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    Advertising For Teaching English As A Second Language

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    dante95
    This document discusses using advertisements to teach English as a second language. It argues that commercials are ideal teaching materials as they are professionally produced, highly contextualized, cover many language points and themes, and are short so they can be easily repeated and reviewed. Additionally, commercials immediately engage students through elements of surprise and fun. They are familiar to students from many cultures and help students focus on language by relying on common conventions. In conclusion, advertisements are a perfect way to introduce lessons by activating students' background knowledge on a topic to then follow up with related activities.

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    Advertising For Teaching English As A Second Language

    Uploaded by

    dante95
    58 views2 pages
    This document discusses using advertisements to teach English as a second language. It argues that commercials are ideal teaching materials as they are professionally produced, highly contextualized, cover many language points and themes, and are short so they can be easily repeated and reviewed. Additionally, commercials immediately engage students through elements of surprise and fun. They are familiar to students from many cultures and help students focus on language by relying on common conventions. In conclusion, advertisements are a perfect way to introduce lessons by activating students' background knowledge on a topic to then follow up with related activities.

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    Advertising for Teaching English as a Second Language

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    This document discusses using advertisements to teach English as a second language. It argues that commercials are ideal teaching materials as they are professionally produced, highly contextualized, cover many language points and themes, and are short so they can be easily repeated and reviewed. Additionally, commercials immediately engage students through elements of surprise and fun. They are familiar to students from many cultures and help students focus on language by relying on common conventions. In conclusion, advertisements are a perfect way to introduce lessons by activating students' background knowledge on a topic to then follow up with related activities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    58 views2 pages

    Advertising For Teaching English As A Second Language

    Uploaded by

    dante95
    This document discusses using advertisements to teach English as a second language. It argues that commercials are ideal teaching materials as they are professionally produced, highly contextualized, cover many language points and themes, and are short so they can be easily repeated and reviewed. Additionally, commercials immediately engage students through elements of surprise and fun. They are familiar to students from many cultures and help students focus on language by relying on common conventions. In conclusion, advertisements are a perfect way to introduce lessons by activating students' background knowledge on a topic to then follow up with related activities.

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    Advertising for Teaching English as a Second Language

    Advertising as one of the phenomena of modern times is often an inseparable, though

    undesirable part of our everyday lives. Current trends indicate that there are still more and more

    anglicisms, internationalisms, and particles of different cultures penetrating billboard

    advertisements in many towns and cities around the world, and Slovakia is no exception. The

    crucial question of this article is: How is it possible to use advertisements in English language

    teaching and learning?

    Commercials are the perfect material for teaching English, especially the “right” commercials.

    Now that video is becoming a dominant media for bringing reality and context into the language

    learning classroom – it is time to start using them to their full potential. For example,

    commercials are professionally produced and highly contextualized nuggets of meaning.

    Students can easily understand the context, and this helps scaffold their language learning. You

    will find commercials which will cover almost any language point, theme, or situation.

    Furthermore, advertisements are short, usually 30 seconds. They do not waste time and

    quickly get all students to focus on a singular goal. Their length gives teachers the flexibility to

    repeat, replay, review many times and recycle the language learning experience. Additionally,

    great lessons include an element of “bingo!” or “gottcha”. This is key to student engagement and

    most commercials are designed with moments of “surprise”. They immediately motivate and

    capture the attention of students. They are “fun” and students love them.

    Moreover, commercials are familiar no matter what culture or country they come from.

    Students will understand all the conventions of “the commercial”. It will not be an alien

    experience and this background knowledge helps students focus only on language.
    advertisements are specifically designed to be simple and direct in getting their message across

    to audiences across a wide cross section. Besides, we do not just teach language, we also teach

    “ideas” and content. Commercials are perfect for discussing issues and for helping students

    develop digital literacy skills and especially media awareness.

    In conclusion, advertisements are the perfect way to introduce a lesson topic or a unit of study.

    They prompt student schema and background knowledge and teachers can follow up with an

    activity on the same topic after introducing with a commercial. It is important that students learn

    to understand and critically think and interpret commercials and are strongly situational and thus

    provide a perfect opportunity to focus on thematic vocabulary.

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