STI COLLEGE STA.

MARIA
STA. MARIA BULACAN
BACHELOR OF SCIENCE IN TOURISM MANAGEMENT

In partial fulfillment of the requirements for the subject

January 15, 2020

SUBMITTED BY:
ROSAL, VERONICA S.

MS. MARIA THERESSA M. SODELA

The Adventure Resort is an exciting and unique destination featuring a wide range of

facilities like an outdoor swimming pool, an expansive garden, an on-site convenience store,

and more. The resort offers day trip rates and there are also comfortable accommodations that

will suit any type of guest. Most rooms in Adventure Resort are equipped with air conditioning

units and some with electric fans. Each room has its Television unit with cable, free access to

the resort's WiFi, and private toilet and bathroom with shower.

Adventure Resort lives up to its name by featuring facilities that will excite thrill-seekers.

It has its swimming pool and a replica of the Eiffel Tower where guests can try rappelling. There

is also a zip line area where guests can experience an adrenaline rush while enjoying a

panoramic view of the surrounding areas.

Adventure Resort is located at Barangay Tigbe, Norzagaray, Bulacan, which is just an

hour's drive from Manila. The resort has free parking spaces for guests coming in via private

vehicles. It is also accessible to all modes of public transportation. It is the ideal destination for

those who want a quick vacation away from the city.

However, ineffective management can be seen throughout the resort; the rooms and

facilities need improvement, aside from statutes and towers, the whole area was outdated,

some needs repairs and replacements. There are activities and sites inside the Adventure

Resort that were closed to the public for so long, and lastly, there is so much space than the

attraction itself.
 This study is a research proposal for The Advancement and Renewal of Adventure

Resort; the study includes Tourism Development Theory, Tourism Planning Platforms, and

Tourism Approach to maintain the flexibility of the Adventure Resorts in constant changing of

the tourism economy.

 Tourism Development Theory - Trickle-Down Theory

Resorts, generally subject to seasonal tourism activities, therefore Adventure

Resort must have a positive image through many aspects to attract tourists and to

sustain it by the time by developing modern-based and environmental-based

attractions. Developing is essential to shape the future and the image of the resort.

Trickle-Down Theory is one of the best Tourism Development Theory that is well suited

for the modernization of Adventure Resort.

This theory gave opportunities to build new attractions that will last in long run;

It’ll also be used as an index for social reform in which growth would be “trickle-down”

to the residence of the area in a form of job and other economic opportunities to

improve the quality of life of the host community and other related people in the same

industry. Also, the satisfaction of the tourist will be retained if the tourist believes that

they are getting high value from the Adventure Resort considering of their travel

expenses.

It is the Adventure Resort’s image that will determine the future of the

destination. In the context of tourism, the modernization of Trickle-Down Theory will

lead to the development of strategies, generating high revenue, increasing employment

tourist satisfaction in Adventure Resort. This theory will enhance the image and will put

the Adventure Resort at the top of the market.

 Tourism Planning Platforms - Knowledge-Based Platform

Implement the Advancement and Renewal of the Adventure Resort, Knowledge-

Based Platform is an effective way to reach potential business partners and potential

employees that are also residence on the area of the resort; this also gives a sense of

belongingness, freedom and the most important of all is the sense of responsibility of

the tourist.

Conducting seminars, negotiation, and pieces of training with the potential allies

in the process of making them aware that they are part of the development of the

Adventure Resort, in this manner, the enhancement will also fall in their hands.

This platform also serves as a process in developing the Adventure Resort's

products; The product of the Resort are activities, attractions, amenities, and services.

To refine those products, seven (7) stage of product development process were

provided below:

1. Industry engagement – set up an industry-led steering group with

representatives from a wide range of businesses in the sector.

2. Market appraisal – gauging a real sense of the opportunity and aiming to

understand the key markets, the size and shape of the market and the needs,
 wants and preferences of those visitors. This is driven by research and any

research gaps are identified and addressed.

3. Product Segmentation Potential – Several of the tourism product development

activities have markets that have fragmented and resulted in further product

segmentation. This segmentation leads to the need to reappraise the market

demand and the potential development opportunity. Initial market appraisals

should consider explicitly the scope for further product segmentation and

produce scenarios for market change and growth based on possible market

fragmentation.

4. Sharing research – disseminating market information as widely as possible to

businesses and organizations. International best practice research should

continue to be gathered and disseminated.

5. Identifying opportunities for growth– the industry steering group should help

businesses to identify opportunities, the scale of the opportunity created by the

market and drive them forward.

6. Ideas creation and Innovation – helping businesses to develop and challenge

new ideas and turn ideas into products.

7. Collaborative working/Identifying Synergies – encouraging businesses to pull

resources and ideas and to work together, identifying synergies across business

sectors and between public/private sectors.

The success is visible because in this platform consider tourism, it is a win-win

situation with both stockholders and stakeholders, not just its impacts or forms, it is
 intentional so that Adventure Resorts’ underlying structures and functions will be

brought to light. The main goal of this platform is to address the knowledge of tourism

development to Adventure Resort potential allies, the returns will be acknowledgment,

responsibility, and empathy of stakeholders.

 Tourism Approach - Products-led Development and Environmental Approach

The resort has unique features that are effective in catching the interest of

tourists, but the resort itself has a lot to work on. Empty and dull space surrounds the

whole area; cottages, types of equipment, facilities, furniture, and rooms were

outdated, and some were damage; restricted area and activities were also present in

the Adventure Resort.

Development along with Environmental Approach is an outstanding action for

the Tourism Development in Adventure Resort. This approach is not just only focusing

on the improvement of the resort but also to the community and the preservation of

the environment.

The development includes:

 New business planted

 Building more attractive

 New recreational activities

 Remodel damage attraction/facilities

included, and stakeholders were expected to comply with every requirement for

protection of the natural environment of the Adventure Resort.

Summary:

This research proposal of The Advancement and Renewal of Adventure Resort is a guide

for the tourism development of the resort. Tourism Development Theory serves as a Goal and

Acknowledgement, Tourism Planning Platform is the Process and Addressment, while the

Tourism Approach is the Action and Solution. It is a research proposal aiming not just only for

the improvement of the resort but also with its host community, natural environment, and

other related entities in the tourism industry.

Current state of the resort:

andrickjhez021 (2012) The place for you and me from Adventure 24. Retrieve from:

https://adventureresort.webs.com/

Bulacan Resorts and Hotels, Retrieve from: http://bulacanresortsandhotels.com/adventure-

resort-bulacan/

Facebook page of Adventure Resort. Retrieve from:

https://www.facebook.com/pages/Adventure-Resort-Sitio-Gulod-Tigbe-Norzagaray-

Bulacan/829803507152033