About The Company

ABOUT THE COMPANY:
One of the world's largest direct selling businesses powered by:

 Brands That Do Wonders
 Opportunities That Empower
 Relationships That Endure
 Global Citizenship That's Purposeful
Amway India is a wholly owned subsidiary of Amway Corporation with headquarters
located in Ada, Michigan, USA. Amway Corporation is one of the largest Direct
Selling
companies in the world with presence in over 100 countries & territories. Globally,
Amway is over 56 year old, US $ 9.5 billion, manufacturer and direct seller of high
quality
consumer goods. Amway’s innovation and industry-leading R&D has seen more than
1,150 patents granted and another 500 patents pending. Amway has more than 950
scientists across 75 research and development and quality assurance laboratories
worldwide.
Amway India offers Indian citizens an unparalleled opportunity to own and operate
their
own business selling more than 130 high quality consumer products. Established in
1995,
Amway India commenced commercial operations in May 1998 and has emerged as
the
largest Direct Selling FMCG Company.
VISION & VALUES:
Founders' Fundamentals:
 Freedom: Personal opportunity and economic opportunity go hand in hand.
With Amway you have the freedom to change your life by owning your own
business.
 Family: We all need family to cheer us on. We are all members of the global
Amway family - we respect and take care of each other to foster success.
 Hope: Inspiring you to dream bigger. Amway creates an environment where
hope can thrive.
 Reward: Happiness is best achieved through earned success. Amway rewards
what you achieve, and also what you help others achieve.
Vision: We work each and every day to help people live better lives. We achieve our
vision by helping people everywhere discover their potential and achieve their goals
by
offering better brands and opportunities for the future, and by sharing generously with
the global community.
Values:
 Partnership: The partnership that exists among the founding families,
employees,
and business owners is our most prized possession. We always try to do what is in
the long-term best interest of our partners, in a manner that increases trust and
confidence.
 Integrity: We do what is right, not just whatever "works." Amway's success is
measured not only in economic terms, but by the respect, trust and credibility.
 Personal Worth: We also acknowledge the uniqueness created in each
individual.
Every person is worthy of respect, and deserves fair treatment and the
opportunity to succeed to the fullest extent of his or her potential.
 Achievement: We are builders and encouragers. We strive for excellence in all
we
do. Our focus is on continuous improvement, progress and achievement of
individual and group goals. We anticipate change, respond swiftly to it, take action
to get the job done, and gain from our experiences. We encourage creativity and
innovation.
 Personal Responsibility: Each individual is responsible and accountable for
achieving personal goals, as well as giving 100 percent effort in helping achieve
corporate or team goals. By helping people help themselves, we further the
potential for individual and shared success. We also have a responsibility to be
good citizens in the communities where we live and work.
 Free Enterprise: We are proud advocates of freedom and free enterprise.
Human
economic advancement is clearly proven to be best achieved in a free market
economy.
LEADERSHIP:
 Global CEO: Milind Pant (IIFT 1993 batch)
 CEO (India): Anshu Budhraja
 VP Marketing: Anamika Sirohi
BRANDS:
 Nutrilite: Offering a wide variety of nutrition products that range from
vitamins to dietary supplements, the NUTRILITE™ brand is a renowned
addition to a healthy lifestyle. Nutrilite is the world's No.1 selling Vitamins and
dietary supplements brand.
 Artistry: Setting standards in skin science and celebrating your beauty, a
global leader in skincare and makeup products. Artistry is one of the world's
top five largest-selling Premium Skincare brands.
 Attitude: We have handpicked the ingredients in our beauty products because
we believe they should be as unique as you. And so, we give you Attitude, the
new range of skincare products from Amway. Vitamin A,C,E. Osmogeline.
Grape seed. These ingredients add splendour to your beauty and bring radiance
to your skin. Along with these exclusive ingredients and some other like
avocado and Aloe Vera, our products are designed to give you the care you so
truly deserve.
Check https://www.amway.in/about-amway/brands for other smaller brands
CSR:
Nari Shakti Project: It is aimed at bringing Amway’s existing group of direct women
sellers to the forefront by enhancing their existing skills to run independent Amway
businesses successfully.
The key focus areas for Amway India under corporate social responsibility are:
 Promoting education and health through its: National Project for the Visually
Impaired, Project Sunrise, Power of 5 campaign to address childhood
malnutrition
 Livelihood enhancement through its: Community Health & Entrepreneurship
Project
 Improve communities around manufacturing plant through its: Village Health
Program, Water & Soil Conservation Project
RECENT NEWS AND FURTHER READING:

1. Sunshine from inside out: Amway India introduces Nutrilite Vitamin D Plus, exemplifying
science & innovation
Amway brings first of its kind product – Nutrilite Vitamin D Plus, a formulation combining Vitamin D3
and Vitamin K2 with a patented botanical blend of quercetin and organically sourced licorice
Targeting over 25% market share in the tablets & capsule formats of FSDU category by 2021
https://www.apnnews.com/sunshine-from-inside-out-amway-india-introduces-nutrilite-vitamin-d-
plus-exemplifying-science-innovation/
2. Amway steps up focus on malnutrition with its #FightMalnutrition
Aligned with the Government of India’s National Nutrition Mission, Amway had introduced its
globally acclaimed campaign, Power of 5, in India to raise awareness on childhood malnutrition. The
campaign targeted mothers and caregivers of children under the age of 5 with grassroots nutritional
education programmes. Building on the success of the pilot project in Kirari village, Delhi, Amway
India with the support of Amway Global launched the second phase of the project with SRF
Foundation in Nuh district, Haryana. The two-year programme will support and benefit over 60,000,
people including 25,000 children in the age group of 0-5 years, across 42 villages.
https://www.apnnews.com/amway-steps-up-focus-on-malnutrition-with-its-fightmalnutrition/
3. Olympic medallist Mirabai Chanu appointed brand ambassador by Amway India
https://www.apnnews.com/olympic-medallist-mirabai-chanu-appointed-brand-
ambassador-by-amway-india/

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ABOUT THE COMPANY:

One of the world's largest direct selling businesses powered by:

RECENT NEWS AND FURTHER READING:

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