyres in India – the only tyre manufacturer, offering full
range of radial tyres for Cars, Jeeps, SUVs, LCVs, Truck & Bus and Tractors. The
company’s state-of-the-art Truck/Bus Radial Plant in Mysore (Karnataka) is the only
of its kind in India. Over the years, JK Tyre has achieved innumerable feats
including the top honors such as “The Brand Equity Award”, “CII-Exim Bank Award”
and several National awards in Technology, Manufacturing, Quality, Export and
Environment year after year.

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Mission & Vision

Vision:

To be amongst the most admire companies in India committed to be

Excellence.

Mission:

a. Be a customer obsessed company

b. No.1 Tyre brand in India

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c. Deliver enhanced value at all stakeholders

d. Most profitable Tyre Company in India

e. Enhance global presence through acquisition

f. Motivated and committed team development for high performance organization

CORE VALUES:

JK Organization has been a forerunner in the economic and social advancement of

India. It always aimed at creating job opportunities for a multitude of countrymen
and to provide high quality products. It has striven to make India self reliant by
pioneering production of a number of industrial and consumer products, by
adopting the latest technology as well as developing its own know-how. It has also
undertaken industrial ventures in several other countries.

JK Organization is an association of industrial and commercial companies and

charitable trusts. Its member companies, employing nearly 50,000 persons are
engaged in the manufacture of a variety of products and in diverse fields of

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commerce.

Trusts are devoted to promoting industrial, technical and medical research,

education,religious values and providing better living and recreational facilities. With
the spirit of social consciousness uppermost in mind, J.K. Organization is committed
to the cause of human advancement.

MILESTONES:

1933 First in India to manufacture Calico Prints- Juggilal Kamlapat Cotton

Spinning and Weaving Mills Co. Ltd., Kanpur.

1940 First in India to manufacture steel Bailing Hoops for jute and cotton
and to make the country self sufficient by meeting the entire
demand J.K. Iron & Steel Co. Ltd., Kanpur.

1944 First in India to produce Aluminium virgin Metal from Indian Bauxite-
Aluminium Corporation of India Ltd., Jaykaynagar.

1949 First in India to manufacture Engineering files- J.K. Engineers ‘Files,

Bombay.

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1959 First in India to set up a continuous process Rayon Plant.

1960 First to manufacture a Hydraulically Operated Cane Crushing Mill

For Khandsari Sugar Plant and completed 100 ton plant-J.K. Iron &
Steel Co. Ltd., Kanpur.

1961 First in world to set up a plant for production of Hydrosulphite of

Soda by Sodium Amalgam Process- J.K. Chemicals Ltd., Bombay.

1965 First to produce Sodium Sulphoxylate Formaldehyde (Rangolite C of

Formosul) in India - J.K. Chemicals Ltd., Bombay

1968 First to manufacture TV Sets in India- J.K. Electronics, Kanpur. First

To manufacture Metallic Cops for Synthetic Filament yarn industries
in India- Syntex tube works, Kanpur.

1969 First to manufacture Acrylic Fibres- J.K. Synthetics Ltd. Kota

First to develop differentially Dyeable Nylon- J.K. Synthetics Ltd.,
Kota.

1973 First in India to license Synthetic Fibre Technology to third party as

well as the first to manufacture Synthetic Fibre Machinery Fibretec
Engineers & Manufacturers, Dadri.

1976 First in India to produce steel belted Radial Tyres for passenger cars,
trucks and buses- J.K. Tyre Plant, Kankroli.
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1980 First in world to make Steel Belted Radial Tyres for three wheelers-
J.K. Tyre Plant, Kankroli.

1984 First in India to produce white cement through dry process- J.K.
White cement. Gotan.

1985 First in India to produce Cathonic Dyeable Polyester Fibre- J.K.

Synthetics Ltd., Kota.
First in India to produce Nylon Tyre Cord based on Spin Draw
Technology- J.K. Synthetics Ltd., Kota.

1989 First in India to produce magnetic tapes with cobalt technology J.K.
magnetics, Surajpur.

1991 Banmore Tyre Plant (BTP) set-up with a capacity of 5.7 lacs tyres p.a

1992 R & D center set-up at HASTERI.

1994 India's first T-Rated tyre launched.

Banmore Tyre Plant (BTP) crossed 100 TPD.

1995 Mercedes Benz Launched on JK steel radials.

first tyre manufacturer in the world to get ISO 9001.

1996 India's first dual contact high traction steel radial- aquasonic
launched Introduced steel wheels.
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1997 Awarded the National Export Award for 96-97.

Vikrant Tyres (VTL) acquired.
India's first H rated tyre launched.
Only Tyre manufacturer to get 'E' Mark certification.
HASETRI became the first research institute in Asia to get ISO 9002.

1998 First tyre manufacturer in the world to get QS 9000.

Awarded CAPEXIL's highest export award for 1997-98.

1999 Synergy with VTL in procurement, marketing and production flexibility.

Completion of state of the art modernisation of truck radials.
JK Tyres ranked 16th largest Tyre Company in the world.
ISA - 14000 accredition for environment & safety.

2000 JK introduced National Go-Karting Championships.

2001 Recieved CAPEXIL award.

J.K. Industries recieved FOCUS LAC export award for the year 1999-
2000.
Commendation Certificate of CII Exim.
IInd National Go-Karting Championships held.

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TECHNOLOGICAL ADVANCEMENT:
JK Tyre has a Technical tie-up with M/s Continental AG of Germany – the 4th
largest in the world. JK Tyre has been the store house of producing innovative
products in the market. The company was first to launch High Performance ‘H’, ‘V’,
and ‘Z’ rated tyres in India. Besides this, JK tyre was also the first company to
launch ‘Eco Friendly – Green Tyres’.

To stay at the forefront of technological advancements, company has set up

India’s biggest & most advanced research institutes Hari Shankar Singhania
Elastomer & Tyre research Institute (HASETRI) and Raghupati Singhania Centre
of Excellence for Tyre & Vehicle Mechanics, Jointly with IIT. Which remains the
nerve centre for providing cutting edge technology?

The company is a leading Supplier to all Major OEMs – Ashok Leyland, Tata

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Motors, Eicher Motors, Force Motors, Maruti Suzuki, Mahindra & Mahindra,
Mahindra Renault, Punjab Tractors, Swaraj Mazda, TAFE etc.

Expansion Plans:

The company is fast expanding its capacity, to cater to the rising demand and
drive growth. JK Tyre has undertaken expansion of Rs.480 crores to increase the
capacity and is further planning to invest Rs.1200 crores in the next 3-4 years to
fulfill the growth demand for JK Tyre. The pace of radialization of truck/bus
segment in India is picking up fast. It is expected to move from nearly 7% to 15%
in the next 5 years. To fulfill this rising demand, JK Tyre is expanding its trucks and
bus radial capacity from 3.67 lac to 8.00 lac tyres, i.e. more than double. The
company is also setting up capacity to manufacture specialty tyres for niche
markets.

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Motorsport:

Motorsport in India is synonymous with JK Tyre. Building

infrastructure to organizing events for motorsport, JK Tyre has
single handedly catapulted the popularity of the sport to
remarkable heights. Today JK Tyre National Racing
Championship and Karting championships are the two most
awaited events by Indian youth. These events are the only
platforms available in the country to nurture young talents. By
winning the national rally championships 8 times team JK Tyre
has been rated the best in the motorsport in the country. JK
Tyre prodigies like Narain Kartikeyan, Karun Chandhok,
Armaan Ebrahim are already making India proud and the
young crop of talent is ready to represent India internationally.

JK Tyre's No 1 market position:

In what is being considered as a landmark decision in the highly

competitive Indian tyre industry, the Advertising Standards Council of India
(ASCI) has upheld JK Industries Ltd's claim of being India's No 1 tyre
manufacturer in the four-wheeler tyre segment, reaffirming JK's leadership
position in the market.

Expressing his happiness over ASCI's judgement, JK Tyre marketing director T K Banerjee says:
''This is a fabulous example of why all of us need to have faith in bodies like ASCI. We believe
that the process of self-regulation in Indian advertising is working for both companies and
agencies. We also hope that this would encourage various players to bring superior technology

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and consumer service standards and claim leadership in a more healthier and competitive
manner.''

The case was started when few competitors filed a complaint with ASCI
against JK Tyre's print advertisement, in which JK Tyre announced its
numero uno position in the fourwheeler tyre segment, quoting production
figures compiled by Automotive Tyre Manufacturer Association and other
authentic industry sources.

But the competitors contradicted the claim, stating the fact that market
figures from a company's annual report should be used as authentic data to
claim one'sleadership, not the production figures.

But ASCI considered the case at the Consumer Complaints Council on 23

May 2002 and upheld JK Tyre's contention that production figures, as
compiled by authentic industry sources and used by JK Tyre to claim its
leadership, is a valid and applicable comparison platform

Hence, JK Tyre's claim as No 1 tyre manufacturer in India is a perfectly

valid and correctstatement. This also reflects ASCI's agreement to JK
Tyre's viewpoint that figures, as stated in the one's annual report, could
actually be misleading and could include revenues from non-tyre-related
businesses also. JK Tyre, pioneers of radial technology in India, is today
India's largest manufacturer of tyres in the four-wheel segment, including
tyres for trucks and buses, LCVs, passenger cars, jeeps, tractors, ADVs
and OTRs. After 25 years of pioneering world-classtechnologies in India,
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JK Tyre has recently launched the country's first eco-friendly coloured tyres
as well as steel-belted tractor rear radials.

PRODUCT RANGE

BIAS

SIZE TYPE

9.00-2014PR JET RIB

RIB 9.00-2016PR JET RIB
10.00-2016PR JET RIB
JET MILES

SEMI 9.00-2014PR TRACK TUF

LUG 9.00-2016PR TRACK TUF
10.00-2016PR TRACK TUF

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LUG 8.25-2014PR JET TRACK

9.00-2014PR JET TRACK
NORMAL 9.00-2016PR JET TRACK
LOAD 10.00-2016PR JET KING
11.00-2016PR JET KING
12.00-2016PR JET KING

8.25-2014PR JET TRACK

9.00-2014PR JET TRACK
MODERATE 9.00-2016PR JET TRACK
10.00-2016PR JET CLASSIC
10.00-2016PR TRACK 39 &
DX
10.00-2016PR TRACK 39 DX

RADIAL

SIZE TYPE

9.00-2016PR JET STEEL-JDH

10.00-2016PR JET STEEL-JDC
LUG 11.00-2016PR JET STEEL-JDC

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09.00-2016PR JET WAY JUC

SEMI 10.00R2016PR JET WAY JUC
LUG 11.00R2016PR JET WAY JUC

LUG 9.00R2014/16PR JET WAY JUC

10.00R2016PR JET WAY
JBR
11.00R2016PR JET WAY
JUH
12.00R2018PR JET WAY
JUH

JET RIB TYRE

FEATURES & BENEFITS : Deep grooves High mileage High skid
resistance Unique siped pattern design Helps easier steering Improves
wet road grip Fluted shoulders Quicker heat dissipation for cooler running
Tough casing Greater safety More retreads and greater economy

JET STEEL RADIAL TYRE

FEATURES & BENEFITS : Aggressive stud pattern Excellent perform on
indian roads Wider and deeper tread with more "land" High Mileage
Tread blocks with sipes at center Maximum traction and best cut
resistance Wide robust shoulder blocks Prevents shoulder wear, tearing
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 JK TYRES

& chunking Casing and design optimised with "CAD" & "finite element
analysis" Excellent structural durability, directional

WIDER THREAD TYRE

FEATURES & BENEFITS : 1. Optimised curve grooves coupled with
angled sipes Most efficient water drainage from centre of contact patch,
thus low aquaplaning 2. Stiffness gradient across the tread arc with
stifness increasing towards outer shoulder of tyre.

DEEP TREAD TYRE

FEATURES * Deep tread for extra mileage. * Big tread blocks and open
shoulder for better on-off road application. * Unique cavity design and
strong steel construction for extra load. * Uniform pressure distribution
across tread with flat tread for smoother wear."

HIGH PERFORMANCE TYRES

FEATURES * Four rib highway pattern with more land in tread for higher
mileage * Very flat tread profile for excellent uniform contact for even
wear * Wider shoulder rib for rigidity and even wear * Special groove
design to facilitate stone ejection and facilitate draining *

JET TRAK CLASSIC NYLON TYRE

FEATURES & BENEFITS * 16 PR Nylon Economy Tyre for Rear Fitment
on Normal and Moderate loading vehicles. * Wide Deep Pyramid Lugs
with special compounding to reduce damage from side wall impact and
avoid Lug Chipping. * Strong Shoulder designed to carry Loads under any
Road Conditions.

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NYLON FRONT TYRE FOR TRUCK

FEATURES & BENEFITS * 16 PR Nylon Tyre for Front Fitment in Trucks
and All Wheel Positions in Buses. * Aggressive 5 Rib Pattern for Easy
Steering. * Computer Designed Tread for Uniform wear and Smooth
running. * Multiple radius tread design for Better Road Contact which
Improves Mileage and Wear Nature and helps in Quicker Heat
Dissipation.

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PART-2

 Objectives of the study.

 Need for the study

 Limitation of the study

 Research Methodology
of the study

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Objectives of the study:

• To find out market share of JK Tyres.

• To understand the marketing strategy of JK Tyres.

• To focus on the Marketing mix of JK tyre

• To evaluate the limitations of JK tyre.

• To analyze the customer’s needs regarding the product and policies

formulated by the company.

• To find out the brand image of JK tyre

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Need for the study:

Management is like a coin having two sides. One is the theoretical part and
second is the practical part. In the theoretical part of management we learn
in our classroom from the lectures, seminars, group discussions that are
arranged from time to time.

To know the practical aspect of management a practical training is provided

to the students. The main idea behind practical training is to bring the
management students face to face with the actual environment of practical
management so that he/ she will be able to apply theory to practical
situation before finally moving into the professional world to show the
efficiency and capability.

The project study focused on “JK tyre” as a product and the subject is to
understand the mind set of different customers about the product. Being a
student of marketing management, the inquisitiveness to peep on practical
side of consumer perception promoted in study.

In this study efforts have been made to prepare the report as realistic as
possible.

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Limitation of the study:

The project surfers from the following limitations due to the inherent and
restrictive nature of the study undertaken:

• Due to constraints of time, money and other resources applicable to

this study. This study is confined to only a few specified areas of and
is not comprehensive study of the customers of JK tyre all over north
india. 

• This study is restricted only to sample space chosen for the study.

• Many respondents were not interested to give a requires time for

questionnaires

• The areas covered under the surveys are jaipur.

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Research Methodology of the study:

SAMPLE SIZE: 275 trucks

METHOD OF COLLECTION: MARKET SURVEY (FITMENT SURVEY)

LOCATION: JAIPUR

DATA TYPE:

For the above study both type of data were used such as primary data and
secondary data. For primary data different areas of jaipur were being
visited and for the secondary data internet & reference books have been
used.

• Collecting data from market through Fitment survey of Trucks on

road.

• Working on the data.

• Graphical representation of results.

• Analyzing the graph and driving further enquiries.

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 JK TYRES

UNIT -3

 DATA ANALYSIS

AND

 INTERPERTATION

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 JK TYRES

Table showing the market share in 10 wheelers tyre

segment:

compan Tyre(in unit) Percentage(%)

y

1. Apollo 310 24.80

2. MRF 260 20.80

3. JK 302 24.16

4. Birla 268 21.44

5. Ceat 49 3.92

6. Other 61 4.88
s

total 1250 100

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 JK TYRES

1st Qtr
Apolo
J.K.
Birla
M.R.F.
Other
CEAT

INTERPERTATION:

From the above table and graph it is shown that the in 10 wheeler tyre
segment MRF occupy’s the first position. While JK and Appolo sharing the
second position together. While apart from these one’s Birla and MRF also
have a good stake in this segment.

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 JK TYRES

Table showing the market share in 6 wheelers tyre

segment:

Company Tyre(units) %
APOLLO 305 33.89
MRF 223 24.78
JK 187 20.78
BIRLA 134 14.89
CEAT 29 3.22

OTHERS 22 2.44
Total 900 100

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 JK TYRES

Appolo
MRF
J.K.
Birla
CEAT
Other

INTERPERTATION:
In the 6 wheelers segment the market share have some changes, apart
from Apollo and MRF, Kaizen also has good presence in the market due to
its cheap price and comparatively good quality.

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 JK TYRES

Total market share in 6 and 10 wheelers segment:

COMPANY TYRES PERCENTEGE

(UNITS) (%)
APOLLO 615 28.60
MRF 483 22.47
JK 489 22.74
BIRLA 402 18.70
CEAT 78 3.63
OTHERS 83 3.86

TOTAL 2150 100

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 JK TYRES

Appolo
MRF
JK
Birla
Ceat
Other

INTERPERTATION:

Looking at the combined market share of the 10 & 6 wheelers Apollo and
JK are the leader of the market containing 28.60% & 22.74% % of market.
MRF contain 3rd position with 22.47% of the market.

INTERPERTATION:

The market share of the different brands of the jk tyres is shown in the
above graph and table..if look the share of the jk tyre brand wise than we
find that jet one and jet track cover more than 70% of the market. Jet rib
also has its presence in the market.

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 JK TYRES

UNIT-4

 FINDING

 SUGGESSION

 CONCLUSION

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 JK TYRES

Findings:

After taking the feedback of more than 100 customers the study reveals
that the buying behavior of the customer is very different according to the
size of their business. Big transporters mostly prefer JK TYRE and they are
less concern with the price the main concern of them is take quality and JK
TYRE providing them the same. While the small customers (owner of 1-5
trucks) mostly preferring the cheap tyres so most of them are using BIRLA
tyres. They are very much concern with the price of the tyre.

The customers are also having different experience on different brands. It

is found that many customers prefer JK’s guaranteed tyres such as “JET
TRAK 39” and economy class rib tyre “VIKRANT TRACK KING” for its
mileage & reliability but it is also true that many other brands such as “JET
MILES”, “JET PACE”, “JET SUPER LUG” do not have a strong place in
customers mind. The study shows that JK’s strong contender is APOLLO
whose quality was appreciated by many. APOLLO’s “XT-7” & “LOAD STAR
SUPER” are very much preferred. In guaranteed tyres BIRLA’s “SAMSON”
is the main contender of JK. Incase of normal loaded trucks customers
mostly rely on CEAT but in over load APOLLO & JK are reliable. Certainly
MRF has not a good reputation at all.

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 JK TYRES

1. JK is the market leader followed by APOLLO.

2. VIKRANT TRACK KING of JK is most used/preferred tyre overall.

3. In economy segment JK has Strong hold but premium segment is

dominated by APOLLO.

4. JK Tyre is having edge breaking problem.

Suggestion:

1. JK Tyre is doing well in rib segment but they are based in only on one
brand “Vikrant”. So JK should tryto increase the awareness of other brands.

2. “Price-Quality relationship” needs to improve in premium rib and lug tyre

Segment.

3. Keep eye to reduce the cost of manufacturing. So price will further

reduced and competition will increased.

4. The company should look after its tread erosion/breaking problem.

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JK TYRES

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 JK TYRES

Conclusion:
1. The market share of JK Tyres in JAIPUR is more then 19 % in 10
Wheeler Segment.

2. The market share of JK Tyres In JAIPUR is more then 19 % in 6

Wheeler Segment.

3. The big transporters & customers are satisfied with the JK Tyres .

4. The prices of JK Tyres are not high against with the other Company
tyres.

5. After sale service (Claim) of JK Tyres is very good.

6. JK Tyres is the market king in case of the RADIAL Tyres.

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 JK TYRES

SWOT ANALYSIS:

STRENGTHS:
 Strong brand image.

 Being quality oriented rather than quantity

Oriented.

 Large product width & line (product mix).

 Economies of scale due to optimum capacity utilization.

 Collaboration with Vikrant, know for their technological superiority.

bringing together performance, economy, durability and comfort.

 Strong financial positions.

 Very large distribution channel.

 Reasonable price.

 Effective employee in JK.

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 JK TYRES

WEAKNESSES:

 Less Brand Awareness

 Less concern about small car segment

OPPORTUNITIES:
 A burgeoning work force and growing middle class population.

 High growth potential for its exports as demand for JK tyre in Europe
Increasing.

 Strong brand image.

 Being quality oriented rather than quantity

Oriented.
 Large product width & line (product mix)

 Indian customers are mainly value buyers demanding a better overall

package. JK is poised in a better position than other players in the
market to capitaliseon this opportunity

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 JK TYRES

THREATS:

 Entry of new players with newer and better technologies in the small
car tyre segment.

 So many close competitors like Appolo, Birla, Ceat, Modi, Kaizen etc.

APPENDIX

NAME:…………………..

JOB NO:…….

Q: 1- How many truck you have in 10 wheelers segment?

A: 5-10

B: 10-15

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 JK TYRES

C: more than 15

Q: 2- How many truck you have in 6 wheelers segment?

A: 5-10

B: 10-15

C: more than 15

Q: 3- Which company you prefer mostly in your truck?

A: JK

B: APPOLLO

C: MRF

D: OTHERS

Q: 4- Which type of Tyre you like to purchase in terms of price?

A: Cheapest
B: Reasonable
C: High

Q: 5-Are you satisfied with the price of JK tyre?

A: YES

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 JK TYRES

B: NO

Q: 6- How do you find the service of JK industry?

A: Good

B: Better

C: Average

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 JK TYRES

BIBLIOGRAPHY:

1. “Philip Kotler”, Marketing Management, Millennium edition.

2. www.parleagro.com

3. www.netmba.com

4. www.indiainfoline.com

5. www.financialexpress.com

6. Business line.

7. Brand Equity, Economic Times

8. www.coolavenues.com

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