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    Week 9

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    Monik
    This document discusses tourism products and destination planning. It begins by providing examples of intangible tourism products like travel and education. It then defines tourism products according to the UNWTO and lists examples from the author's city like parks, malls, and churches. The document goes on to discuss the scope and characteristics of tourism products, the concept of product lifecycles, and the importance and process of planning for tourism destinations and products. It concludes by defining tourism carrying capacity and listing the four types as physical, ecological, economic, and social carrying capacities.

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    Week 9

    Uploaded by

    Monik
    17 views3 pages
    This document discusses tourism products and destination planning. It begins by providing examples of intangible tourism products like travel and education. It then defines tourism products according to the UNWTO and lists examples from the author's city like parks, malls, and churches. The document goes on to discuss the scope and characteristics of tourism products, the concept of product lifecycles, and the importance and process of planning for tourism destinations and products. It concludes by defining tourism carrying capacity and listing the four types as physical, ecological, economic, and social carrying capacities.

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    WEEK 9

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    This document discusses tourism products and destination planning. It begins by providing examples of intangible tourism products like travel and education. It then defines tourism products according to the UNWTO and lists examples from the author's city like parks, malls, and churches. The document goes on to discuss the scope and characteristics of tourism products, the concept of product lifecycles, and the importance and process of planning for tourism destinations and products. It concludes by defining tourism carrying capacity and listing the four types as physical, ecological, economic, and social carrying capacities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    17 views3 pages

    Week 9

    Uploaded by

    Monik
    This document discusses tourism products and destination planning. It begins by providing examples of intangible tourism products like travel and education. It then defines tourism products according to the UNWTO and lists examples from the author's city like parks, malls, and churches. The document goes on to discuss the scope and characteristics of tourism products, the concept of product lifecycles, and the importance and process of planning for tourism destinations and products. It concludes by defining tourism carrying capacity and listing the four types as physical, ecological, economic, and social carrying capacities.

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    WEEK 9

    Gatmaitan, Josh Miguel 1TOU02

    1. Explain the characteristics of Intangible nature as tourism products; Write


    at least ten examples of this product.

    Services that cannot be tasted, seen, felt, heard or smelled before they
    are purchased or put on a shelf for display. This intangible nature prevents
    customers from examining services and sampling before their actual
    enactment.

    Example: travel, freight forwarding, insurance, repair, consulting, computer


    software, investment banking, brokerage, education, health care.

    2. Define the term tourism products. Give at least ten examples of tourism
    products that are available in your town/city.

    As defined by UNWTO, a Tourism Product is "a combination of tangible


    and intangible elements, such as natural, cultural and man-made
    resources, attractions, facilities, services and activities around a
    specific center of interest which represents the core of the destination
    marketing mix and creates an overall visitor experience including
    emotional aspects for the potential customers. A tourism product is
    priced and sold through distribution channels and it has a life-cycle"

    Examples:
     La Mesa Eco Park
     Eastwood City
     Art in Island
     University of the Philippines Diliman
     Santo Domingo Church
     Sm City North Edsa
     EDSA Shrine
     Maginhawa Street
     Ninoy Aquino Parks and Wildlife Center
     Quezon Memorial Circle

    3. What is the scope of tourism products?

    Travel and tourism marketing is the systematic and coordinated execution of business
    policies by the both private or public and public sector tourism organizations operating at
    the local, regional, national, or international level to achieve the optimal satisfaction of the
    needs of identifiable tourist groups, and in doing so to achieve an appropriate return.

    4. What are the characteristics of tourism products?


     Intangibility
     Perishability
     Inseparability
     Variability

    5. Discuss the concept of product life cycle in tourism.

    The concept of PLC is to help to guide their decisions. It undergoes to six stages and
    these are;
     Exploration
     Involvement
     Development
     Exploration
     Stagnation
     Decline
     Rejuvenation

    A product life cycle is the amount of time a product goes from being introduced into the market
    until it's taken off the shelves.

    6. Explain the role of planning in destination development

    Tourism development planning enables a range of benefits to all stakeholders involved,


    for example: It increases income and jobs from tourist spending. It helps preserve
    cultural and natural heritage for tourists. It increases understanding of other cultures.

    7. Discuss the importance of planning in destination development.

     Experience of many areas has clearly demonstrated that on long term basis,
    approach to develop tourism can bring benefits without significant problems.
     Tourism complicated activity overlapping several different sectors of society and
    economy.
     Can avoid unexpected & unwanted impacts of faulty tourism planning.

    8. Discuss the process of planning the tourism products and destinations.

    Tourism planning refers to the overall process of deploying the development goals and
    the implementation of a comprehensive tourism system. In some places, tourism plans
    contain a set of legal norms, and in others, they are frameworks that may contain legal
    elements such as zoning.
    9. What is carrying capacity in tourism industry?
    "Tourism Carrying Capacity" is defined by the World Tourism Organization as “The
    maximum number of people that may visit a tourist destination at the same time,
    without causing destruction of the physical, economic, socio-cultural environment and an
    unacceptable decrease in the quality of visitors' satisfaction”.
    10. What are the types of carrying capacity?
     Within this broad definition, four categories are recognized: physical, ecological,
    economic, and social carrying capacities

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