A Study On The Effectiveness of Services Provided To Private Banking Customers of ICICI Bank

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info@readymadeproject.com
ajprofessionals@gmail.com
+91-9920329254, 022-285504228

Project ID : 0000

Project Name : A study on the effectiveness of services provided to private banking


customers of ICICI Bank
Project Link : https://www.readymadeproject.com/FullProjectDetail?id=227

: https://www.readymadeproject.com/QuickPay?id=227&type=mba

Project Report Table of Content


CHAPTER 1- INTRODUCTION 4
Company Profile ...................................................................................................................... 4

Awards and Achievements of ICICI Bank .............................................................................. 5

Product Profile ......................................................................................................................... 9

ICICI Bank Privilege Banking customer ............................................................................... 12

CHAPTER 2 - OBJECTIVE OF THE PROJECT


13
Statement of the Problem ....................................................................................................... 13

Objectives .............................................................................................................................. 13

Scope of the Study ................................................................................................................. 14

Limitations of the Study......................................................................................................... 14

CHAPTER 3 – LITERATURE REVIEW 15


Banking System ..................................................................................................................... 15

Customer Focus Over the Decades ........................................................................................ 16

CHAPTER 4 - RESEARCH METHODOLOGY 20


Type of Research Design ....................................................................................................... 20

Sampling Design .................................................................................................................... 20

Sampling Frame ..................................................................................................................... 20

Data Collection Method ......................................................................................................... 20

Statistical Tools Used ............................................................................................................ 21

CHAPTER 5 - ANALYSIS AND INTERPRETATION 22


CHAPTER 6 - FINDINGS, SUGGESTIONS AND CONCLUSION 48
Findings.................................................................................................................................. 48

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Suggestions ............................................................................................................................ 50

Conclusion ............................................................................................................................. 51

QUESTIONNAIRE 52
REFERENCES 56

Project Synopsis Table of Content

Introduction ........................................................................................................................ 3
Problem Statement .............................................................................................................. 4
Scope of the Study .............................................................................................................. 4
Objective ............................................................................................................................. 5
Research Methodology ....................................................................................................... 5
Literature Survey: ............................................................................................................... 6
Chapter Design: .................................................................................................................. 7
Reference: ........................................................................................................................... 8

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