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    A Critique Paper On "Kwentong Jollibee: Apart" COMMERCIAL Written by BSE 1-2 Group 5

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    Reiner Ocon
    The commercial "Apart" by Jollibee tells the story of a couple, Myles and Ron, who broke up but reunited a year later at Jollibee. It uses the relatable story of ordinary people and bright colors associated with Jollibee to promote the brand. While the story highlights themes of love, forgiveness and personal growth, it lacks clarity in how Jollibee contributed to the couple reuniting. Overall, the commercial was successful in conveying its message and cultural representation to its millions of viewers.

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    © All Rights Reserved
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    A Critique Paper On "Kwentong Jollibee: Apart" COMMERCIAL Written by BSE 1-2 Group 5

    Uploaded by

    Reiner Ocon
    1K views2 pages
    The commercial "Apart" by Jollibee tells the story of a couple, Myles and Ron, who broke up but reunited a year later at Jollibee. It uses the relatable story of ordinary people and bright colors associated with Jollibee to promote the brand. While the story highlights themes of love, forgiveness and personal growth, it lacks clarity in how Jollibee contributed to the couple reuniting. Overall, the commercial was successful in conveying its message and cultural representation to its millions of viewers.

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    BSE-1-2-GECC-102-GROUP-5

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    The commercial "Apart" by Jollibee tells the story of a couple, Myles and Ron, who broke up but reunited a year later at Jollibee. It uses the relatable story of ordinary people and bright colors associated with Jollibee to promote the brand. While the story highlights themes of love, forgiveness and personal growth, it lacks clarity in how Jollibee contributed to the couple reuniting. Overall, the commercial was successful in conveying its message and cultural representation to its millions of viewers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views2 pages

    A Critique Paper On "Kwentong Jollibee: Apart" COMMERCIAL Written by BSE 1-2 Group 5

    Uploaded by

    Reiner Ocon
    The commercial "Apart" by Jollibee tells the story of a couple, Myles and Ron, who broke up but reunited a year later at Jollibee. It uses the relatable story of ordinary people and bright colors associated with Jollibee to promote the brand. While the story highlights themes of love, forgiveness and personal growth, it lacks clarity in how Jollibee contributed to the couple reuniting. Overall, the commercial was successful in conveying its message and cultural representation to its millions of viewers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    A CRITIQUE PAPER ON "KWENTONG JOLLIBEE: APART"

    COMMERCIAL written by BSE 1-2 Group 5


    There’s a lot of products and services that are being advertised on different platforms. What do
    they have in common? They all have a message to convey and a story to tell— everything by any means,
    just to persuade the consumers to try their products and services out. However, amongst all the prevailing
    commercials, there is this one service advertisement that strongly caught our attention and interest. It is
    the Kwentong Jollibee Valentine Series entitled "Apart".
    "Sa Jollibee, bida ang saya!" This is the renowned tag line of one of the leading fast-food
    corporations in the Philippines— Jollibee. They used commercials for promotional purposes, hence the
    making of the Kwentong Jollibee Valentine Series. The aforementioned commercial was released on
    February 7, 2020, and it surprisingly made a massive impact on the audience, that it gained 17 million
    views on YouTube. The story revolves around the story of Myles and Ron being an epitome of a couple
    of a modern-day relationship, and on how Jollibee became a part of it. Their story, within the commercial,
    was narrated through and used Plain Folks Propaganda Technique, as the portrayers, per se, are ordinary
    individuals with an ordinary story most people can relate to. The usage of this technique implies that the
    product being advertised is swak or pasok sa badyet; practical and of good value.
    True Love— it has been the central theme for this commercial. Although the concept is already
    quite cliché, people still appreciate its essence. The thought of being in a romantic relationship—the ups
    and downs, and of course the reunion of ex-lovers—still excites and dominates. With this, they are
    indirectly putting some colors and life in the fast-food chain where the story happened, which was the
    sole purpose of the story and the commercial. Myles and Ron's story became a bridge and instrument for
    the host to be known.
    The way the interrelatedness of the motif to the elements comes in a way that is appealing and
    catchy to the eye, the setting was made almost in a perfect manner. Red and yellow were the dominating
    colors in the commercial, since it is what the fast-food chain is known for. They were both bright, but
    they still complement each other. As they said, “the brighter the color, the greater the chance of public
    attention.” Despite of the brightness, it didn't become an eye sore for the viewers, instead it left a mark in
    their minds, that even the ambiance of colors itself will make us automatically remember the name of the
    said fast-food chain. In addition, the background happenings such as the noises, the chit-chats, and car
    engines surrounding the protagonists were in balance. They made the story closer to reality.
    Throughout the commercial, it is not the physical objects surrounding the setting that stood out,
    but it is how the story is unfolded that protrudes amongst the others. It showcases break-up phases, self-
    growth, realizations, forgiveness and considering the right time in life decisions as it lays out the story.
    There was nothing to be negatively assessed with the physical surrounding; it needs not to be criticized, for
    it contributed to the outcome of the commercial. Conversely, the plot of the story stood out, but it didn't
    play well in the latter part of the story. There were gray spots, and that seemed to be out of tune. Just like
    how they ended up meeting again after a year they broke up. How did Jollibee become a part of their
    reconciliation? But given the fact that it was just a commercial and needs not to be lengthy, it would be
    considerable as long as the central theme was highlighted.
    Moreover, Jollibee being associated with its origin country, the Philippines, also showcases and
    promotes the quality, values and culture of the Filipinos. Filipinos are known for the qualities of being
    loving which then corresponds to being kind, forgiving, understanding and hospitable. And with the
    commercial, following the main quality, it portrays how Filipino people can live with it through spending
    time together while enjoying the alms offered by Jollibee. The commercial managed to incorporate
    Filipino traits, and it contributed to the flow of the story. It helped the viewer to understand what's the
    story that lies behind the commercial, which is the story of two ordinary persons who found a way to
    reconcile and be together again, despite of the conflicts and problems that aroused amid their journey.
    The advertisement didn't fail in conveying the message as well as promoting their offered products and
    services, and more importantly the Filipino culture.
    Jollibee Corporation's commercials are now well-known not only here in our country but also
    around the world. The commercials, especially the Kwentong Valentines Series: Apart, was intricately
    made as it was able to attain a neat organization of objects and well-laid elements— the choice of actors
    was good as they were able to portray the characters based on the idea, emotions, and overall picture that
    they must do, despite of some minimal inconsistencies. The advertisement was indeed a success. With the
    millions of views on various platforms, it certainly and obviously touched the lives of people who
    watched it; and successfully addressed its role as it continually persuade people to support, patronize and
    love the service and/or product being promoted. Simple commercials such as this, was not just about the
    deliverance of a mere story; it is also about how powerful it is to ensue us realizations and teach us
    lessons.
    Time may pass by and things may change, but we can't deny the very fact that Jollibee and its
    commercials once became a part of our childhood and will forever be part of our life.
    With this, we could draw a conclusion, that in Jollibee, tunay ngang bida ang saya, because in
    there, love prevails.

    Video Commercial Reference: https://youtu.be/hyHsDLdMZRQ

    BSE 1-2 GROUP 5 MEMBERS:

    Mejia, Menard Joseph M.


    Milanes, Trixie L.
    Montalla, Mary Grace L.
    Munar, Kamilla Rose S.
    Niduaza, Sammer Angela A.
    Ocon, Reiner C.
    Ofiana, Rizza Del

    SUBMITTED TO:
    MS. APRIL RIVERA
    INSTRUCTOR

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