TwinHan Technology Co

Download as pdf or txt
Download as pdf or txt
You are on page 1of 64

TwinHan Technology Co., Ltd.

Digitalize Your Vision


Company Profile
 Founded in : January 1996

 Capital : US$ 10 Million

 Employees : 103 (65 R&D)

 Headquarter : Taipei ; Taiwan

 Branch : Hsin-Chu , China, USA

 Certified : ISO 9001 (TUV)

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 2
Shareholder Structure

Bank of France
13%

MITSUBISHI
10%

PC Home
4%
Concard Security
2%
Realtek
2%
SYNNEX
Internal Team
3%
66%

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 3
Company Vision

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 4
Product Application

E-Commerce
Interactive

Set Top Box


Digital TV

PC
Internet
IA
TwinHan Technology Co., Ltd. Your best partner for digital vision solution 5
Business Model

Key
Components
+ DTV Card
Driver
System • End User
+ Or
Software
+ Maker DSTB • OEM/ODM
TwinHan Technical Client
Technology Support
• Broadcasting
Operators
Digital TV Solution & Applications

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 6
Product Segmentation

Middleware
Applications PCI Card
UI USB/1394 Box
PCMCIA SET

Driver
Firmware
OS IA Box
Hardware Home Gateway
CA/CI system
ASIC
FPGA
Chipset
STB/TV
OEM/ODM
SET
TwinHan Technology Co., Ltd. Your best partner for digital vision solution 7
Customer Segmentation

End Users or Players through


Distributor
(Dotwell, Fusitec) Channel

STB, Home PC or IA Maker


(NEC, Compaq, AVerMedia,
MSI, Legend…..etc)
System /Box Maker
TV Broadcasters,
Content provider or
System provider
(ASTRA, Hughes)
Content Provider/Broadcaster
TwinHan Technology Co., Ltd. Your best partner for digital vision solution 8
Product Road Map
End-Product
DVB S /DVS DVC : FTA/CI/CA
DVT+A : CI/CA
DVC+A : CI/CA
IP
DSS/ATSC +NDS
HD/HDTV
BS/CS +BCAS
USB2.0/1394/PCMCIA

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 9
Product Roadmap
Component
FPGA
Card Chipset
STB Chipset
DTV Chipset (TV Set)
Tuner/Chip Tuner
Software
Firmware/System (STB/IA)

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 10
Why Digital TV?
Quality • Better Quality
• Lower Noise
• Anti-Interfere

Bandwidth • Smaller Bandwidth (Compression)

Function • Support Active Scrambling


• Forward Error Correction

New Application • Support Bi-direction Application


• Interactive

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 11
New Application from Digital TV

Electronic Program Interactive Enhance


Guide (EPG) Advertising Broadcasting

T-Commerce Video On Demand Internet over TV


(VOD)
Source: GenStar, Wink Communication, TiVo & Worldgate
TwinHan Technology Co., Ltd. Your best partner for digital vision solution 12
New Application from Digital TV
Electronic Program Guide (EPG)

EPG provides a complete


selection of entertainment
information, including reviews,
previews, and news highlights.
If you want to see the latest
information , you just click of a
button, the application system
will be automated links to the
content provider’s database and
update the information.

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 13
New Application from Digital TV
Interactive Advertising

Interactive advertising
solution extracts greater
value from television
advertising. Television
viewers can click on an ad
to request more information
regarding a specific product
or order a sample.

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 14
New Application from Digital TV
Enhance Broadcasting

This application allows


you to choose a location,
then view details about
the latest of weather
will show up.

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 15
New Application from Digital TV
T-Commerce

With digital networks, the


delivery of interactive
service and content
packing will be secured.
You can make “Home
Shopping”, “Home
Banking” or more
commerce with a simple
click.

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 16
New Application from Digital TV
Video On Demand (VOD)

Video On Demand (VOD)


programs are video sessions
that subscribers can order when
they want. These programs
may be purchased impulsively,
in systems with two way
connectively, to give viewers
tremendous control over their
viewing.

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 17
New Application from Digital TV
Internet over TV

Internet browsing, e-mail,


and e-commerce can be
done on TV, not only by
your PC.

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 18
New Application from Digital TV
Other applications

•Home Banking
•TV Gambling\Betting
•Pay TV
•Interactive Sports
•Interactive Booking
•Interactive Voting Source: Direct TV

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 19
Types of Digital TV

Broadcasting Type System Area


Satellite DVB-S Worldwide
BS-Digital Japan
DSS N. America
Cable DVB-C Worldwide
OPEN TV N. America
Terrestrial DVB-T Worldwide
ATSC N. America
ISDB-T Japan

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 20
DVB Standard

Type Usage Modulation Receiving Frequency Encoding

DVB-S Satellite QPSK 950MHz~2150MHz MPEG-II

DVB-C Cable QAM 50MHz~860MHz MPEG-II

DVB-T Terrestrial COFDM 50MHZ~860MHz MPEG-II

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 21
Source: DVB

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 22
Digital TV Market Size – USA

Unit: Million Household

Year End 1997 1998 1999 2000


Digital Sat. 6.30 10.10 16.40 23.10
Digital Cable 0.00 0.80 3.30 6.90
Digital Terr. 0.00 0.00 0.00 0.60
Total 6.30 10.90 19.70 30.60
Source:ING Barings & IDC

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 23
Terrestrial Broadcasting Coverage- USA
201 Stations in 67 markets serve 69.0% of US TV households

Source: Decisionmark Corp.


TwinHan Technology Co., Ltd. Your best partner for digital vision solution 24
Digital TV Market Size – Europe

Unit: Million Household

Year End 1997 1998 1999 2000


Digital Sat. 1.94 3.58 7.67 12.69
Digital Cable 0.09 0.42 1.10 2.81
Digital Terr. 0.00 0.00 0.70 1.18
Total 2.03 4.00 9.47 16.68
Source: Société Européenne des Satellites S.A.
Market Information Group

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 25
Satellite Subscribers in Europe
Country TV Households (mill.) Satellite Country TV Households (mill) Satellite
Austria 3.2 45.2% Lithuania 1.24 3.6%
Belarus 3.54 1.8% Luxembourg 0.16 19.4%
Belgium 4.74 4.6% Netherlands 6.6 4.9%
Bulgaria 2.66 5.8% Norway 1.97 27.0%
Croatia 1.52 31.2% Poland 12.29 20.0%
Czech
3.95 14.4% Portugal 3.12 9.3%
Republic
Denmark 2.35 23.4% Romania 7.03 4.6%
Estonia 0.52 17.9% Slovak Republic 1.83 32.4%
Finland 2.26 10.2% Slovenia 0.62 19.1%
France 21.52 20.0% Spain 11.83 15.6%
Germany 36.13 35.7% Sweden 4.03 25.9%
Hungary 3.76 19.3% Switzerland 3.03 19.9%
Ireland 1.22 10.4% Ukraine 18.59 0.7%
Italy 20.66 11.4% UK 24.28 21.8%
Total 108.75 Latvia 0.72 12.5%

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 26
DTV Market Forecasting
Digital TV Global Installment Unit: Million Household
300

250

200

150

100

50

0
2000 2001 2002 2003 2004
Digital Terr. 1.93 4.59 8.79 15.03 23.15
Digital Cable 30.36 49.61 70.27 91.99 113.48
Digital Sat. 26.48 43.87 64.84 87.58 110.09

Source:IDC

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 27
Development in Digital TV Market
Conversion of Terrestrial Broadcasting

Nation Transmission Period Fully Digitalized


USA 2001 ~ 2006 2006
UK 2006 ~ 2010 2010
Japan 2006 ~ 2010 2010
Taiwan 2001 ~ 2006 2006
China 2001 ~ 2005 2005

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 28
DTV System Layers
...layered system with header/descriptors provides flexibility...
Multiple Picture
L C R
Formats
Picture & 5.1 Channel
Sound Layer LS LFE RS Sound

Compression MPEG-2 video


and Dolby AC-3
Layer Data
Headers
Motion Chroma and Luma compression
Vectors DCT Coefficients syntax
Variable Length Codes

Packet Headers Flexible delivery of data


Transport and future extensability
Layer Video packet Audio packet Video packet Aux data
MPEG-2 packets

Transmission 19.4 Mbps 8-VSB


Layer
6 best
TwinHan Technology Co., Ltd. Your MHzpartner for digital vision solution 29
DTV Transmission System
Single-Program Encoder
MPEG-2
Video MPEG-2 Bitstream
(one of SP
18 formats) Encoder Transport
AC-3
MPEG-2 Trans- Stream
Audio Bitstream DTV
(up to port
Encoder (3 - 18 Mb/s) Transmitter
5.1 channels) Mux
•• MP
Data • MP Transport
PMT SP
Trans- Stream
Channel
port
Transport (19.4 Mb/s) Coder
Stream Mux
PAT: Program &
PMT:
Association Table
Program Map Table 8-VSB
PAT
SP:
MP:
Single Program
Multi Program Program and Modulator
System Information
Protocol

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 30
DTV Decoder
Single-Program Decoder
MPEG-2
Bitstream MPEG-2 Display Video
DTV Physical Processing
Channel
Decoder
Tuner Select
MPEG-2 Audio
Trans- Bitstream Audio
port
Demux Time
Decoder
8-VSB Transport Stamps Clock Recovery
Stream
Demod- and A/V
(19.4 Mb/s) PCR’s
ulator Synchronization

Program Select
Program (from User)
Select
Program Guide
Database
TwinHan Technology Co., Ltd. Your best partner for digital vision solution 31
MPEG-2 Video Decoding Process
DCT
Coeffs
Inv. Inv.
VLD IDCT Sat.
Scan Quant Decoded
Pixels
Zig-Zag Scan Mode
Combine
MPEG-2 Quant Scale Factor & Quant Matrices Predictions
Bit stream
Vectors
Parsing Motion
Dual-Prime Scaling for Half-Pel Info Half-Pel
VLD Prediction
Arithmetic chroma
Filtering
Vector
Predictors

Field/Frame Prediction Selection Frame


Frame store
Stores
Addressing

NOTE: This is a simplified, high-level functional diagram that integrates


several separate diagrams in the MPEG-2 Video Spec (ISO/IEC 13818-2).

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 32
Sequence
(Display Order)

GOP
(Display Order, B B I B B P B B P B B P
N=12, M=3)

Cr MPEG
Picture Y Video
Cb
Slice
Layers

0 1 Note:

Macro Block 4 5 Y = Luma

2 3 Cr = Red-Y
Cb = Blue-Y
Y Blocks Cr Block Cb Block
MPEG Video Layers (content)
• Coding structure consists of several well-defined layers with header and data
fields. Important syntax elements in each layer:

Sequence Picture Size, Frame Rate


Bit Rate, Buffering Size
Downloadable Quant Matrices

GOP* Random Access Unit


SMPTE Time-Code

Picture Buffer Fullness, Temporal Reference, Picture


Type (I, P, or B), Quant Matrices (in MPEG-2)

Slice Intra-frame addressing information


Coding re-initialization (error resilience)

Macro block Basic coding structure; Basic unit of Motion


Compensation and quantization

Block (8x8) DCT coefficients

*optional in MPEG-2
TwinHan Technology Co., Ltd. Your best partner for digital vision solution 34
DTV Controller IC

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 35
DTV-20021 Architecture

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 36
DTV-20022 Architecture

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 37
Package (PQFP 160)

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 38
Specification

* 0.35um Process Technology


* 32Bits RISC
* DMA(Direct Memory Access)
* 32 Route ways PID Data Pick_up
* Hardware IP Section Pick_up
* PCI- 33 V2.2
* PCMCIA 16 Bits
* DVB (EN301 192 V1.1.1)
* CCIR 656 Converter

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 39
PCI Mode

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 40
PCI Mode with CI / CA

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 41
Combo Card with VGA

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 42
USB BOX

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 43
Solutions for DTV Receiving

• DTV Decoder Box + Display set


(PDP,LCD-TFT, CRT…)
• Digital Television Set
• Analog Television
+ Digital Set Top Box (Converter)
• PC + DST Card

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 44
Products

DTV Controller IC
PCI Add-on Card Or Module

STB , IA or Home Machine Digital Tuner

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 45
Product Series
DTV Card Series
DVB S/C/T FTA DVB S/C CI DVB-T + Analog

DTV IA Box Series


X86 IA BOX External Box
PC STB (Linux /CE)
(USB 2.0/ IEEE 1394)

DTV Components Series


DVB S/C/T Tuner CI Controller Decrambler IC

Special function support


Internet Link MPEG4 IP Broadcasting

HDTV Bi-directional DSS/ATSC/BSD

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 46
Key Functions

• Digital TV and Radio Program Receiving


• Electronic Program Guide (EPG)
• Real Time Digital Video Recording (DVR)
• Time Shifting Function
• Program Preview and Recording Presetting
• Channel, Transponder, Satellite Auto Scan
• Viewing and Recording different Channels simultaneously

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 47
Supporting Operation Systems

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 48
DTV Solution Architecture
Satellite Smart Card
Cable Reader
Terrestrial

RF Demodulator CI/CA
FEC
Front
Modulator End
QAM PCI Bus
DATA USB 2.0
ADSL IEEE 1394
ISDN
PSDN
Hard Disk
 Demultiplexing
 Data Splitting
 MPEG II Decoding CPU Graphic Video
Processor Output
Transport Stream
Memory
Option Parts PC or Sound Audio
STB Card Output

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 49
Broadcasting Operators’ Concerns
Broadcasting operators’ concerns over DSTB are:

What’s the cost of DSTB


and amount subsidized?
Cost

How many functions Can the DSTB be


can the DSTB easily upgrade to
support and new Support Upgrade support new
APRU for each services?
Functions Enabling
services?

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 50
Comparison with other DTV Cards (FTA)

Decoding
Company Model Name Street Price
Engine

DST-001 Software US$99

Sky2PC Hardware US$399

HDTV Hardware US$399

Satellite
Hardware US$250
Express

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 51
Comparison with other DTV Cards
Product Layout of PentaMedia’s PTVisionCI

US$15
US$10
US$2
US$2
US$2
US$2

Total saving

US$33
Source: Pentamedia
TwinHan Technology Co., Ltd. Your best partner for digital vision solution 52
Core Technology

Decompress
Compress
Video Encoder/
Process Decoder
Integration
ASIC
Hardware
FPGA
RF

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 53
Technology we owned
Video Processing
 Video Format Transfer  Software De-Multiplexing
 IP Data Process  Software Data Splitting

Compress & Decompress

 MPEG II Encoder / Decoder  Real Time Recorder


 MPEG 4 Encoder / Decoder  Compress Format Transfer

ASIC & FPGA

 32 Bit Digital TV Controller


 CI Controller (PCMCIA Interface)
 CA Controller (Descrambler)
TwinHan Technology Co., Ltd. Your best partner for digital vision solution 54
Technology we owned
Encoder & Decoder
 Software -Descrambler  Software - Decrypt
 CI and CA Decoder (TBA)

RF & Demodulating

 QPSK / QAM / OFDM


 DVB-S, DVB-C, DVB-T Tuner

Hardware

 DTV - FTA
 DTV- CI
 DTV - USB
TwinHan Technology Co., Ltd. Your best partner for digital vision solution 55
Technology Lead Time
Total Lead Time of 1 to 1.5 year
Knowledge Design Testing
Accumulating

Video Process Hardware


Design
Data Compress
Software Testing &
Encoding/ Developing Debug
Decoding
RF IC Design

3 to 6 months 6 to 9 months 3 to 6 months


TwinHan Technology Co., Ltd. Your best partner for digital vision solution 56
Organization Chart (July. 2001)

Board of Directors

GM & CEO

Administration Engineering Marketing Manufacturing R&D


(5) (5) & Sales(10) (5) (45)

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 57
R&D Team

Team I Team II Team III


Driver & Software Firmware & ES code Hardware & ASIC
• Low level driver • Drivers/applications • FPGA & PLD
• Interface driver for Linux
• IC Design (Front-End)
• UI / Applications • CI /CA Interface
• RF Tuner/Modulation
• Microsoft Windows • DSTB Solutions
series OS, including • PCB layout & H/W
WinCE • Middleware
• IP /Internet /browser • Testing
• MCU Code

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 58
Strategy
R & D Focus
TwinHan Technology invests over 20% revenue and 70% human resource on
research and development every year to ensure its technology advantage

Manufacturing Partner

TwinHan Technology teams up with professional manufactures, the top quality


Taiwan/China’s EMS factories to produce its products

Time-to-market Solution
“Time to Market” is TwinHan Technology’s main marketing strategy as its
reputable R&D team can always come out with the most advanced solutions

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 59
Summary

Leading Technology
Booming Digital
& Completed R&D
Vision Market
Ability

China DTV R&D & Marketing


Spec & Market Focus Strategy

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 60
IA System Block Diagram
Pri CRT
RGB PC133 SDRAM

2nd CRT AC’97


AC’97
Codec
TV V/out AMR

V.90 Modem
DFP x86 CPU
Video VIP
Consumer Digital Audio I/F
Decoder
DVD
PCI
Accelerator
ATA 33/66/100
USB
CF
Card Memory
Stick
IA LPT

KB / MS

CIR Board SmartCard

Joystick
LPC Flash ROM
Floppy S/IO

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 61
Home Gateway Examples

Display • SOC (CPU/CHIP) Content


• DVD acceleration
device
Video
Out • HDD
Tuner
Cable
Provider
• Memory Stick
• SmartCard
• Audio / Video Out
• Modem

LAN/
CA/CI
Modem
1394/usb
HomeRF/

Payment Bluetooth

ISP
Gateway

Home
Device
TwinHan Technology Co., Ltd. Your best partner for digital vision solution 62
產業架構圖 (Taiwan Example)
Open TV /Direct TV
Middle Ware
發射端 東元 宏碁
接收 Box
Hughes /Sky Stream
SOC OS
雙漢
和信 DTV SiS Linux
東森 ISP CA/CI VIA CE
(ASIC)

H/W
交易平台
F/W
Security
Payment S/W
訂票 商家 銀行 健保卡 AP
Gateway
Smart Card
TwinHan Technology Co., Ltd. Your best partner for digital vision solution 63
Operating system
Head-end system
NDS TV Guide
Application
Strategic Investor

News Corp. Liberty Media

World gate
AOL Time Warner Open TV ACTV ICTV

charter Communication GI
Liberate Diva System
Adelphia NBC
WINK
COX
Comcast Intertainer
SA
Mind port Microsoft
MIH
Power TV

TwinHan Technology Co., Ltd. Your best partner for digital vision solution 64

You might also like