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Taller de Comprensión de Lectura

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32 views6 pages

Taller de Comprensión de Lectura

Uploaded by

Maria Suarez Vargas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Taller de Comprensión de Lectura

Aprendiz:
Yéssica Daniela Franco Restrepo

Instructora:
Milagro del Carmen Escudero Aguirre

Tecnología en Gestión de Mercado


Ficha: 2348562

Servicio Nacional de Aprendizaje SENA


Andes Antioquia
2021
“Taller de comprensión de lectura”.
DESCRIPCIÓN DE LA EVIDENCIA
Desarrollé un taller de comprensión lectora sobre términos técnicos en idioma inglés,
referente a oferta y demanda.
ORIENTACIÓN
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y Conteste:
1. Match the Word with the corresponding meaning:
a. Supply
b. Demand.
c. High price
d.Mass market
e. Life cycle
Respuesta:
(c) Expensive
(b) Desire to buy any product
(d) All people
(e) The lifetime goods and services
(a) Disposition to offer products
2. According to the text, mention the things people take into account to determine
the demand.
Market research findings are important in developing the overall marketing mix for a
givenproduct. By identifying specific customer needs a business can adjust the
features,appearance, price and distribution method for a target market segment
3. Write F for false or T for truea.

a. Production cost depends on Technology


F()
V (X)
b. As greater the expectations are, the lower will be the offer from the companies.
F (X)
V()
c. One of the four Ps of marketing mix is Package
F (x)
V()
d. Price is the amount a customer pays for the product.
F()
V (x)
e. Planning is to transform and develop marketing objectives to marketing strategies
F (X)
V()
4. Answer the following questions

a. What is Benchmarketing?
Benchmarketing is comparing one’s businnes processes and performance metrics to
Industry bests and best practices from other companies. In project management
benchmarketing can also support the selection, planning and delivery of projects. Also
dimensions typically measured are quality, time and cost. In the process of best practice
benchmarketing, management identifies the best firms in their industry, or in another
industry Where similar processes exist, and compares the results and processes of those
studied (the “targets”) to one’s own results and processses. In This way, they learn how
well the targets perform and, more importantly, the business processes that explain why
these firms are successful. According to National council on measurements in education,
benchmarketing assessments.
b. What is the process of benchmarketing?.
There is no single benchmarketing process that has been universally adopte. The wide
appeal and acceptance of benchmarketing has led to the emergence of benchmarketing
methodologies. One seminal book is boxwell’s benchmarketing for competitive
advantage.
The first book on benchmarketing, written and published by Kaiser Associates, Is a
practical guide and offers a seven-step Approach. Robert Camp developed a 12- stage
approach to Benchmarketing. The 12 stage methodology consists of:
➢ Select subject.
➢ Define the process.
➢ Identify potential partners.
➢ Identify data sources.
➢ Collect data and select partners.
➢ Determine the gap establish process differences.
➢ Targets future performance.
➢ Communicate.
➢ Adjust goal.
➢ Implement.
➢ Review and recalibrate

c. Numbers the aspect To be taken into account in Benchmarketing:

Quality: it refers to the level of value created for the products for the client over the cost
of producing Quality systems design that ensure that the quality can be added or meet
the predetermined standards. In addition, it refers organizational development human
resources, on commitment and involvement, as well as on training.
Productivity: it is the search for excellence in the areas that control input Resources,
and productivity can be expressed by the volume of production and the consumption of
resources that can be cost or capital.
Time: Faster flows in administration, sales, production and distribution have received
greater attention as a potential factor for improving productivity and competitions.

a. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organizethe words in alphabetic order and write the meaning of each word.
Advertising: Dissemination or dissemination of information, ideas or opinions of
apolitical, religious, commercial, etc., with the intention that someone acts in a certain
way,think according to ideas or not be a specific product.

Application: In computer science, an application in a computer program designed


as atool to allow a user to perform one or several types of tasks.Brand: is a primary
trademark and the set of identifiers with which it relates and offers a product orservice in
the market.
Business: Occupation, activity or work that is done to obtain a profit, especially the
onethat consists in carrying out commercial operations, buying and selling products
orservices.
Client: is the person or company receiving a good, service, product or idea, a change
ofmoney or other item of value.
Company: Entity in which capital and labor are involved as factors of production
ofindustrial or commercial activities or for the provision of services.
Demand: total amount of goods and services that can be acquired at different
marketprices per consumer or more.
Goods: material or immaterial things that, from a legal point of view, are objects of law,
inthe same way that, from an economic perspective, they are limited and,
consequently,have a value that can be defined in the monetary terms.
Market: Theoretical place where the supply and demand of products and services
arelocated and the prices are determined.
Marketing: is the social and administrative process for which groups and individuals
meettheir needs when creating and exchanging goods and services.
Packaging: material that encloses an article with or without packaging, in order
topreserve it and facilitate its delivery to the consumer.
Price: Amount of money that allows the acquisition or use of a good or service.
Product: eligible, viable and repeatable option that the offer makes available to
thedemand, to satisfy a need or meet a desire through its use or consumption.
Promotion: Advertising campaign that is made of a specific product or service for a
limited timethrough an attractive offer.
Research: Research is an activity aimed at obtaining new knowledge and its
applicationfor solving problems or questions.
Rivalry: market structure in which there are enough bidders and claimants not to
influencethe price.
Sales: it is a consensual, bilateral, onerous and typical contract in which anything of
theparties (seller) is obliged to give something in favor of the other (buyer) a change of a
pricein money.
Service: A service in a set of activities that seek to satisfy the needs of a client.
Supply: quantity of goods or services that producers are willing to sell to consumers
undermarket conditions.
Technology: A set of instruments, technical resources or procedures used in a
specificfield or sector.
6. Write a ten lines text that summarizes the topic of the activity.
The supply and demand model is used to analyze markets competitive where there
aremany buyers and many sellers in where none of them has influence on the price.The
law of supply and demand reflects the relationship between the demand that exists fora
good in the market and the quantity thereof that is offered based on the price that is
established.
It must be considered that the market is of free competition, there are
negotiationsbetween the bidders and the plaintiffs and free merchandise traffic is
allowed.The theory says that speaking within a market of perfect competition, the price of
a goodwill be placed at a “point of equilibrium” where demand equals supply.That point
of equilibrium is the price at which consumers are willing to buy the good

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