Paper 1 MS
Paper 1 MS
Paper 1 MS
B Price
(1)
D Delegation
(1)
C Personal satisfaction
(1)
D 15 500 Tks
(1)
AO2
The restaurant group should prepare financial documents because it is a
legal requirement and it will need to pay tax to the Bangladesh government
on its profits.
Banks would want to see the restaurant group’s statement of
comprehensive income and statement of financial position in order to
determine whether it should give Haji Biriyani a loan or allow its overdraft
to be increased.
AO3
Without a statement of comprehensive income, the business may not end
up paying accurate levels of tax. This could lead to Haji Biriyani being
fined. This would increase cash outflows and increase the risk of
business failure.
Therefore, without proper financial documents Haji Biriyani would find it
very difficult to access external sources of finance. This would reduce Haji
Biriyani’s liquidity position and make it harder to fund new projects like
opening up further restaurants in Bangladesh.
The business wants to make sure they employ the right person
(1), therefore there will be fewer complaints (1). As a result, the
business is more likely to have higher levels of customer
satisfaction (1).
AO2
Option 1 – This means that each spiced curry dish will generate
more revenue.
Option 2 – This means that each chef and waiter will be paid less money,
which reduces the fixed costs of the business.
AO3
Option 1 – Therefore, the total costs of the business will be paid off faster,
allowing the break-even point to decrease.
Option 2 – Therefore, with lower fixed costs, the total costs of the business
will fall, allowing the revenue of the business to pay off the total fixed costs
faster and resulting in a lower break-even point.
AO4
Option 1 – However, raising the price will make customers less likely to
want to visit the restaurant, so it is possible that demand could fall rather
than increase, resulting in less revenue and a higher break-even point.
Option 2 – However, the motivation of the chef and waiters may decrease,
resulting in lower-quality food and poor customer service. This may cause
potential customers to go to rival restaurants, resulting in lower revenue
and a higher, rather than lower, break-even point.
Level Mark Descriptor
0 No rewardable material.
Level 1 1–3 Limited application of knowledge and understanding of business
concepts and issues to the business context. (AO2)
Attempts to deconstruct business information and/or issues,
finding limited connections between points. (AO3)
Makes a judgement, providing a simple justification based on
limited evaluation of business information and issues relevant to
the choice made. (AO4)
Level 2 4–6 Sound application of knowledge and understanding of business
concepts and issues to the business context, although there
may be some inconsistencies. (AO2)
Deconstructs business information and/or issues, finding
interconnected points with chains of reasoning, although there
may be some logical inconsistencies. (AO3)
Makes a judgement, providing a justification based on sound
evaluation of business information and issues relevant to the
choice made. (AO4)
Level 3 7–9 Detailed application of knowledge and understanding of
business concepts and issues to the business context
throughout. (AO2)
Deconstructs business information and/or issues, finding
detailed interconnected points with logical chains of reasoning.
(AO3)
Makes a judgement, providing a clear justification based on a
thorough evaluation of business information and issues relevant
to the choice made. (AO4)
Haji Biriyani serves food (1). This means that it provides a service
to consumers (1).
AO2
This means that the restaurant group’s current liabilities are not covered by
the current assets minus inventory, such as stocks of rice.
For a restaurant group 0.9 is not a poor acid-test ratio since stocks of food
will be turned into meals and sold for cash very quickly.
AO3
Therefore, Haji Biriyani may have liquidity problems and, as a result, the
restaurant group may be at risk of over-expansion.
Therefore, despite the acid-test ratio being below 1, this does not mean
that Haji Biriyani is facing cash flow problems: it could just mean they are
being efficient with their use of working capital.
AO2
Option 1 – Customer satisfaction will show the restaurant owners how
happy customers are with the food quality and the speed of service.
Option 2 – A high level of profit will show the owners of the restaurant that
they can make food at a cost which is lower than the price that they can
sell it for.
AO3
Option 1 – Therefore, customer satisfaction would be a useful measure of
success since it would tell the business about the strength of its brand and
how happy customers are with the product. This should then lead to higher
revenues and profit.
Option 2 – Therefore, this would be a useful measure of success since it
means that the business will not fail financially and returns are being
generated for its owners.
AO4
Option 1 – However, customer satisfaction is hard to measure accurately.
If the restaurant uses questionnaires it is possible that customers may
mislead the restaurant by filling them in inaccurately. This could result in
the business being less successful than it first thought.
Option 2 – However, although the maximisation of profit in the short term
may suggest that the business is successful, it may not reflect long-term
success, especially if costs are cut to maximise profit, such as purchasing
poorer-quality raw materials. This could damage the restaurant’s brand
and cause customers to dine at rivals’ restaurants.
AO2
This means that any loans that Haji Biriyani take out from banks to fund
the fourth restaurant will become more expensive.
People living in Dhaka will now have to pay more money on their loans,
resulting in less spare income being available to allow them to visit
restaurants.
AO3
Therefore, the fixed costs of the business will rise. As a result, more
revenue will be required to break even, resulting in a lower break-even
point for the restaurant group.
Therefore, demand for Haji Biriyani’s food will decrease, leading to lower
revenues and falling cash inflows. This would increase the risk of
business failure.
AO1
Home delivery would result in increased customer satisfaction.
Home delivery could allow Haji Biriyani to move into the takeaway market.
AO2
This is because customers can now place their orders over the internet and
the food will be delivered to their homes.
This market is bigger since customers no longer have to travel from
inconvenient parts of Dhaka to eat Haji Biriyani’s food.
AO3
Therefore, this means customers no longer have to travel across Dhaka,
wasting time. As a result, customers may be willing to pay more for the
home delivery service, increasing the profits of the business.
As a result, the potential demand will increase significantly, resulting in
much higher potential revenues which should lead to higher profits.
AO4
However, Haji Biriyani is a restaurant not a takeaway and, therefore,
customers may enjoy dining in the restaurant, a luxury which they would
not get from a home delivery service. As a result, the new service may
simply increase costs but not improve revenues by as much, resulting in
lower, rather than higher, profits.
However, the takeaway market may be much more competitive than the
restaurant market and, with many other restaurants also offering a home
delivery service, the extra revenues generated by Haji Biriyani may not be
high. Therefore, with the extra costs of employing drivers to deliver the
food, profits may be lower in the short term until customers start to
become loyal to the new service.